Axis, Time to Retire The M3004

Author: John Honovich, Published on Jan 25, 2016

The Axis M3004-V represents an important milestone, both for Axis historical strengths and, now more recently, their failures to adapt to a rapidly changing and tougher Chinese driven market.

In this note, we examine why the Axis M3004-V was such an important release in its time and why it now best signifies Axis' mistakes in the past few years.

*** **** *****-* ********** ** ********* *********, **** *** **** historical ********* ***, *** **** ********, ***** ******** ** ***** to * ******* ******** *** ******* ******* ****** ******.

** **** ****, ** ******* *** *** **** *****-* *** such ** ********* ******* ** *** **** *** *** ** now **** ********* ****' ******** ** *** **** *** *****.

[***************]

$500 ** ***

**** ** ****, ** ******* **** ***** *********. $*** *** a ****** **** ***** *** * ** ******. **** *****'* perspective ** ***$*** ** *******, **** *** **** **** ** ******* *** ****** **** much ********* **** ****. *** *******, ******* *** *** *** cost ****** **** (***** ***** ********* ** *****'* *********) *** would****** ***** ********* **** ******* ******* ******** ***** *********'* ** ******* ********* ***.

Enter *** *****

****** * ***** ***, ** **** ****, ************* *** ***** *** ***** (**** *** *** **** *** ******** ********).

*** *****-*, * **** ********, *** ** **** ** $***, a **** ********** ***** *** **** **** ***** **** ******** to *** **** *********, *** * ********** *** ***** *** Axis ******* ****** ** ** ************* ****.

**** ***********, *** *****-**** * *** ********* *** *** **** ************ ********* ~$*** (****** **** *** *** ***** *** ***** **** cube *******, ************* ************** ****** *********).

*** ****** ********* ***** ********** *** *** **** *** *** certainly **** * *******.

And **** *******

*******, **** ***, ****** * ***** *****, *** **** *****-* is ***** ****' ****** **** ****. ****' **** **** ** this ******* *** ******** *** ***** ** *** ***** **** $*** MSRP ** * $*** ******** ****.

** ******, ** *** ********, **** *** ******** ****** ** new ******** ********* * ******** **** ** *********** *** ** ****-*** ***** models *** *** **** ********* *** *** ***** ** *** **** market.

Competitive *****

** **** **** **** *****, ****' ***** *********** **** **** released ******** *** **** *********, ********* ***** *** ******** ** least * *****. *** ****** ********, * - * ***** is * **** **** **** *****.

**** ***********, *** ~$*** ** $*** ********* **** ****** ********** (1080p ** *****'* ****), ********** ** (***** ***** **** *** poor ** *** *****) *** ******* ******* (***** ** ****** only) *** ****** *********. *** **** ***** ** *** *********** twice *** ***** ** *** ****** *********** **** ***** ***** quality *** **** ******* ***. **** **** **** ** ********** **, outdoor ***** ***** ****, ********-***, *** ** ***** ** **** **** ********** ***********.

When **** **** *** **?

****** * ***** ***, ** ***** **** ***** **** ** ** was ******* **** ** **** **** *** ****** *** *** cost ********* *** ******** ****. **** ****** *** *** ********** us ** ***** **** **** ***** ** *********. ** *********, "Soon?" ******* **** ** **** ********* *** ********** ***** ****' ability ** *******.

Losing *** *** ***

*** **** *****-* *** *********** * **** ****** *** *** day *** * ***** **** ** **** **** *** ***** * lot ** **** *** ****** *** *** ****** *** ******* significantly.

************* *** ********* ***** *** *** ****** *** **** ****** to **** ** ** *********** **** ** **** *** ***** *** ******** better ***** *******. ****** ** ***** ** ********* *** **** to '***' *** **** ** *** ******, ** ** ********* reasonable *** **** ** ******* * *** *** **** ******** every * ***** *** ***** *** ***.

Comments (6)

**** *** **** **** ** ***** ** ******* *** * while ***. ******* *** ***** *********** *** *** **** ****** internally? *** **** ** ** ** ***** ******** ** *** product ***** ** ********* *********** ** ******* ** *******. *******, the ***** **** ** ******* ****** ** ******* *** ********* in *** **** ** ****.

**** ****** **** ** **** *** **** *** ***** *** products ***** **** **** ** **** *******. *** **** ** compete ** *** **** ** *** ******, **** ** **** in *** *******.

***** * **** ******* ** *** **** *** *********** **, in ** *******. ** **** ** *** ** *** *** it ** * ******.

** ***** *** *** *****'* ***** * *** ** **'** primarily ** '**** ****' *** ** ******** ******* *******. ** can't ****** ******** **** * ********* *** *** **** ***** (bandwitdth, ***.). *** **'** ******* ****** ** ****** ****** ** have **** ********** ***** ***** ******* ***** **** ** ** poor ** *** ***** ******.

*** ***, *** ***** ***'* **** * ***** ****** *** can ***** ***** * ******* ** ***** ******** *** ****** places.

******* **** ******* ** *****'* **** ** ***** **** ****** to *** ******, *** ****'* *** **'** **** ** ********** releases ** ***** ** *** ***** **** ** **** *** with ***** ***-**** *******?

******* ****'* ***** ********. ** ** **, **** ****** **** emphasizing *** ********* ** ***** ********** *** ** *************:

"** ********* ****** *** ********* ****** ****** ** ********* *********** in ************* *** ******* ******* *** ** ******** *******."

**'* ********* **** ** ******* ** *** ***** ** **** medium ****** ******* ** **** ****** **** **** ****** ** 2016 ** $***.

****, * ***** **** ****' ****** ******** **** *** ******* systems ****** ** ********* *** ******, **** *** **** ****** release * ********* ** *** *****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on Low Cost

Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
Hikvision Best Alternatives Picked By Integrators on Jan 26, 2017
While Hikvision has driven the market with an unprecedented combination of low cost, support, sales and marketing expenditures, integrator...
WDR Shootout 2017: Low vs High Cost Cameras on Jan 24, 2017
Multi-exposure WDR was once only available in expensive cameras but in the past few years, this capability has become available even in sub $200...
Distributor's #1 Challenge on Jan 04, 2017
Manufacturers and integrators are not the only ones challenged in the security market, distributors are also impacted, fighting to maintain margins...
WDR Tutorial 2017 on Dec 20, 2016
Understanding wide dynamic range (WDR) is critical to capturing high quality images in demanding conditions. However, with no real standards, any...
Hikvision vs Dahua Mobile Apps Tested on Dec 07, 2016
With smartphone use and low-cost video recorders surging, many user's main interface to their surveillance system is their phone. With mobile video...
Longse vs Dahua and Hikvision Tested on Nov 16, 2016
For many, even $100 cameras are too expensive. That is where spam king Longse comes in with their relentless offer of ~$20 cameras. In our past...
Smart H.265 Samsung Test on Oct 26, 2016
In our first test of H.265 cameras (including Samsung and Vivotek), H.265 benefits were essentially nil, both versus leading H.264 cameras and,...
Samsung 'Q' Low-Cost 1080p Dome Tested on Oct 10, 2016
The most competitive part of the market is for low-cost cameras. Hanwha Techwin / Samsung has released its new low-cost Q series to go after this...
Top 5 Biggest Access Control Problems 2016 on Oct 06, 2016
New IPVM survey data reveals integrator's top 5 problems with electronic access control: High Cost Complex Doors and Hardware Lowball...

Most Recent Industry Reports

Vivotek 3MP 180 Wall Mount Camera Tested on Feb 28, 2017
Purpose-built wall mount panoramics have become an attractive niche to cover entranceways. In 2013, we bought and tested Vivotek's 1MP...
New Technology: QTSI Seismic Acoustic Perimeter Detection on Feb 28, 2017
Detection of objects across hundreds of acres through obstacles? Perimeter security startup Quantum Technology Sciences (QTSI) claims their system...
20 Manufacturer Favorability Ranked on Feb 28, 2017
20 security industry organizations' favorability was ranked based on direct feedback from over 100 integrators. In-depth comments revealed insights...
Hikvision Pyronix Releases 'Huge' New Panel on Feb 27, 2017
Hikvision's 2016 acquisition Pyronix has been touting their 'huge' new large system panel. Indeed, the new Euro 280 claims features that are better...
Bosch Favorability Results on Feb 27, 2017
Bosch is one of the most well known brands in the industry and they have combined recently with Sony in video surveillance. But how has Bosch...
ADT CEO: My Daughters Better At Installs Than Most 20 Year Techs on Feb 27, 2017
Times have changed. At the Barnes Buchanan conference, ADT's CEO Tim Whall made an interesting and, surely to some, controversial observation....
Avigilon Favorability Results on Feb 27, 2017
One of the fastest growing companies has turned into one of the rockiest, as cooling growth, management turnover and a roller coaster stock price...
Honeywell Sues Alarm.com For Violating Anti-Trust Laws on Feb 24, 2017
Is Alarm.com about to dominate the smart home software market? That is what Honeywell alleges in its new lawsuit, first reported by...
Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
Advertising Like Avigilon at the ISC West Airport on Feb 24, 2017
Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in. But how does that...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact