BluB0X - The Most Ambitious Security Startup in Years

Author: Brian Rhodes, Published on Sep 23, 2015

This startup literally wants to do everything.

They describe themselves as a "hosted security platform that delivers unprecedented unification of Access, Alarms, Visitor, Video and Biometrics."

Their name is BluB0X (with a zero / 0 not a O), led by industry veterans who aim to beat Lenel and Software, taking an unconventional approach to funding and building their company. In this note, we examine the company, its positioning and its potential.

**** ******* ********* ***** ** ** **********.

**** ******** ********** ** * "****** ******** ******** **** ******** ************* *********** ** ******, ******, Visitor, ***** *** **********."

***** **** ********(**** * **** / * *** * *), *** ** industry ******** *** *** ** **** ***** *** ********, ****** an ************** ******** ** ******* *** ******** ***** *******. ** this ****, ** ******* *** *******, *** *********** *** *** potential.

[***************]

Company ******** *** **********

** ******** ** **** ****** / ******** ******** ***** ****, ****** has **** ******** **********. *** *******, ***** ***** **********, **** **** **** **** ** ***** ** ********** *** include '************' ***** **** ***** ** ***** ******, ******** * ******* ********* *** ******* ******** ** ***' ****** control *********, *** ******* ***** ******** ** *** *** ********, *** *** **** ****** ******** ** ********* ** ******* *** ******.  *** ***** ******* members ** ******'* **** **** **** ******** ****** ***********.

******* **********

******'* ********** **** **** **** ******, ******** * ***** ******** services ********,********, ** *** ***** **** ************* ******** ** ***** **** *** $** *******. **** ******** ********** **** ******* access ******* ********* (*.*., **** ***** ** * *** *******, Lenel, **** *****, ***.) ******** ***** *** ***** (*.*. ******** management *********) ** ********* *** ****** ****** **** *********, **** *** video ************.

Self / ******** ******

********** *** ******* **** **** ********'* ***********, ****** ******** ***** funded ****** ** ****.

** ********, *** ********* ****, ****** **** ***** ~** '************' have *** ***** *** ********, ******* ** ******* **** *** company. *******, *** ******* ** *** ** *** ***** ** raising *** ****** * *******.

Product ********

****** ********* ****** **** *********** **********, ********** **** ** * ****** short ****:

  • ****** ****** *******: *** **** *********** ** ******** ************* ****** ********** ****** ********, *** ****** ****** ****** ************ ********** *********, ****** *******, ********, ******* **********, *** **** badge ******** *** ****** *** **** ********.
  • ***** **********: ******'* ***** ******** *** ** ********** ** * notification ******* *** ******* ******* ****** **** ******.  *********, ****, and **** ***** ************ ****** *** ** ************ **** *** distributed ******* ****** ** ****** *****.
  • ******* **********: ****** ****** **'* *** ******* ********** *********** **** is ********** **** *** ****** ****** *** ****** ******** ***********.
  • ***** ************: ***** ********* ** ****, ****** ***** ** *** cloud-based ***** ********** ** *** ****** ******, *********** ***** ****** with ***** ******* *** ****** ****** *** ********.

*** *** ****** ********* ** ************, **** *** ******** ** features ********** ** *********** ** ******** *****:

*** '******' ******** ** ** ***** *********** ********** **** ****** ************ or ****** ******* *** ******.  *** ******* ******* ************* **** 'any ******' ******** ** **** *** * *******, *** **** not ** ********* ****** ****** ****. 

****** *********

** *** *******'* ***** *** ****** **** *********, ***** *********, situational ********* *** ******** *********** ** *** **** ********.

Biometric ****** 

*** ******* ****** *** *** ********* ****** ******** ****** "****** ******". *** company ****** *** **** ****** ** ** **** ****** ********* authentication *** ** ********** ****** ******** ** ** **** ** eye-level ****** ** *****:

*** ******* ****** **** ***** *** ****, *** **** '**** than * ******', *** ** ********* ******* ** ******-**** *** environmentally ****** ******** *********. ****** ****** ** **** ********** **** BluB0X ****** *** **** ***** $*** **** *** ******** *********, but ****** ********* *****.

******** *******

******* *** ****** ****** ***** ** ******* ******, ****** *******, or ********** ***** ******. ******* ******* ** *** ******* $**.** - $** *** ****** ****** (**** *** ********* ****** ****** pricing ** ~$** *** *****) *** ~$** *** ***** ***** like **** ***** ****** ** ********* ***** *****. ********** ***** like ****** ******** *** *** ******** ** *** ********* ******* cost.

