BluB0X - The Most Ambitious Security Startup in Years

Author: Brian Rhodes, Published on Sep 23, 2015

This startup literally wants to do everything.

They describe themselves as a "hosted security platform that delivers unprecedented unification of Access, Alarms, Visitor, Video and Biometrics."

Their name is BluB0X (with a zero / 0 not a O), led by industry veterans who aim to beat Lenel and Software, taking an unconventional approach to funding and building their company. In this note, we examine the company, its positioning and its potential.

**** ******* ********* ***** ** ** **********.

**** ******** ********** ** * "****** ******** ******** **** ******** ************* *********** ** ******, ******, Visitor, ***** *** **********."

***** **** ********(**** * **** / * *** * *), *** ** industry ******** *** *** ** **** ***** *** ********, ****** an ************** ******** ** ******* *** ******** ***** *******. ** this ****, ** ******* *** *******, *** *********** *** *** potential.

[***************]

Company ******** *** **********

** ******** ** **** ****** / ******** ******** ***** ****, ****** has **** ******** **********. *** *******, ***** ***** **********, **** **** **** **** ** ***** ** ********** *** include '************' ***** **** ***** ** ***** ******, ******** * ******* ********* *** ******* ******** ** ***' ****** control *********, *** ******* ***** ******** ** *** *** ********, *** *** **** ****** ******** ** ********* ** ******* *** ******.  *** ***** ******* members ** ******'* **** **** **** ******** ****** ***********.

******* **********

******'* ********** **** **** **** ******, ******** * ***** ******** services ********,********, ** *** ***** **** ************* ******** ** ***** **** *** $** *******. **** ******** ********** **** ******* access ******* ********* (*.*., **** ***** ** * *** *******, Lenel, **** *****, ***.) ******** ***** *** ***** (*.*. ******** management *********) ** ********* *** ****** ****** **** *********, **** *** video ************.

Self / ******** ******

********** *** ******* **** **** ********'* ***********, ****** ******** ***** funded ****** ** ****.

** ********, *** ********* ****, ****** **** ***** ~** '************' have *** ***** *** ********, ******* ** ******* **** *** company. *******, *** ******* ** *** ** *** ***** ** raising *** ****** * *******.

Product ********

****** ********* ****** **** *********** **********, ********** **** ** * ****** short ****:

  • ****** ****** *******: *** **** *********** ** ******** ************* ****** ********** ****** ********, *** ****** ****** ****** ************ ********** *********, ****** *******, ********, ******* **********, *** **** badge ******** *** ****** *** **** ********.
  • ***** **********: ******'* ***** ******** *** ** ********** ** * notification ******* *** ******* ******* ****** **** ******.  *********, ****, and **** ***** ************ ****** *** ** ************ **** *** distributed ******* ****** ** ****** *****.
  • ******* **********: ****** ****** **'* *** ******* ********** *********** **** is ********** **** *** ****** ****** *** ****** ******** ***********.
  • ***** ************: ***** ********* ** ****, ****** ***** ** *** cloud-based ***** ********** ** *** ****** ******, *********** ***** ****** with ***** ******* *** ****** ****** *** ********.

*** *** ****** ********* ** ************, **** *** ******** ** features ********** ** *********** ** ******** *****:

*** '******' ******** ** ** ***** *********** ********** **** ****** ************ or ****** ******* *** ******.  *** ******* ******* ************* **** 'any ******' ******** ** **** *** * *******, *** **** not ** ********* ****** ****** ****. 

****** *********

** *** *******'* ***** *** ****** **** *********, ***** *********, situational ********* *** ******** *********** ** *** **** ********.

Biometric ****** 

*** ******* ****** *** *** ********* ****** ******** ****** "****** ******". *** company ****** *** **** ****** ** ** **** ****** ********* authentication *** ** ********** ****** ******** ** ** **** ** eye-level ****** ** *****:

*** ******* ****** **** ***** *** ****, *** **** '**** than * ******', *** ** ********* ******* ** ******-**** *** environmentally ****** ******** *********. ****** ****** ** **** ********** **** BluB0X ****** *** **** ***** $*** **** *** ******** *********, but ****** ********* *****.

******** *******

******* *** ****** ****** ***** ** ******* ******, ****** *******, or ********** ***** ******. ******* ******* ** *** ******* $**.** - $** *** ****** ****** (**** *** ********* ****** ****** pricing ** ~$** *** *****) *** ~$** *** ***** ***** like **** ***** ****** ** ********* ***** *****. ********** ***** like ****** ******** *** *** ******** ** *** ********* ******* cost.

********* ******* ******* **% *** ** *** *** ********* ******* for ******** ******** ******** **** ******.

*** ******* ****** ** ******* ********** ** ***** ***** ***** access ********* **** *****, ***** ********* ******* ******* $** - $15 *** **** *** ******.

Channel ***** ********

****** ** ******* ******* ******* *** ******** ***** ****** **** currently. This ******** ******* **** ********'* *****, ***** **** ****-********* ************ and ******* **** ********** ***** *** ****** ******* *** *******.

Company *******

** *** ******** ****, *** ******* *** *** ** ********** start *** ***** *********** ************* ** * ***** **** *****. Plus, **** **** ** ************ **** *** **** ****** ********** and ******** **** ******** ***** / ***********. ***** ****** *** critical ** ******** ********* *** * ************ ****** ******.

**** *** ****, *** ********* ** **** ********** ** **** space **** ***** * ****** ** *************** *** ************ **** a ****** ** ****. *** ******* ****** *** ***** **** gap *** *** **** **** *** ***** **** ***** ***** based ********** ******** *********'* ******** ************** *** *********** ******* ** be ****.

***********, ******** ** *** ***** ************* ***** ************ ******, ****** looks ** ** ** ********** *** ******* *** *********** ******* for * ***** *****, *** ******* ** ******* ******* *** legacy *************.

Comments (19)

John Honovich

IPVM | 09/23/15 06:34pm

****, **** **** **** **** ** ** **** ******** ** Hikvision? *** ** **** ** ****?

:)

* ***** **** ** ** *********** ******* **** **** *********. I **** ** **** ** ** **** ******* ** * have *** ******** ** ** ******** ****** ****** *** ** is **** ** *** ********* ******* ** *** ********** / offerings.

***, **** **** **** ** ****** ***** **** - **** BluB0X ***** ******** ** * **** ** **** *** **** worse ** *** ** ***** *******...

Matt Bode

In reply to John Honovich | 09/23/15 06:58pm

* ** ******* *****! **'* ** ********** ** ***** **** sky ********, *** ******** ** *******. **** **** *** *** day **** ***** **** ****** ********.

* ******* * ********* ********** ******* **** **** ***** *** who ***** *** **** ******; **** ***** ** ******** *** final ****** "*" ****** **** (** * ****** ********* ** what ** ***** ** *** "******" ** ************...*** ****** ** the '**' *****).

***'* ** ******. ** *****.

Steve Mitchell

In reply to Matt Bode | 09/24/15 06:51pm

****'* ***** ** ******.*** (**** ** '**') ** ***** ** iBlubox *** ***** ***** **** * ***** ****** ********* *** of *** **.

Thumbnail win 20170320 10 17 46 pro 3

David Coughlin

EC Integrated Systems | In reply to Steve Mitchell | 10/27/16 09:08pm

*****, *'* **** ** *** **** ** **** ******...************, * wanted ** *** **** ****** (** ***.******.***) ** *** ***** by ******* ***.

***, **** *** "******" ****** ******?

Undisclosed #1

In reply to David Coughlin | 10/27/16 10:16pm

**** *** "******" ****** ******?

****** ********** *****, ** ***

*******************************************************************************************

Undisclosed #1

In reply to John Honovich | 09/24/15 02:54am

** ***** *** ***** ***** – *** “*” ** *** was ****** **** * **** “Ø” ** * *** ****** our ***** ** ********.

** **** *.*. ** ** ***** ******** **** ***** *** that ******* ** * **** * * ** * *** to ********? *** ** **** **** **** ** *** ******, aren't **** ***** ** ********?

******* * ******: ******** *****, ** *** ** ********* ****, the ****** ** ********* ******** ** ******** *** ******* **** the *****, *** ** *** ***** **** ** *** ***** seen *** ***** *** ******, ** ***** ** **** **** BASIC *********** ****** *************.

John Honovich

IPVM | In reply to Undisclosed #1 | 09/24/15 11:29am

*** *** ****? **** * *** *****, ** ****** ******** to *** ******* ** '*********' ** * *** ** *** roots ** ***********...

Undisclosed #1

In reply to John Honovich | 09/24/15 07:38pm

**********.

Thumbnail usa shield

Luis Carmona

IPVMU Certified | 09/23/15 07:05pm

****, * ***** **** *** *** ** * **** ***** with *** ***. *'** ****** **** **** ****** *** *** to *** ***** **** *** ********* *** ******* *********. ** was ** * ******* **** *** *** **** ***** ****** where * *** ** *** *** *** ***** **** ***** high ****** **** ** ********* ***** ** * **** ***** application. :)

John Honovich

IPVM | 09/24/15 11:58am

***, *** **** * ******* / ***** ***** *** ********* working *** ** ****, **** *****, *** **** ******* ** seems.

***** ** *** *** *** ******* **** *** (******** ** the ****, * *******), *** **** * *** **** *** employees ** ****. * ****** *** **** ****** *** ** that. ** **** *** **, *** ******** **** * *** not ******* ***** *******, **** ***** ****** * *** ** anxiety ***** *** ****** ** *** ******* *** ******* * would **** *** ******** *** ** ******** *********.

Undisclosed #1

In reply to John Honovich | 09/24/15 02:33pm

***, *** **** * ******* / ***** ***** *** ********* working *** ** ****...

* *** ** ***, **'* * *** ** **** ********...

Undisclosed #2

In reply to John Honovich | 09/24/15 02:59pm

*** **** **** **** ** ******* ** *****? *** ***** has ** **** **** ***** (**'* ***** **** ** ************). Does ******* ** ***** *** ****** ** ***** *****, ** do *** ********* ******** **** ** *** *** *** ** the *** ** *** **** *** ** ***** *** ******?

Undisclosed #1

In reply to Undisclosed #2 | 09/24/15 03:01pm

****, ***** ** ** ******* ***** ***** *** **** ** the *****.

Undisclosed #2

In reply to Undisclosed #1 | 09/24/15 03:29pm

****'* *** *** ** ***** **** ***** ******, *** **** is *** ******* ****.

***** *** *** **** *** ********* ***** ** ******* *****, as ***** ******, ** ** *********. ****** ********** ********* *** **** ******.

** *** ***** ** ***** ****** **** *** *** *** on *** ***** ** *** *****.

** *** ***** ** **********, **** *** *** ***** *** tax. ******* ********** ***** ***** ********* **** **** ** ***** over **** *** *** **** ** ****** ******** ** ***** to ******** ***** **** *** *****.

* ***** ******* ** **** ****, *** ***** ** ***** vested ** **** ** *****, ********* *** ********* ***** ** receiving ******* ** *** ** ***** *** ***** ****. ** pay, *** ** **** ********* ** ******.

Undisclosed #1

In reply to Undisclosed #2 | 09/24/15 04:38pm

* ***** ******* ** **** ****, *** ***** ** ***** vested ** **** ** *****, ********* *** ********* ***** ** receiving ******* ** *** ** ***** *** ***** ****.

********. ********* *** *********** *** *** **** **** ***** ****** that **** **** ***** ** **** *****, **** ** ******* the ****, ** ** *******.

********** ***** ****** *** *** ********* ******* ** *****.

***** ** ** ****** *** *** ****** ******, ** ***********, as **** ** *** **** *** ******* ****** ***** ** no **********. ********* ***** ** ******* ** **** **** ** startup.

*******, **** ** **** *** **** ** ****, **** ** you ***** *** **** ***** ** *** ***** ** ***** to ** ** * *******?

********, **** ** *** ****** ** ***-****.

Undisclosed #2

In reply to Undisclosed #1 | 09/24/15 08:29pm

********. ********* *** *********** *** *** **** **** ***** ****** that **** **** ***** ** **** *****, **** ** ******* the ****, ** ** *******.

***, **** ***** ***** ****** *** ** ******** ** **** pay, *** ** **** ** **** ***.

*******, **** ** **** *** **** ** ****, **** ** you ***** *** **** ***** ** *** ***** ** ***** to ** ** * *******?

****, *** ***** ***** *** **** ***** ** *** ***** would ** ***** ** **** **** ******* ****** ***** **** been. ***'* *** ***'** * ********* **** *** **** $***,*** someplace ****, *** ****** ** ******* $***,*** ***** ** *****at *** ******* ********* or else this is just a horrible job opportunity.

********** ***** ****** *** *** ********* ******* ** *****.

***'* *** *** ***** ** * *** ** *******, *** you **** ***** *** * ****. *** *** * ***** grant **** * ***** ******* ***** ** *** ****'* ****** at *** *** ** **** **** *** *** **** *** put **. *** ***'* *** *** ****** **** *** ******** reason (****** *** ** ***** **** * ********** ***********, **** to ** ****** ** ****** ******, ****** ***********), ** ***** shares **** **********, ** ** **** * ******* * **** vesting ******, *** ***** **** **** **** *% ** ****, or*******% ** **** **** *** ***** ****. ** *** ***** that ***** ** * **** *********** *** ***** ** ********* something ** *****?

Undisclosed #1

In reply to Undisclosed #2 | 09/24/15 09:23pm

***, **** ***** ***** ****** *** ** ******** ** **** pay, *** ** **** ** **** ***.

* ** ******* **** ***** ** **** * **** ****, not ** **** ** ****.

**** *** ***** ** **** ** *********** ***** *** ********* get ***** ****** ***** ** ******* *** *******?

****,No *** ** ****** ****** *** ***** **** **** **** *** ********* ******** ****** ** ***** ** * *******.

***** *** ** ** ******** *** $**,*** * **** ** income *** *** ******** ********* *****?

***** *** ** ** ***** *** $**,***/*** ******** (***** ** + ********* ********** *****)on ***** **** *** **** ** **** employees ** ********** ****?

** *** ****** ***** **** ** **** ** ***** ** at ******?

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #2 | 09/24/15 03:01pm

**** ***, ******** ******* *******...

VINAY PATEL

IPVMU Certified | 05/04/16 11:31pm

* ***** ****** ** ** ** *********. *** ***** **** during *** **** *** *** ***** ********* :)

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...
Dahua Demotes USA CEO on Jun 19, 2017
Dahua has demoted their USA CEO Tim Wang. Inside this note, we examine the move, Dahua's challenges and what lies ahead for the...
ESX 2017 Final Show Report on Jun 16, 2017
The ESX (Electronic Security Expo) day 3 / Thursday is done and the exhibits are over. IPVM was in Nashville covering it in-depth. Below covers...
Panasonic Sells VSaaS Company To Eagle Eye (Cameramanager) on Jun 15, 2017
While many VSaaS companies might hope for one acquisition, Cameramanager has managed to get acquired twice. First they were acquired by Panasonic,...
NLSS / ATV Partnership Examined on Jun 13, 2017
NLSS has been one of the most ambitious security / surveillance startups. After selling his last startup, Sypixx, to Cisco, Pete...
Non-Competes Divide Integrators on Jun 12, 2017
Non-competes are controversial legal agreements that prohibit parties (typically employees) from working in a similar role or trade of their...
Access Control Course Winter 2018 on Jun 11, 2017
The Winter 2018 IPVM Access Control Course is now open; save $50 on early registration. IPVM offers the most comprehensive access control course...
RMR Integrator Importance Statistics on Jun 08, 2017
How do integrators feel about offering RMR / recurring revenue services? For many, their business revolves around RMR, while others see no...

Most Recent Industry Reports

Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Manufacturers Shipping Unlicensed H.265 Products on Jun 22, 2017
While H.265 support in video surveillance is growing, IPVM's research shows that most surveillance manufacturers are shipping H.265 products with...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...
45 Drives 'Lowest Cost' Enterprise Storage Company Profile on Jun 21, 2017
45 Drives claims the "lowest cost per Hard Drive Slot in the industry." But who or what is '45 Drives'? What started as a product design to...
No Hack, Still Liable, Court Finds ADT on Jun 20, 2017
Recently, ADT has been in the news for a $16 million settlement for a cyber security vulnerability class action suit. One of the most important...
Resolver / PPM 2000 Incident Management Platform Profile on Jun 20, 2017
You might have seen the company whose employees wear hockey jerseys at trade shows and wondered "what do they do?" PPM 2000 has been active in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact