Axis Showcases Social Media but Why?

Author: John Honovich, Published on Jun 01, 2010

A number of video surveillance companies are exploring social media but is it really worth it? In June 2010, Axis added a page to its website listing its various social media presences online (Facebook, Twitter, YouTube, etc.).

Consider this: Axis has about 550 Facebook fans and 450 Twitter followers. However, according to Google, Axis gets 180,000 unique visitors to their website every month -- an incredibly disparity between the two 'groups'.

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