AxxonSoft Russia Business and International Expansion Examined

By Robert Wren Gordon, Published Apr 15, 2021, 10:33am EDT

AxxonSoft tells IPVM that they plan to IPO in the US within 3–5 years; however, today, AxxonSoft is not widely known in the Americas.

IPVM Image

IPVM spoke with AxxonSoft CEO Alan Ataev, who moved to the US three years ago to lead business development after previously working in Asia and the Middle East, about his company's plans to redomicile and grow internationally.

  • Overview
  • Russian VMS market leader
  • International business overtakes Russia in 2018
  • Axxon Next VMS, PSIM & VSaaS
  • Projects
  • 2 Advantages, 6 Challenges
  • Claims IPO in the works
  • Corona impact & future plans

********

IPVM Image*********** * ******, ******-***** VMS ************ ****** ***** by *** *******,***** ******. *** ******* ******** 2020 ******* ** ~$** million *** *** **** they **** ******** ********* (VMS, ****, *****) ******** through *** *******. ********* has ****** *** *********, about *** ** ***** are *********.

Russia ********

********* *** ******* ** Russia ** ****. ********* to *********, *** ******* grew ** ****** *** market ****** ** ******* VMS ****** ***** *****:

** **** ** ***** years ** ****** *** leading ******** ********* ** Russia. ** **** ****, by ***, *** ***** as*** ********, ** *** **** numbers **** ** **** there ****** **% ** the ****** ***** **** after ***** *****...****'* **** we ******* *** ************* business.

******** ********* ****** ** remain *** ****** ****** in ******* ***, *** company ***** **** ** has ******* ********** ** its **** ******, ********* driving *** ******* ** grow ***************:

** ********** **** ***** in ****** ***'* **** that ****. * **** at * *** ******* per ****, ***** ****, maybe **** ******* *** year...For ********, ** **** this **** ** ****** internationally, *** ** ****** it's ****** **** ****.

International *********

IPVM Image

********* **** **** **** the ******* ***** ** do ******** ******* ** Russia ** **** *** that *** ************* (*.*. non-Russia) ******** *** **** larger **** **** ** its **** ****** ***** 2018:

Now ** **** *** ******** ** *** ***** ******* ** ****** with much higher growth rates than home market. And we started to hire also developers, programmers, and basically R&D outside of Russia.

*** *** ******-******* ****** that ** **** *** R&D *** *** * number ** ****** ** in ******...**'** ******** ***** programmers ** *********. [******** added]

********* ********* **** *** international ***** ******* *** the ********, ******** ** Europe, *** ****** ****, and ****. ** ***** of *****, ***** *******, Europe, *** ****/******* *** its ******* ************* *******, with ***** ******* ******** behind *** *****.

Products

** ******** ** *** main ********,***** **** ***, ********* **** ****** a ****, * ************ VSaaS ********, *** ** analytics.

Axxon **** ***

***** **** ***, ******** ** ****, is *********'* **** *******.

** ******** ** ****** VMS ************, ********* **** that ***** **** ******** event-based *********** **** *****-***** systems **** ** ****** control, ******, *** **** registers.

***** **** ***** ******* ********—*****, ************, *** ********—**** no **** ******* *** and ** ******* ** update ****:

IPVM Image

********* **** **** **** Professional *** ******** ******* for **** ** *** VMS *****, **** ******** being *** **** ******** sold *******:

** ***'* **** **** much ***** ** *****. It's *** ******* ******* and **** ** *** sales **** ** **** are ************ *** ********.

********* **** **** **** Axxon **** ** *** primary ******* ** ******* such ** ******* ******, North *** ***** *******, Australia, *********, ********* ****, and ***** *****.

Axxon ********* ****

IPVM Image

***** ********* ************* *********'* ***** ******* and ******* ****** ** Russia ** **** ** in ******* ***** ***** of *** *****:

***** ********* ** * legacy *******, ** ******* with *** *******. *** majority ** ************* ** that ******* *** ** Russia, *** ** **** around **% ** *** sales *************** ** *********. Intellect ** **** ******* to ******* *******. * would *** **** ** have **** ******* **** actively *** *** **** solutions, **** ****** **** and ******* ******.

*****

IPVM Image********* **** **** **** is **** ******* ***** its******** ** *********:

***** **** ** *********, AxxonSoft ********* ***** *** most ********* *********** *****, offering ******* *******.

********* ****** ********, * free *****-******* *** ******, for ****** ********** *** control ** ** ****** for ***** ***. ************, AxxonSoft ****** * ***** Your *** ***** ******** platform ***** ** ***** Next *** *** *** AxxonNet *** ******.

********

********* ********* ******* ***- and ****-****** ********, *** cited *** ********** **** 10,000+ ****** ********:

IPVM Image

********* ** ******* ** a ******* ** ********* / ********, ********* ****** safety / **** ****, retail, *******, ************** / critical **************, ***** ******, gaming, *********, *** ********.

Advantage: **-***** *********

*******, ********* ** ***** those *** ******* ******** in-house ***** ********* ***********. The ******* ****** ******** video ********* **** ** line ********, *********, **** entry/exit, *** ****** ********, as **** ** ******* recognition (******** *********), ******** protective ********* (***) *********, and ****** *********. ********* calls *** ********* * "seamless ***********" **** ******** less ******** ********** ********* for *** *******:

*** **** *** ******* to *** *** ****** video ********* ***** *** of *** ******* *** actually ******* *** ***. It's * ******** ***********.

Advantage: ***** **** ***

********* ****** ***** ******* for *** *** **** do ******* *** *********. One ******** ****** ****** this ** **** ******* half *********** ********* ** *********** ******-*****. *** ** part ** *** **** that ****** *** ****** (where *********'* ****** *&* center ** *******) *** lower-cost ******* ******** ** Denmark (*********) *** ****** (Genetec).

Challenge: ****** ********* *********

IPVM Image

********* ********* ** **** saying **** ***** * Russian ******* ******** ** with ******* ********** **** a ******* ******* ***** in ******* ******, ***** America, ** **** ***** America ***** *** ****. AxxonSoft **** ***, ****** the ******* ********* *********:

********** ***** *** **** challenges *** ** **** those ********** ** ****.

*** ***** ******* ** very ***** **** ***...***'* say ********* ********* **** is ********* ***** ***.

***** **** *** **, which ******** ********** ***** ******* ********* to ****** ** *** near ******, ******** ******** countries, ********* *** **, the ***** ********, ******, and *******, **** ******* relations **** ******.

Challenge: ********** ** ******* ******

IPVM Image********* **** **** **** political ************** *** ********* behind * **** ** redomicile *** **** *** corporate ** ** *** Republic ** ******* ** elsewhere ** ******* ******:

** **** *** ** change *** ********. ** would **** ** **** the ************* ******** ** be *********** ** ******, basically. ** *** ******** about *******.

** ******** ** ********* considerations, ********* ***** *** company's ******* ******************** ** an ********** ****** ****** the **** ** ********:

**** ************* ****** ****** us ** **** ** internationally *********** *****.

*** ******** ** *** sales *** ************* ***. We **** ** ******* that ************* *** ** doing ********. ** **** to ******* **** ************* growth.

******, ********* ********* *** ONVIF ************* *** ********** with ************* ***** *** standards ** * ******* driver ****** *** **** to **********:

***** ** ********* ***** and *********** ***************.

Challenge: ** ********, *** *****

IPVM Image******* ********* ******* ********** ***** ** *** Jose, **********, **** ***** that ********* ******* * less ********-**** *** ** the **. ***********, ********* hopes ** ***** *** US ******** ** *** coming *****:

***** ** *** ** really ***** ** * lot ** ************* *** us.

** **** * **** to **** ******* *&* center *** ** ***** as **** ** * year ** ***, **** to ****** ******* ** recently ***** [*** ******] *** ******** ***** Director ** *****.

IPVM Image**** ******* ********* ** its ** *****. *** majority ***********'* ** ***** ** LinkedIn********** **** **** ****** (see *****). **** ***** complicate *********'* ******* ** grow ****** *** ** due ** * **** of ****, ******** *********** as **** ** ********** in **** ******* *** pitching ** **-***** ******** professionals. ********* ********* *******:

** **** **** **** outside ** ******.

********* ***** **********, ****** the ** ** *** "most *********" *** *******-******* market ** **** ** mentioning *** ***** *** a **-***** *** ** the *****- / ***-****:

***,we **** ** ******** ****** *** ** **** ** ** ** *** **** ********* *** ****-******* ****** *** **, for example, now we’re hiring salespeople in Chicago and planning development team in Texas n near future (one or two years). In addition, we **** * ****** *** ****** * ** * ***** to support and accelerate that growth. [emphasis added]

Challenge: ********* ******* ******* *** *********

***** **** ***** **** AxxonSoft ** * **** commonly-used ***, ********* **** that "**** ** *** time" ** ******** ******* well-known *** *********, ****** Genetec *** *********:

*** ****** ** **** simple. **'* *** ** the ****** **** **, the ******** **** [***] actually ** ** *** scale ** ***** ******* that *** ********* [******* and *********]. *** ****** reason ** **** ** actually **** *** ***********, most ** *** ****, the ****** ****, ********, safe ****, ******, *** retailers, ** **** **** those ******* *** **** mentioned, *********, *******, ********* Avigilon.

********* *** *******, ***** is ***** ** ******, are *** **** ****-***** in ***** ******* **** is *********.

Challenge: ********* *********** ************

********* ***** ********* *** products' *********** ************ *** keeping **** **** ******* updates ***** *–* ***. as ** ******* *********.

*** ******* **** **** that ** ******* ** significantly ****** ***** ****'* integration ************ *** ** currently ** *** ******* of *********** ******* ****** control, **** / ********* alarm, *** ********* ********** systems.

*** ************ **** **** that ** ** ******** to ****** *** ******* client ***** ** *** gRPC ******** ** ** 2021 ** *** ***** Next *.* *******, ******** it ** ** **** to ******* ** **** a ****** ** *** cloud, **** **** ********, independent ****** ******* / sites **************, *** ******* faster ********* **** ******* with ****-***** *******.

Challenge: ****** *********

**** ******* **** ********** its****** ********, ********* ***** ****** retention ** ** ******* challenge **** *** **** exacerbated ** *** ********:

****** ******* *** **** and ******** *** **** of **** *********.

**** ************, ********* **** that ********* ******** ********** has ****** **** *********** since *** ***** ** the *********** ********, **** staff ***** ******* ** larger ********* (******* ** the ********).

Coronavirus ******

***** ********* ******** **** coronavirus *** * ******** impact ** *** *** market ** * *****, the ******* ******* *** digital ************** *** ******** lead ********** ******* ***** began ****** *** ******** in **** ** ******* revenue **** ** **% in ****. ***********, ********* noted **** *** **** growth *** **** **** that ** ***-******** *****:

*** ******* ****** ** around **%. ********* ** could ***** **%, **%, or **** **%.

Future *****

********* *** ********** ** comments ** **** ********* the *******'* ********* *** future *****:

********* ** ******** ** develop * ****** ********** partners *******, *********** *** Americas *** ****** ** the **** ********* *******.

***** ** ********** ** the ******* ** *** most ********* ******* *** going ***** *** ****** the **** ********* ****** engine ******* ******* **** telcos, ***** ******* *********, and ***** ***********, *** whom ********* *** * product ** *****.

** **** ********** *** ourselves, ***'* *** *, 3, * ***** **** now, ******* ******* ***** solutions. ** **** ************** a ****** **** ********, we **** **** ** grow ** ***** ** number ** ****** *** revenue. [******** *****]

***** ********* ** **** to ***** * ******* at * ***** ***** point **** *** ***********, AxxonSoft ******* ***** ** North ******* *** ***** numerous ********** *** ***** changes **** *** ****** years, ********* ****** *** corporate **, ********* *** US ********, *** ********* an ***.

Comments (16)

*'** **** ***** *** free ******* ** ***** VMS *** ** ****** and ******* ***** *** a *** ***** ***, just ***** ****** ********* quick. * ****** **** it. ** ***** ** have ****** ******, *** run * ****** **** stable **** ***** ********, especially *** ******** *******. Both ** ******* **** not ** ***** ********, and *** ******** ********** would **** ********** ********* requiring * ******* ******, but **** ***** ** have ******* ***** * updated ** *.* ** one *****.

* **** **** ****** trouble ******* **** *** to ******** ********* **** in ******. * *** been ******* ******* ******* with ***** ***** *******, but **** ****'* **** the ******** (** ***** own ******* **), ***** I *****. * *** put ** ***** **** another ******* **** **** Axxon, *** ***** * wasn't **** ** ** work **** **** (** a *** **********) *** communication ****** *** ****'* able ** *** ******* from ****. * ********* don't ** ****** **** outside ** ** **** employment ** ******* ******** a ****** ** ** own.

*** * ** **** the *******. * ** only ******* * ***** of * ******* ** two ********, *** **'* terrible ******** (*** ** I **** *** ******** running **) *** ** seems ** *** ****!

Agree
Disagree
Informative: 6
Unhelpful
Funny

* ****** **** *** first ****** *** **** to ********* ** ****** will ** *** ***** "Russian" ********, *** * wish * ** ***** because * **** ***** products * ***.

**** *** *** *** team *** ****, ***** Next ** ****** *** best ***** *** *****. Their ********* ******* ** miles ****** **** ***** VSM *********.

***** ********* ** **** powerful ****. ** ** heavy *** *** ******* interface, *** **** *** get ****** *** **** experience *** *** ********* a ***** *** ** devices ** ** **** scenarios. *** ******* ******* or *** ***** ********* add *** ****** ****** on *******, ** ****** impressive.

Agree: 5
Disagree
Informative: 2
Unhelpful
Funny

***** ***, ******, **** much *** **** ******! I ***** **** ** add, **** *********’* ************* business ** ******* **% on ******* ****** *** last * *****. ** are *** ******** *** the *******, ** *** our ****** ** **** the *** *********/********. **, I *******, ** *** one ** *** *******-******* VMS ********* **** *** of *** ****** ******** in *** *****.

Agree: 4
Disagree
Informative: 6
Unhelpful
Funny

**** - ****** ** a **** ** *******. On **** ********* *** you ******* ******* ********* and **********. *** ****** take **** **** *** from **** *******.

Agree: 7
Disagree: 2
Informative
Unhelpful
Funny

*** ******* ******* ********* and **********

****** *** **** ***** comment. **** ********** ** unfair *** *** ****. The *** *** **** Google ****** ******* *** not ********* ** ******* or ******* *** *********** claims.

* ******* ** **** the *******.

Agree: 1
Disagree
Informative
Unhelpful
Funny

***** ***, ****. *'* sorry *** * **** a ***** ********* *** this ** **** ********* issue *** *******.

Agree
Disagree
Informative: 3
Unhelpful
Funny

* ****** ***** **** get **** ***. ****** is ** ********* ********* according ** **, **, and ************* ***.

*** ********* *** ***** sense **** ** ******, with ***** ********** ****** which ******* ********* *********

Agree: 4
Disagree: 3
Informative
Unhelpful
Funny

* ****** ***** **** get **** ***.

****** **** ********. **** now **** ****** ** within ******'* *******. ***** Google's **-******* ****** **** is ******-****, *** ****** that **********.

** **, ** *** International *** *** ***** officially ********* ** ** Ukrainian ****, **** *** US ****** ***** ****** to ****** ***** ****** Maps/Google ***** ***********, ***** it's *** ****** **** referenced ****** ** *** world *** **** ****.

Agree
Disagree
Informative
Unhelpful
Funny

**** *** **** ****** as ****** ******'* *******.

****, **** ** *** true. ****** *** ***** Crimea ****** ********* *******

Agree
Disagree
Informative
Unhelpful
Funny

****** *** ********,

** *** ****** ** this ****, * ********* for ***** ** ************* map ** *** ******* of *** **** **** IPVM *** *********. **** had ******* ** ** with *** ********* ** the *** ***, ** he ****, *** *** was ******* ******* **** a ****** ***** ****** of "****** ***" ** Wednesday *******.

** ** ***** ****, I ********* ** ** editor ****** ******* ** ***** Institutions ** ****-****** ************ **** ***** ****** a ****** ** **** interviews ** ********* ***** Forces ********* *** *********** the ****-********* *********. * understand ******** *** *********** of **** ***** ** Ukraine *** *** *** at *** ****** ** offend **** *** *** selection.

** * ***** ************* business, * **** **** hard ** **** **** we *** *********** **** in ****** *****.

Agree: 1
Disagree: 1
Informative: 5
Unhelpful
Funny

****** ******, ********** **** much

Agree: 1
Disagree
Informative
Unhelpful
Funny

******, *** ** *** need ** *********, *** did ******* *****. **** is * **** ******* about **** ******* *** their ***** *** ******** product. ***** *** *** the *** **** ****.

Agree: 2
Disagree
Informative
Unhelpful
Funny

* ***** *** *** question **

*** *** "NATO ***** *******" project will affect Russian VMS's sold in the world?

Agree: 1
Disagree
Informative
Unhelpful
Funny

* ******* *** ****** to ******* *********'* ******** 2020 ******* ($** ******* USD) ** ******** ** a ****** ** ***** edits.

Agree
Disagree
Informative
Unhelpful
Funny

** *** ******* *** US - ***** ******** on ***** ******** ********* on ******* ******** ... living ** **** ****** years ** ***********, ******** can *** **** ****** will ****** .. ** - ****** ******** ... I **** ***** ** well ***** ************* ***** for *** ... ** be ****

Agree
Disagree
Informative
Unhelpful
Funny

**** *******, ***** ***

******, * **** **** software *** **** *** and ***** ******** ******** (perimeter, ****** *******, *****, Intrusion..). * **** *********** it ***** ** *****, Reliance ******** ******* ** .. **** **** ***** ~350 ****** ***** ********** to *****.

******, ***** ********* ** well ********** **** ******* access ******** (**** *** Biometrics) *** ********* ** a **** **** ***:******* *********** ******

**** *** *** **** Axxon ********* ** **** their ********/********* ********, *** can ****** ***** **** their **** ****** ** professional (****** ****** ****).

** *** ******** **** I *** **** *****, they **** **** ********* up **** **** *** what *** ******** *** delivered. *** ** *** 3x ****** ** *** that * ***** (**********) recommend (********* / ******* / *****) **** *** have ***** ********.

******* ***** ** **** good ********* ****** ** and *** **** ** their ***** (******** & attitude).

Agree
Disagree
Informative
Unhelpful
Funny
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