BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry [link no longer available]. We originally reported on them in 2015. At the time, they described themselves as a "hosted security platform that delivers unprecedented unification of Access, Alarms, Visitor, Video and Biometrics," with a lot of aspirations:
What has changed since our first coverage and what does their roadmap look like?
Based on our talk with their CEO, we examine the following points:
Such a valuation can be justified. They did ~$2.5 million last year. They claim to be doubling for the next few years - $5m, $10m, $20m, etc. A SaaS company with tens of millions in revenue is easily worth $30m.
And they sold their last company a decade ago for $56 million, so that allows investors to justify a further premium.
Now, of course, the question is - can they get there? - maybe they stall and in 3 years they are still under $5 million. If that is what you think the outcome is, they are not worth $30 million.
As for me, the whole 'do everything' system still makes me nervous. It's easy to try that and wind up mediocre in everything. To be seen.
I am very scheptical of a company that initially selects such a confusing name, that will most definately get mispelled (zero in title) by vendors and integrators. (I am sure writers of this article had to proof read).
The 0 in BluB0x continuously confuses and irritates me. It is in their domain name too (http://www.blub0x.com/), but I give them credit they also own and redirect the normal 'o' version http://www.blubox.com/ to http://www.blub0x.com/.
They should just go with normal spelling. I assume the 0 implies or signifies something they think is clever or important but I still have no idea what that is.
Yes, and while we’re on the subject I would add
The lack of a u in Qognify continuously confuses and irritates me. It is missing in their domain name too (http://www.qognify.com/), but I give them credit they also own and redirect the normal 'qu' version http://www.quognify.com/ to http://www.qognify.com/.
They should just go with normal spelling. I assume the missing u implies or signifies something they think is clever or important but I still have no idea what that is.
I know it's frustrating and we are doing everything to try to improve it. To be honest, we have been pushing to buy the domain blubox.com but the registrar just wont give it up as it continues to renew every year and the website doesn't go anywhere! Either way that still does not get rid of the spelling issue.
The story behind how we got the name can be learned here: http://www.blub0x.com/about-us/about-blubox/ - So the name is near and dear to us! :)
Now the spelling of it was difficult because of how many companies outside of our industry share the same name. https://bluebox.com/ (An insurance broker) In any case, we are open to any suggestions you guys may have. If we can actually get the registrar to relent blubox.com - it would make things easier for our spelling!
I agree. I think you should make it easier to find your company - not harder. I get that there are only so many domains available, but if they have the 'proper' spelling reserved, why not use that as their primary domain.
I could be viewed as a competitor, so I hope that they keep things confusing for my sake.
Totally understand the frustration, see my comments above as to the history behind the name but to further explain, we took weeks trying to find the right name for us - but then when we figured it out, it just clicked so well- you know that feeling when something just feels right? We understand the risks that we are taking but we hope that the name still doesn't deter anyone from at least checking out the product!