BluB0X - The Most Ambitious Security Startup in Years

Author: Brian Rhodes, Published on Sep 23, 2015

This startup literally wants to do everything.

They describe themselves as a "hosted security platform that delivers unprecedented unification of Access, Alarms, Visitor, Video and Biometrics."

Their name is BluB0X (with a zero / 0 not a O), led by industry veterans who aim to beat Lenel and Software, taking an unconventional approach to funding and building their company. In this note, we examine the company, its positioning and its potential.

**** ******* ********* ***** ** ** **********.

**** ******** ********** ** * "****** ******** ******** **** ******** ************* *********** ** ******, ******, Visitor, ***** *** **********."

***** **** ********(**** * **** / * *** * *), *** ** industry ******** *** *** ** **** ***** *** ********, ****** an ************** ******** ** ******* *** ******** ***** *******. ** this ****, ** ******* *** *******, *** *********** *** *** potential.

[***************]

Company ******** *** **********

** ******** ** **** ****** / ******** ******** ***** ****, ****** has **** ******** **********. *** *******, ***** ***** **********, **** **** **** **** ** ***** ** ********** *** include '************' ***** **** ***** ** ***** ******, ******** * ******* ********* *** ******* ******** ** ***' ****** control *********, *** ******* ***** ******** ** *** *** ********, *** *** **** ****** ******** ** ********* ** ******* *** ******.  *** ***** ******* members ** ******'* **** **** **** ******** ****** ***********.

******* **********

******'* ********** **** **** **** ******, ******** * ***** ******** services ********,********, ** *** ***** **** ************* ******** ** ***** **** *** $** *******. **** ******** ********** **** ******* access ******* ********* (*.*., **** ***** ** * *** *******, Lenel, **** *****, ***.) ******** ***** *** ***** (*.*. ******** management *********) ** ********* *** ****** ****** **** *********, **** *** video ************.

Self / ******** ******

********** *** ******* **** **** ********'* ***********, ****** ******** ***** funded ****** ** ****.

** ********, *** ********* ****, ****** **** ***** ~** '************' have *** ***** *** ********, ******* ** ******* **** *** company. *******, *** ******* ** *** ** *** ***** ** raising *** ****** * *******.

Product ********

****** ********* ****** **** *********** **********, ********** **** ** * ****** short ****:

  • ****** ****** *******: *** **** *********** ** ******** ************* ****** ********** ****** ********, *** ****** ****** ****** ************ ********** *********, ****** *******, ********, ******* **********, *** **** badge ******** *** ****** *** **** ********.
  • ***** **********: ******'* ***** ******** *** ** ********** ** * notification ******* *** ******* ******* ****** **** ******.  *********, ****, and **** ***** ************ ****** *** ** ************ **** *** distributed ******* ****** ** ****** *****.
  • ******* **********: ****** ****** **'* *** ******* ********** *********** **** is ********** **** *** ****** ****** *** ****** ******** ***********.
  • ***** ************: ***** ********* ** ****, ****** ***** ** *** cloud-based ***** ********** ** *** ****** ******, *********** ***** ****** with ***** ******* *** ****** ****** *** ********.

*** *** ****** ********* ** ************, **** *** ******** ** features ********** ** *********** ** ******** *****:

*** '******' ******** ** ** ***** *********** ********** **** ****** ************ or ****** ******* *** ******.  *** ******* ******* ************* **** 'any ******' ******** ** **** *** * *******, *** **** not ** ********* ****** ****** ****. 

****** *********

** *** *******'* ***** *** ****** **** *********, ***** *********, situational ********* *** ******** *********** ** *** **** ********.

Biometric ****** 

*** ******* ****** *** *** ********* ****** ******** ****** "****** ******". *** company ****** *** **** ****** ** ** **** ****** ********* authentication *** ** ********** ****** ******** ** ** **** ** eye-level ****** ** *****:

*** ******* ****** **** ***** *** ****, *** **** '**** than * ******', *** ** ********* ******* ** ******-**** *** environmentally ****** ******** *********. ****** ****** ** **** ********** **** BluB0X ****** *** **** ***** $*** **** *** ******** *********, but ****** ********* *****.

******** *******

******* *** ****** ****** ***** ** ******* ******, ****** *******, or ********** ***** ******. ******* ******* ** *** ******* $**.** - $** *** ****** ****** (**** *** ********* ****** ****** pricing ** ~$** *** *****) *** ~$** *** ***** ***** like **** ***** ****** ** ********* ***** *****. ********** ***** like ****** ******** *** *** ******** ** *** ********* ******* cost.

********* ******* ******* **% *** ** *** *** ********* ******* for ******** ******** ******** **** ******.

*** ******* ****** ** ******* ********** ** ***** ***** ***** access ********* **** *****, ***** ********* ******* ******* $** - $15 *** **** *** ******.

Channel ***** ********

****** ** ******* ******* ******* *** ******** ***** ****** **** currently. This ******** ******* **** ********'* *****, ***** **** ****-********* ************ and ******* **** ********** ***** *** ****** ******* *** *******.

Company *******

** *** ******** ****, *** ******* *** *** ** ********** start *** ***** *********** ************* ** * ***** **** *****. Plus, **** **** ** ************ **** *** **** ****** ********** and ******** **** ******** ***** / ***********. ***** ****** *** critical ** ******** ********* *** * ************ ****** ******.

**** *** ****, *** ********* ** **** ********** ** **** space **** ***** * ****** ** *************** *** ************ **** a ****** ** ****. *** ******* ****** *** ***** **** gap *** *** **** **** *** ***** **** ***** ***** based ********** ******** *********'* ******** ************** *** *********** ******* ** be ****.

***********, ******** ** *** ***** ************* ***** ************ ******, ****** looks ** ** ** ********** *** ******* *** *********** ******* for * ***** *****, *** ******* ** ******* ******* *** legacy *************.

Comments (19)

John Honovich

IPVM | 09/23/15 06:34pm

****, **** **** **** **** ** ** **** ******** ** Hikvision? *** ** **** ** ****?

:)

* ***** **** ** ** *********** ******* **** **** *********. I **** ** **** ** ** **** ******* ** * have *** ******** ** ** ******** ****** ****** *** ** is **** ** *** ********* ******* ** *** ********** / offerings.

***, **** **** **** ** ****** ***** **** - **** BluB0X ***** ******** ** * **** ** **** *** **** worse ** *** ** ***** *******...

Matt Bode

In reply to John Honovich | 09/23/15 06:58pm

* ** ******* *****! **'* ** ********** ** ***** **** sky ********, *** ******** ** *******. **** **** *** *** day **** ***** **** ****** ********.

* ******* * ********* ********** ******* **** **** ***** *** who ***** *** **** ******; **** ***** ** ******** *** final ****** "*" ****** **** (** * ****** ********* ** what ** ***** ** *** "******" ** ************...*** ****** ** the '**' *****).

***'* ** ******. ** *****.

Steve Mitchell

In reply to Matt Bode | 09/24/15 06:51pm

****'* ***** ** ******.*** (**** ** '**') ** ***** ** iBlubox *** ***** ***** **** * ***** ****** ********* *** of *** **.

Thumbnail win 20170320 10 17 46 pro 3

David Coughlin

Access Systems Integration | In reply to Steve Mitchell | 10/27/16 09:08pm

*****, *'* **** ** *** **** ** **** ******...************, * wanted ** *** **** ****** (** ***.******.***) ** *** ***** by ******* ***.

***, **** *** "******" ****** ******?

Undisclosed #1

In reply to David Coughlin | 10/27/16 10:16pm

**** *** "******" ****** ******?

****** ********** *****, ** ***

*******************************************************************************************

Undisclosed #1

In reply to John Honovich | 09/24/15 02:54am

** ***** *** ***** ***** – *** “*” ** *** was ****** **** * **** “Ø” ** * *** ****** our ***** ** ********.

** **** *.*. ** ** ***** ******** **** ***** *** that ******* ** * **** * * ** * *** to ********? *** ** **** **** **** ** *** ******, aren't **** ***** ** ********?

******* * ******: ******** *****, ** *** ** ********* ****, the ****** ** ********* ******** ** ******** *** ******* **** the *****, *** ** *** ***** **** ** *** ***** seen *** ***** *** ******, ** ***** ** **** **** BASIC *********** ****** *************.

John Honovich

IPVM | In reply to Undisclosed #1 | 09/24/15 11:29am

*** *** ****? **** * *** *****, ** ****** ******** to *** ******* ** '*********' ** * *** ** *** roots ** ***********...

Undisclosed #1

In reply to John Honovich | 09/24/15 07:38pm

**********.

Thumbnail usa shield

Luis Carmona

IPVMU Certified | 09/23/15 07:05pm

****, * ***** **** *** *** ** * **** ***** with *** ***. *'** ****** **** **** ****** *** *** to *** ***** **** *** ********* *** ******* *********. ** was ** * ******* **** *** *** **** ***** ****** where * *** ** *** *** *** ***** **** ***** high ****** **** ** ********* ***** ** * **** ***** application. :)

John Honovich

IPVM | 09/24/15 11:58am

***, *** **** * ******* / ***** ***** *** ********* working *** ** ****, **** *****, *** **** ******* ** seems.

***** ** *** *** *** ******* **** *** (******** ** the ****, * *******), *** **** * *** **** *** employees ** ****. * ****** *** **** ****** *** ** that. ** **** *** **, *** ******** **** * *** not ******* ***** *******, **** ***** ****** * *** ** anxiety ***** *** ****** ** *** ******* *** ******* * would **** *** ******** *** ** ******** *********.

Undisclosed #1

In reply to John Honovich | 09/24/15 02:33pm

***, *** **** * ******* / ***** ***** *** ********* working *** ** ****...

* *** ** ***, **'* * *** ** **** ********...

Undisclosed #2

In reply to John Honovich | 09/24/15 02:59pm

*** **** **** **** ** ******* ** *****? *** ***** has ** **** **** ***** (**'* ***** **** ** ************). Does ******* ** ***** *** ****** ** ***** *****, ** do *** ********* ******** **** ** *** *** *** ** the *** ** *** **** *** ** ***** *** ******?

Undisclosed #1

In reply to Undisclosed #2 | 09/24/15 03:01pm

****, ***** ** ** ******* ***** ***** *** **** ** the *****.

Undisclosed #2

In reply to Undisclosed #1 | 09/24/15 03:29pm

****'* *** *** ** ***** **** ***** ******, *** **** is *** ******* ****.

***** *** *** **** *** ********* ***** ** ******* *****, as ***** ******, ** ** *********. ****** ********** ********* *** **** ******.

** *** ***** ** ***** ****** **** *** *** *** on *** ***** ** *** *****.

** *** ***** ** **********, **** *** *** ***** *** tax. ******* ********** ***** ***** ********* **** **** ** ***** over **** *** *** **** ** ****** ******** ** ***** to ******** ***** **** *** *****.

* ***** ******* ** **** ****, *** ***** ** ***** vested ** **** ** *****, ********* *** ********* ***** ** receiving ******* ** *** ** ***** *** ***** ****. ** pay, *** ** **** ********* ** ******.

Undisclosed #1

In reply to Undisclosed #2 | 09/24/15 04:38pm

* ***** ******* ** **** ****, *** ***** ** ***** vested ** **** ** *****, ********* *** ********* ***** ** receiving ******* ** *** ** ***** *** ***** ****.

********. ********* *** *********** *** *** **** **** ***** ****** that **** **** ***** ** **** *****, **** ** ******* the ****, ** ** *******.

********** ***** ****** *** *** ********* ******* ** *****.

***** ** ** ****** *** *** ****** ******, ** ***********, as **** ** *** **** *** ******* ****** ***** ** no **********. ********* ***** ** ******* ** **** **** ** startup.

*******, **** ** **** *** **** ** ****, **** ** you ***** *** **** ***** ** *** ***** ** ***** to ** ** * *******?

********, **** ** *** ****** ** ***-****.

Undisclosed #2

In reply to Undisclosed #1 | 09/24/15 08:29pm

********. ********* *** *********** *** *** **** **** ***** ****** that **** **** ***** ** **** *****, **** ** ******* the ****, ** ** *******.

***, **** ***** ***** ****** *** ** ******** ** **** pay, *** ** **** ** **** ***.

*******, **** ** **** *** **** ** ****, **** ** you ***** *** **** ***** ** *** ***** ** ***** to ** ** * *******?

****, *** ***** ***** *** **** ***** ** *** ***** would ** ***** ** **** **** ******* ****** ***** **** been. ***'* *** ***'** * ********* **** *** **** $***,*** someplace ****, *** ****** ** ******* $***,*** ***** ** *****at *** ******* ********* or else this is just a horrible job opportunity.

********** ***** ****** *** *** ********* ******* ** *****.

***'* *** *** ***** ** * *** ** *******, *** you **** ***** *** * ****. *** *** * ***** grant **** * ***** ******* ***** ** *** ****'* ****** at *** *** ** **** **** *** *** **** *** put **. *** ***'* *** *** ****** **** *** ******** reason (****** *** ** ***** **** * ********** ***********, **** to ** ****** ** ****** ******, ****** ***********), ** ***** shares **** **********, ** ** **** * ******* * **** vesting ******, *** ***** **** **** **** *% ** ****, or*******% ** **** **** *** ***** ****. ** *** ***** that ***** ** * **** *********** *** ***** ** ********* something ** *****?

Undisclosed #1

In reply to Undisclosed #2 | 09/24/15 09:23pm

***, **** ***** ***** ****** *** ** ******** ** **** pay, *** ** **** ** **** ***.

* ** ******* **** ***** ** **** * **** ****, not ** **** ** ****.

**** *** ***** ** **** ** *********** ***** *** ********* get ***** ****** ***** ** ******* *** *******?

****,No *** ** ****** ****** *** ***** **** **** **** *** ********* ******** ****** ** ***** ** * *******.

***** *** ** ** ******** *** $**,*** * **** ** income *** *** ******** ********* *****?

***** *** ** ** ***** *** $**,***/*** ******** (***** ** + ********* ********** *****)on ***** **** *** **** ** **** employees ** ********** ****?

** *** ****** ***** **** ** **** ** ***** ** at ******?

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #2 | 09/24/15 03:01pm

**** ***, ******** ******* *******...

VINAY PATEL

IPVMU Certified | 05/04/16 11:31pm

* ***** ****** ** ** ** *********. *** ***** **** during *** **** *** *** ***** ********* :)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Reseting IP Cameras - 30 Manufacturer Directory on Sep 22, 2017
Every camera has a reset button (well, almost) but it is not always clear what these buttons do, how long they need to be held, what settings they...
Genetec Launches Cloud Access Control (Synergis SaaS) on Sep 21, 2017
Genetec's cloud everything expansion continues, with their announcement of Synergis SaaS edition, joining their cloud video offering Stratocast,...
Automatic Door Operators For Access Tutorial on Sep 20, 2017
Opening and closing doors might sound simple, but it takes a high-tech piece of door hardware to pull it off. Integrating automatic door operators...
'Clowns' Allege Ubiquiti 'Completely Fraudulent' on Sep 20, 2017
A short seller has alleged Ubiquiti is 'completely fraudulent'. Ubiquiti's CEO has responded calling them 'clowns'. Here is the short...
HID Buys Mercury Security on Sep 19, 2017
One of the biggest access control deals in years. Mercury Security, the most widely used access hardware OEM, and partner to 20+ manufacturers,...
Cloud Guy Prints Book, Misses Irony on Sep 15, 2017
On-premise security systems are dead. But $75 print books are alive and well. Such are the lessons from Brivo's CEO new book "The Five...
Hikvision Launching Ezviz Pro on Sep 14, 2017
Hikvision is launching Ezviz Pro. In 2015, Hikvision expanded Ezviz, a direct to consumer offering, to North America. Now, Ezviz 'Pro' is...
Master Keying Tutorial on Sep 14, 2017
Mechanical keys are the most fundamental, albeit unsophisticated, form of access control. Like access control, Master Keying allows large scale use...
Startup Turing Video Segway-Based Security Robot Profile on Sep 13, 2017
If security robots can not replace guards, perhaps the next best thing is a robot the guard can actually ride.  Turing Video has raised $5...
Fail Safe vs. Fail Secure Tutorial on Sep 13, 2017
Few terms carry greater importance in access control than 'fail safe' and 'fail secure'. Access control professionals must know how these concepts...

Most Recent Industry Reports

Reseting IP Cameras - 30 Manufacturer Directory on Sep 22, 2017
Every camera has a reset button (well, almost) but it is not always clear what these buttons do, how long they need to be held, what settings they...
Genetec Launches Cloud Access Control (Synergis SaaS) on Sep 21, 2017
Genetec's cloud everything expansion continues, with their announcement of Synergis SaaS edition, joining their cloud video offering Stratocast,...
Genetec CEO Warns Against Insider Threats on Sep 21, 2017
With Dahua and Hikvision cybersecurity issues becoming indisputable, a new counter has emerged. Just put them behind a firewall, buy cheap...
New IPVM Calculator V3 Released on Sep 20, 2017
The New IPVM Calculator V3 is released. An entirely new architecture delivers the following benefits: Turbo The calculator is now ~50% faster in...
Automatic Door Operators For Access Tutorial on Sep 20, 2017
Opening and closing doors might sound simple, but it takes a high-tech piece of door hardware to pull it off. Integrating automatic door operators...
'Clowns' Allege Ubiquiti 'Completely Fraudulent' on Sep 20, 2017
A short seller has alleged Ubiquiti is 'completely fraudulent'. Ubiquiti's CEO has responded calling them 'clowns'. Here is the short...
Avigilon 'Blue' Cloud Entry Examined on Sep 19, 2017
Avigilon is moving to the cloud. The company announced their Avigilon Blue platform, designed to be a web-managed surveillance system, utilizing...
HID Buys Mercury Security on Sep 19, 2017
One of the biggest access control deals in years. Mercury Security, the most widely used access hardware OEM, and partner to 20+ manufacturers,...
Hikvision Backdoor Exploit on Sep 18, 2017
Full disclosure to the Hikvision backdoor has been released, allowing easy exploit of vulnerable Hikvision IP cameras. As the researcher, Monte...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact