Best and Worst of ASIS 2012

Author: John Honovich, Published on Sep 18, 2012

Definitely the most eventful and colorful ASIS show in a long long time; While it certainly was not particularly successful in a conventional sense nor were exhibitors thrilled with traffic, Philadelphia was quite an experience. Most everyone had an opinion of the host city though typically not a terribly positive one.

We loved Philly. Hotels and restaurants abounded and, perhaps most importantly, they placed a security show in the middle of a crime laboratory. Here's how we enjoyed dinner on Day 2:

arrest

Who needs dinner theatre when you can have a real life arrest a few feet from your table? This guy looks like Vin Diesel's brother. I hope a casting agent is reading this.

The Real Stuff

The show floor was certainly more subdued than past years but new products, though mostly niche, were far more interesting. Inside, we review the following:

  • Show Traffic
  • Gimmicks
  • Empty Booths and Missing Vendors
  • Microsoft 
  • MegaBalls
  • Panoramics
  • Face Recognition
  • Demographics
  • Avigilon Minority Report
  • Patent Marketing
  • Robots
  • Bosch
  • Tyco

Traffic

While traffic was solid on Tuesday, both Monday and Wednesday were weak, leaving exhibitors overall disenchanted. Here's a sample from Monday:

Especially after the robust traffic at ISC West 2012, this was quite surprising. Now, the interesting question is what happens for ASIS 2013 in Chicago? Our poll on this shows that half of members think it will be better but another half think it will be the same or worse.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Btw, if you think we are being skeptical about poor traffic, here's what (usually happy go lucky) Security Products had to say: "Where's the Beef? ... ASIS didn't produce the numbers of visitors expected."

Even PR people strugged to spin this into something positive:

"Overall, traffic on the floor and captured leads were down but the level of conversations between partners was up. I guess that was bound to happen - with few attendees on the show floor, vendors teamed up to talk integration and partnerships."

Smaller Show Floor

This was likely the smallest ASIS (or ISC West) show floor in the past decade. While the floor has ~42 rows (similar to the past few years), each row is fairly short, notably shorter than other shows.

--

One could fairly easily see and walk the floor, which is good for attendee's feet but not as a signal for the industry.

Gimmicks

ASIS had very few gimmicks while ISC West 2012 had many. No magic tricks, reality show cakes, marching bands, etc. Also, there were hardly any booth babes. I am not sure if this means the industry is more mature or just simply not trying as hard.

Empty Booths and Missing Vendors

There were a fair number of empty booths on the sides and ends plus other areas that seemed to be filled in with extra rest areas or seating.

The most notable was Intergraph who just didn't show:

--

Update: Response from Intergraph:

"Although we did originally plan to occupy the booth assigned to us, we had instead offered it to a partner with whom we occasionally share services. As an alternative to exhibit space, Intergraph sponsored the show with a presentation at the Solution Theater, content on the ASIS mobile app, and other promotions. 

 Unfortunately, at the last minute, our partner was unable to attend, and we had insufficient time to furnish and man the booth. Although we notified our contacts at ASIS to omit our name from all booth references, they did not do so. We still consider ASIS an important security show and we continue to expand our security offerings."

Also, there was a fairly big presentation area that seemed to always be quite empty. I actually felt bad for the speakers as it is demoralizing to present to so few people:

presentation

That noted, nothing really matched the futility of Ingram Micro's Pavilion at ISC West.

Microsoft's PSIM

Microsoft was at the show, showing off its PSIM, and was one of the discussed exhibitors there:

--

Microsoft has been getting significant attention recently because of the NYC announcement. See our full review of the Microsoft PSIM offering.

Megaballs from Arecont

Arecont's new camera line, the awkwardly named "Megaballs", is a brand new form factor that is either genius or pointless. Let's take a look from a few angles:

It is definitely different - it is most akin to a cube camera as it includes an integrated lens (fixed and varifocal options available). However, it is fairly big for a cube camera - being considerably wider and deeper than the average cube camera. Additionally, pricing seems to be similar to existing Arecont compact box cameras. This is weird considering cube cameras are typically less expensive than box (one of the main reason users choose cube cameras).

The 'ball' can be mounted in a dome mount but it's fairly large and awkward looking compared to typical minidomes:

mb dome

However, Arecont noted that, "MegaBall's stylish modern looks will appeal to architects and end users who value good design." The look is certainly different but it's not clear that given its relatively large size and lack of pricing advantage, that this is enough to make it popular. That said, it was certainly one of the most different things we saw on the show floor.

12MP WDR

By contrast, Arecont looks like it might have one of the most interesting new offerings at the show with their 12MP WDR panoramic. While Axis, Panasonic and D-Link all showed their first fisheye 360 cameras, Arecont 'technology demonstrated' their upcoming 3rd generation panoramic cameras.

