Axis: Take Down This Deceptive Commercial

Author: John Honovich, Published on Dec 24, 2015

Axis' puzzling marketing campaign continues, reaching a new low.

Check out this commercial:

****' ******** ********* ******** *********, ******** * *** ***.

***** *** **** **********:

[***************]

****** *** ****: ***** *********** ** * ****** ** **** -******** ****** ****' ********* ** **** * **** ***, **** ******* *** ********** *** ******** ** **** *** that *** * ********** ** *** *** ** *** *****:

** ** **** **** **** *** **** ** *******, *** disappointing ** **** **** ****** *** ******, ******* ********* ** a ********** ** * **********.

*** ********** ******** **** *** ***** ******* ******* ** **** 4K *** *** * ********* ****** ******, **** *** *** moving ** ***** *** ******. *** ********** ** * ******* of *** **** ** ***, **** *** **** ** *** camera *** *** *********** "******* ***** ******** ** ** **********."

**** ****** ********** ******* **** **** ** ******* ******* **** an **** ******, *.*.:

** *********** ************ ***** **** *** ***** ** *** **** any ************ ***, ** ** *********; *** ********** ** *** panning *** ******* **** *** ******** ****** *** ***** ** shot **** ** *** ********** **** *** **** *******. ******, at *** **** ****** ** *** ******* **** *********** (*** not ** *** ***** ******), **** *** ***** "****: *** **** ** *** ****** ** **** *****-*."

The **** ******* ********* ***********

**** ******* ********* **** **** ** ***** ** **** ********* advertising (*.*., ***** *** ***** ** **********************,**'* ***'* ********** *********** ***********,*********'*****'* ***** ** ********** ******.). **** ********** ** ** ******* **** ************ ************** **** ******** *** ***** ** ** ****** **** ***** camera, **** ** ** ***.

Like ******* *** ********

**** ***** ** *********** *****. ** ****,******* *** ** ***** *** ** ***** *******, **** *** ***** '****** *****', only ** ********* ******* **** **** ***** ** *** ** 'actual *****, *** ** '****** *****' **** ***** *** ******. Instead ** ****** ****** ** ***********,******* ***** ********** ** *** **. ****** *****, ******** *** * ******** ********** ** '****** vs ********' ***** *********** ********* *** ***** ***** **** ** ******** ******. *****, **** ******* *** ********* ***********.

Axis **** *****

*** **** **** **** ******** * ***** **********, ******, ** a **** ****** * ****** *******. *** ******** ******* **** and ***** ******* *** ****** *** *** **** ****** ******* home *** ***** ********** ******* *** ***** *** *** **** camera.

4K **** *********

************* *** *** ********, **** ** **** *** ** * series ** **********, ******** ****** **** * ******* ** ************* for ***** ** ******* ********** **** ********, ********* *** **** **** ** **** ****** IPVM **********.

Marketing ********

**** *** **** ****, ****' ********* *** ****** ************* **** bizarre. ******, **** * *** ****** *** *** **********, **** released ******** ********* **** ****, ******* ****** ** **** ******** ******** '******* **** *** see ** *** ****.' *** ***** *** *** ************************ **** ***** ******** * *** ****** ***.

**** ** ********* ***** * *** ** ***** **** ********* that ** ********** *** ********.

Canon ********* / ******* **** ** *** ******

** ** **** ** ********* **** ******* ***** **** ****** off *** **** ********* **** ** *** ************ ******** ******* ever,******* ***** **** ****** * **% ********** **** ***** ** *** ******* ************* **** ******* ** the *********** **** ** *** ******.

** *** ***** ****, ** ** **** ** ********** **** meaningful ******** **** ***, *** **** ** **** ** *** Canon's *******, **** ****** ** ***** ******* **** ********* ********* advertising.

****, **** **** **** **********, *** *** ****** **** ****.

Comments (40)

Undisclosed 1 Integrator

| 12/24/15 11:06am
**** ** *********! *** ** ****?!
Thumbnail fullsizerender

Ari Erenthal

| 12/24/15 02:25pm

*****, ********** ****** ********'* *** **** ***** ******* *** ** **********, ****'* ****** convince ****** ** ***. ****, ***** ** **** *** ******** and **** * **** ***** *** ** **** *** *******.

Undisclosed 2

In reply to Ari Erenthal | 12/24/15 04:50pm

**** **** **** **** *** **** ***** *** ******* *** unedited. *** ******** **** ** ****, "******* ****ö."

****** ** ****** *** ** * ****** *******, *** **** though.

Undisclosed 3 Manufacturer

In reply to Undisclosed 2 | 12/25/15 01:22pm

******* ****** *** ***** ** ****, ** *** *** *** seeing **, ** ******** *****.. *** ****** ** *******, ***. can *** ** ******** ******* *******. *** ***** **** ** see *** ****** *****, ******* *********** **** ** *** ** prove *** ***** *** *** **** ******/******** ****...

**** *** * ******* ** ********* ****, *** **** ******* 1 ********* *******, ** ******* ** **** ** *** ******** that (** *** *****) ************ ** *.* **********, *** ******** the ********** ** ****...

** ****.

** ** *******, **** ** * ******* ********* *****, ******* it *****'* **** **. ****, ** ** ************ * ****** day ** ***** *** ******...

John Honovich

IPVM Admin | In reply to Undisclosed 3 Manufacturer | 12/25/15 01:33pm

***, *** *** ***** ** ** *** **** ***** ** 1080p, ****** ******* ********* ******** ** ********* *** **** ***** videos.

Undisclosed 2

In reply to Undisclosed 3 Manufacturer | 12/25/15 03:18pm

****, ** ** ************ * ****** *** ** ***** *** issues..

*** *** **** **'* * ****** *** *******? * ***'* even **** *** *******.

**********, *** ***** ***** ** *********** **** * *** ***********, strong ************ **** ********** **********, **?

Konstantin Avramenko

| 12/24/15 04:28pm

** ** ********* *** * **** **. ** ** ****** to *** ********* *** ******** *** ******* ****** *** ** is ******* ** ********** (*.*. *********).

**** *** ******* *** ***** ********** * ***** ** *******

** ** *********? ***. ****** ** ** ** ***** **** the **** ****? **** **** *** ** *** ***** **.

** ** ***** **** ******* ****** ********* **** ** **** to ***** **** *** ****.

John Honovich

IPVM Admin | In reply to Konstantin Avramenko | 12/24/15 08:19pm

"*** ** ** ******* ** ********** (*.*. *********)."

**, ******** ** ********** ** *** '*********'. *** *******, **** 4K **** ** ** **** ** *** *****, *** ******* any *** ***** ****** ** ***** **** *** **** *** commercial *********. ****, *** ******* *** **** ***** **** **** not **** *** ********** *********.

**** ***** ********* ********* ** ******* * ******* ** ***** something ************ **** ** **** *** **. ** **** ****, the ********** ******* *** **** *** ****** ******** **** ***** when ** **** ***.

** *** *** **** **** *** **********, **** ********* ****** is **** ****** ***** *** *** ********? **** *** **** commercial ***** * ******* *** ***** ******** ******* ** *** an **** ******. **** ***** ** ******* *** *** ********* about **** ********.

Undisclosed 2

In reply to John Honovich | 12/24/15 08:47pm

** *** *** **** **** *** **********, **** ********* ****** is **** ****** ***** *** *** ********?

******** ****, ****** ******* ***** ***** **** **** ** ****** that ***** ********** ******* ********** ********* ** ******.

*** **'* ******* *********** ********* *** ******** ************.

****** ** *** ****, **** *** *** ****** *** ****** to ** ****** **** ******** **** *** ************ *********.

** *** **** ** ****** ******* *****, *'* *** **** what **** **** ********, *** **** ********* ***** **** **** informed ****** **** ********* **.

** *** **** ** *** ****** **** ** ** **** more ********* *** ********** ** ** **** *** ******* *** by *** ***** **********. ********* *******!

** **** ***** **** *** ** **** ***. (**** ***, I *******).

Undisclosed 2

| 12/24/15 04:33pm

***'* *** ****** **** ***** "******* ** ***"

**** *** **** *** **** ** *** ********** ******, *** with **** *** *** ***** *** **** **** **, ***** you ******** *** ***.

***** ****.

John Honovich

IPVM Admin | In reply to Undisclosed 2 | 12/24/15 08:20pm

** ****** ****** *********** ******:

********:

*********:

Alexander Ryltsov

| 12/25/15 07:27pm

****, **** *** ******* - *** *** ******* **** "** experienced ************ ***** **** *** ***** ** *** **** *** surveillance ***"? *** ** *************, **** ** ***** *** *** person *** **** ****** ********* **** ****** ** ******, ***** is *********** *** ****** **** ****** *******!

*** *** ****** ***** ** ** *** ****** ***** *** dexterity, ** *** **** ***** ** ****** ***. **, **** are ******* ******** ***** "**************", *** *** *** ********** ** with "*** ****** ** ***** *** ******".

*** ***** ***** *** ** ******** ***** ************ **** ******* from * *** * ***** **** ******* ** ******* **** modest ********** ** ******* ********* **** **** *********, ** ************ order ** ***. *** ********** *** **** * ** ** danger *** * **** **** ****. ****** * ***** ****** this ** * ****?

Undisclosed 2

In reply to Alexander Ryltsov | 12/25/15 07:57pm

**, **** *** ******* ******** ***** "**************", *** *** *** mentioning ** **** "*** ****** ** ***** *** ******".

*** ** *** ****** **** ***** ***** (*** *** *****-****** Q3709 ******), **** ** *** ******** ** *** ************* ******** triptych?

** ** ******* ***** ********** ******** * *****-******?

** ** *** **** **** */*, */* *** */* ** a ***** **** ****?

Alexander Ryltsov

In reply to Undisclosed 2 | 12/25/15 08:38pm

** - **** ** ** ******* ***** ** ** *** game ** ********* ********** **** ** / *** / *** over **+ ******. * *** ****** *** ******. *** **** occupies **** ***** ******** ** ** **** - *** **** is ******** ***** (******). **, **** ** **** *** *** without, ***, ***** ** *******?

Alexander Ryltsov

In reply to Undisclosed 2 | 12/25/15 08:45pm

** *** *** ********** ******* *********** *** ******* (** ** John's ******* **** **:****) - ************* **** **** *** ***** about ********* *********** ** ***-********** *****-******* (******* ******* **-***** ***********) is *****. *** ***** ******* ** *** **** ** ***** poor (****** ***** ***** / ***** ********** ** *** ***** VMS ****). **** ** ********* *** *** **** *** **** camera *** *** **** *** **** *****.

Undisclosed 2

In reply to Alexander Ryltsov | 12/25/15 09:14pm

...************* **** **** *** ***** ***** ********* *********** ** ***-********** multi-imagers (******* ******* **-***** ***********) ** *****.

***** *** **** ****** ** **** ******* *** ***** *** fall **** **** ********** ** ************. ** *** ***** **** most **** ********* **** **** **** ********* * *****-****** ******?

********, ***** *** ** ***** ********** **** *** ******* **** not ***** **********, ******* *** ******** ****** ****. ** ** that ****, ** **** *** *****, *** '************' ***** ****** that **** **** ** **********, ** ***** ** *** **** picture.

*******, *** **** ******* ** *** *** ** ** ****, image ******* *** ********** *** ********** ** **** * **** that *********'* ********** ****** *** *****'* *******.

********** **** ** *** ** *** *** *** ***** ****, how ** ** **** **** ** ******? ***** *** *****/**, is ****** ********** *** ***** **** **** **** ********* *********** are ******** ****.

Alexander Ryltsov

In reply to Undisclosed 2 | 12/25/15 10:51pm

** ***** ** **** *****-******* *** *** *** *********. **** are * *** ***** ** *******, **** ***** ** *** low ***. ***-********** *** ***-***. **-*** ** ** ********* ** manufacturers (** ************-*********) **** - *** **** *** *********** ** meet ****** *** ************.

**, **** ** **** ********, ***** ** ******* *** ********* bullshit ** ******* ** *** (** ****** ****** **** ***************** **** **), *** *** **** ** **** ***** ******* clear **** *** **** ********** ****** ***** - **** ** my *******.

**** ********* *****, *** *****-****** **** ******* *********** ******* (*** stitching ** **'* ***) **** ********** **** *********** **** ***. So ***** ** ** ****-**-**** ******** ** **** ******-******* ********** and *****-**** (*** **** ****).

**, ** **** *** ****** ***** ***** *** ** ****** scales *** ************. *** ** **** **** ** ********* **** - *** **** *** ** ** * **** *******.

Undisclosed 2

In reply to Alexander Ryltsov | 12/25/15 09:29pm

*** ********** *** **** * ** ** ****** *** * have **** ****.

***** ** *****. *** ** *** **** ******* **** *** it *** ******, **** **** ** **** ** ****. ;)

Undisclosed 2

| 12/25/15 08:56pm

**, **** ** **** *** *** *******, ***, ***** ** seconds?

** ****** *** ** **** **** *** ***** ** *******. It *** *** ****** **** ************.

** - **** ** ** ******* ***** ** ** *** game ** ********* ********** **** ** / *** / *** over **+ ******.

**, **'* **** **** **** ******* *** ********** ** *** imagers, **'* ******* ***** **** ********** ***** ********. *** ****** at ****** *** ******* * ****** ******** ******* **** **** in *** ***** *** *****.

*** ****** *** ****** ****** *******, ****** ***** ******* **** it *** ****** *** ******, (****** **** **** *** **** print). *** ***? *** ***** **** ***** **** ****** * lot ****** ** ****** *** ******* ********** *** ****** * global ******** *******.

**** ** ******* ******** **** ********* **** ***** ** ***********. And * ***** **'* ***** ******** *** **** ** ***** are ********** ***** ********.

Alexander Ryltsov

In reply to Undisclosed 2 | 12/25/15 09:11pm

* *** ** *** *********** ******* *** ********:

- ** **** ***** **** **** ****** ****** *** **** a ***** ********* (**** *** ***-************)

- ** **** ***** **** **** ****** ** *** ****** a ***** *********** (** ***** *** ***-************)

*** * ** ** ******** - *** *********** ** ******* who ** ****** ** ***** ** ***********. *** ** ** is **** * ****** ** ***** *********, *** *** ** fits ** **********. ** ***** *** **** ******* ******* **** - *** ****'* **** **** :)

Undisclosed 2

In reply to Alexander Ryltsov | 12/26/15 11:18pm

** *********** ************ ***** **** *** ***** ** *** **** any ************ ***, ** ** *********;

**'* ********* ** **** ***. ** *** ***** ****, *** Panasonic **** **** ***** *******, **** ***** **** ****** * pro ** *** ** ***** ***** *********/************ ******** ***:

********* ******** *******

  • *** ****** *******
  • ***** *************
  • *******
  • ********** ******** **-*** ******

**** ** ******* ****** **** ****** *** ****** ** ************ camera ******** ** **** *********:

  • **
  • ***
  • *.***
  • **** ***/*****
  • **** *********

*** ***** ***** **** **** ********** ************ *** *** ******** appearing *** *** ****, **'* *** ** ******* **** ***** be **** ** ***. ********* *** ********** ** *********.

Alexander Ryltsov

In reply to Undisclosed 2 | 12/27/15 06:32pm
*** *** ****** ***** **** ** *** **** :) **, do *** **** ** **** ******* **** *** ****** ******* on ******* ********? ****** **** *** ** ** ********** ****-*****, and ***** ** ********** ****** **** ******** (*** **** ****, not **** ****). *** **** ** ***** *** *** ****** who **** ****** ********* *******.

Undisclosed 2

In reply to Alexander Ryltsov | 12/27/15 06:34pm

*****, ***** ** * ***** ** ****. :)

Alexander Ryltsov

In reply to Undisclosed 2 | 12/27/15 08:33pm

** *******, *** ****** *** *** **** ***** **** ********* cam :)

John Honovich

IPVM Admin | 12/27/15 12:08am

**** ************* *** ******** ***** ***** ** ***** ** **

**** ** *** **** **** *****:

*** **** ** *** ***** **** **** ****** ** **** that **** ***** ** *** *****:

Cameron Watts

| 12/27/15 02:31am

******* ****, **********, ************** ***** *** ******** ********

***** ** ******* ***** **** **** ******, **** ** *** profess **** *** ******* ** **** *** ****** ******, *** marketing, *** * *** ** ******* *** ***** ******** *** product. ** * ****** *** ** *** ******** ******** **** is **** * **** ******, *** **** ***** **** **** things ** ********* **** **** ***** ** *********. *** **** advertising * *** ** ******* ****** ****** ***** *** ***** with *** ***... ** **** **** *** *** **** ***** jump ** *** **** ****** "**** ***** ***** ***** ******, Axis ****'* ***** **** *** ********* *********"

****, ******* **, ***** **** **** ********* ** ***** ******** and ********** *** ***** ****** *** *** ********* ***** ***** up.. ** ** *** * **** *****.. **** **** *** its ***, *** * *********** *****. **** ****** ** ***** hits ** **** **** ** ******** ****** ***** ***** *** not ***, *** **** ********** ** ** **.

Undisclosed 2

In reply to Cameron Watts | 12/27/15 05:26am

***** ** ******* ***** **** **** ******...

** *** **** ** *******'* **** **** * **********?

Cameron Watts

In reply to Undisclosed 2 | 12/27/15 08:16am

** ****** **** **.. *** ***** ** ***** ******, *** not ******** ******** *** **** ****** ** ***********. ** * Ferrari's ****** ****** *** **** **** ********** *********** *** * assumed **** ** * ****** * ******* *'* ** ********** to *** *********** ******* ** **** **, *** *** ***** to ******. ****** ******* **** * ********** ** *** *** of ***** ****** ****** "****** ******* *** *** **** *** will *** ********** *********** ** *** ***** **** *** *** grandpa"? ******* ** *** ******** ** ********* *********** ** **, and ******* ** **** ******** ******** ***** **** ** *********** between * ***** ******/******** ****** ****** *** *** ***** ***** PTZ *****.. *** ****, *** *********** *** *** ** **** about *******, *** ***** ******** ******** ** ****** **** **** at *** *******

John Honovich

IPVM Admin | In reply to Cameron Watts | 12/27/15 12:58pm

"** ****** **** **.. *** ***** ** ***** ******"

*******, *** *** ****** ********* ***** ****.

** *** **, ** **** ******'* ***** ** **********************. ** *********, *** **** *******'* ***** ** ********** ****** ***********.

**** * **** ** **** *** ****** ******* **** ********.

Cameron Watts

In reply to John Honovich | 12/27/15 03:40pm

*** *** *********** ** ********** - **** *** *** ****** any ********* ** ***-******* ***** ** *** ***** ******, ** its *** **********. *** **** ****** **** *** ****** *** those ** *** **** **** ** *** ***** ***** *** pretty **** ****** **** *** **** ***** ** ******** **** or ******* *****. ** **** ***** **** ***** ******** *** inaccurate ** *** ***** ** **********?

* **** ***** *** *** *********** ** ***** **** ** your *******. *** ****** *************** *** * ****** *******'* ** commenting **** ** ** **** **** ********* *** ** ****** issues ***** ***** *** **** ** ******.

John Honovich

IPVM Admin | In reply to Cameron Watts | 12/27/15 05:48pm

*******,

***** ***** *** *** ********** ************* **** ******** ******** ** wrong (*.*., "*** ***** ** ***** ******). *** ***** ** *** ***** beware, ********* *** *** ********* ** **** **.

** *** **** ********** ***** **********, ****** **** *** *********' **************:

"** ***** ** ********** ******* *** ******** ******** ** ******* you ** ***. ** ***overall ********** **** ** * ********’* *************, promotion, quotation, statement or other representation creates * ********** ********** ** **** ****—such as to the price, value or the quality of any goods and services—then the behaviour ** ****** ** ****** *** ***.

***** ** *** ********* ** **** ****. ********* ********** *** use ****** *********** ** ***** ****** ***** * ******* ** service **** ** *** ***** ******** ***** ********* ** **** misleading. *** *******, * ********** ****** **** **** *** ‘**** steaks ** *****’. ***** ***** ** ****** *** ***** ** ‘puffery’ *** *** *** ********** **********."

** ******** ** **** **** **** ****** * ********** ********** as **** (*** *** ***) ********** ****** **** ******* *** video ***** ** *** ********** ** **** *** ****** ******. And *** ***** ** *** ** '*********** ** *****" **** no *** ***** ******** ***** *********.

**** ******* ** ******** *** ** ******* ******* ("***** **** ** **** *******") ***** *** **** ** ********* of **** ********. *** *** *** ******, **** *** * long ******* ** *********** ******* *** ***************** ***** **** *****, e.g.,*** **** ********** ****** *******.

Alexander Ryltsov

In reply to John Honovich | 12/27/15 06:24pm

****,

** *** **** ** ** **** **** *******, *** ******* you ***** **** ** *** *****.

**** **** **** ***** *** ** *:** ***** ** ** clearly **** **** ****** ** ****-*****. *** *** ****** ** filmed **** *** ****** *****. ** - ** ****** ** expect **** *** ***** **** ****** **** **** ******.

****** **** ******* *** ********** ****** ** **** ***** *** focus ** *** **** ******* **** ******:

- *:** - *** ***** **** *** (*** **** ******** to ******)

- *:** - *** **** *** **** (**** **** ***)

- *:** - *** **** *** ***** ****** (*** *** impression **** ***** ********* *** ****** *** ** * **** hyperbole *** **** * ****** ** ***, *** ****)

- *:** - *** ****** ** ******* **** **** **** (with **** *****, ***** *** **** **** ****** ****?)

**: *** ** ********* ** ********** ** ******* **** - but *** ******* ** **********

Undisclosed 2

In reply to Alexander Ryltsov | 12/27/15 06:30pm

**** *** '******* ***** ********' ***** ** ***** ** *** skater ** ***** ** *** ****** ****?

Alexander Ryltsov

In reply to Undisclosed 2 | 12/27/15 08:41pm

**** *****! *** ** *************, ***** ********* (********* ****** **** skater) ** *** ******** **** (*** *** **** **** ********* FHD/4K), ** **** **** *** ********* ***** **** *****.

Undisclosed 2

In reply to John Honovich | 12/27/15 06:26pm

...*** ***** ** *** ** '*********** ** *****" **** ** one ***** ******** ***** *********.

**** ** **** **** (**** **********) *******, ******.

******* *** **** **** ** *** ***** ********* ******** **** an **** *** ***** **** ******* ******** **** ***** ** that ******* ** *******. ***** ** *** *****.

Cameron Watts

In reply to Undisclosed 2 | 12/28/15 07:42am

** **, ***** *** ******** - *'** **** **** **** cameras *** ********* ******* ********** ******.. * ** **** ** can ** ***** ** ** *** ****** **** *** ******* in *** *****, ***** *** ** ***** ** ***.

Undisclosed 2

In reply to Cameron Watts | 12/28/15 08:20am

* ** **** ** *** ** ***** ** ** *** better **** *** ******* ** *** *****.

** ****'* *** **** **** *** ******'* *** ***** **** had **** *** ** **** ** ***** ** ***'* ** create *** *******?

John Honovich

IPVM Admin | 12/29/15 07:22am

******: **** *** ****** ** ******** *** ********** ******* *** commercial ***** **** ****** *******.

******* ** *** *** *** ******* *** ********** *** ********* that *** ***** ** *** **** *** **** ******, **** underscores **** **** ****** *** ***** *** ***** ******** *** misled ***** **** **** ** *******.

Undisclosed 2

| 01/07/16 08:43am

* ***** ** ****** ***** ******* **** * **** ******* could **** ** ******* ********, *** *** ***** ****.

**** **** ** **** ** **** ******? ***** *****. ********. Those **** *** ****** ***.

John Honovich

IPVM Admin | 02/16/16 10:08am

******: ***** ************* * ****** ** **** -******** ****** ****' ********* ** **** * **** ***,, **** ******* *** ********** *** ******** ** **** *** that *** * ********** ** *** *** ** *** *****:

** ** **** **** **** *** **** ** *******, *** disappointing ** **** **** ****** *** ******, ******* ********* ** a ********** ** * **********.

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