BluB0x Company Profile
BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry [link no longer available]. We originally reported on them in 2015. At the time, they described themselves as a "hosted security platform that delivers unprecedented unification of Access, Alarms, Visitor, Video and Biometrics," with a lot of aspirations:
What has changed since our first coverage and what does their roadmap look like?
Based on our talk with their CEO, we examine the following points:
- Company founders and executives
- Funding
- Growth/revenue
- Product overview
- Person Reader multi-factor biometrics
- Pricing
- Compared to others
- Channel sales approach
- Company outlook
*** ************* ***** ****** ** *********, wanting ********* ** ** ********** ******** to ********.
***** ~*-****** ***** ***** ******* ***** filling * *** ******* ***** *** security ******** ********* ** *** ***** it ****** **, ***** ********* ** the ******* ** "*****-*****" *** "******-******":
Company ******** *** **********
***** *** ******** **** *******, *** ******* *** *********** **** executive ********, **** ******* **** *** exit ** ****** ***** ** ***** Levine [**** ** ****** *********], *** former *** **** ****** [**** ** longer *********].
****** ******* ***** ********** **** ********* Sean **** [**** ** ****** *********], COO ******* *********** [**** ** ****** available], **. ******* ********* *** ***** Systems & ********** ******* ******* [**** no ****** *********], ***** ********* ***** Haering [**** ** ****** *********], *** Senior ** ** **************** *********. ** ********** ********, *** *******'* executives ***** **** ******** ******** ********** into ****, **** ***** ****** ** excess ** ** ***** **** ** the ******** ********.
*******
**** **** **** ******** ****** ** 2015, **** **** ****** ****-******, ******* off ** ***** ******** ******* *** sale ** *** ********* ****'* ******** security ******** *******,********, ***** **** ** *** *** $56 ********* ****.
***, ** ***** ****, ****** ** closing ** * $* ******* ******* round **** *********** **********, ********* ** Barry:
** ** ***, **'** **** ********* funded. *** **'** ***** * $* million ***** ***. ** ****** *** that **** ** ***-****.
*******, ****** ******* ** *** **********, though ** ***** ****** **** ** accurate, **** ****** **** * **** opportunity ** ***** ***** ** ********* terms.
**************** *** ********** ***** ** ***** site, ****** **** **** *** "******* growth ******* ** ******* ****** *** business," ** **** ** *** ********** below:
*** ******* ***** ** ***** ***** for *** ******* **** *** *******, including **** *************, ******* *********** *** their ******** ******* *** '****** ******', and **** *** *********** ** ** end-to-end ***** ***** ********, ** **** in *** ********* ****** ***:
***** **** **** ***** *** ****** Reader *** ******* ******** ** *** mass ******, **** ** *** ***** raised ** **** **** ** **** specifically ** "**** *** *** ****** Reader **** **** ********** *******, **** the ****** ****** ********* ** ***** security *********, *** ******* ***** ******* for *** ****** ****** ****** ********."
******/*******
***** **** *** ******* *** **** significant ****** ***** **** ********,** **** ** **** ***** **** their ******** ****:
** ****, ***** **** *** ******* not **** ******* ** ******* ***** year ***** *** ********* *** *** on ***** ** ** *** **** in ****:
** **** ** ******* **** ********* and *********** **** **** **** ****** the **** ** *** *******.
***** **** *** ******* ***** *** revenue ** $* ******* ** **** split **/** ******* ***-**** ***** *** hardware *** ********* ***** *** *** company's ************ ******** ************. **** ** ** **** ~$*.** million ** ****, ********* ** *****.
*******, ***** **** ** ******** *** company ***** ****** ** ******* ****-****-**** for *** **** ~* ***** ** least, ****** **** ** ** ********** projection.
*** ******* ********* *** ** ********* ("5 ** ***** *** *********, ** in ******* *********** *** * ** Operations."), *** ***** **** **** ***** increase ** ******** ********* ** *****:
** ** ******** ** *******, **'** increase ** ****, ** ****, **** hiring.
Product ********
**** ****** ***** ******* *** ****** it *** ********* ******-******* **** *** Mercury ***** ****. ***** **** **** has *** *******, ** **** ******** is ***** *** ******* ********, *** that ****** ****** ****, ********* ******* and ****** **********, ******** *********** *** dispatch, ********, **, ****** ****** ********** and ***** **********, ** **** * few:
** **** ********* *** *** ******** as ** *** ******** ** ***** security ** *** ******* ********. ** the ******** *****, ** ***** *** entire ******** ** **** ******** *****, including ******, *********, ******* *** ****** management, ******** *********** *** ******** *** also ******, *******, *****, ********, **, system ****** ********** *** ***** **********.
*** ******* *** ********************** **** **** ******** ******** ********* as **** ****** *****, ******** (** development), ****, ***, *******, ******* ********, Milestone, *** ********** ******.
*** *******'* ****** ****** ** *** flagship *******. *** ****** ****** **** multiple ********* ******** ****** ***** ** in *********** **** ****-******** *****-******* ** congress **** ** ** "*****" ** entrant *** ***** ** **** ******.
***** *** ******* ***** **** *** be **** *** *********** ********, *** hardware ** ***** ****-***** *** *********, ***** **** *********** are (*** ***** ******* ** ******** ***** *** ******** *** *** code ****).
Person ****** *****-****** **********
******'* ****-*** ****** *******, ***** ***** says **** *********** **********, ** ********* ******, ******** *****:
*** ****** ** ****** * "******" Reader *******, ********* ** ******, ** does **** **** **** ********** *****. The ****** ** ******************, ********* ** *****:
*** ***** **** *** ********, ** will **** *** ** **** *** know *** *** ***. *** **** to ******* **** ***** **** ** authentication ************--* ****, * ***, * face, * ***** ** ***** ** be ********* **** *** ********.
**** ****, ****** ****** ***** **** it *** ******* ***** *** *** it ******** *** *********** **** **** other *******. ** *** **** ** to * ********* ********-- ****** ***** mask, *** ***** ** ******* ****, lips, ****** ****, *** ******, *****, and ****** ****** *** **** ****.
**** *** *** ****** ****** ****** and ****** ******** *** ************* ** the ****** ** ******* ************ *** locations. *******, ***** *** ******* ************ of **** * ******-****** **** *********** solution--in ******* *******, ***** ****** ** confused ******, ******, ** **********--***** ***** *** ** *********** *** many ************.
**** **** **********, *** ***** **** Person ******'* *********** *** ***** ** better **** *********** ********** *******:
* ***** ********* ******* **** ** any ****, **** ****** ** ***. this ** ************* ****** **** * card ** * ****** ** * or *, ******* ***'** *** ******* for * **** ********** *** *** don't **** ** ** **** ** the ****** *** *******. *** ***** at ***** *** *** **** **** up ** *** ****** *** **** at **. ** ***** ***** *** fast ******, **** **** ** ** equal ** ****** ***.
***** *** ***** *** ******* ** biometrics ***** ****, '***** ** ******' read ****** *** ***** ******* ** field ***********.
*** ***** ***** ***** *** ****** Reader ******* ** * ********** *********** at *** ****:
** ******, **** ******* *********, **** FST ********** [**** ** ****** *********], there **** *************** ** ******* ******** *** *** levels** ***** *** *** ****** ** work ******** ** ** ***.
*******, ***** **** *** **** ****** do *** ****** ******'* ****** ******, which ******** *** ********** ******** ** 3D **** ******** *****:
** *** ** ********* ******* ***** it's ************. **'** ***** ** *** infrared, ***** *** **** **** ** and ******* *****.
***** **** ****** ** ****** ******* for *** ******* ************ ****** ****** was "** *** *******."
**** *** ****** ******* ****** ******* $700 - $*,*** **** *** ******* a ***-**** ******* *** ** ~$*,*** in *** ****** ** **** ** the ****** *** **** *** *******'***** ****. ****** *** ***** ******* **** are ******* ** **** *****, ****** Readers *** *********** ** ******.
*******
****** ******** ***** ********** *************** ******** ***** ******* ****** *** a *********** '**********' **-******* ******** *** a **-**** ******. ** **** ** the ********** *****, ****** **** *** basic ***** ********** ******* ***** ******* and ********* ***** **. * *********** server-client ******** ********* * ******* ** ~8% ** $**,*** ******** ** $**,***:
** ****, *** ****** **** ** BluSky ******** ** ~**% ****** **** competitor ******** *********** *** ********* **********, and ***** ********* ******* ***** **** internet ***********/********* ****** **** ****** *** not ********* ** *** ******** *****.
*** ******* **** ****** ****** '******' are **-**** ** *********** ******* **** BluB0x ******** ** ********** *******. **** of ***** ****** *** ******** ** the **** *****:
- ****** ****** "***** ******, ******* & redundancy ****", ***** *********** ******* ** additional $**,*** ***-**** *** $*,*** ****** cost.
- "****** *** ******* **********" ** ******** with ******, *** *********** ****** ***** (estimated ** * $**,*** ***-**** *** $2,400 ****)
- "****** ******** *** ********** *** ******** Data *******" *** * ********** ***** $4,500 ***-****/ $*** ********* ****
- ********** ****** *********** ***** * ***** is ********* $***/******/**** ** $*,*** ***** one-time ****
************, ****** ****** ** ******** **** features *********** ** ***:
- ******* (*****-****, *****-****** ************** ** *** application) ******** ** ******, *** '*** available' ** ***********
- ****** ******* & ***********, ******** ** BluB0X, *** '*** *********/******' ** ***********
*******, ***** ****** ** ********** *** just ******* **************, ** '***********' ** a ******* *** ****** ********* ** many ********** ****** *********, *** ************ Remote ******* ** * ******** ** even ***** ***** *********. ************, ******* listed '**********' ****** ***** *** **** or *********** ******** ******** ** *******. For *******, **-**** **-******* ****** ******* servers *** *** ********* ******** ***** 5 ***** ** $*,*** ********.
*** ********* **** ********** ***** ***** BluB0x ***** ******* ** *********** ** what ** ******** ** * ****** system *** ****** ** ** ********* to ******* ***** ******** ** * traditional ******-****** ******, ****** "** ** like ********* * ******* ** ** autonomous ****-******* ***--***** **** *** ***** of **************, *** ******* ** *** more ****** *** *** **** *******":
** **** ****, **** ****** *** a '**********' ****** **** ******* ******** costs, **: *** ***** ********** **** strikes, *****, *****, *****, *** ******** credentials.
*******, ****** ************ ** *** *************** ********** *** **** ** ****** ** less **** **** ****** *********** **-******* client-server ************, ** **** ** *** screenshot *****:
Compared ** ******
****** ********* ** '*****' *********** **** Genetec, ********, *** *******:
* ***** ******* ** ****** ****** in * ******* ********* ** ******. Their ******** ** ***** ********** ***** platform *** **** **** ** ** investing ** ****** ******* ** ****. Avigilon ***** **** **** ** * similar ********* *** ***** ****** ******* is *** ***** ** **** ****.*******' ******** ** ***** ***** ***** platform*** **** *****, *** * ****** they ****, *******, *** ** ******* for ****** ******* **********.
Channel ***** ********
***** **** *** *******'* ***** ** still ** *** ****** ******* **** as ** *** ** ****:
*** **** ** *** ******** ****** who ***** ** ******* ** ********** level ***** ********.
***** **** **** ***** ****** **** is ~ ** ******* ********* ******* in ***** *******, **** **** ******* being ******** ** *** ** *** some ******** **** ****** *** ******* and ***** *******.
Company *******
*** ******* *** * ******* ******* on ***** **** ********** ** ***"*******" ****. **** *** **** ****** ** regularly, *** * **** ** **** section **** **** ** ********* ***** of ************. *******, *** **** ****** was ** **** ** ****. *** such *********** ***** ***** ** ** upcoming *********** **** ****** *** ********. Barry **** ********* ***** ******** ** Amazon *** ******** (***) ***** ******* customers **** * *****-***** *********** ** they ******. *********, ********* **** ** use ******'* *** ********/*****.
***** *** ******** ********** *** *******'* executive **** *** *** *** ******* that *** **** *** **** ******** scalable **********, ** **** ***** ****** so ***, **** **** * **** chance ** ******* ***** ****** ********** and ******** ** **** ** ********** as * *****-***** *********** ** *********** on-premises ******-******-***** ****** *******.
* *** ********* **** **** ******, I'll *** **** ***** ** **** page. https://knowledge.blub0x.com/Media/Person_Reader_Videos
$*** ********* ** ***** $** ******* in ****????? **** ** *******.
**** *** **** ***** ******* **********? :)
**** * ********* *** ** *********. **** *** ~$2.5 ******* **** ****. **** ***** to ** ******** *** *** **** few ***** - $**, $***, $***, etc. * **** ******* **** **** of ******** ** ******* ** ****** worth $***.
*** **** **** ***** **** ******* * decade *** *** $** *******, ** that ****** ********* ** ******* * further *******.
***, ** ******, *** ******** ** - *** **** *** *****? - maybe **** ***** *** ** * years **** *** ***** ***** $* million. ** **** ** **** *** think *** ******* **, **** *** not ***** $** *******.
** *** **, *** ***** '** everything' ****** ***** ***** ** *******. It's **** ** *** **** *** wind ** ******** ** **********. ** be ****.
* ** **** ********** ** * company **** ********* ******* **** * confusing ****, **** **** **** ********** get ********* (**** ** *****) ** vendors *** ***********. (* ** sure ******* ** **** ******* *** to ***** ****).
*** * ** ****** ************ ******** and ********* **. ** ** ** their ****** **** *** (****://***.******.***/), *** * **** **** ****** they **** *** *** ******** *** normal '*' ***********://***.******.***/******://***.******.***/.
**** ****** **** ** **** ****** spelling. * ****** *** * ******* or ********* ********* **** ***** ** clever ** ********* *** * ***** have ** **** **** **** **.
*** * ** ****** ************ ******** and ********* **. ** ** ** their ****** **** *** (****://***.******.***/), *** I **** **** ****** **** **** own *** ******** *** ****** '*' version ****://***.******.***/ ** ****://***.******.***/.
**** ****** **** ** **** ****** spelling. * ****** *** * ******* or ********* ********* **** ***** ** clever ** ********* *** * ***** have ** **** **** **** **.
***, *** ***** **’** ** *** subject * ***** ***
*** **** ** * * ** Qognify ************ ******** *** ********* **. It ** ******* ** ***** ****** name *** (****://***.*******.***/), *** * **** them ****** **** **** *** *** redirect *** ****** '**' ******* ****://***.********.***/ to ****://***.*******.***/.
**** ****** **** ** **** ****** spelling. * ****** *** ******* * implies ** ********* ********* **** ***** is ****** ** ********* *** * still **** ** **** **** **** is.
* **** **'* *********** *** ** are ***** ********** ** *** ** improve **. ** ** ******, ** have **** ******* ** *** *** domain ******.*** *** *** ********* **** wont **** ** ** ** ** continues ** ***** ***** **** *** the ******* *****'* ** ********! ****** way **** ***** **** *** *** rid ** *** ******** *****.
*** ***** ****** *** ** *** the **** *** ** ******* ****: ****://***.******.***/*****-**/*****-******/ - ** *** **** ** **** and **** ** **! :)
*** *** ******** ** ** *** difficult ******* ** *** **** ********* outside ** *** ******** ***** *** same ****. *****://*******.***/ (** ********* ******) ** any ****, ** *** **** ** any *********** *** **** *** ****. If ** *** ******** *** *** registrar ** ****** ******.*** - ** would **** ****** ****** *** *** spelling!
* *****. * ***** *** ****** make ** ****** ** **** **** company - *** ******. * *** that ***** *** **** ** **** domains *********, *** ** **** **** the '******' ******** ********, *** *** use **** ** ***** ******* ******.
* ***** ** ****** ** * competitor, ** * **** **** **** keep ****** ********* *** ** ****.
******* ********** *** ***********, *** ** comments ***** ** ** *** ******* behind *** **** *** ** ******* explain, ** **** ***** ****** ** find *** ***** **** *** ** - *** **** **** ** ******* it ***, ** **** ******* ** well- *** **** **** ******* **** something **** ***** *****? ** ********** the ***** **** ** *** ****** but ** **** **** *** **** still *****'* ***** ****** **** ** least ******** *** *** *******!
**'* *** *** **** ****** ******* are *********** ** ******.
** ***** ******* ***** ***** **** shows ****** ******* ******?
;)