Is Bosch Over-Selling Video Analytics?

Author: John Honovich, Published on Mar 25, 2009

Analysts and pundits agree that video analytics has been significantly over-sold in the last few years. Bosch certainly did its part with its IVA Challenge where tradeshow attendees tried to steal a drill positioned directly below a camera. Last year, I criticized Bosch's approach, arguing that it fundamentally mislead and missed the key challenge for video analytics.

This year, Bosch has doubled down with an even more elaborate "game" (their term, not ours). The new event features:

IVA vs. You, attendees can attempt to reach the booth's football field end zone without being detected by the video content analysis technology monitoring the scene.

From a PR tactic, this is brilliant: Americans, Vegas, football and security professionals. People will love it. 

How Bosch is Over-Selling

The problem is Bosch's assertion about the game:

No more canned clips. Play around and decide for yourself whether it is ready for You.

The problem is that no trade show demo can show you that analytics are 'ready' for you.  Sell the concept? Absolutely. Bosch's approach does a better job than any canned demo of that. However, this is going to mislead people into thinking that such results can be carried into the field (I mean real deployments, not fake football fields).

Deciding on Whether Analytics Are Ready

Understanding whether analytics are ready are a function of two fundamental factors:

  • The environment you are monitoring
  • The complexity of setup
Both of these factors are tightly controlled at a trade show and unrepresentative of field deployments.  
 
Environment issues include vegatation, changing lighting conditions, reflection of light from the Sun, stray animals, obstructions, dirt and debris that builds over time, etc. None of this can be accurately demonstrated at a trade show.
 
Furthermore, the Bosch setup is going to be precisely setup by a team of experts who have tested, tuned and optimized this systems for days or weeks. This is what manufacturers do. The problem is that this part can be very difficult and a significant cost for integrators and end-users. 
 
By hiding these two fundamental factors, attendees will purposely be mislead into not considering the problem of false positives and the challenges of eliminating them.
 
Conclusion
 
At trade shows, games, booth babes and free drinks are considered good sales tactics but do they really help our customers make better decisions?

3 reports cite this report:

What do Manufacturers Think About the Future of Video Analytics? on Apr 05, 2010
A recent STE print supplement carried an interview with video surveillance manufacturers. Below is a summary of manufacturers's answer to "How will...
Bosch on the Realities of Video Surveillance on Nov 18, 2009
Bosch published an article in SecurityInfoWatch examining the realities and over-hyped elements of the video surveillance market. Key points...
Video Analytics 2009 Mid-Year Market Review on Jul 12, 2009
The last six months were rough for video analytics. Little good news and lots of public recognition of video analytic troubles. In our own recent...

Related Reports

Healthy Skepticism for Deep Learning Is Prudent on Jul 26, 2017
The hype for deep learning in video surveillance is accelerating. Between the race to the bottom and dearth of a 'next big thing', certainly pent...
Hikvision Launching Deep Learning Recorders on Jul 20, 2017
Hikvision has become a common choice for super low cost NVRs. Now, Hikvision is aiming to move up market, with deep learning NVRs that claim far...
Microsoft Video AI Cloud Services Examined on Jul 18, 2017
Microsoft has released one of the most amazing video analytics marketing videos ever. In it, they detect oil spills, track individual people giving...
NCS4 Sports Security Show Report on Jul 12, 2017
The National Center for Spectator Sports Safety and Security Show, or NCS4, is put on by The University of Southern Mississippi as a forum to...
NRF 2017 Exhibits Traffic Weak on Jun 28, 2017
The 'retail apocalypse' is not sparing the security industry. The National Retail Federation's Protect 2017's exhibit traffic is weak, notably...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
ESX 2017 Final Show Report on Jun 16, 2017
The ESX (Electronic Security Expo) day 3 / Thursday is done and the exhibits are over. IPVM was in Nashville covering it in-depth. Below covers...
ASIS 2017 Cuts Day 3 Exhibits to 3 Hours on Jun 14, 2017
The 3rd day of major trade shows are always the worst attended. And with shows with poor traffic, like ASIS over the past few years, day 3 has...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...

Most Recent Industry Reports

Anixter - Falling Video Prices on Jul 26, 2017
Falling video prices are such a concern that it has become a notable topic for Anixter's financial results and Anixter's executives. In this...
Bosch G-Series Intrusion Tested on Jul 26, 2017
Bosch is one of the biggest names in intrusion, and the company's G-Series panels are their most advanced commercial and high-security panels. But...
Healthy Skepticism for Deep Learning Is Prudent on Jul 26, 2017
The hype for deep learning in video surveillance is accelerating. Between the race to the bottom and dearth of a 'next big thing', certainly pent...
$28M Drone Detection Startup Examined (Dedrone) on Jul 25, 2017
Dedrone has received ~$28M in funding to build what they call an "automatic anti-drone solution", a system to detect drones, and then automatically...
Dahua Suffers Second Major Vulnerability, Silent [Finally Acknowledges] on Jul 25, 2017
Less than 3 months ago, Dahua received DHS ICS-CERT's worst score of 10.0 for their backdoor. Now, Dahua has received another 10.0 score for a new...
Hikvision H.265+ Bullet Tested (2035) on Jul 24, 2017
Continuing our tests of Hikvision's new low cost Value Plus line, we bought and tested the 3MP DS-2CD2035FWD-I, now including H.265+. We shot the...
Sports Stadium Security Design Recommendations on Jul 24, 2017
Sports stadiums pose many challenges for designing security systems. The facilities vary from being mostly vacant, to packed with tens of thousands...
Competing Against Convergint on Jul 24, 2017
No integrator is more aggressively expanding than Convergint Technologies. Owned and funded by private equity firm KRG, Convergint has acquired...
Security Robots Are Just Entertainment on Jul 21, 2017
Great entertainment, no real security value.  That is the happy (or sad) state of security robots in 2017. Knightscope robot's drowning, the...
Wireless Burglar Alarm Sensors Guide on Jul 21, 2017
Wireless sensors for burglar alarm sensors are an increasingly common option for the historical labor intensive wired alarm systems. However,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact