Is Bosch Over-Selling Video Analytics?

Author: John Honovich, Published on Mar 25, 2009

Analysts and pundits agree that video analytics has been significantly over-sold in the last few years. Bosch certainly did its part with its IVA Challenge where tradeshow attendees tried to steal a drill positioned directly below a camera. Last year, I criticized Bosch's approach, arguing that it fundamentally mislead and missed the key challenge for video analytics.

This year, Bosch has doubled down with an even more elaborate "game" (their term, not ours). The new event features:

IVA vs. You, attendees can attempt to reach the booth's football field end zone without being detected by the video content analysis technology monitoring the scene.

From a PR tactic, this is brilliant: Americans, Vegas, football and security professionals. People will love it. 

How Bosch is Over-Selling

The problem is Bosch's assertion about the game:

No more canned clips. Play around and decide for yourself whether it is ready for You.

The problem is that no trade show demo can show you that analytics are 'ready' for you.  Sell the concept? Absolutely. Bosch's approach does a better job than any canned demo of that. However, this is going to mislead people into thinking that such results can be carried into the field (I mean real deployments, not fake football fields).

Deciding on Whether Analytics Are Ready

Understanding whether analytics are ready are a function of two fundamental factors:

  • The environment you are monitoring
  • The complexity of setup
Both of these factors are tightly controlled at a trade show and unrepresentative of field deployments.  
 
Environment issues include vegatation, changing lighting conditions, reflection of light from the Sun, stray animals, obstructions, dirt and debris that builds over time, etc. None of this can be accurately demonstrated at a trade show.
 
Furthermore, the Bosch setup is going to be precisely setup by a team of experts who have tested, tuned and optimized this systems for days or weeks. This is what manufacturers do. The problem is that this part can be very difficult and a significant cost for integrators and end-users. 
 
By hiding these two fundamental factors, attendees will purposely be mislead into not considering the problem of false positives and the challenges of eliminating them.
 
Conclusion
 
At trade shows, games, booth babes and free drinks are considered good sales tactics but do they really help our customers make better decisions?

3 reports cite this report:

What do Manufacturers Think About the Future of Video Analytics? on Apr 05, 2010
A recent STE print supplement carried an interview with video surveillance manufacturers. Below is a summary of manufacturers's answer to "How will...
Bosch on the Realities of Video Surveillance on Nov 18, 2009
Bosch published an article in SecurityInfoWatch examining the realities and over-hyped elements of the video surveillance market. Key points...
Video Analytics 2009 Mid-Year Market Review on Jul 12, 2009
The last six months were rough for video analytics. Little good news and lots of public recognition of video analytic troubles. In our own recent...

Related Reports

Top 2017 Trends - Cyber and Analytics on Nov 09, 2017
The 2 clear top 2017 trends, according to IPVM integrator statistics are: Cyber Security Video Analytics This is a change from 2016...
CPSE 2017 Highlights on Nov 01, 2017
CPSE 2017, the largest security-oriented exhibition, held in China, has wrapped up. Inside we cover some top trends from the show,...
Deep Learning Tutorial For Video Surveillance on Oct 17, 2017
Deep learning is a growing buzzword within physical security and video surveillance. But what is 'deep learning'? In this tutorial, we explain...
Deceptive ASIS Attendance on Oct 06, 2017
ASIS is being deceptive with its conference reporting, effectively inflating the event's real actual attendance. What they try, but struggle to...
Startup Turing Video Segway-Based Security Robot Profile on Sep 13, 2017
If security robots can not replace guards, perhaps the next best thing is a robot the guard can actually ride.  Turing Video has raised $5...
The 3 Most Outstanding Security Manufacturers (OSPAs) Make No Sense on Sep 08, 2017
The Outstanding Security Manufacturer finalists (US edition) are here: And if you are wondering, "How did those 3 get chosen?" then you are...
UTC / Lenel Joins FLIR Dropping ASIS on Sep 07, 2017
Weeks before a show, vendors are typically gearing up for their booths. But UTC / Lenel / Interlogix is joining FLIR in a last minute dumping of...
BBC Featured Deep Learning Face Recognition Analyzed (Digital Barriers) on Aug 30, 2017
The UK's largest broadcaster, BBC, recently featured Digital Barriers (also based in the UK) on a segment highlighting face recognition technology....
Nvidia For Video Surveillance Examined on Aug 23, 2017
Nvidia is making a big push into the security market, claiming more than 50 partners, investing heavily in industry events, positioning their GPUs...
Healthy Skepticism for Deep Learning Is Prudent on Jul 26, 2017
The hype for deep learning in video surveillance is accelerating. Between the race to the bottom and dearth of a 'next big thing', certainly pent...

Most Recent Industry Reports

Dahua Hard-Coded Credentials Vulnerability on Nov 20, 2017
A newly discovered Dahua backdoor is described by the researcher discovering it as: not the result of an accidental logic error or poor...
Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...
Amazon Cloud Cam Is Poor (Tested) on Nov 17, 2017
Retail behemoth Amazon has entered the surveillance market with the Amazon Cloud Cam, the eyes of its just-announced Amazon Key delivery...
Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
PoE UPS Tested (Energy Reconnect) on Nov 15, 2017
In security, backup power is important, but most often requires UPS systems or extra cabling to devices for low voltage power. Now, some have...
Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact