BluB0x Company Profile

By: IPVM Team, Published on Feb 20, 2019

BluB0x has doubled in revenue every year since its founding in 2013, according to CEO Patrick Barry. We originally reported on them in 2015. At the time, they described themselves as a "hosted security platform that delivers unprecedented unification of Access, Alarms, Visitor, Video and Biometrics," with a lot of aspirations:

What has changed since our first coverage and what does their roadmap look like?

Based on our talk with their CEO, we examine the following points:

  • Company founders and executives
  • Funding
  • Growth/revenue
  • Product overview
  • Person Reader multi-factor biometrics
  • Pricing
  • Compared to others
  • Channel sales approach
  • Company outlook

********* ******* ** ******* every **** ***** *** founding ** ****, ********* to ********** *****. ************ ******** ** ****** ****. ** *** time, **** ********* ********** ** a "****** ******** ******** that ******** ************* *********** of ******, ******, *******, Video *** **********," **** a *** ** ***********:

**** *** ******* ***** our ***** ******** *** what **** ***** ******* look ****?

***** ** *** **** with ***** ***, ** examine *** ********* ******:

  • ******* ******** *** **********
  • *******
  • ******/*******
  • ******* ********
  • ****** ****** *****-****** **********
  • *******
  • ******** ** ******
  • ******* ***** ********
  • ******* *******

[***************]

*** ************* ***** ****** is *********, ******* ********* to ** ********** ******** to ********.

***** ~*-****** ***** ***** pitches ***** ******* * gap ******* ***** *** security ******** ********* ** and ***** ** ****** be, ***** ********* ** the ******* ** "*****-*****" and "******-******":

Company ******** *** **********

***** *** ******** **** profile, *** ******* *** experienced **** ********* ********, most ******* **** *** exit ** ****** ***** VP***** ******, *** ****** ******* ******.

****** ******* ***** ********** like ************* ****, ********** ***********, **. ******* ********* for ***** ******* & Biometrics******* *******, ***** ************** *******, *** ****** ** of **************** *********. ** ********** ********, the *******'* ********** ***** deep ******** ******** ********** into ****, **** ***** having ** ****** ** 20 ***** **** ** the ******** ********.

*******

**** **** **** ******** BluB0x ** ****, **** were ****** ****-******, ******* off ** ***** ******** through *** **** ** the ********* ****'* ******** security ******** *******,********, ***** **** ** G4S *** $** ********* ****.

***, ** ***** ****, BluB0x ** ******* ** a $* ******* ******* round **** *********** **********, according ** *****:

** ** ***, **'** been ********* ******. *** we're ***** * $* million ***** ***. ** should *** **** **** by ***-****.

*******, ****** ******* ** not **********, ****** ** their ****** **** ** accurate, **** ****** **** a **** *********** ** raise ***** ** ********* terms.

**************** *** ********** ***** on ***** ****, ****** **** **** are "******* ****** ******* to ******* ****** *** business," ** **** ** the ********** *****:

*** ******* ***** ** focus ***** *** *** capital **** *** *******, including **** *************, ******* development *** ***** ******** product *** '****** ******', and **** *** *********** of ** ***-**-*** ***** video ********, ** **** in *** ********* ****** cap:

***** **** **** ***** the ****** ****** *** already ******** ** *** mass ******, **** ** the ***** ****** ** 2019 **** ** **** specifically ** "**** *** the ****** ****** **** with ********** *******, **** the ****** ****** ********* to ***** ******** *********, and ******* ***** ******* for *** ****** ****** beyond ********."

******/*******

***** **** *** ******* has **** *********** ****** since **** ********,** **** ** **** image **** ***** ******** page:

** ****, ***** **** the ******* *** **** doubled ** ******* ***** year ***** *** ********* but *** ** ***** to ** *** **** in ****:

** **** ** ******* have ********* *** *********** that **** **** ****** the **** ** *** company.

***** **** *** ******* would *** ******* ** $5 ******* ** **** split **/** ******* ***-**** costs *** ******** *** recurring ***** *** *** company's ************ ******** ************. **** ** ** from ~$*.** ******* ** 2018, ********* ** *****.

*******, ***** **** ** expected *** ******* ***** double ** ******* ****-****-**** for *** **** ~* years ** *****, ****** that ** ** ********** projection.

*** ******* ********* *** 23 ********* ("* ** Sales *** *********, ** in ******* *********** *** 7 ** **********."), *** Barry **** **** ***** increase ** ******** ********* to *****:

** ** ******** ** revenue, **'** ******** ** size, ** ****, **** hiring.

Product ********

**** ****** ***** ******* the ****** ** *** primarily ******-******* **** *** Mercury ***** ****. ***** said **** *** *** changed, ** **** ******** is ***** *** ******* offering, *** **** ****** offers ****, ********* ******* and ****** **********, ******** destination *** ********, ********, AI, ****** ****** ********** and ***** **********, ** name * ***:

** **** ********* *** our ******** ** ** IoT ******** ** ***** security ** *** ******* offering. ** *** ******** space, ** ***** *** entire ******** ** **** security *****, ********* ******, intrusion, ******* *** ****** management, ******** *********** *** dispatch *** **** ******, readers, *****, ********, **, system ****** ********** *** power **********.

*** ******* *** ********************** **** **** ******** industry ********* ** **** Safety *****, ******** (** development), ****, ***, *******, Mercury ********, *********, *** Salto***** ******.

*** *******'* ****** ****** is *** ******** *******. The ****** ****** **** multiple ********* ******** ****** alone ** ** *********** with ****-******** *****-******* ** congress **** ** ** "learn" ** ******* *** grant ** **** ******.

***** *** ******* ***** base *** ** **** for *********** ********, *** hardware ** ***** ****-***** *** *********, ***** many *********** *** (*** the** ******* ** ******** ***** *** ******** the *** **** ****).

Person ****** *****-****** **********

******'* ****-*** ****** *******, which ***** **** **** manufacture **********, ** ********* ******, ******** *****:

*** ****** ** ****** a "******" ****** *******, according ** ******, ** does **** **** **** recognizes *****. *** ****** is ******************, ********* ** *****:

*** ***** **** *** approach, ** **** **** you ** **** *** know *** *** ***. You **** ** ******* some ***** **** ** authentication ************--* ****, * pin, * ****, * voice ** ***** ** be ********* **** *** database.

**** ****, ****** ****** takes **** ** *** learned ***** *** *** it ******** *** *********** with **** ***** *******. It *** **** ** to * ********* ********-- facial ***** ****, *** color ** ******* ****, lips, ****** ****, *** region, *****, *** ****** height *** **** ****.

**** *** *** ****** Person ****** *** ****** validate *** ************* ** the ****** ** ******* applications *** *********. *******, given *** ******* ************ of **** * ******-****** face *********** ********--** ******* schemes, ***** ****** ** confused ******, ******, ** **********--***** ***** *** ** problematic *** **** ************.

**** **** **********, *** Barry **** ****** ******'* performance *** ***** ** better **** *********** ********** readers:

* ***** ********* ******* this ** *** ****, high ****** ** ***. this ** ************* ****** than * **** ** a ****** ** * or *, ******* ***'** not ******* *** * hard ********** *** *** don't **** ** ** over ** *** ****** and *******. *** ***** at ***** *** *** just **** ** ** the ****** *** **** at **. ** ***** today *** **** ******, this **** ** ** equal ** ****** ***.

***** *** ***** *** numbers ** ********** ***** read, '***** ** ******' read ****** *** ***** dubious ** ***** ***********.

*** ***** ***** ***** the ****** ****** ******* in * ********** *********** at *** ****:

** ******, **** ******* offerings, ******* **********, ***** **** *************** ** ******* ******** and *** ******** ***** *** *** device ** **** ******** or ** ***.

*******, ***** **** *** same ****** ** *** plague ******'* ****** ******, which ******** *** ********** readings ** ** **** infrared *****:

** *** ** ********* outside ***** **'* ************. We're ***** ** *** infrared, ***** *** **** just ** *** ******* light.

***** **** ****** ** rating ******* *** *** claimed ************ ****** ****** was "** *** *******."

**** *** ****** ******* ranges ******* $*** - $1,000 **** *** ******* a ***-**** ******* *** of ~$*,*** ** *** system ** **** ** the ****** *** **** the *******'***** ****. ****** *** ***** readers **** *** ******* or **** *****, ****** Readers *** *********** ** BluSKY.

*******

****** ******** ***** ********** *************** ******** ***** ******* BluB0x *** * *********** 'competitor' **-******* ******** *** a **-**** ******. ** seen ** *** ********** below, ****** **** *** basic ***** ********** ******* their ******* *** ********* costs **. * *********** server-client ******** ********* * savings ** ~*% ** $13,458 ******** ** $**,***:

** ****, *** ****** cost ** ****** ******** is ~**% ****** **** competitor ******** *********** *** licensing **********, *** ***** mandatory ******* ***** **** internet ***********/********* ****** **** BluB0X *** *** ********* in *** ******** *****.

*** ******* **** ****** common '******' *** **-**** or *********** ******* **** BluB0x ******** ** ********** systems. **** ** ***** claims *** ******** ** the **** *****:

  • ****** ****** "***** ******, storage & ********** ****", while *********** ******* ** additional $**,*** ***-**** *** $6,000 ****** ****.
  • "****** *** ******* **********" is ******** **** ******, but *********** ****** ***** (estimated ** * $**,*** one-time *** $*,*** ****)
  • "****** ******** *** ********** and ******** **** *******" are * ********** ***** $4,500 ***-****/ $*** ********* cost
  • ********** ****** *********** ***** 5 ***** ** ********* $800/server/year ** $*,*** ***** one-time ****

************, ****** ****** ** includes **** ******** *********** do ***:

  • ******* (*****-****, *****-****** ************** in *** ***********) ******** in ******, *** '*** available' ** ***********
  • ****** ******* & ***********, included ** ******, *** 'not *********/******' ** ***********

*******, ***** ****** ** particular *** **** ******* misrepresented, ** '***********' ** a ******* *** ****** available ** **** ********** access *********, *** ************ Remote ******* ** * mainstay ** **** ***** basic *********. ************, ******* listed '**********' ****** ***** are **** ** *********** expenses ******** ** *******. For *******, **-**** **-******* access ******* ******* *** not ********* ******** ***** 5 ***** ** $*,*** machines.

*** ********* **** ********** video ***** ****** ***** through ** *********** ** what ** ******** ** a ****** ****** *** claims ** ** ********* to ******* ***** ******** to * *********** ******-****** system, ****** "** ** like ********* * ******* to ** ********** ****-******* car--while **** *** ***** of **************, *** ******* is *** **** ****** and *** **** *******":

** **** ****, **** BluB0x *** * '**********' system **** ******* ******** costs, **: *** ***** associated **** *******, *****, REXes, *****, *** ******** credentials.

*******, ****** ************ ** *** *************** section*** *** **** ** BluB0x ** **** **** more ****** *********** **-******* client-server ************, ** **** in *** ********** *****:

Compared ** ******

****** ********* ** '*****' competitors **** *******, ********, and *******:

* ***** ******* ** firmly ****** ** * similar ********* ** ******. Their ******** ** ***** enterprise ***** ******** *** they **** ** ** investing ** ****** ******* as ****. ******** ***** also **** ** * similar ********* *** ***** access ******* ** *** Cloud ** **** ****.*******' ******** ** ***** Cloud ***** *********** **** *****, *** I ****** **** ****, develop, *** ** ******* for ****** ******* **********.

Channel ***** ********

***** **** *** *******'* focus ** ***** ** the ****** ******* **** as ** *** ** 2015:

*** **** ** *** security ****** *** ***** to ******* ** ********** level ***** ********.

***** **** **** ***** dealer **** ** ~ 60 ******* ********* ******* in ***** *******, **** most ******* ***** ******** in *** ** *** some ******** **** ****** and ******* *** ***** America.

Company *******

*** ******* *** * roadmap ******* ** ***** site ********** ** ***"*******" ****. **** *** **** update ** *********, *** a **** ** **** section **** **** ** ambitious ***** ** ************. However, *** **** ****** was ** **** ** 2018. *** **** *********** Barry ***** ** ** upcoming *********** **** ****** Web ********. ***** **** migrating ***** ******** ** Amazon *** ******** (***) would ******* ********* **** a *****-***** *********** ** they ******. *********, ********* have ** *** ******'* web ********/*****.

***** *** ******** ********** the *******'* ********* **** has *** *** ******* that *** **** *** with ******** ******** **********, as **** ***** ****** so ***, **** **** a **** ****** ** achieve ***** ****** ********** and ******** ** **** in ********** ** * cloud-based *********** ** *********** on-premises ******-******-***** ****** *******.

Comments (11)

*** ***** ***** ***** *** ****** ****** ******* ** * controlled *********** ** *** ****...

** ***** ******* ***** ***** **** ***** ****** ******* ******?

;)

* *** ********* **** **** ******, *'** *** **** ***** to **** ****. *****://*********.******.***/*****/********************

$*** ********* ** ***** $** ******* ** ****????? **** ** America.

**** *** **** ***** ******* **********? :)

**** * ********* *** ** *********. **** *** ~$*.* ******* last ****. **** ***** ** ** ******** *** *** **** few ***** - $**, $***, $***, ***. * **** ******* with **** ** ******** ** ******* ** ****** ***** $***.

*** **** **** ***** **** ******* * ****** *** *** $56 *******, ** **** ****** ********* ** ******* * ******* premium.

***, ** ******, *** ******** ** - *** **** *** there? - ***** **** ***** *** ** * ***** **** are ***** ***** $* *******. ** **** ** **** *** think *** ******* **, **** *** *** ***** $** *******.

** *** **, *** ***** '** **********' ****** ***** ***** me *******. **'* **** ** *** **** *** **** ** mediocre ** **********. ** ** ****.

* ** **** ********** ** * ******* **** ********* ******* such * ********* ****, **** **** **** ********** *** ********* (zero ** *****) ** ******* *** ***********. (* ** **** writers ** **** ******* *** ** ***** ****).

*** * ** ****** ************ ******** *** ********* **. ** is ** ***** ****** **** *** (****://***.******.***/), *** * **** **** ****** **** **** *** *** redirect *** ****** '*' ***********://***.******.***/******://***.******.***/.

**** ****** **** ** **** ****** ********. * ****** *** 0 ******* ** ********* ********* **** ***** ** ****** ** important *** * ***** **** ** **** **** **** **.

*** * ** ****** ************ ******** *** ********* **. ** is ** ***** ****** **** *** (****://***.******.***/), *** * **** them ****** **** **** *** *** ******** *** ****** '*' version ****://***.******.***/ ** ****://***.******.***/.

**** ****** **** ** **** ****** ********. * ****** *** 0 ******* ** ********* ********* **** ***** ** ****** ** important *** * ***** **** ** **** **** **** **.

***, *** ***** **’** ** *** ******* * ***** ***

*** **** ** * * ** ******* ************ ******** *** irritates **. ** ** ******* ** ***** ****** **** *** (http://www.qognify.com/), *** * **** **** ****** **** **** *** *** redirect *** ****** '**' ******* ****://***.********.***/ ** ****://***.*******.***/.

**** ****** **** ** **** ****** ********. * ****** *** missing * ******* ** ********* ********* **** ***** ** ****** or ********* *** * ***** **** ** **** **** **** is.

* **** **'* *********** *** ** *** ***** ********** ** try ** ******* **. ** ** ******, ** **** **** pushing ** *** *** ****** ******.*** *** *** ********* **** wont **** ** ** ** ** ********* ** ***** ***** year *** *** ******* *****'* ** ********! ****** *** **** still **** *** *** *** ** *** ******** *****.

*** ***** ****** *** ** *** *** **** *** ** learned ****: ****://***.******.***/*****-**/*****-******/ - ** *** **** ** **** *** dear ** **! :)

*** *** ******** ** ** *** ********* ******* ** *** many ********* ******* ** *** ******** ***** *** **** ****. https://bluebox.com/ (** ********* ******) ** *** ****, ** *** **** to *** *********** *** **** *** ****. ** ** *** actually *** *** ********* ** ****** ******.*** - ** ***** make ****** ****** *** *** ********!

* *****. * ***** *** ****** **** ** ****** ** find **** ******* - *** ******. * *** **** ***** are **** ** **** ******* *********, *** ** **** **** the '******' ******** ********, *** *** *** **** ** ***** primary ******.

* ***** ** ****** ** * **********, ** * **** that **** **** ****** ********* *** ** ****.

* ** **************...

*********, *** **** * ******* ******** ;)

******* ********** *** ***********, *** ** ******** ***** ** ** the ******* ****** *** **** *** ** ******* *******, ** took ***** ****** ** **** *** ***** **** *** ** - *** **** **** ** ******* ** ***, ** **** clicked ** ****- *** **** **** ******* **** ********* **** feels *****? ** ********** *** ***** **** ** *** ****** but ** **** **** *** **** ***** *****'* ***** ****** from ** ***** ******** *** *** *******!

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