The 12MP not only is the first in the series to add WDR, the form factor is much smaller than the existing 8MP / 20MP units:

new vs old surroundview

It is almost as small as regular dome which is quite impressive since there are 4 cameras inside it. Arecont has had a clear lead in this area for years and will likely extend it with this model.

Crazy Face Recognition Claims

The front runner for most irresponsible claims at the show is Iomniscient who is marketing "Face Recognition in a Crowd".

--

The claim about "22 pixels between the eyes" is shocking. We've never seen any vendor claim less than 35 pixels and that is pushing it. Dropping to 22 pixels and maintaining any level of accuracy is nearly unbelievable. From our discussions with them at their booth, we did not hear anything to explain such a quantum leap.

Avigilon Minority Report VMS Controls

Probably the most discussed demo was Avigilon's Kinect VMS controls which the now massive marketing machine at Avigilon promoted across the Internet.

Here's what we captured when we stopped by:

We do not see this as having a big practical impact (one, they are not releasing this in production, two, adding similar support would be straightforward to replicate). However, it is a great example of how a marketing demo can draw lots of attentions. And, unlike a magician, this is actually a good demonstration of real future features.

Patent Marketing from VMS Company

Also ran VMS provider, JDS marketed its patent 8,185,964 on its banner.

--

We've never seen patent numbers advertised in a booth before. However, since they are suing Milestone, it makes sense.

Robots

The robot demo was very interesting - equal parts cringeworthy and amazing.

Read the full review on the Vigilus security robot.

Where's Waldo Bosch?

One of the biggest vendors who had a megabooth at ISC West was hard to find at ASIS. Bosch set up in a relatively diminutive booth registered to a subsidiary. As things turned out this might have been a stroke of genius:

--

A few years ago, Bosch "took it to the streets", forgoing a big booth for a tent in the parking lot outside the convention center. Though there was no tent this year, it does not seem Bosch is moving back towards a big presence at ASIS.

Tyco's Improved Advertising

At ISC West, Tyco's RMR junkies and IP warriors terrorized playgrounds, caused laughter and confusion among attendees. This time, Tyco has gone for the more conventional tagline ‘We're All In' that appears to emphasize their broad product portfolio.

Unfortunately, a dozen mediocre product lines do not equal a few really exceptional ones.

1 report cite this report:

ASIS 2014 Show Floor Review on Sep 30, 2014
What Happened to the New Products? Nothing major at all. Disappointing. Lots of new recorder boxes, for some reason. Axis is now in the box...

Related Reports

Vivotek 4MP Camera Tested (FD8379-HV) on Sep 13, 2018
Next in our series of updated 4MP testing, we bought and tested Vivotek's FD8379-HV, and entry level 4MP model claiming "top-notch quality video in...
October 2018 Camera Course on Sep 13, 2018
Today is the last day to save $50 on the October 2018 Camera Course, register now. This is the only independent surveillance camera course,...
VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Dahua Low-Cost 4MP Camera Tested (N44CL52) on Sep 10, 2018
4MP use continues to increase, especially in low-cost models, according to integrators in our 2018 Resolution Usage Statistics. We bought Dahua's...
Hikvision Value Express IP Cameras Tested Poorly on Sep 05, 2018
Even lower cost Hikvision products? Their new Value Express line is marketed for applications where "budgets are limited and performance is...
Dell Launches IoT for Surveillance on Sep 05, 2018
Historically, Dell has been a PC and server provider (e.g., "Dude, you're getting a Dell") and widely used for surveillance storage. However, in...
Directory Of 110+ Video Management Software (VMS) Suppliers on Aug 30, 2018
This directory provides a list of Video Management Software providers to help you see and research what options are available. Listing...
Hikvision FIPS 140-2 Cybersecurity Certification Examined on Aug 27, 2018
A week after the US government passed a law banning Hikvision, Hikvision announced it had obtained a FIPS 140-2 certification from the US...
Inputs/Outputs For Video Surveillance Guide on Aug 24, 2018
While many cameras have Input/Output (I/O) ports, few are actually used and most designers do not even consider them. However, a good understanding...
Luxriot VMS Profile on Aug 23, 2018
Luxriot is more popular than Hikvision and Milestone products according to ASMAG which was probably even surprising to Luxriot. The company has...

Most Recent Industry Reports

Alexa Guard Expands Amazon's Security Offerings, Boosts ADT's Stock on Sep 21, 2018
Amazon is expanding their security offerings yet again, this time with Alexa Guard that delivers security audio analytics and a virtual "Fake...
UTC, Owner of Lenel, Acquires S2 on Sep 20, 2018
UTC now owns two of the biggest access control providers, one of integrator's most hated access control platforms, Lenel, and one of their...
BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact