Axis Touts Positive IPVM Coverage and Canon 'Reverse Takeover'

By: John Honovich, Published on Sep 19, 2016

Axis NA sales leader Larry Newman [link no longer available] rallied his troops on the ASIS show floor, touting positive IPVM coverage and bragging about Axis 'reverse takeover' of Canon, providing a glimpse into the tactics and approach of the Canon subsidiary.

**** ** ***** ****** Larry ****** [**** ** longer *********] ******* *** troops ** *** **** show *****, ******* ******** IPVM ******** *** ******** about **** '******* ********' of *****, ********* * glimpse **** *** ******* and ******** ** *** Canon **********.

[***************]

***** *********** ******* *** the ***** *** ****, Newman ********* **** *** second ***'* ******* *** strong *** **** **** *** blogs **** ****** **** things ***** ****, ********** ******** in *** ********. ******, **** was ******** ***** **** ASIS **** ****** ****** high ******** ** ***** 20MP ****** *** *** declaration **** '**** ***** *****'.

Reverse ******** 

****** **** ***** **** talking ***** *** **** had ********* * '******* takeover' ** *****, ******** about ***** *******, ******** to**** ****** **** *** sales *** ********* ** Canon's ***** ************ ****** ** *** ****

**********, ****** ******** *** tone, *********** **** **** the ****** / *********** process *** ********, **** would ** **** ** a **** ***********, ****** that **** ***** ** employees ***,***, ***. (**** has ~*,*** *********).

Axis *********

****** ******** ** *** reporting ** ****, ******* that ** *** '*** the ******'. *******, ** the ***** ***** ***** of ****** ********, *** only **** **** ** Axis *** ********* *** in ***** *****, *** with *** ***** ****** they ****, ******'* ****** was **** ** **** by ********* *** ** myself ******** ******* *** far ****.

Axis ** ** **** ** *** *****

**** ******** *** ******** ****** is *** ******** *** Axis ***** ******** **********, which ** ************* ********* **** how **** **** / ** operates. **** **** *******, Canon, **** *** *** Japanese ************* ** **** interacted ****, ******** * far **** ******** *** careful ********. ** **** be *********** ** *** if ******'* ******** '***** over' *****.

Comments (12)

Why 'reckless'?

IMHO, Newman's rhetoric in rallying the troops doesn't really hurt anyone, since Canon security is/was not a real player to begin (or end with).

I would think Tokyo/Malmo would rather a few million more in revenue than worry about hurt feelings in a defunct unit.

Besides, the damage control was appropriate, since even though I would agree it wasn't 'off the record', he can plausibly claim he didn't intend for the message to make it to print.

Of course, he may have known that it would, especially if he noticed who was standing along the far wall ;)

he can plausibly claim he didn't intend for the message to make it to print.

To clarify for other members, off the record is agreed upon beforehand. You can't say something in public, realize it was something that should not be said and then claim it was off the record retroactively.

Newman's rhetoric in rallying the troops doesn't really hurt anyone

His tone was quite condescending to Canon, even in the latter 290,000 employee remark. It is a strange tactic to rally the troops by undermining your parent company.

I would have suspected a more 'rah rah', 'this is great, Canon and Axis are going to work together to make us better and stronger' type of pitch, not what was said.

...off the record is agreed upon beforehand.

Was this an interview? Then I agree it would be 'on the record'.

Since it wasn't, its just something you overheard in a public space.

If Newman is at a resturant at near ASIS being a bit loud saying the same things, and you happen to be at the next table and can hear, would that be Newman saying it 'on the record'?

Before you say a resturant and the show floor are different, I agree they are, but both are public places and he may not have intended to be overheard in either case.

Would you have thought it wrong to have started recording on your cell phone? why or why not?

he may not have intended to be overheard

By definition of the word 'overhead', one does not intend to be overheard.

and you happen to be at the next table and can hear

He was speaking using a sound system on a show floor, which is fundamentally different than being at a table in a restaurant.

If you want to discuss reporting on things overheard in a restaurant or recording on your cell phone (two things that were not done here), feel free to start new discussions to focus on that.

No you're right John, he has no right to complain about its use.

I have voted "funny' to this because I have heard the speeches LN has made many times and this one is very consistent with his attitude toward everything from colleagues, to employees, to Axis management...there's always a bit arrogance and irreverence!

Maybe too much sales testosterone. More fitting with the Eagle Eye approach.

Well, maybe since attendance was so far down they figured they were the only ones there.....

Please tell me you were wearing a broad brimmed hat and a trench coat with the collar flipped up at the time.

Not really on topic, but the Axis HQ is in LUND and not in Malmoe (two very different cities and in deed a very important difference to people in the region)

Magnus, corrected, thanks.

IMO Axis has been a little arrogant (American execs and regional sales managers) for quite a while now. It has become more of a 'I already have your business so no more time is needed with you'. That's understandable to an extent but when they are losing share to cheaper products they may want to be a little more careful. If products are similar, and Axis low end products aren't real good, then I'll take the thankful company over the arrogant one any day.

I also agree that the guys in Sweden are not that way from our experiences.

Again, just my opinion from a reseller.

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