Axis Weak Banking Ads

Author: John Honovich, Published on May 29, 2013

Banking has been an IP camera laggard. Now, IP camera giant, Axis has released a series of video advertisements touting the benefits of IP over analog. Unfortunately, the claims made are quite weak and misleading. In this note, we break down the ads frame by frame.

***** ** ***, ***** ** ********* ******* ***** **** *** analog ****** **** *** **********. **** ***** ** ********* ***** to ** * ******* ** ****** *****, *** *** **** less ******.

**** ***** *** **** ****, ** **** ***** *****, *** Axis ****** ******** * **** **** ******** ***** ** *** person. *******, **** ** ********* ** **** *** ********* ****** analog ****** **** *** * **** ***** ** *** ****** inevitably ***** ******* **** *** ****.

****, **** ***** *** ******** **** *********** ****** *** ** over ******:

** *****, *** ***** ** ********* * **** *** **** and, ** *******, ****** *** ******** *****, ******* **** *** waiting ** **** ** ***** ****** ** * ******. ****** objects ** *** * **** ******* *** ********* ****** ****** are ********* ******.

** *** ******** ********* ******** **********, **** ** ****** ******* support***. *** **** **** ******** **** *** ** *** ~$**** cameras ******. ****** ****, **** ********* *** ** ********* ****** primarily ******* ** **** ** **** *********.

Bank ******** *** *****

*** ******* ***** *** ** ** **** **** ******** *** small *** *** ***** ** ******** *** ******* *****. **** acknowledges **** ** *** *** ****** ****** **** **:

** *** * ** * **** **** **** ****** ** banks, **** * *** ****** ****** ** ***** ** ******* a ******** ~******. ** * ******* *****, **** ****** *** **** ******.

**** *** *** ***** **** ***** ***:*****,**************.

What ** ***

*******, ******* ** ** ***** ** ****. *** ****** ** bank ******** (*****) *** *** ****** (******) **** ******* **** does *** *** **** **** ******* ** ********. *** *** areas **** **** *** **** ******* ***:

  • ******** ****: * ****** ********* ********* ******* (******* ** *****-******) could ******* ** ******** ** *** ****** ****** **** ** a **** ****** ***** ***** ***** ******.
  • ****** ****** *************: **** **** ******** **** * ******** ****** camera ***** *** ****. ****** ********** ******* ***** *** **** number ****. *******, **** *** ****** ** ****** ****** *** side ***** ** ****** ** ******** ** *** *** **** or ***** ** ***** *******. ****, **** ******* ******** **** some ***** **** *********** **** *** *********** ******.

** *** ***, ** ** ******, ** ** **, * crucial ******* ***** ******* -******* **** ****** ******* **** *** **********.

Comments (9)

* **** **** ****** ********** **** **** ***** ************. *** reason *** * **** ** ****** ********** ** **** ***** simply ***** ********* **** ******** ** ** ***** *** ** always ****** * ******** ****.

* **** ******** ******* * ***** **** ***** (********) **** me '** **** ** ***** *** ********** ************ *** ******* in *** *****, ** (*** ****) *** ********* *** '********' of **** ******** ** ******** ****** ** *** ******* ** don't **** ****, (** ******) *******.'

**** ********** ****, **** **+ ***** ********, ** ***** ** a *********** *** ******** ** *** ******* ****. *******, *** main ********** ** ***** '**' *** **** ** ** **** centralizing ********** *** *********** *** *** ** ********** **** ************ performance ********. ** ****, **** ********** **** ** *** ********* any ** ****** ******* ****** *** *******.

****'* * **** ******? *** ***** *** ********* **** *** drive-throughs **** ****** **** ** ***** ** ***** ** **** to ******* ******, *** **** *** ***** *** **** ** a ***** **** **** ** ******?

********* ******, ***** **** * ********* ******** *** **** ** single ***.

*** ***** ***** ****'* ** *********, *** * *** *** branches ***** ********** ** ** ****, *** *** **** * have ** ******** ** ** * ******, * ***** ** line. * ***'* ***** *** **** ***** ******* ******** *** going ******** ******* ****.

*****'* *******,*** **** ********** *** **. *** **** ******* ** ******* *** ******, that's * ******* *******.

** *** ***** ****, ****'* * ************ ****** **** **** *** ***, ********** **** **** ******** **** ******* **** ~**,*** ** 80,000 **** *** **** ******.

** ***** *****, * ***** *** **** *** **** ******** being ***** *** * ** *********** ***** **.

**** ****, * ***** **** ** ******** ***** ** ****** in ******** *******, ************* **** ** **** ** ***** (**** promising) ***** *** *********.

* ** **** ********* **** * ************ **** **** ******** as *********.

*** **** *** **** **** ** *** ****** ***** *** going *** *** "***** *********, **'** ****** *** *** ******* to ********" *****, ***** *** * *** ** ***** ***** banks **** **** ******** ********* ***** ****** ***** ******** ******* presence ** ***** ** *** ****** ******* **** ** ***** of ******* **** ***** ********* ***** *** ***** ****** ** new ******** ***** *** **** *******. **** **** ** *** bank ******* ** ** ******, **** *** *** ***** ******* to ******* *** *********.

** *** ***** ****, ***** *** * *** **** **** to ***** ** ******* **** ****** *** *****. ***** *** banking ************ **** **** ********* ************ **** **/** ***** *** content ********* ************, ********** ** ******* ***** ********** *** ********, internal *** ********, **** ** *** ***** ** ****** * return ** ***** **********.

******* ** * ********* ********, * *** ** ** * vertical **** ********** ***********; *** **** **** ** **** ***** to ****.

*'* **** ** ******* *** **** ****'* **** **** ***** P1214-E ****** ****** *** ***'* *** *****-** *******/***** ********. *** first ******* ** ************ ******* **** ****** ** ** ***.

*'** ***** **** *** **** ************* ** **** ******* **** regional/national ******** **** ********* **** ** ******* *** ********** ** banking **********. *** ******** *** ***** ************ ******* *** * complimentary ******* ** ******** ******* *** ************* **** ******* ** * **** ******.

* ***'* ******** *** **** **** * *** ** ** inside * **** ******, ** ***** * ***** ***** *** that ******.

***** *.,

*** **** *** *** **** ******* ** **** *** ***** with ** **** **** **** **. * **** *** * large **** ** ***** ** * ******** *******. * **** chair * *** *********** / ********* *********** ******* ************* *****. The **** **** **** *** ********* **** *** *** ***** old ****** *** ******* *** ****** *** ******** ** **** tech ** **** *********. ** ** *** ****** **** *** know **** ***** ******* *****. *** **** **** ***** ******** this ***** *** *** **** ** ***** ** *** ******** I **** ***** *** **** ***** **** *** ***********, *** want ** (*.*.) ** ***** *** *** ****, ******* ****** images, ****** ******* ******. ** ** *** **** ***** **** and **** *****. * *** ****'* **** *.*. *** *** time ******** ** ***** ** *** ******** * ** ***** amazed ** *** *** *** ****** *** ** ***** *****. So **** ****** ** ******** ********* *** ****** ** *.*. and ****** **** *** ****.

** *** ** * ********* ******, * ***'* *** **. In ** **** ***** *** ******** *** *** ****. ** are ******** * ** * * ****. ** ********* **** have ******* ******** ***** ** *** **** ****. ***** ** will ******* ********* **** * *******. *** ***** **** *** may *** ******* ** ***** **** **** ********* *** *** andbanks *** *** * ******** ** ****** *** ****** * block ** *** ** ** ******** ******** *** ***** * new ******** *** ****** **** **** *** *****.**** ** ***** an ********** *** *** *********.

**** *.,

** *** ** ***** ***** ***** ******** ********* **** ** Diebold, ** **** **** ** ***** **** *** *** ***** banks **** ** * ** *, ***** *****, *****. ** even **** ***** ******** ***** *** *** * ***** ******* for ***********. ******* **** ******** ******** ***** *** ****** ****** may ***.

**** *** *** ** *** *********** *** *** **** **** post **** ** **** ******* ***********: ***** ***** ************ **** use **** ********* ** ******* * ******* **** *******. **** often **** **** ***** *** **** **** ****** ** ******* them **** **** ******** **** *** ****** *** ***** *** provide *** **** ***** ********.

*****, ****** *** *** ********!

*****, **** *** **** ********* *** **** ** ******* ** other ****** (**** *** ******* **** *** ******* *** *** at***** **** ********). **** ******, ** *** ********* *** **** ******* ** the *** ** * ****** ******* ******* ** **** ****** give * ****** ***** ** *** **** *** **** *** ATMs.

* ****'* *** *** *****-* **** ** *** ********* ********* you ******. * *** ******** ** ****'* *****. * **** Axis *** **** ********* ** ******* *** *** ** ***'*.

* ***'* ***** **** *******, *'** **** ********* **** * P1214 ** *** ***** ** ** ***, * **** **. I *****'* ******* ** ******* ****** **** * ******* ****** yet, ** *'* ******* ******* ** ****** **** *******. * think ** ***** ** ****** ** ****** ********* ***** ** opposed ** ****** ****** ******* (**** **** **** * ****** detector, ***** ******** ** **********) **** ********.

**'** ******** *****-* ******* ** **** ****** ******** ******** ***** at ******* **** *** ******* *** ********* ** **** *** driver.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Camera Course September 2016 on Sep 15, 2016
This is the only independent surveillance camera course, based on in-depth product and technology testing. Lots of manufacturer training exists...
PTZ Camera Guide 2016 on Sep 15, 2016
Pan/Tilt/Zoom cameras remain critical parts of many surveillance systems, especially in large security operations. Because of this it is important...
Hikvision 4K Camera Tested on Sep 09, 2016
Hikvision is the most common choice for low price entry level products but they are also competing with low light models, smart CODECs, WDR...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
Panoramic Camera (Fisheye / Multi-Imager) Guide on Aug 31, 2016
Panoramic cameras, including fisheyes and multi-imagers, have become increasingly widespread, with most manufacturers offering fisheyes and an...
Hikvision Hires Trade Magazine Editor on Aug 17, 2016
Hikvision PR challenges are increasing as understanding of the company's ownership by the Chinese government broadens and concerns about the...
Vivotek 12MP IR Multi-Imager Tested on Aug 09, 2016
A key weakness of multi-imager cameras is poor low light. While integrated IR has become dominant in cameras overall, it is still uncommon in...
Pelco Optera 180° Camera Tested on Aug 02, 2016
In our initial testing of Pelco's Optera multi-imager, the main issue was their ONVIF 'bowtie' video streaming which undermined third party...
Imaging Developer Claims Massive Low-Light Improvements on Jul 27, 2016
In the early days of megapixel, binning was a crutch used to compensate for poor low-light performance.  Low-light sensitivity improvements have...

Most Recent Industry Reports

Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...
Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
ACTi Refuses Race To The Bottom, Shifts To Solutions on Sep 23, 2016
The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and...
You Get Robbed, Canary Will Pay You Up To $1,000 on Sep 22, 2016
Canary is trying to break the status quo in DIY security, first by raising over $40 million, and now a revamp of their monthly services package...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Access Control Course Fall 2016 on Sep 22, 2016
IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer training that focuses only on a small part of the...
Totally Wireless IP Camera (IPVideo Corp NomadHD) on Sep 21, 2016
Wireless battery powered cameras have been a surveillance pipe dream for years, limited by camera power consumption, battery technology, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact