Damaging A Company's Brand, While Growing Sales

By John Honovich, Published Sep 17, 2021, 09:55am EDT

While both sales and brand are important to businesses, often companies rapidly and happily grow sales while brushing off long-term damage to the company's brand.

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This might even be the 'rational' economic approach but often, years later, the accumulated brand damage can ultimately cause sales to decline and threaten the existence of the company.

What makes it more difficult is that the whole process can take a decade or longer.

Example of Arecont Vision

******* ****** *** ******* in ****, ******** ******* in **** ******** *** ********** ** 2018. ** *** ***** 2010s, ***** ********** *** many ******* **** ***** become * '****' (****** the ***) ****** ***********. The ******* ********* ********* and ******* *** ******* integrator ********** ********** *** early ***** (*.*.,***** ** ****** ************* 2011). ***** *** ********* was **** ***** ******* was ******* ** *******, so ********* *** ****** was ****** **** ***** 'pocketbook' **** ******* *** a ***** *******.

** **** ***** *** Arecont's ****** *** ********** for *** ******* ** catch ** ** **, but ** ********.

Lagging ** *******

***** ** * ******* indicator ***** ***** ** a ******* ***:

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***** ******** **** *** have ************ ** ***** now. **** ** ******* based ** **** *********** and *********. ********** ** companies ****** **** **********, they *** ** **** and **** ****** **** extract ***** **** *********, increasing ***** *******, ** the ******* ** ***** brand.

** ********, ***** ** a ******* *********. ** reflects *** ****** *** (or *** ***) **** for ***, ******* **** you, *** **** ***, etc. ** **** ***** worsens, **** ****** ******* working, ********** ** ****** from ***, ****** **** stay, ******* *** ***** of ******* *** ****. However, *** ********** **** is ******* *** *********, partners, *** *********.

"Nobody ***** *** ** *********"

* **** ***** ** professional ***** * *********** essay "**** ********* *** *** At ** ******* ****** Knows *** ** *********":

********* ** ******** ** this **** **********, ******** that *** **** ************ of ****** **** *** modern **** ****sweep **** *** *** ********, and that they can rely on their current fans to establish and hold the line for the brand

every **** *** ***’* ************** ******* ** ***** **** ********** *** ********** *** *** ********* ****** ** ****-******** **** ** **** *****, and every time something goes wrong it gets worse and worse, and you must perform that bit better to retain customers.

*** ******* ***** ****** on "****-******** ****" ** company's ***** ** * great ******. ** ** clearly **** *** * problem ******.

Brand **** ** *******, ***** ****

***** ** **** ** measure ***** ***** ** really **** ** ******** and **** ** **** excuses *****.

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***** ** *** ********. While ******* *** ** used, **** ******* *****, few ***** ** **** is *** ***** ****** and ********** *****, ****** sales, ** *** ****, at ***** ********.

Damaged *****, ******* ******

******* *** ** ******* at *** ******** ********** of ********, *********, *******, etc., ** ** **** (and ********* ****) **** "Hey ***** ******* ** increasing, ** *** ****** is ******* **** ***** companies *** *******."

*** **** ****** ** that * ******* ***** slowly (****** *** *********** surely) **** ****** ***** able ** **** **** people, *** ****** ********, acquire ********* ***, ** those * ********* *****, increased **** ** ********** action.

*******, *** **** *** many ** ***** ********* may ** ***** **. Apologizing ** ********** ******** now ***** **** **** more **** *** ****** losses **** ***** **** a ******* *****. ** is **** ** **** and **** ** ** optimistic **** ***** ******** are ****** *******.

Comments (36)

**** ** * **** interesting ****, *** ***********. Building ***** *** ********** is ************* *** **** import ****** ** *** security ********. ******* ***** is ****, ********** ** the ***** ****, **** money ***** *********. *** "run *** ***" ** "Slash *** ****" ***** puts **** ********* ** the ********. ** ****** catches ** ** ***, especially **** *** ***** missing *********, ******* **** lines, ** *****, *** recommended ******** *****'* ******* as ********. ***** ** apologist ** **** *********, but ** *** ** have ******** ********* ****, and ******* ** ***. Its *** ******** *** resolved, *** *** ******* that ***** ***** ******. Some ** ** **** references ******* ****, "**** the ******* *** ****** difficult, *** ** *** into * *** ** issues, *** (****** **** here) ****** **** *******. They ****'* **** **, and ** **** **** there *** * *** of ******* *** ****** to ******* *** ******, without ***** **** ** us"

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** **** ****?

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****** **** **** *** lower **** ****…** *** filter *****

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*** ****’* ********!!!

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****’* *********!!!

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*****, ***'* ******** * success ***** ** ****? They *** ******** *** the *** ** *** bank!

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******** ********* *** **** drama **** ****, *** when *** **** **** actual ***** ****** **** were ******** ** ***** customers ** *******?

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******** **** ******* *** own ****** *****, *** stock ***** ***** *** early **** *** *** strige ** *** **** - **** **** *****:

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**** ** *** ****** in **** **** ******:

*** **** **** *** a ***** ***** ** internal ******** **** *** relentless *********** ** *** early ***** ** ***** considering.

*** ******** *** ******* on *** **** ****** (recall******** ** ** $*** Million ******* ** ****?) *** ***** *** a ****** ** ***** they ******** ** ****, it ******* * *** of ******** **** *** quite ******* ** ****** in *** *** *****.

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*********** *******. ** **** Arecont. **** *** ******* worked, **** ****** ***** and *** ********* ***** them. ****** **** **** had **** ******* *****, and ** *********** ************ rma ******* ****** *** support ******. **** ********** into **** ******** *********** which ** **** ******** brand **********. *** ********* understood ** ****'* ** as ** ***** ** our *** ********* *** make ** *****, ********** using ***** ****** ** replace **** *** *** not ********** *** **** issues. ***** *********, *** bad ***** *** *** Arecont ***** ****** *******.

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********* ******* *********

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*******, * *****, *** more * **** ******* from *** ******* ****. For *******, ******** *** long *** *** **** they ****** *.***.******* ******* ***, ******* Embracing **** ********

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***** ** *** ** had *** ***** *** seemed ** ****** ***** with * **** ***** of ********.

*** **** *** ***** since ***** ****** ** the ******** **** **** seem ** **** ******* lost *** ****.

- *** ******* ** contradiction ** ***** **** offerings

- ******** ********* ********

-***** ********* (** ** Anyway)

**** **** **** ** have ** ******** ** feature *** ** **** them ***** *** ********.

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***, **** ********** **** had ********** *** ****-********* wounds, *.*.,******* **** *** ****** Line ******.

* ***'* **** *** much ******* / ******** Konica ******* *** ******** them *** ****** ****** an ***** ******* **** significant ******** ** ****.

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*** ** ***** ********** Mobotix, ** *** *** just ****** *** ******* to *****?

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* ***** ***** ** the ******** ****. * company **** * ***** brand (**** ** ****** loved ***** ** *** 2000s) *** ***** ******* acquired, ******* ******** ****** by ********* *** *** not *** * ******** collapse ********** ********* ******* of *** ***** '******'. Yes/no?

***** - * ****** of *******

***** ************ ******* ****

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* ***** ***** ** the ******** ****.

***** *** ** *** US ** ******** ***?

******* *** ******* ** respect, ******** ******** ********, brand ***** *********, ***** reaching * **** ****** 2017?, ****** *** ***** decline ******* ** *****’* low *****.

******, ************* *** *****’* core ***** *********** *** not ******** - **** still **** ******** ** good ** **** **** did.

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***** ***** *******'* ******* positioning (*** ****** ** worse) **** *** ********* changed ** *** **** 5 *****, ****'* * sign **'* * ******** issue, *.*.:

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********* *** *** **** able ** ******** ****** of *** ** ******** (and **********) **** ** is ***********. ** *** short ****, *** *** keep * *** ** dealers *** **** **** a *** ********** **** you (*.*.,**+ ********* ******** *** US *** *** ** Ban *********) *** ** *** long-term ****** **** ************* turn **** ******, ** will ******** ** ********* their *********** *** *****.

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******, ************* *** *****’* core ***** *********** *** not ******** - **** still **** ******** ** good ** **** **** did.

***** ***** *********** **** than **** ******* *******

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*****, ****** **** ** why * **** ***** brand ** ** * low *****, **** ****** their ******* ** *********** unchanged.

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****?

*** ****: *** *****’* core ***** *********** **************

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* ****

…***** ******** * **** around ****?, ****** ***sharp ******* leading to today’s low *****.

******, ************* *** *****’* corevalue *********** has not declined - they ***** **** ******** ** **** ** **** **** ***.

** ** *****, *’* say **** *** *** brand *** *** * nadir, **** *’* ****** that **’******* ** ***** ***** proposition ********. *** ***** proposition ***** **** *** get *** **** *** pay.

******* ** *** *********** that *** ***** ****** is ******** ** *** product ***********, ***** ** the ******** ** *******.

***** ** ***** ** clearer **** ****:

******, ************* ***’* ****value *********** has not declined - they ***** **** ******** ** **** ** **** **** ***.

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* *** ***** **** that.

** ******* ******** *** based ** *** *** of '*****' ** **** original ********* - ***** no ****** ******.

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*’* ******** ** **** comment “*** ******* (***) around ** ***** ******* with *********** ******** ** hard.”

********* ******** **** **** more ******* **** ***** than **** *** **** Indala * *** ***** back.

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*’* ******** ** **** comment “*** ******* (***) around…

*** ******* “*******” ********* but ***’** ** ******, but ** ***** ** you ********* *** ********.

********* * **** ********

*’* ******** ** **** comment “*** ******* (***) (sic) ******…”

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**** ********** *** ****** quite ***'*****

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**** * ***** ** was ********* *** *****

*****. ** *** ** want ** ***** ****.....** fact **** **'* *** early ****'* ** ** the ********* ***********. ***** frankly *** *** ******* Market ***** ** ********** level *******. ***** *** as ***** *** **** was **** * ******** company. **** ** **** I *** ******* *** one ** *** ******* integrators ** ** **** selling *** ********** ***** Endura *** ******* ******. In **** ****** ** were ***** ****** ** Pelco ********** *** *** sales.

***** ***** ****** ***** the ****. *** * know ******* *** ******* was **** ******** **** pelco ** *** ******.

***** ** **** **** had ******** ** **** money ** ***** ******** R&D ** **** *** in ****** *****. ** fact ***** ** *** time *** ******* ****** everyone ** ************. ******* was **** **** ******** to ***** ***** *** to *&* ********** ***** growth. *** **** *** once ********* **** ** we *** **** *** even ***** **** ** was ****. **** *** 10 ***** *** *** either **** ***** ** bought *** ** ******* else ** ******** *** together.

******* **** ********* ************ was *** ****** *** been *** ***** ***** we *** ******* ***** now. ***** ** ***** Growth.

***** ****** ****** ** the ******** **** ******* a ****** ** * doubt **** *** ********* buy *** ***!!!! *** we *** **** ** had ** ***** ****** customers ** *** *********.

***** **** ******** *** found. *** *** ***......********

** *** *** ***** gets ******......

**** ******** ****** ******** what *** *** *** questions ******** *****?????????

*** ***** ** ********* Avigilon?

** ***** *** **** today ** ******** *****. We **** ** "************"

* ***** ***** * book ***** **** ** I'll **** ****.

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* ***** *** **** Mobotix **** **** **** and ****** *** *** time.. ***** ****** **** absolute ******* *** **** sold * *** ** those ** *** ***********. Also, **** **** **** camera's ***** ****** **** don't **** ** *** themselves.

** ******** **** **** to **** **** * lifetime ***. ******* ******* it *** * **** idea ** ******* *** customersbehind *** ****. Also a great way to build a reputation! Mobotix and Avigilion are both at the bottem when it comes to this kind of stuff imo.

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***** ****** **** ******** garbage *** **** **** a *** ** ***** in *** ***********. ****, just **** **** ******'* these ****** **** ***'* want ** *** **********.

** ******* ******* *** long-lasting *******?

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** *** ***** **** Mobotix *** ******* ****** share ** **** ***'** not ***** **** ***** product ********? ***** ******* are **** ***** *** continue ** ******* **** years ***** ************.

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**** *** ***, ******** never **** *** **** tumblers!

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******** ***** **** *** Yeti ********!

*** ** ***. *** all *** ******** ****** pink ** ** ***'* them.

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** ***** **** ****’* spontaneously ****.

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**** ** ****** *******!

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******* ******* **** **** rock *****. *** *** more ** **** **** sourced ******* ***** ***** the ******* *** **** much, **** ****** ******* rates. **** **** **** their *****, ********* *** purpose **** **** **** important *** **** ****** at *** ******* ****** left. **** **** ********* and ****** **** ******* with ***** *** ************, partners *** ********** ***** the ******* ********** ** Germany *** ** *** US. ***** ** ***** conflicts ******* ***** *** business *********** **** (***** who **** *** **** the ******* ***) *** their ******* ****** ******* sales ************ (****** ****** Mobotix ***** ****) ***** is ** ******* ******* or ** ** ****** strategy ** **** **** sell * **** ************* camera ** ******* (******/*******) but **** *** ******** customer ******* ** ***** once ********** ********/********* ***’* get **** ** ******* when ******. ***** ** no **** ********** ** most ** **** *** will *** ***** ****** from **** ** *** dilution ** *** **** brand **** *** ***** being ** *** **** line (*** *********), ******* NAS (****). **-***** (***** Eye) *** ******* *** (Milestone) *** ****** ****** stage *** ****** ** the ***** *** ********* they ****** **** **** and ***** ** ******* their *** *** **** product ****. **** *** are ****** ************* ** the *** ** * once ******* *******, ******* and ***** **** *** lost *** **** ********* and ********* ** **** pour **** ***** ** to **** ******* ****. The **** ****** ** this ***** ** ** jump *** ** ** down **** **** ******* ship.

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