********* ******* ******* **% *** ** *** *** ********* ******* for ******** ******** ******** **** ******.

*** ******* ****** ** ******* ********** ** ***** ***** ***** access ********* **** *****, ***** ********* ******* ******* $** - $15 *** **** *** ******.

Channel ***** ********

****** ** ******* ******* ******* *** ******** ***** ****** **** currently. This ******** ******* **** ********'* *****, ***** **** ****-********* ************ and ******* **** ********** ***** *** ****** ******* *** *******.

Company *******

** *** ******** ****, *** ******* *** *** ** ********** start *** ***** *********** ************* ** * ***** **** *****. Plus, **** **** ** ************ **** *** **** ****** ********** and ******** **** ******** ***** / ***********. ***** ****** *** critical ** ******** ********* *** * ************ ****** ******.

**** *** ****, *** ********* ** **** ********** ** **** space **** ***** * ****** ** *************** *** ************ **** a ****** ** ****. *** ******* ****** *** ***** **** gap *** *** **** **** *** ***** **** ***** ***** based ********** ******** *********'* ******** ************** *** *********** ******* ** be ****.

***********, ******** ** *** ***** ************* ***** ************ ******, ****** looks ** ** ** ********** *** ******* *** *********** ******* for * ***** *****, *** ******* ** ******* ******* *** legacy *************.

Comments (19)

****, **** **** **** **** ** ** **** ******** ** Hikvision? *** ** **** ** ****?

:)

* ***** **** ** ** *********** ******* **** **** *********. I **** ** **** ** ** **** ******* ** * have *** ******** ** ** ******** ****** ****** *** ** is **** ** *** ********* ******* ** *** ********** / offerings.

***, **** **** **** ** ****** ***** **** - **** BluB0X ***** ******** ** * **** ** **** *** **** worse ** *** ** ***** *******...

* ** ******* *****! **'* ** ********** ** ***** **** sky ********, *** ******** ** *******. **** **** *** *** day **** ***** **** ****** ********.

* ******* * ********* ********** ******* **** **** ***** *** who ***** *** **** ******; **** ***** ** ******** *** final ****** "*" ****** **** (** * ****** ********* ** what ** ***** ** *** "******" ** ************...*** ****** ** the '**' *****).

***'* ** ******. ** *****.

****'* ***** ** ******.*** (**** ** '**') ** ***** ** iBlubox *** ***** ***** **** * ***** ****** ********* *** of *** **.

*****, *'* **** ** *** **** ** **** ******...************, * wanted ** *** **** ****** (** ***.******.***) ** *** ***** by ******* ***.

***, **** *** "******" ****** ******?

**** *** "******" ****** ******?

****** ********** *****, ** ***

*******************************************************************************************

** ***** *** ***** ***** – *** “*” ** *** was ****** **** * **** “Ø” ** * *** ****** our ***** ** ********.

** **** *.*. ** ** ***** ******** **** ***** *** that ******* ** * **** * * ** * *** to ********? *** ** **** **** **** ** *** ******, aren't **** ***** ** ********?

******* * ******: ******** *****, ** *** ** ********* ****, the ****** ** ********* ******** ** ******** *** ******* **** the *****, *** ** *** ***** **** ** *** ***** seen *** ***** *** ******, ** ***** ** **** **** BASIC *********** ****** *************.

*** *** ****? **** * *** *****, ** ****** ******** to *** ******* ** '*********' ** * *** ** *** roots ** ***********...

****, * ***** **** *** *** ** * **** ***** with *** ***. *'** ****** **** **** ****** *** *** to *** ***** **** *** ********* *** ******* *********. ** was ** * ******* **** *** *** **** ***** ****** where * *** ** *** *** *** ***** **** ***** high ****** **** ** ********* ***** ** * **** ***** application. :)

***, *** **** * ******* / ***** ***** *** ********* working *** ** ****, **** *****, *** **** ******* ** seems.

***** ** *** *** *** ******* **** *** (******** ** the ****, * *******), *** **** * *** **** *** employees ** ****. * ****** *** **** ****** *** ** that. ** **** *** **, *** ******** **** * *** not ******* ***** *******, **** ***** ****** * *** ** anxiety ***** *** ****** ** *** ******* *** ******* * would **** *** ******** *** ** ******** *********.

***, *** **** * ******* / ***** ***** *** ********* working *** ** ****...

* *** ** ***, **'* * *** ** **** ********...

*** **** **** **** ** ******* ** *****? *** ***** has ** **** **** ***** (**'* ***** **** ** ************). Does ******* ** ***** *** ****** ** ***** *****, ** do *** ********* ******** **** ** *** *** *** ** the *** ** *** **** *** ** ***** *** ******?

****, ***** ** ** ******* ***** ***** *** **** ** the *****.

****'* *** *** ** ***** **** ***** ******, *** **** is *** ******* ****.

***** *** *** **** *** ********* ***** ** ******* *****, as ***** ******, ** ** *********. ****** ********** ********* *** **** ******.

** *** ***** ** ***** ****** **** *** *** *** on *** ***** ** *** *****.

** *** ***** ** **********, **** *** *** ***** *** tax. ******* ********** ***** ***** ********* **** **** ** ***** over **** *** *** **** ** ****** ******** ** ***** to ******** ***** **** *** *****.

* ***** ******* ** **** ****, *** ***** ** ***** vested ** **** ** *****, ********* *** ********* ***** ** receiving ******* ** *** ** ***** *** ***** ****. ** pay, *** ** **** ********* ** ******.

* ***** ******* ** **** ****, *** ***** ** ***** vested ** **** ** *****, ********* *** ********* ***** ** receiving ******* ** *** ** ***** *** ***** ****.

********. ********* *** *********** *** *** **** **** ***** ****** that **** **** ***** ** **** *****, **** ** ******* the ****, ** ** *******.

********** ***** ****** *** *** ********* ******* ** *****.

***** ** ** ****** *** *** ****** ******, ** ***********, as **** ** *** **** *** ******* ****** ***** ** no **********. ********* ***** ** ******* ** **** **** ** startup.

*******, **** ** **** *** **** ** ****, **** ** you ***** *** **** ***** ** *** ***** ** ***** to ** ** * *******?

********, **** ** *** ****** ** ***-****.

********. ********* *** *********** *** *** **** **** ***** ****** that **** **** ***** ** **** *****, **** ** ******* the ****, ** ** *******.

***, **** ***** ***** ****** *** ** ******** ** **** pay, *** ** **** ** **** ***.

*******, **** ** **** *** **** ** ****, **** ** you ***** *** **** ***** ** *** ***** ** ***** to ** ** * *******?

****, *** ***** ***** *** **** ***** ** *** ***** would ** ***** ** **** **** ******* ****** ***** **** been. ***'* *** ***'** * ********* **** *** **** $***,*** someplace ****, *** ****** ** ******* $***,*** ***** ** *****at *** ******* ********* or else this is just a horrible job opportunity.

********** ***** ****** *** *** ********* ******* ** *****.

***'* *** *** ***** ** * *** ** *******, *** you **** ***** *** * ****. *** *** * ***** grant **** * ***** ******* ***** ** *** ****'* ****** at *** *** ** **** **** *** *** **** *** put **. *** ***'* *** *** ****** **** *** ******** reason (****** *** ** ***** **** * ********** ***********, **** to ** ****** ** ****** ******, ****** ***********), ** ***** shares **** **********, ** ** **** * ******* * **** vesting ******, *** ***** **** **** **** *% ** ****, or*******% ** **** **** *** ***** ****. ** *** ***** that ***** ** * **** *********** *** ***** ** ********* something ** *****?

***, **** ***** ***** ****** *** ** ******** ** **** pay, *** ** **** ** **** ***.

* ** ******* **** ***** ** **** * **** ****, not ** **** ** ****.

**** *** ***** ** **** ** *********** ***** *** ********* get ***** ****** ***** ** ******* *** *******?

****,No *** ** ****** ****** *** ***** **** **** **** *** ********* ******** ****** ** ***** ** * *******.

***** *** ** ** ******** *** $**,*** * **** ** income *** *** ******** ********* *****?

***** *** ** ** ***** *** $**,***/*** ******** (***** ** + ********* ********** *****)on ***** **** *** **** ** **** employees ** ********** ****?

** *** ****** ***** **** ** **** ** ***** ** at ******?

**** ***, ******** ******* *******...

* ***** ****** ** ** ** *********. *** ***** **** during *** **** *** *** ***** ********* :)

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