Axis Showcases Social Media but Why?

By: John Honovich, Published on Jun 01, 2010

A number of video surveillance companies are exploring social media but is it really worth it? In June 2010, Axis added a page to its website listing its various social media presences online (Facebook, Twitter, YouTube, etc.).

Consider this: Axis has about 550 Facebook fans and 450 Twitter followers. However, according to Google, Axis gets 180,000 unique visitors to their website every month -- an incredibly disparity between the two 'groups'.

All the general hype about social media is driven by the fact that celebrities obtain far more social media followers than they would ever get on their website (e.g. fired US late show host has over 1 million followers). To that end, social media is rationally important.

However, if you are Axis or other video surveillance businesses, what's the point of spending your time on social media when you have so many more people going to your website? Plus, Axis has multiple email lists which invariably have far far more members that what they are likely ever to have on Facebook or Twitter.

Axis's social media performance is fairly common. Take Firetide, who is literally on Twitter all day and night. With over 1100 tweets and following over 600 people, Firetide does not even have 1000 followers.

Almost 1 year ago, we argued that 'Social Media irrelevant to security professionals.' In the interim, uptake continues to be slow and we see little reason of the benefits of social media for our profession.

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

History of Video Surveillance on Jul 19, 2019
The video surveillance market has changed significantly since 2000, going from VCRs to emerging into an AI cloud era.  The goal of this history...
Mobile Access Usage Statistics 2019 on Jul 18, 2019
The ability to use mobile phones as access credentials is one of the biggest trends in a market that historically has been slow in adopting new...
New GDPR Guidelines for Video Surveillance Examined on Jul 18, 2019
The highest-level EU data protection authority has issued a new series of provisional video surveillance guidelines. While GDPR has been in...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact