Axis, Time to Retire The M3004

Author: John Honovich, Published on Jan 25, 2016

The Axis M3004-V represents an important milestone, both for Axis historical strengths and, now more recently, their failures to adapt to a rapidly changing and tougher Chinese driven market.

In this note, we examine why the Axis M3004-V was such an important release in its time and why it now best signifies Axis' mistakes in the past few years.

*** **** *****-* ********** ** ********* *********, **** *** **** historical ********* ***, *** **** ********, ***** ******** ** ***** to * ******* ******** *** ******* ******* ****** ******.

** **** ****, ** ******* *** *** **** *****-* *** such ** ********* ******* ** *** **** *** *** ** now **** ********* ****' ******** ** *** **** *** *****.

[***************]

$500 ** ***

**** ** ****, ** ******* **** ***** *********. $*** *** a ****** **** ***** *** * ** ******. **** *****'* perspective ** ***$*** ** *******, **** *** **** **** ** ******* *** ****** **** much ********* **** ****. *** *******, ******* *** *** *** cost ****** **** (***** ***** ********* ** *****'* *********) *** would****** ***** ********* **** ******* ******* ************* *********'* ** ******* ********* ***.

Enter *** *****

****** * ***** ***, ** **** ****, ************* *** ***** *** *****(**** *** ******* *** ******** ********).

*** *****-*, * **** ********, *** ** **** ** $***, a **** ********** ***** *** **** **** ***** **** ******** to *** **** *********, *** * ********** *** ***** *** Axis ******* ****** ** ** ************* ****.

**** ***********, *** *****-**** * *** ********* *** *** **** ************ ********* ~$*** (****** **** *** *** ***** *** ***** **** cube *******, ************* ************** ***************).

*** ****** ********* ***** ********** *** *** **** *** *** certainly **** * *******.

And **** *******

*******, **** ***, ****** * ***** *****, *** **** *****-* is ***** ****' ****** **** ****. ****' **** **** ** this ******* *** ******** *** ***** ** *** ***** **** $279 **** ** * $*** ******** ****.

** ******, ** *** ********, **** *** ******** ****** ** new ******** ********* * ******** **** ** *********** *** ** high-end ***** ****** *** *** **** ********* *** *** ***** of *** **** ******.

Competitive *****

** **** **** **** *****, ****' ***** *********** **** **** released ******** *** **** *********, ********* ***** *** ******** ** least * *****. *** ****** ********, * - * ***** is * **** **** **** *****.

**** ***********, *** ~$*** ** $*** ********* **** ****** ********** (1080p ** *****'* ****), ********** ** (***** ***** **** *** poor ** *** *****) *** ******* ******* (***** ** ****** only) *** ****** *********. *** **** ***** ** *** *********** twice *** ***** ** *** ****** *********** **** ***** ***** quality *** **** ******* ***. **** **** **** ** ********** IR, ******* ***** ***** ****, ********-***, *** ** ***** ** **** **** ********** ***********.

When **** **** *** **?

****** * ***** ***, ** ***** **** ***** **** ** it *** ******* **** ** **** **** *** ****** *** low **** ********* *** ******** ****. **** ****** *** *** challenged ** ** ***** **** **** ***** ** *********. ** responded, "****?" ******* **** ** **** ********* *** ********** ***** Axis' ******* ** *******.

Losing *** *** ***

*** **** *****-* *** *********** * **** ****** *** *** day *** * ***** **** ** **** **** *** ***** a *** ** **** *** ****** *** *** ****** *** changed *************.

************* *** ********* ***** *** *** ****** *** **** ****** to **** ** ** *********** **** ** **** *** ***** and ******** ****** ***** *******. ****** ** ***** ** ********* for **** ** '***' *** **** ** *** ******, ** is ********* ********** *** **** ** ******* * *** *** cost ******** ***** * ***** *** ***** *** ***.

Comments (6)

**** *** **** **** ** ***** ** ******* *** * while ***. ******* *** ***** *********** *** *** **** ****** internally? *** **** ** ** ** ***** ******** ** *** product ***** ** ********* *********** ** ******* ** *******. *******, the ***** **** ** ******* ****** ** ******* *** ********* in *** **** ** ****.

**** ****** **** ** **** *** **** *** ***** *** products ***** **** **** ** **** *******. *** **** ** compete ** *** **** ** *** ******, **** ** **** in *** *******.

***** * **** ******* ** *** **** *** *********** **, in ** *******. ** **** ** *** ** *** *** it ** * ******.

** ***** *** *** *****'* ***** * *** ** **'** primarily ** '**** ****' *** ** ******** ******* *******. ** can't ****** ******** **** * ********* *** *** **** ***** (bandwitdth, ***.). *** **'** ******* ****** ** ****** ****** ** have **** ********** ***** ***** ******* ***** **** ** ** poor ** *** ***** ******.

*** ***, *** ***** ***'* **** * ***** ****** *** can ***** ***** * ******* ** ***** ******** *** ****** places.

******* **** ******* ** *****'* **** ** ***** **** ****** to *** ******, *** ****'* *** **'** **** ** ********** releases ** ***** ** *** ***** **** ** **** *** with ***** ***-**** *******?

******* ****'* ***** ********. ** ** **, **** ****** **** emphasizing *** ********* ** ***** ********** *** ** *************:

"** ********* ****** *** ********* ****** ****** ** ********* *********** in ************* *** ******* ******* *** ** ******** *******."

**'* ********* **** ** ******* ** *** ***** ** **** medium ****** ******* ** **** ****** **** **** ****** ** 2016 ** $***.

****, * ***** **** ****' ****** ******** **** *** ******* systems ****** ** ********* *** ******, **** *** **** ****** release * ********* ** *** *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Low Cost

Distributor's #1 Challenge on Jan 04, 2017
Manufacturers and integrators are not the only ones challenged in the security market, distributors are also impacted, fighting to maintain margins...
WDR Tutorial 2017 on Dec 20, 2016
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Hikvision vs Dahua Mobile Apps Tested on Dec 07, 2016
With smartphone use and low-cost video recorders surging, many user's main interface to their surveillance system is their phone. With mobile video...
Longse vs Dahua and Hikvision Tested on Nov 16, 2016
For many, even $100 cameras are too expensive. That is where spam king Longse comes in with their relentless offer of ~$20 cameras. In our past...
Smart H.265 Samsung Test on Oct 26, 2016
In our first test of H.265 cameras (including Samsung and Vivotek), H.265 benefits were essentially nil, both versus leading H.264 cameras and,...
Samsung 'Q' Low-Cost 1080p Dome Tested on Oct 10, 2016
The most competitive part of the market is for low-cost cameras. Hanwha Techwin / Samsung has released its new low-cost Q series to go after this...
Top 5 Biggest Access Control Problems 2016 on Oct 06, 2016
New IPVM survey data reveals integrator's top 5 problems with electronic access control: High Cost Complex Doors and Hardware Lowball...
Avigilon Stock Plunges On Bad Financials (Q2 2016) on Aug 16, 2016
Avigilon's stock went down 25% the day after it announced earnings. The stock had already been down by more than 60% from its peak. The market is...
Hikvision's Most Innovative Competitor - LTS on Aug 01, 2016
It should sound surprising. After all, as our recent LTS test shows, LTS products are Hikvision with very little changes. But LTS has an...
Selling Low Cost Kits on Jun 29, 2016
Low-cost kits have become a direct threat to security integrators. These kits offer a drastically discounted alternative to professional brands,...

Most Recent Industry Reports

Jim Cramer Sucks Up To Knightscope on Jan 19, 2017
Credit must be given to Knightscope. They are raising money right now and despite their $80 million pre-money valuation against a lowly sub $1...
ADT Launches Canopy - Professional Monitoring For DIY Devices on Jan 19, 2017
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed...
Dahua (Un)Favorability Results on Jan 19, 2017
Dahua, the mega-Chinese surveillance manufacturer not primarily owned by the Chinese government has been trying to break out of the shadow of...
Paxton Hosted Access - Disruptive Low Dealer Pricing on Jan 19, 2017
Paxton is entering the hosted access game, with BLU, at a cost that is a fraction of key competitors. The different approach could be very...
Geovision Launches Direct Cloud Offering on Jan 18, 2017
Add cloud, subtract integrator. Geovision has launched myGVcloud, an offering that allows consumers to buy cameras and cloud services directly...
Anixter / Bosch Sells Direct to Amazon on Jan 18, 2017
Anixter regularly says they do not sell direct to end users or that they do not do it anymore. However, over the past year, Anixter has sold Bosch...
Smart Power Tools For Security Installs on Jan 18, 2017
Installing a smart camera? Perhaps you should use a 'smart' drill. The intelligent appliance / IoT trend has hit power tools. In this note, we...
Canon 250MP Prototype Targeted At Surveillance on Jan 17, 2017
At one point Axis declared the megapixel race was over, but now parent company Canon is showing an imager that would be a rocket ship in a...
Cut in Half, Everfocus Shifts Strategies on Jan 17, 2017
The race to the bottom impact continues. Now, Everfocus, who used to be one of the larger budget providers, is shifting strategies after years of...
Top ISC West 2017 Booth Moves on Jan 16, 2017
There are significant moves among many major manufacturers on the ISC West show floor, and very few prime spaces left unoccupied. In this report we...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact