Axis Sales Essentials Training Reviewed

Author: Derek Ward, Published on Nov 05, 2013

Axis has been barnstorming across the US, with a 1 day training course to "ignite new and run-rate business" for attendees. And at $99 for the day plus a camera included, it certainly is not expensive. But is it even worth the time invested? In this note, we share our experiences with the training, commenting on strengths and weaknesses plus who is the best fit for this.

Axis Sales Training Summarized

****' ******** ********* ** * **** ***, ****** ** **** multiple ********, ******** **** ******* ***** ****** ** **** ** Axis-specific *********** *** **********, *********:

  • ***** ** *** ***** ***** 
  • ***** ** ***********
  • ****** ********** *** *** ** ******** ****
  • ************* **** *******
  • ***** *************

Sales ******

*** ***-********* ******* ** *** *** *** ****** ********, **** fairly ******* ******:

*** ***** *****

*** *********'* ******* ** *** ***** ***** ********* ***********, *************, presentation, *******, ***., *** ***********. ** *********** ******* *** ***** via ************* *****-***** **************:

  • **,***' ****: *********** *** ********* **** ******, ******** ***** ******** and ********, ***.
  • **,***' ****: ***** *** ******** ***** ****** ****, ******* ** mind ********* ******* ** *** *********** **** *** ********.
  • ****** *****: *********** *** ******** ** ******. ***** ****** *** building, **** ******** ******** ********* ** *****.

**** **** **** ***** ** *** ** ****** ******* * project ** ***** ********* ***** ** ******,****** ****, *** ******. 

*** ********* ******** *********** **** ***** ** **** ** *** presentation *******, *** *** ********* ****** ** **** **** * functioning **** ** "**** *****" ** ******* *** ****, * point ***** *** *** **** ***** ******** ** *********. **** a *** ********* *** ****, *** ******** ********* **** ***** about *** **** *** ****** ****** ** **** **** *** demo, ********* *** *** **** **** ** ****** *********** *** confused (*********** ******** *** ****** ** * ****), ***.

*** **** / **** ***** ******* *** ** * ********** of **** ****** *********, *** *** ****** *********, ***** ******* the *********** ** *********. *******, ***** *** ******** ** *********** likely *** *****-***** ******** **** **** *******, **** *** ******.

***** ** ***********

*** ************ **** ******* ***-********* ("*******") **. ********* ("******") ***** people, * ********* ****** ** *** ********. ** ********* * combination ** *** *** (***** **** ****** ****** "******") *** most **********, *** ******** ***** **** ********* ************ ******* ** one *** ** ******** ********* *********.

********** **********

********* ** *** ******* ** ******** ********* ********** ********* ** ** *******(*** **** **********) ** *****. ****** ***** **** **** **** (lower **** "******" *******, ********** ******* **** ** **** ****** Companion, ***.), ** ******* ****** **** ********* ** **** ***** than ***** ****** ************ ** *** **** ******* ****.

**** ********* **** ******* ** **** ** "*****", * **** often ******* ********* ** **** ************* **** *** ***** ** price ***** **. **** ** *** ****** ****** ** ***** value *********** **** ****, *** ****** **** ** *** ********** *******' ******** ** ****, **** **:

  • **** ******* ****, ** ******* *** ** **** ****** ** the ***********.
  • ****** ******* ********* *** *********
  • ******* ******* ********* ******* ****-******** ****** *****, **** ******** **** most *************.

*******, **** **** ***** ** **********, **** ** ***** *** most ******* ********:

  • "***** **** ****** ** *** *****": **** *** *** ********* claim **** ** ***** ********, *********** **** ******* ********** ** one ** *** ****** *** ********** ***** **** ** ***********, and ** *** ** ******* ***** **** ********* ******** ** ******* ******.
  • "**** ****** *** **** *********, ** ********* **": ********* ** a ****** ******* ** *** *** ***** ** ******** ***** ****** **** a *********.

*******, **** ******* ** *** ************ **** **** **** ** was ********** ***********' ********** ** ****' ***** ****** ***** **** giving **** *********** ** *** ** ******** *** **** **********.

**** ******* *******

*** ******** ***** **** *** ***** ** *** ********* ******* *** ******* *******, ***** ** *** ****** **********. **** ******* ****** * discount ** ** **% *** **** (** ****' **********) **** ********* obsolete ********** *** ******** **** ********:

Technical ************

**** ****** ** *** ********* ******* ** *** ************ **** images ******* * ********** ** ****** **. ********* ******* * license *****, ** ****** ******** ** ******. **** **** ***** on ** ******* ******* * ****** *.* ********* ****** ******** more **** **** **** ****** ******* ** * ******* ***, a ********** ***** ******* *** ****** ** *** ******* ********* light ***********, ***, ********, ***. 

**** **** ** ** ******* *** ************ *** **************, ********** 80 ****** ****** *** ****, ***** ******** ** ***** *** pixels *** ****. **** ** **** ****** **** **** ********, but **** *** **** **** ******* ******** ** ***** ******* issues ***** *** *********** ****** **************. ***** ********* *** *** ***** *** ******* *******.

****** ************ *** ******** **** ******** ** *****, **** ***** *.*,********* *********, ***********,******** ******, **************. ***** **** *** ******** ** ********* ******.

***-******** **** ** *****

**** ******** **** *** *** ********* ******* ********* ** "***** ******* the ***", ******* ***** *** **** ********* ** ***** ********* problems ** ****** ** ***, ********** *********. ** ******* ***** was ** * *** ******, ***** ********* ***** **** *** watch ***** ******* ******** ******* ************ *******. ***********, ** ****** the ********* ** ***** ** **** ** *** ************ ** an ******** *** **** ***** *** **** ******** ** ** existing ******.

Should *** ******?

*** ***** *** ** *** ********, *** **** ***** ********** is * **** ***** ** *** ***** ******* *** **** basics ** ******* ** *****. *** $** *** * **** day *******, *** * *****-* ****** ********, ** ** ***********.

*******, *** *********** *** ****** ***********, **** ** ***** ********** and **********, ** *** ***** *** **** **** ****** ********** already, ** ** ******** *** ***** *** ****.

Comments (3)

Is one day of your time at $99 worth spending? That is the question we should ask before deciding to attend. I imagine there would be some information most people could take away from the day, if not then at least take away a camera:)

There other classes, technical training, was pretty outstanding. If you understand the product line and the benefits to different technologies, the sales become more natural.

They entice you to what should be a free presentation that aims to sell you on the product with the promise of a free camera that they probably get their money back on at manufacturer cost.

It's genius.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Top 2019 Trend - AI Video Analytics on Dec 10, 2018
160+ Integrators answered: What do you think the top industry trend will be in 2019? Why? AI / video analytics was the run-away winner with...
ADT Wins Fire Death Suit But Faces Appeal on Dec 05, 2018
ADT/Protection 1 has won a wrongful death court case in which it was sued by the estate of a deceased customer. However, the attorney for the...
Longse USA Profile on Nov 30, 2018
In September 2017, Longse bought and opened their USA office. As one of the largest South China surveillance manufacturers, they have previously...
ADT Promotes DIFY - "Do It For You" on Nov 30, 2018
"Do It Yourself" (DIY) is a popular expression and has become such a common word that it has even made the Cambridge English dictionary. But why...
Strong Outlook For 2019 on Nov 29, 2018
Integrators are bullish for 2019, with nearly 80% showing a positive outlook in our integrator results from 160+ respondents: This is almost...
Cybersecurity Insurance For Security Integrators on Nov 29, 2018
Most security industry professionals carry insurance to cover themselves in the event of a general loss. However, most are not carrying cyber...
Security Sales Course 2019 on Nov 29, 2018
The next IPVM Security Sales Course starts in January 2019. This sales course is customized for the needs and challenges specific to...
Vintra "AI-Powered" Video Analytics Startup Profile on Nov 27, 2018
Vintra is a Silicon Valley startup focused on AI-based video analytics. They had booths at IACP and ISC West demonstrating their hosted or...
HID Product Configurator Examined on Nov 26, 2018
HID is widely used. However, figuring out all the different configurations of features for a final credential or reader part number can be a real...
Top Manufacturers Gaining and Losing 2018 on Nov 26, 2018
This is the 5th year IPVM has tracked manufacturers gaining and losing: Top Manufacturers Gaining and Losing 2014 Top Manufacturers Gaining and...

Most Recent Industry Reports

The 2019 Video Surveillance Industry Guide on Dec 10, 2018
The 300 page, 2019 Video Surveillance Industry Guide, covers the key events and the future of the video surveillance market, is now available,...
Multi-Factor Access Control Authentication Guide on Dec 10, 2018
Can a stranger use your credentials? One of the oldest problems facing access control is making credentials as easy to use as keys, but restricting...
Top 2019 Trend - AI Video Analytics on Dec 10, 2018
160+ Integrators answered: What do you think the top industry trend will be in 2019? Why? AI / video analytics was the run-away winner with...
AV Tech Company Profile on Dec 07, 2018
Taiwanese manufacturer AV Tech's revenue declined ~70% since 2012. Planning a comeback, AV Tech spoke to IPVM about their opportunities and...
Ubiquiti $79 Flex IP Camera Tested on Dec 07, 2018
U.S. Manufacturer Ubiquiti has released a 1080p, integrated IR IP camera, selling it directly for $79, making this one of the least expensive IP...
Infinova's Xinjiang Business Examined on Dec 07, 2018
As pressure mounts for companies to stop doing business in China’s Xinjiang region amid a severe human rights crisis, IPVM has found Infinova sold...
Akuvox Intercom Profile on Dec 06, 2018
Akuvox, a Chinese manufacturer of VoIP products, is expanding heavily into Video Intercom products with disruptive pricing targeted for commercial...
Sublethal Camera Gun Examined on Dec 06, 2018
Sublethal is a South African company that manufactures a remotely-controlled, camera-enabled gun called the Boomslang, which is Afrikaans for tree...
UK ICO Denies IPVM GDPR Complaint Against IFSEC, Decides Each Exhibitor Responsible on Dec 06, 2018
The UK Information Commissioner's Office (ICO) has denied IPVM's complaint against IFSEC for misuse of facial recognition. Each Exhibitor...
VMS Live Monitoring Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone, Network Optix on Dec 05, 2018
Viewing live video is the first interaction and most common task most users have with a VMS. Who does it best and worst? Who offers the most...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact