Bosch Goes Ultra HD (4K/12MP)

Author: Ethan Ace, Published on Apr 08, 2013

Just a few years ago, Bosch was OEMing MJPEG cameras from Arecont. Now, they are the first to announce Ultra HD 4K surveillance cameras. In this note, we examine what 4K is, what Bosch plans to deliver and how this impacts their competitive positioning.

Background

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Potential ******

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Comments (9)

Note: For those interested in the future of 4K, one of the big chip manufacturers for surveillance cameras, Ambarella, announced a 4K IP System on a Chip last fall. We'd expect more cameras using those chips in the next year.

SONY will release IMX172 12Megapixel Image sensor.

Well... How does it look?

Nathan, when we visited, the booth was still being set up. So the camera was sitting at ground level, pointing at the aisle, which was only about 20' away, and filled with crates and lifts, so there wasn't really much to look at!

Even when the camera is set up on the show floor, it's pointless for us to comment on how it looks. It could look great but simply be rigged for that very specific lighting condition/scene. It could look terrible, but then again, it's 6 months from first product shipping, etc. We are going to reserve judgment on image quality until we can test a production unit against top tier competitors.

I wonder with all those extra megapixels how well they will be able to control the additional noise, especially in low-light conditions! See you guys later (driving up today).

These camera would have to use larger sensors like 4/3" size to have repectable low noise capability.

Image quality will be similar to current Avigilon Pro 8MP, but 30FPS instead of 7FPS. Initial pricing will likely be similar to the Avigilon Pro 8MP (i.e. ~$6000)

Just remember that resolution is equal to 4 x cameras - which are only worth $800 each (and that is for mid/high end ones with dual shot WDR, edge storage, fast processors support edge analytics, etc...). Initial 4K models will most likely not have dual shot 60FPS WDR or processors capable of 4K analytics.

Bohan,

I discussed your price estimate with a few individuals who know the details about the cost of materials for 4K cameras. They believe your $6,000 estimate is far too high, simply because the increase in cost from 1080p to 4K is nowhere near the differential it would need to require a $6,000 pricetag.

I do not know what Bosch plans to price this at, and they could certainly choose to sell it for $6,000 or even $10,000. That said, based on the increased cost (for sensor, chip and lens), it is more likely that such cameras sell for half your estimated price or even less.

While any one individual manufacturer might charge a premium initially, I would expect enough competition by the middle of next year, that street prices would be pushed down to $2,000 or even less.

We are already dealing with signifigant bandwidth issues on higher cameras counts on 1080p cameras, I can only imagine how much bandwidth a 4k camera would pull out of a bandwidth pipe, who knows maybe with H.265 it will balance out with time.

Nick

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