Axis Weak Banking Ads

Author: John Honovich, Published on May 29, 2013

Banking has been an IP camera laggard. Now, IP camera giant, Axis has released a series of video advertisements touting the benefits of IP over analog. Unfortunately, the claims made are quite weak and misleading. In this note, we break down the ads frame by frame.

***** ** ***, ***** ** ********* ******* ***** **** *** analog ****** **** *** **********. **** ***** ** ********* ***** to ** * ******* ** ****** *****, *** *** **** less ******.

**** ***** *** **** ****, ** **** ***** *****, *** Axis ****** ******** * **** **** ******** ***** ** *** person. *******, **** ** ********* ** **** *** ********* ****** analog ****** **** *** * **** ***** ** *** ****** inevitably ***** ******* **** *** ****.

****, **** ***** *** ******** **** *********** ****** *** ** over ******:

** *****, *** ***** ** ********* * **** *** **** and, ** *******, ****** *** ******** *****, ******* **** *** waiting ** **** ** ***** ****** ** * ******. ****** objects ** *** * **** ******* *** ********* ****** ****** are ********* ******.

** *** ******** ********* ******** **********, **** ** ****** ******* **********. *** **** **** ******** **** *** ** *** ~$**** cameras ******. ****** ****, **** ********* *** ** ********* ****** primarily ******* ** **** ** **** *********

Bank ******** *** *****

*** ******* ***** *** ** ** **** **** ******** *** small *** *** ***** ** ******** *** ******* *****. **** acknowledges **** ** *** *** ****** ****** **** **:

** *** * ** * **** **** **** ****** ** banks, **** * *** ****** ****** ** ***** ** ******* a ******** ~******. ** * ******* *****, **** ****** *** **** ******.

**** *** *** ***** **** ***** ***:*****,**************.

What ** *** 

*******, ******* ** ** ***** ** ****. *** ****** ** bank ******** (*****) *** *** ****** (******) **** ******* **** does *** *** **** **** ******* ** ********. *** *** areas **** **** *** **** ******* ***:

  • ******** ****: * ****** ********* ********* ******* (******* ** *****-******) could ******* ** ******** ** *** ****** ****** **** ** a **** ****** ***** ***** ***** ******.
  • ****** ****** *************: **** **** ******** **** * ******** ****** camera ***** *** ****. ****** ********** ******* ***** *** **** number ****. *******, **** *** ****** ** ****** ****** *** side ***** ** ****** ** ******** ** *** *** **** or ***** ** ***** *******. ****, **** ******* ******** **** some ***** **** *********** **** *** *********** ******.

** *** ***, ** ** ******, ** ** **, * crucial ******* ***** ******* -******* **** ****** ******* **** *** **********.

Comments (9)

* **** **** ****** ********** **** **** ***** ************. *** reason *** * **** ** ****** ********** ** **** ***** simply ***** ********* **** ******** ** ** ***** *** ** always ****** * ******** ****.

* **** ******** ******* * ***** **** ***** (********) **** me '** **** ** ***** *** ********** ************ *** ******* in *** *****, ** (*** ****) *** ********* *** '********' of **** ******** ** ******** ****** ** *** ******* ** don't **** ****, (** ******) *******.'

**** ********** ****, **** **+ ***** ********, ** ***** ** a *********** *** ******** ** *** ******* ****. *******, *** main ********** ** ***** '**' *** **** ** ** **** centralizing ********** *** *********** *** *** ** ********** **** ************ performance ********. ** ****, **** ********** **** ** *** ********* any ** ****** ******* ****** *** *******.

****'* * **** ******? *** ***** *** ********* **** *** drive-throughs **** ****** **** ** ***** ** ***** ** **** to ******* ******, *** **** *** ***** *** **** ** a ***** **** **** ** ******?

********* ******, ***** **** * ********* ******** *** **** ** single ***.

*** ***** ***** ****'* ** *********, *** * *** *** branches ***** ********** ** ** ****, *** *** **** * have ** ******** ** ** * ******, * ***** ** line. * ***'* ***** *** **** ***** ******* ******** *** going ******** ******* ****.

*****'* *******,*** **** ********** *** **. *** **** ******* ** ******* *** ******, that's * ******* *******.

** *** ***** ****, ****'* * ************ ****** **** **** *** ***, ********** **** **** ******** **** ******* **** ~**,*** ** 80,000 **** *** **** ******.

** ***** *****, * ***** *** **** *** **** ******** being ***** *** * ** *********** ***** **.

**** ****, * ***** **** ** ******** ***** ** ****** in ******** *******, ************* **** ** **** ** ***** (**** promising) ***** *** *********.

* ** **** ********* **** * ************ **** **** ******** as *********.

*** **** *** **** **** ** *** ****** ***** *** going *** *** "***** *********, **'** ****** *** *** ******* to ********" *****, ***** *** * *** ** ***** ***** banks **** **** ******** ********* ***** ****** ***** ******** ******* presence ** ***** ** *** ****** ******* **** ** ***** of ******* **** ***** ********* ***** *** ***** ****** ** new ******** ***** *** **** *******. **** **** ** *** bank ******* ** ** ******, **** *** *** ***** ******* to ******* *** *********.

** *** ***** ****, ***** *** * *** **** **** to ***** ** ******* **** ****** *** *****. ***** *** banking ************ **** **** ********* ************ **** **/** ***** *** content ********* ************, ********** ** ******* ***** ********** *** ********, internal *** ********, **** ** *** ***** ** ****** * return ** ***** **********.

******* ** * ********* ********, * *** ** ** * vertical **** ********** ***********; *** **** **** ** **** ***** to ****.

*'* **** ** ******* *** **** ****'* **** **** ***** P1214-E ****** ****** *** ***'* *** *****-** *******/***** ********. *** first ******* ** ************ ******* **** ****** ** ** ***.

*'** ***** **** *** **** ************* ** **** ******* **** regional/national ******** **** ********* **** ** ******* *** ********** ** banking **********. *** ******** *** ***** ************ ******* *** * complimentary ******* ** ******** ******* *** ************* **** ******* ** * **** ******.

* ***'* ******** *** **** **** * *** ** ** inside * **** ******, ** ***** * ***** ***** *** that ******.

***** *.,

*** **** *** *** **** ******* ** **** *** ***** with ** **** **** **** **. * **** *** * large **** ** ***** ** * ******** *******. * **** chair * *** *********** / ********* *********** ******* ************* *****. The **** **** **** *** ********* **** *** *** ***** old ****** *** ******* *** ****** *** ******** ** **** tech ** **** *********. ** ** *** ****** **** *** know **** ***** ******* *****. *** **** **** ***** ******** this ***** *** *** **** ** ***** ** *** ******** I **** ***** *** **** ***** **** *** ***********, *** want ** (*.*.) ** ***** *** *** ****, ******* ****** images, ****** ******* ******. ** ** *** **** ***** **** and **** *****. * *** ****'* **** *.*. *** *** time ******** ** ***** ** *** ******** * ** ***** amazed ** *** *** *** ****** *** ** ***** *****. So **** ****** ** ******** ********* *** ****** ** *.*. and ****** **** *** ****.

** *** ** * ********* ******, * ***'* *** **. In ** **** ***** *** ******** *** *** ****. ** are ******** * ** * * ****. ** ********* **** have ******* ******** ***** ** *** **** ****. ***** ** will ******* ********* **** * *******. *** ***** **** *** may *** ******* ** ***** **** **** ********* *** *** andbanks *** *** * ******** ** ****** *** ****** * block ** *** ** ** ******** ******** *** ***** * new ******** *** ****** **** **** *** *****.**** ** ***** an ********** *** *** *********.

**** *.,

** *** ** ***** ***** ***** ******** ********* **** ** Diebold, ** **** **** ** ***** **** *** *** ***** banks **** ** * ** *, ***** *****, *****. ** even **** ***** ******** ***** *** *** * ***** ******* for ***********. ******* **** ******** ******** ***** *** ****** ****** may ***.

**** *** *** ** *** *********** *** *** **** **** post **** ** **** ******* ***********: ***** ***** ************ **** use **** ********* ** ******* * ******* **** *******. **** often **** **** ***** *** **** **** ****** ** ******* them **** **** ******** **** *** ****** *** ***** *** provide *** **** ***** ********.

*****, ****** *** *** ********!

*****, **** *** **** ********* *** **** ** ******* ** other ****** (**** *** ******* **** *** ******* *** *** at***** **** ********). **** ******, ** *** ********* *** **** ******* ** the *** ** * ****** ******* ******* ** **** ****** give * ****** ***** ** *** **** *** **** *** ATMs.

* ****'* *** *** *****-* **** ** *** ********* ********* you ******. * *** ******** ** ****'* *****. * **** Axis *** **** ********* ** ******* *** *** ** ***'*.

* ***'* ***** **** *******, *'** **** ********* **** * P1214 ** *** ***** ** ** ***, * **** **. I *****'* ******* ** ******* ****** **** * ******* ****** yet, ** *'* ******* ******* ** ****** **** *******. * think ** ***** ** ****** ** ****** ********* ***** ** opposed ** ****** ****** ******* (**** **** **** * ****** detector, ***** ******** ** **********) **** ********.

**'** ******** *****-* ******* ** **** ****** ******** ******** ***** at ******* **** *** ******* *** ********* ** **** *** driver.

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