Bosch Advantage Line Additions

Author: Ethan Ace, Published on Aug 26, 2012

Over the last year, Bosch has aggressively promoted its 'Advantage Line' on the Internet and in trade shows, including a massive tower at ISC West 2012. Now, they have expanded this line with 5 new cameras. In this note, we examine the key features of the release, how this impacts Bosch's positioning and how it compares to other big name brands.

Overview

This release includes five new cameras - 4 domes, 1 bullet, from 720p to 5MP:

  • NDN-265-PIO 1MP/HD 720p IR Dome ($940 MSRP), 2.7-9mm varifocal lens, true day/night, up to 50' IR range
  • NTC-265-PI 1 MP/HD 720p IR Bullet ($900 MSRP), 3.7-10mm varifocal lens, true day/night, up to 82' IR range
  • NDC-274-P 2MP/HD 1080p MicroDome ($750 USD MSRP), 4.37mm fixed lens, color only, MicroSDXC slot
  • NDC-274-PT 2 MP/HD 1080p Outdoor MicroDome ($810 MSRP), 4.37mm fixed lens, color only, MicroSDXC slot
  • NDC-284-PT 5 MP Outdoor MicroDome ($870 MSRP), 3.74mm fixed lens, color only, MicroSDXC slot

All models feature H.264 Main Profile, as well as MJPEG streaming and ship with a free 16-channel Bosch Video Client license. Bosch Video Client allows viewing of live and archived video directly from camera edge storage, creating a serverless surveillance system (similar to Axis Camera Companion). BVC also supports ONVIF cameras and Bosch's 700 series recorders.

All models are scheduled for release in Q3 2012.

Positioning Changes

This release addresses some key gaps in Bosch's Advantage Line, introducing some models which other manufacturers, such as Axis, Panasonic, and Sony, have had available for some time:

  • Outdoor megapixel options: Prior to this release, the Advantage Line had only three megapixel options, two box cameras, and one dome, with no outdoor options. Integrators seeking an outdoor Bosch megapixel option needed to use the FlexiDome HD, instead. Now, with four of five new models being outdoor-rated, this gap is narrow greatly.
  • IR options: As we have seen in releases from Axis, Panasonic, and others, built-in IR is a growing trend this year. The Advantage Line previously only offered IR illumination in standard definition cameras. This release adds two models of HD camera with IR illuminators to the line.
  • Compact domes: Another growing trend is compact, lower-cost domes, or microdomes, with a number of manufacturers releasing cameras in this form factor this year. Previously offering no compact dome options, Bosch has caught up to this trend with these new models.

SDXC Edge Storage

Bosch's inclusion of SDXC slots on most of these models, instead of SDHC found in most cameras, provides some advantage for those looking to build a decentralized surveillance system. Instead of the 32GB limit found in SDHC cards, SDXC have a theoretical limit of 2TB, making retention of video for longer periods at higher bitrates and resolutions much more practical. More practically, today, SD cards of 64GB are widely available. Combined with Bosch's free edge recording, this provides a similar solution to Axis Camera Companion (though with greater edge storage size support and a better thick client but with higher camera prices and no mobile client).

Competitive Comparison

This release adds a number of lower-cost options to the Bosch portfolio, in line with some competitors, though they still lag behind Axis' recent M3004/M3005 minidomes. Given MSRP and online pricing of other Bosch products, we expect the NDC-274-P 1080p minidome will sell for about $400-450 online. This is moderately lower than Sony's SNCDH210 (~$450-500 online), while the Axis M3005 sells for below $400.

Overall, while these 5 models do not leapfrog existing megapixel suppliers, they do provide Bosch a broader foundation to compete on the IP side. We do not expect that these models will motivate many to switch but we do think these will provide a solid offering for existing Bosch customers / dealers.

Comments : PRO Members only. Login. or Join.

Related Reports

Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...
Axis IR Multi Imager Camera Tested (P3717-PLE) on Feb 18, 2019
Axis has released their first IR multi imager, the P3717-PLE, a repositionable model listing 360° IR illumination and flexible positioning,...
Ubiquiti Favorability Results 2019 on Feb 18, 2019
Ubiquiti has quietly grown into a $1+ billion annual revenue company, with offerings across wireless, wireline network and video surveillance (see...
Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
Bandwidth vs Low Light Shootout - Avigilon, Axis, Bosch, Dahua, Geovision, Hanwha, Hikvision, Uniview, Vivotek on Feb 08, 2019
Nighttime bandwidth spikes are a major concern in video surveillance, but do all manufacturers' cameras perform the same? Are some more consistent...
Exacq's Cloud Drive Storage Tested on Feb 04, 2019
Less than a year after acquiring cloud video company Smartvue, Exacq has launched its 'cloud drive storage' offering. We see the VSaaS market...

Most Recent Industry Reports

From The Basement To Buried Behind Chinatown: ISC West Emerging Technology Zone on Feb 22, 2019
What does ISC West think about 'Emerging Technology'? Well, last year, they put those companies in the basement. This year, they moved them up to...
Private School IT Manager Surveillance Interview on Feb 22, 2019
This IT manager describes himself as the "oft-maligned IT person" whose "opinions may not always be appreciated by the integrator crowd." But he is...
Outdoor Camera Mounting Hardware Guide on Feb 21, 2019
Mounting cameras outdoors can be challenging, requiring understanding different types of equipment and methods. In this guide, we teach this...
HID Favorability Results 2019 on Feb 21, 2019
HID favorability results were strong, in the 2019 IPVM integrator study of 200+ integrators, with a net +62% and low negativity as the table below...
First US State, Vermont, Bans Dahua and Hikvision on Feb 21, 2019
The first US state, Vermont, has issued a ban on a number of Chinese and Russian manufacturers including the world's 2 largest video surveillance...
ADI 'SAVE BIG' On FLIR And Hikvision Examined on Feb 20, 2019
One is a major US defense supplier. The other is owned by the Chinese government. But you can "SAVE BIG" on both at ADI. In this note, we...
BluB0x Company Profile on Feb 20, 2019
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the...
Massive Leak Of Chinese VMS Provider Exposes Xinjiang Surveillance on Feb 20, 2019
A subsidiary of China’s claimed largest VMS provider is tracking the precise location and ethnicity of millions in China’s Xinjiang region,...
Security Installation Tools Guide - 22 Tools Listed on Feb 19, 2019
In this guide, we cover 22 tools that security installers frequently use. This is one part of our upcoming Video Surveillance...
Sales Cuts At Rasilient on Feb 19, 2019
Over the past 2 years, video surveillance storage specialist Rasilient has expanded its workforce significantly, aiming to build its own branded...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact