Is Bosch Over-Selling Video Analytics?

Author: John Honovich, Published on Mar 25, 2009

Analysts and pundits agree that video analytics has been significantly over-sold in the last few years. Bosch certainly did its part with its IVA Challenge where tradeshow attendees tried to steal a drill positioned directly below a camera. Last year, I criticized Bosch's approach, arguing that it fundamentally mislead and missed the key challenge for video analytics.

This year, Bosch has doubled down with an even more elaborate "game" (their term, not ours). The new event features:

IVA vs. You, attendees can attempt to reach the booth's football field end zone without being detected by the video content analysis technology monitoring the scene.

From a PR tactic, this is brilliant: Americans, Vegas, football and security professionals. People will love it.

How Bosch is Over-Selling

The problem is Bosch's assertion about the game:

No more canned clips. Play around and decide for yourself whether it is ready for You.

The problem is that no trade show demo can show you that analytics are 'ready' for you. Sell the concept? Absolutely. Bosch's approach does a better job than any canned demo of that. However, this is going to mislead people into thinking that such results can be carried into the field (I mean real deployments, not fake football fields).

Deciding on Whether Analytics Are Ready

Understanding whether analytics are ready are a function of two fundamental factors:

  • The environment you are monitoring
  • The complexity of setup
Both of these factors are tightly controlled at a trade show and unrepresentative of field deployments.
Environment issues include vegatation, changing lighting conditions, reflection of light from the Sun, stray animals, obstructions, dirt and debris that builds over time, etc. None of this can be accurately demonstrated at a trade show.
Furthermore, the Bosch setup is going to be precisely setup by a team of experts who have tested, tuned and optimized this systems for days or weeks. This is what manufacturers do. The problem is that this part can be very difficult and a significant cost for integrators and end-users.
By hiding these two fundamental factors, attendees will purposely be mislead into not considering the problem of false positives and the challenges of eliminating them.
Conclusion
At trade shows, games, booth babes and free drinks are considered good sales tactics but do they really help our customers make better decisions?

3 reports cite this report:

What do Manufacturers Think About the Future of Video Analytics? on Apr 05, 2010
A recent STE print supplement carried an interview with video surveillance manufacturers. Below is a summary of manufacturers's answer to "How will...
Bosch on the Realities of Video Surveillance on Nov 18, 2009
Bosch published an article in SecurityInfoWatch examining the realities and over-hyped elements of the video surveillance market. Key points...
Video Analytics 2009 Mid-Year Market Review on Jul 12, 2009
The last six months were rough for video analytics. Little good news and lots of public recognition of video analytic troubles. In our own recent...

Related Reports

Axis CTO: Deep Learning 'Exciting Space' But Urges Caution on Dec 27, 2016
Deep learning interest is rising in video surveillance. 2016 saw: Hikvision's partnership with Nvidia Movidius launch a neural networks chip...
2017 Video Surveillance Predictions on Dec 15, 2016
2017 should be an active, if not rocky, year for the security industry, according to predictions from IPVM integrators. We surveyed integrators,...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Top Surprises in the Video Surveillance Industry 2016 on Nov 29, 2016
  The top 3 surprises of 2016 for integrators surveyed by IPVM were: The race to bottom, repeating 2015's Top Surprise Result New -...
Hikvision's ImageNet Win Analyzed on Nov 28, 2016
Hikvision is pushing hard to move up market and win at video analytics. One notable sign is Hikvision touting their #1 ranking for an ImageNet...
China Hot For Intelligent Video on Oct 27, 2016
The clear top theme at the 2016 Security China show has been intelligent video. This is a big shift from past years, and China's historical focus...
Hikvision Partners With Intel Movidius For Artificial intelligence Cameras on Oct 25, 2016
The world's largest camera manufacturer is partnering with the worlds largest semiconductor company to create a series of intelligent...
Camio Natural Language Processing Tested on Sep 27, 2016
The ex-Googler led team from Camio has advanced its video monitoring offering to include natural language processing. Camio ingests video,...
Nest Cam Outdoor Tested - Analytics Strong, Installation Weak on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...

Most Recent Industry Reports

Canon 250MP Prototype Targeted At Surveillance on Jan 17, 2017
At one point Axis declared the megapixel race was over, but now parent company Canon is showing an imager that would be a rocket ship in a...
Cut in Half, Everfocus Shifts Strategies on Jan 17, 2017
The race to the bottom impact continues. Now, Everfocus, who used to be one of the larger budget providers, is shifting strategies after years of...
Top ISC West 2017 Booth Trends on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...
Genetec Favorability Results on Jan 16, 2017
In the race to the bottom and flight to 'solutions', Genetec has taken a contrary path. The company remains independent, focusing up market,...
Free VMS Software Directory on Jan 13, 2017
Many Video Management Software (VMS) providers offer free versions, either open source, for a limited number of cameras or for a limited amount of...
Milestone Essential Subscription Removed on Jan 12, 2017
Subscriptions may be the future for Milestone and VMSes but not right now. Responding to negative feedback, Milestone has removed subscriptions...
Alarm Reporting Formats Overview on Jan 12, 2017
Alarm reporting formats are methods for communicating complicated information quickly, using plain old telephone service. It is still the main...
Amazon Sales of Hikvision China Cameras on Jan 12, 2017
Hikvision has become widely available in the US, including on popular retail outlets like Amazon, with over 2,600 results: 4MP Hikvision outdoor...
Last Day IP Networking Course January 2017 on Jan 12, 2017
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
ONVIF Favorability Results on Jan 11, 2017
ONVIF has been one of the most debated aspects of the video surveillance industry. On the one hand, its aim to increase interoperability has been...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact