Axis Sales Essentials Training Reviewed

By Derek Ward, Published Nov 05, 2013, 12:00am EST (Info+)

Axis has been barnstorming across the US, with a 1 day training course to "ignite new and run-rate business" for attendees. And at $99 for the day plus a camera included, it certainly is not expensive. But is it even worth the time invested? In this note, we share our experiences with the training, commenting on strengths and weaknesses plus who is the best fit for this.

Axis Sales Training Summarized

****' ******** ********* ** * **** day, ****** ** **** ******** ********, covering **** ******* ***** ****** ** well ** ****-******** *********** *** **********, including:

  • ***** ** *** ***** ***** 
  • ***** ** ***********
  • ****** ********** *** *** ** ******** them
  • ************* **** *******
  • ***** *************

Sales ******

*** ***-********* ******* ** *** *** was ****** ********, **** ****** ******* claims:

*** ***** *****

*** *********'* ******* ** *** ***** cycle ********* ***********, *************, ************, *******, etc., *** ***********. ** *********** ******* for ***** *** ************* *****-***** **************:

  • **,***' ****: *********** *** ********* **** online, ******** ***** ******** *** ********, etc.
  • **,***' ****: ***** *** ******** ***** Google ****, ******* ** **** ********* threats ** *** *********** **** *** location.
  • ****** *****: *********** *** ******** ** person. ***** ****** *** ********, **** existing ******** ********* ** *****.

**** **** **** ***** ** *** to ****** ******* * ******* ** fully ********* ***** ** ******,****** ****, *** ******. 

*** ********* ******** *********** **** ***** be **** ** *** ************ *******, and *** ********* ****** ** **** with * *********** **** ** "**** drive" ** ******* *** ****, * point ***** *** *** **** ***** reaction ** *********. **** * *** attendees *** ****, *** ******** ********* were ***** ***** *** **** *** client ****** ** **** **** *** demo, ********* *** *** **** **** to ****** *********** *** ******** (*********** reducing *** ****** ** * ****), etc.

*** **** / **** ***** ******* led ** * ********** ** **** Camera *********, *** *** ****** *********, which ******* *** *********** ** *********. However, ***** *** ******** ** *********** likely *** *****-***** ******** **** **** cameras, **** *** ******.

***** ** ***********

*** ************ **** ******* ***-********* ("*******") vs. ********* ("******") ***** ******, * perpetual ****** ** *** ********. ** suggested * *********** ** *** *** (which **** ****** ****** "******") *** most **********, *** ******** ***** **** Certified ************ ******* ** *** *** to ******** ********* *********.

********** **********

********* ** *** ******* ** ******** reflected the******* ********* ** ** *******(*** **** **********) ** *****. ****** steps **** **** **** (***** **** "budget" *******, ********** ******* **** ** Axis ****** *********, ***.), ** ******* remain **** ********* ** **** ***** than ***** ****** ************ ** *** cost ******* ****.

**** ********* **** ******* ** **** on "*****", * **** ***** ******* mentioned ** **** ************* **** *** issue ** ***** ***** **. **** of *** ****** ****** ** ***** value *********** **** ****, *** ****** some ** *** ********** *******' ******** ** ****, **** **:

  • **** ******* ****, ** ******* *** be **** ****** ** *** ***********.
  • ****** ******* ********* *** *********
  • ******* ******* ********* ******* ****-******** ****** tools, **** ******** **** **** *************.

*******, **** **** ***** ** **********, such ** ***** *** **** ******* examples:

  • "***** **** ****** ** *** *****": This *** *** ********* ***** **** in ***** ********, *********** **** ******* protection ** *** ** *** ****** one ********** ***** **** ** ***********, and ** *** ** ******* ***** **** ********* ******** ** sources ******.
  • "**** ****** *** **** *********, ** guarantee **": ********* ** * ****** term*** ** *** *** ***** ** anything ***** ****** **** * *********.

*******, **** ******* ** *** ************ felt **** **** ** *** ********** integrators' ********** ** ****' ***** ****** price **** ****** **** *********** ** how ** ******** *** **** **********.

**** ******* *******

*** ******** ***** **** *** ***** up *** ********* ******* *** ******* *******, ***** ** *** ****** **********. This ******* ****** * ******** ** to **% *** **** (** ****' **********) when ********* ******** ********** *** ******** Axis ********:

Technical ************

**** ****** ** *** ********* ******* of *** ************ **** ****** ******* a ********** ** ****** **. ********* viewing * ******* *****, ** ****** increase ** ******. **** **** ***** on ** ******* ******* * ****** 2.0 ********* ****** ******** **** **** than **** ****** ******* ** * parking ***, * ********** ***** ******* any ****** ** *** ******* ********* light ***********, ***, ********, ***. 

**** **** ** ** ******* *** requirements *** **************, ********** ** ****** across *** ****, ***** ******** ** about *** ****** *** ****. **** is **** ****** **** **** ********, but **** *** **** **** ******* lighting ** ***** ******* ****** ***** can *********** ****** **************. ***** ********* *** *** ***** *** ******* reading.

****** ************ *** ******** **** ******** in *****, **** ***** *.*,********* *********, ***********,******** ******, **************. ***** **** *** ******** ** extensive ******.

***-******** **** ** *****

**** ******** **** *** *** ********* ******* attendees ** "***** ******* *** ***", meaning ***** *** **** ********* ** solve ********* ******** ** ****** ** new, ********** *********. ** ******* ***** was ** * *** ******, ***** customers ***** **** *** ***** ***** animals ******** ******* ************ *******. ***********, he ****** *** ********* ** ***** of **** ** *** ************ ** an ******** *** **** ***** *** more ******** ** ** ******** ******.

Should *** ******?

*** ***** *** ** *** ********, the **** ***** ********** ** * fair ***** ** *** ***** ******* and **** ****** ** ******* ** video. *** $** *** * **** day *******, *** * *****-* ****** provided, ** ** ***********.

*******, *** *********** *** ****** ***********, both ** ***** ********** *** **********, so *** ***** *** **** **** modest ********** *******, ** ** ******** not ***** *** ****.

Comments (3)

Is one day of your time at $99 worth spending? That is the question we should ask before deciding to attend. I imagine there would be some information most people could take away from the day, if not then at least take away a camera:)

There other classes, technical training, was pretty outstanding. If you understand the product line and the benefits to different technologies, the sales become more natural.

They entice you to what should be a free presentation that aims to sell you on the product with the promise of a free camera that they probably get their money back on at manufacturer cost.

It's genius.

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