Bosch's Azena (Formerly SAST) App Store Examined
In 2018, Bosch launched a new company and spent tens of millions of dollars to build an IP camera app platform. Now, after three years and two name changes (SAST to S&ST to Azena), IPVM examines the status of Bosch's efforts and the future for Azena.
IPVM spoke with Azena's CEO to better understand the company's status, where they hope it will be in a year, and what challenges the organization faces.
Executive *******
***** ** ****** ** ******** ******** use ******* ******** *********/********** ** ******* in *** *** **** ** ****, and ********* ******* ****** ********* **** new *** *******. ** ** ******* 2022, ************* ***** *** ******* *** *** "*******" *** ********** to **** ***** ******* ********* ** customize ***** *********.
*****'* *** *** **** *******, **** less **** *,*** **** ********** ****, with ***** ************ (******-*******, ****-***** ******** LPR, *** ********* ****** ****) ** the **** ******** ********* ****.
***** ********* ** *****-******* ************ * ********, *** ********** *** models **** ** ******** ** ****, and **** *** ********* ****** ******** growth.
Azena **********
***** ** ********** ** *******-***** ****** OS *** *** ***** *** ** led ***** ******* *******, *** *** **** **** ** years ** ********* **********.
*** ******* **** ** *** ***-*** employees, *** ***** ******* ****** ** staff ******* **** *** **** ****. Azena ******* ****** ** ******** ** the *** **** ** ****, ** forecasted ****** ** *** ******** *********.
Limited ***** ** ********** *******
***** **** ************ ******* ** ******* in ********** *** ** *** "*-*****" range, ******* **** **** *,*** ***** cameras *** ******* ****-*** **** ** production *** ***-*****. *******, *** ******* added ***** **** **** * ****** number ** ********* ******, ** *****, some **** ********* ** ****/******** ********** systems.
*******, ***** ********* ****, **** **** the ********* ********* ******* ******, **** will **** "*********" ** ********** ******* by *** *** ** ****.
Longer **** ** ****** **** ***********
***** ******** **** **** ************** *** time ** ***** *** ********, ************ camera *************, ** **** *** ******** and ***** *** ******* ** ******. Azena **** **** *** *** ******* challenge ** ***** ******.
*******, ***** **** ***** **** **** expect **** *******/************ ******** ** ****, as **** ******** *********.
Specific ************ *** **
***** **** **** ** *** ******** that **** **** ********** ***** ** have ********* ******** "****-***** ****" ********* less ********** ************, *********:
- ***** *********
- ***-******* ****** ***** ******* ** ** manufacturer/warehouse
- ***** ********* ** ***/***
**** ** ********* ** *** *** store, ********* ** "**** *********" ******* retail-focused, ****-***** ******** ***, *** ********* safety ****:
***** ***** **** ******* *** ******** is *******-*****, ** ******** ********* ***********, even *** **** ******* *********. ****, the ******* **** **** ****** ******** (e.g. ** ****, ********) *** *********** developing **** ********** *********, **** ** people *** ******* ********* *** **************.
Partnership ******
***** **** **** **** **** ******* on ******** **** ************ *** ****** partners, *********** **** ***** *** ******** because, ***** *******-******, ******* ***** ********** drive *******. ** ** ******* ****, Azena***** ** *****-******* ************ * ******** ** *** *******.
***** *********** *** ************ ******* ** large ******* ********* ***** **-******* *******, niche ******** *********, *** *** ***** for ****** ** ****:
- ************ ***** ********** (*******, ** *****, and ****) ** ***** ** **** their ********'* ************** ** ******* *********** efficiency (***** *******)
- ****** *******, ** **** *** ***** partner ** ***** ** *** ** to ****** ****** (***** *******)
- ****-** ** **** ********* ****** *** high-value ***** ******** ********* ** *********, e.g. ***** ********** *** ***** ******* for *** *** *** *** ********, smoke ******* *********** *** ************* ******* monitoring, *** ****.
*** *** ******** ****** ****** *** use ** *****-******* *******, *** **** are ****** ** ***** *** ** not ****** ***** ************ ******** ****** for *** ***** ********.
Private ****
** ** ******* ****, ************* ***** *** ******* *** ******* * *** "*******" app ***** *******, ***** ****** ******** to **** **** **** *** **** available ** ******** *****/*********. **** ********** this *********** *** ***** *** ** large ******* *********' ******** ** ***** more ******* *** **** *** ********** purposes.
Increasing ******** *********
***** **** * ******* **** ** releasing * *** ******* ****** ** 2022, **** ** * *********** ******** in ******* ********, ********* ********** * 2nd ***,********'* ****,***** ****** * ***, "*****-**** ** processor" *** *****-****** ********* *******.
*** ******* *** *** ******* ********* on *** **** ***/***** ****** ****** will ** ******** ** ******** ** 2022, *** ***** **** ****** ****** through*******'* *** ****** **-***.
***** ********** **** ****** ********** *** manufacturer ******* ****** ******** *** ******** for **** *************, ** **** ********* only ********* ******** ****.
Taking * **** **** *****
***** **** **** ****** ******* ***** has * ****-**** ***** *** **** not "*** *******" ** ******* ****** is *** ******* ************ **** *******.
*** ******* ** ******** *** ******** marketing/visibility ** ******* ** *** ******** in *** *** **** ** ****. They ***** **** *** ******** ** gaining ********, *** ********* *** ***** solutions, *** ***** ** *** ********* a "***** ******."
IPVM ***** ****
*******, *** ***** ** ******** **** showed ******* ** **** ******** ***********, with ********** ********* ** ******* ******** apps *** *** **** ********** ** VMSes, ******** ********** ** ***** *** web **.
***** ***** **** ***** ** * new ******* ** *** ******* *** (called****** *********), ***** ******** ** ** **** custom ******** ****** ** ********, ****** in *** ***** ** ******** ** the ******, ***** ****** **** “****** video *********” *** *****.
*******
***** *****'* ******** ** ********* *************, compared ** *** **** ******* *****, Azena **** **** ***** ****** - analytics *** ***** ** *** *****. We ** ******* ***** ***** * long **** **** *** *** *** resources ** ******* ****. **** **** be *********** ** *** ** *** much ******** ***** ***** **** *** next *** *****. *** **** **** and ***** *** ********* ******* *********** to **** *** *** **** *** years **** ** ***** ** **** whether ** *** ***** *** ******* a ******** **** ** ********, ****, and ********* ** ********* * ******** marketplace.
*** ** *********** **'* ********* ** have ******** ************ **** **** *** run ***** ****** ****** ******** **-***** of * ****** *** * *********** framework **** **** *** ***** ******** networks *** ********* *** **** ******** features ** ***** *********/***. ********* **** TensorRT **** ******. ********* ** ***** become ** ******* *** ****** ******** for ***** *** **** ** ***** a *** ** ******* ** ******* an ** *********. ** *** **** experience **** **** ********* *** *** even ****** ** **** **** *** platform ******** *** *** ****** ******* layers *** ****. **'* ****** *********** how ***** ** ***** ** **** developers ** **** ******.
**** *** ***** ** ****** + AI ** *********. ** **** ***** it's ******* ** ******* * ****** with * *** **** **** ** buy **** ** *******.
* ***** *** ******* ****** ***** be *** *** ************* *** ******* chain **** ****. **** * ****** from ************ * *** ** ***** app **** ********* *.... *** ** you **** ** ******* *** ******* in ******** ** ******* *******. *** is *********** *** ******, ************ * or ********* *?
****, ************ * **** **** ******** for *** ********, *** *** ** the ******** *** *** ***? **** apps ***** ** **** ********* ** a *****-** **** *** *** ***** where **** *** * ***** **** now.
*** **** ** ****, *** *** mature ****** ** ** * ******** today.