Bosch Advantage Line Additions

Author: Ethan Ace, Published on Aug 26, 2012

Over the last year, Bosch has aggressively promoted its 'Advantage Line' on the Internet and in trade shows, including a massive tower at ISC West 2012. Now, they have expanded this line with 5 new cameras. In this note, we examine the key features of the release, how this impacts Bosch's positioning and how it compares to other big name brands.

Overview

**** ******* ************ *** *******- * *****, * ******, **** **** ** ***:

  • ***-***-*** ***/** **** ** **** ($*** ****), *.*-*** ********* ****, true ***/*****, ** ** **' ** *****
  • ***-***-** * **/** **** ** ****** ($*** ****), *.*-**** ********* lens, **** ***/*****, ** ** **' ** *****
  • ***-***-* ***/** ***** ********* ($*** *** ****), *.**** ***** ****, color ****, ********* ****
  • ***-***-** * **/** ***** ******* ********* ($*** ****), *.**** ***** lens, ***** ****, ********* ****
  • ***-***-** * ** ******* ********* ($*** ****), *.**** ***** ****, color ****, ********* ****

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*** ****** *** ********* *** ******* ** ** ****.

Positioning *******

**** ******* ********* **** *** **** ** *****'* ********* ****, introducing **** ****** ***** ***** *************, **** ** ****, *********, and ****, **** *** ********* *** **** ****:

  • ******* ********* *******:***** ** **** *******, *** ********* **** *** **** ***** megapixel *******, *** *** *******, *** *** ****, **** ** outdoor *******. *********** ******* ** ******* ***** ********* ****** ****** to *** *** ********* **, *******. ***, **** **** ** five *** ****** ***** *******-*****, **** *** ** ****** *******.
  • ** *******:** ** **** **** ** ******** **** ****, *********, *** others, *****-** ** ** * ******* ***** **** ****. *** Advantage **** ********** **** ******* ** ************ ** ******** ********** cameras. **** ******* **** *** ****** ** ** ****** **** IR ************ ** *** ****.
  • ******* *****:******* ******* ***** ** *******, *****-**** *****, ** **********, **** a ****** ** ************* ********* ******* ** **** **** ****** this ****. ********** ******** ** ******* **** *******, ***** *** caught ** ** **** ***** **** ***** *** ******.

SDXC **** *******

*****'* ********* ** **** ***** ** **** ** ***** ******, instead ** **** ***** ** **** *******, ******** **** ********* for ***** ******* ** ***** * ************* ************ ******. ******* of *** **** ***** ***** ** **** *****, **** **** a *********** ***** ** ***, ****** ********* ** ***** *** longer ******* ** ****** ******** *** *********** **** **** *********. More ***********, *****, ** ***** ** **** *** ****** *********. Combined *********'* **** **** *********, **** ******** * ******* ******** ** **** ****** ********* (though **** ******* **** ******* **** ******* *** * ****** thick ****** *** **** ****** ****** ****** *** ** ****** client).

Competitive **********

**** ******* **** * ****** ** *****-**** ******* ** *** Bosch *********, ** **** **** **** ***********, ****** **** ***** lag ****** ****' ***********/***** *********. ***** **** *** ****** ******* ** ***** ***** ********, we ****** *** ***-***-* ***** ******** **** **** *** ***** $400-450 ******. **** ** ********** ***** **** ****'* ******** (~$***-*** ******), ***** ******* ********** ******** $***.

*******, ***** ***** * ****** ** *** ******** ******** ********* suppliers, **** ** ******* ***** * ******* ********** ** ******* on *** ** ****. ** ** *** ****** **** ***** models **** ******** **** ** ****** *** ** ** ***** these **** ******* * ***** ******** *** ******** ***** ********* / *******.

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