Is Bosch Over-Selling Video Analytics?By: John Honovich, Published on Mar 25, 2009
Analysts and pundits agree that video analytics has been significantly over-sold in the last few years. Bosch certainly did its part with its IVA Challenge [link no longer available] where tradeshow attendees tried to steal a drill positioned directly below a camera. Last year, I criticized Bosch's approach, arguing that it fundamentally mislead and missed the key challenge for video analytics.
This year, Bosch has doubled down with an even more elaborate "game" (their term, not ours). The new event [link no longer available] features:
IVA vs. You, attendees can attempt to reach the booth's football field end zone without being detected by the video content analysis technology monitoring the scene.
From a PR tactic, this is brilliant: Americans, Vegas, football and security professionals. People will love it.
How Bosch is Over-Selling
The problem is Bosch's assertion about the game:
No more canned clips. Play around and decide for yourself whether it is ready for You.
The problem is that no trade show demo can show you that analytics are 'ready' for you. Sell the concept? Absolutely. Bosch's approach does a better job than any canned demo of that. However, this is going to mislead people into thinking that such results can be carried into the field (I mean real deployments, not fake football fields).
Deciding on Whether Analytics Are Ready
Understanding whether analytics are ready are a function of two fundamental factors:
- The environment you are monitoring
- The complexity of setup