Axis, Time to Retire The M3004

Author: John Honovich, Published on Jan 25, 2016

The Axis M3004-V represents an important milestone, both for Axis historical strengths and, now more recently, their failures to adapt to a rapidly changing and tougher Chinese driven market.

In this note, we examine why the Axis M3004-V was such an important release in its time and why it now best signifies Axis' mistakes in the past few years.

*** **** *****-* ********** ** ********* *********, **** *** **** historical ********* ***, *** **** ********, ***** ******** ** ***** to * ******* ******** *** ******* ******* ****** ******.

** **** ****, ** ******* *** *** **** *****-* *** such ** ********* ******* ** *** **** *** *** ** now **** ********* ****' ******** ** *** **** *** *****.

[***************]

$500 ** ***

**** ** ****, ** ******* **** ***** *********. $*** *** a ****** **** ***** *** * ** ******. **** *****'* perspective ** ***$*** ** *******, **** *** **** **** ** ******* *** ****** **** much ********* **** ****. *** *******, ******* *** *** *** cost ****** **** (***** ***** ********* ** *****'* *********) *** would****** ***** ********* **** ******* ******* ************* *********'* ** ******* ********* ***.

Enter *** *****

****** * ***** ***, ** **** ****, ************* *** ***** *** *****(**** *** ******* *** ******** ********).

*** *****-*, * **** ********, *** ** **** ** $***, a **** ********** ***** *** **** **** ***** **** ******** to *** **** *********, *** * ********** *** ***** *** Axis ******* ****** ** ** ************* ****.

**** ***********, *** *****-**** * *** ********* *** *** **** ************ ********* ~$*** (****** **** *** *** ***** *** ***** **** cube *******, ************* ************** ***************).

*** ****** ********* ***** ********** *** *** **** *** *** certainly **** * *******.

And **** *******

*******, **** ***, ****** * ***** *****, *** **** *****-* is ***** ****' ****** **** ****. ****' **** **** ** this ******* *** ******** *** ***** ** *** ***** **** $279 **** ** * $*** ******** ****.

** ******, ** *** ********, **** *** ******** ****** ** new ******** ********* * ******** **** ** *********** *** ** high-end ***** ****** *** *** **** ********* *** *** ***** of *** **** ******.

Competitive *****

** **** **** **** *****, ****' ***** *********** **** **** released ******** *** **** *********, ********* ***** *** ******** ** least * *****. *** ****** ********, * - * ***** is * **** **** **** *****.

**** ***********, *** ~$*** ** $*** ********* **** ****** ********** (1080p ** *****'* ****), ********** ** (***** ***** **** *** poor ** *** *****) *** ******* ******* (***** ** ****** only) *** ****** *********. *** **** ***** ** *** *********** twice *** ***** ** *** ****** *********** **** ***** ***** quality *** **** ******* ***. **** **** **** ** ********** IR, ******* ***** ***** ****, ********-***, *** ** ***** ** **** **** ********** ***********.

When **** **** *** **?

****** * ***** ***, ** ***** **** ***** **** ** it *** ******* **** ** **** **** *** ****** *** low **** ********* *** ******** ****. **** ****** *** *** challenged ** ** ***** **** **** ***** ** *********. ** responded, "****?" ******* **** ** **** ********* *** ********** ***** Axis' ******* ** *******.

Losing *** *** ***

*** **** *****-* *** *********** * **** ****** *** *** day *** * ***** **** ** **** **** *** ***** a *** ** **** *** ****** *** *** ****** *** changed *************.

************* *** ********* ***** *** *** ****** *** **** ****** to **** ** ** *********** **** ** **** *** ***** and ******** ****** ***** *******. ****** ** ***** ** ********* for **** ** '***' *** **** ** *** ******, ** is ********* ********** *** **** ** ******* * *** *** cost ******** ***** * ***** *** ***** *** ***.

Comments (6)

**** *** **** **** ** ***** ** ******* *** * while ***. ******* *** ***** *********** *** *** **** ****** internally? *** **** ** ** ** ***** ******** ** *** product ***** ** ********* *********** ** ******* ** *******. *******, the ***** **** ** ******* ****** ** ******* *** ********* in *** **** ** ****.

**** ****** **** ** **** *** **** *** ***** *** products ***** **** **** ** **** *******. *** **** ** compete ** *** **** ** *** ******, **** ** **** in *** *******.

***** * **** ******* ** *** **** *** *********** **, in ** *******. ** **** ** *** ** *** *** it ** * ******.

** ***** *** *** *****'* ***** * *** ** **'** primarily ** '**** ****' *** ** ******** ******* *******. ** can't ****** ******** **** * ********* *** *** **** ***** (bandwitdth, ***.). *** **'** ******* ****** ** ****** ****** ** have **** ********** ***** ***** ******* ***** **** ** ** poor ** *** ***** ******.

*** ***, *** ***** ***'* **** * ***** ****** *** can ***** ***** * ******* ** ***** ******** *** ****** places.

******* **** ******* ** *****'* **** ** ***** **** ****** to *** ******, *** ****'* *** **'** **** ** ********** releases ** ***** ** *** ***** **** ** **** *** with ***** ***-**** *******?

******* ****'* ***** ********. ** ** **, **** ****** **** emphasizing *** ********* ** ***** ********** *** ** *************:

"** ********* ****** *** ********* ****** ****** ** ********* *********** in ************* *** ******* ******* *** ** ******** *******."

**'* ********* **** ** ******* ** *** ***** ** **** medium ****** ******* ** **** ****** **** **** ****** ** 2016 ** $***.

****, * ***** **** ****' ****** ******** **** *** ******* systems ****** ** ********* *** ******, **** *** **** ****** release * ********* ** *** *****.

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