Axis American Expansion Plan Examined

Author: Carlton Purvis, Published on Feb 05, 2014

Surveillance manufacturers generally only have a single office even in a large country like the US. Now, Axis' ambitious expansion plan has them poised to open six US office "to get even closer to partners and joint customers." In this note, based on speaking with Axis, we examine how this will impact their competitive positioning and their relationships with integrators and users.

The New Offices

************ ************* ********* **** **** * ****** ****** **** ** a ***** ******* **** *** **. ***,****' ********* ********* ******* **** ****** ** **** *** ** ****** "** *** even ****** ** ******** *** ***** *********." ** **** ****, based ** ******** **** ****, ** ******* *** **** **** impact ***** *********** *********** *** ***** ************* **** *********** *** users.

The *** *******

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*** ******* ***** ** **** *** *** *.*. ******* (*********, Mid-Atlantic, *********, *******, ***** ******* *** ****). ***** *** ******* are ******* ** **** ** ****. **** ******** *** ********* office ******* ****** ****’ ******-**** ***** ******** ************ ***** ****** this ****, * ******* ****** ******* ** ******* ******* *** Q2, *** * **** ****** ******* ** *** *** *******-**** in **** ****.

**** ** * *** ** *** ******* *** *** ******* will *****:



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**** **** ** ******** ******* ****** ********** ********** **** ******* ***** *** ********, *****, ******* ** **** as ******* ** *** ****.

US ****

*** ******** ******* *** ******* **** ** ****' $***+ ******* USD ****** *******. *** ** *********, **** ** ** *** its *** *******, ***** ***** ** *** ** *** ** largest ************ ************* ** *** *****.

U.S. *********

**** ******* ~** ******** ***** ******** *** ~*** ** *********. As * ****** ** ** ****** **********, ***** *** * number ** **** ********* ** ***** ***** ******** ******* ** well.

Helps **** ********** ******** *** *** ******* *********

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Helps **** ******** *******

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Integrators ********?

**** *********** **** ** **** ************* ** *** **** ** possible **** '*****' *********. ****** ******** ********** ****** ** *** users, ***** ** ****** *** **** ** *********** ****, *********** and ******* **** ********, ******* ********* ** ** **********.

*******, **** **** ** **** **** ** * ******* *** both *** ***** *** ***********. “*** *** *********** ** **** closely ****, **** ** ** *********** ** ***** **** ******** to ****,” **** ****. **** **** *** ******* **** ******* integrators ** ****** **** * ***** **** *** ** ******** or ***** **** *** *********. *** ******* **** ****** ** its ******* ** *** ***** ****** ******** ** * ****** integrators ****** *** *****.

Competitive ******

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** ***** **** ** ******** ** ** * ***** ******* for ***** *************, ** **** **** **** **** **** ******* over *****, ********** ****** ****, *** **** ********** ** ********** selling.

******: **** ********* **** *** **********, *********** ****, "**’** ***% dependent ** *** ******* *** *****. *********** *** ***** ******** have **** ****** ** *** **** *** **** ***** *******, customized *********, ***** *********, ******* *********, ***. ** ****** ******* their ***** ** **** ***** ***** *** ****."

Comments (2)

** ****** **** **** ***** ** ***** * ******* ********** like ***** ******.

* ** ******* ** **** *** **** ********* ** ***** to ** ******.

**'* *** **** ***** ****** ** ***. ***** *** ***+ stores, ***, *** *******, * ** ***** *** ****** ** minutes ** ***** * ****. **'* * ******** ****.

** *** **** ** *******, * ***** ***** ***** ******* would ** ****** (****** ******** ~***** *** **** **** *********).

**** ** ~$*** ******* ** ** *******, ***** ****** ** more **** ****** ** ***** *** ***** ** ******* * mid **** ******* ********** *** **. ** ******** **** *** cost **** * ******* ******* ** ******** ***** * *** ***** (***** *****, ***.)*** ** **** ** ******** ** ******** ***** *** ******* rooms/meeting ***** *** ********* ******* **** **** ***** ** ***** regions, ***.

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