
****** *** ****: ***** *********** ** a ****** ** **** - ******** ****** ****' ********* ** **** A **** ***, **** ******* *** ********** *** replaced ** **** *** **** *** a ********** ** *** *** ** the *****:

** ** **** **** **** *** done ** *******, *** ************* ** took **** ****** *** ******, ******* motivated ** * ********** ** * competitor.
*** ********** ******** **** *** ***** between ******* ** **** ** *** and * ********* ****** ******, **** the *** ****** ** ***** *** ******. The ********** ** * ******* ** the **** ** ***, **** *** name ** *** ****** *** *** declaration "******* ***** ******** ** ** resolution."
**** ****** ********** ******* **** **** ** showing ******* **** ** **** ******, *.*.:
[**** ** ****** *********]
** *********** ************ ***** **** *** ***** is *** **** *** ************ ***, 4K ** *********; *** ********** ** the ******* *** ******* **** *** ******** angles *** ***** ** **** **** is *** ********** **** *** **** operate. Indeed, ** *** **** ****** ** the ******* **** *********** (*** *** in *** ***** ******), **** *** added "****: *** **** ** *** ****** by **** *****-*."
The **** ******* ********* ***********
**** ******* ********* **** **** ** place ** **** ********* *********** (*.*., the** *** ***** ** *********** ***********,**'* ***'* ********** *********** ***********,*********'* ****'* ***** ** ********** ******.). **** ********** ** ** ******* form ************ ************** **** ******** *** ***** ** be ****** **** ***** ******, **** it ** ***.
Like ******* *** ********
**** ***** ** *********** *****. ** 2012,******* *** ** ** *** *** ** ***** *******, **** the ***** '****** *****', **** ** bizarrely ******* **** **** ***** ** was ** '****** *****, *** ** '****** image' **** ***** *** ******. ******* of ****** ****** ** ***********,******* ***** ********** ** *** **. ****** *****, ******** *** * homepage ********** ** '****** ** ********' ***** they******* ********* *** ***** ***** **** an ******** ******. *****, **** ******* *** ********* advertising.
Axis **** *****
*** **** **** **** ******** * whole **********, ******, ** * **** beyond * ****** *******. *** ******** ******* back *** ***** ******* *** ****** and *** **** ****** ******* **** the ***** ********** ******* *** ***** and *** **** ******.
4K **** *********
************* *** *** ********, **** ** just *** ** * ****** ** misleading, ******** ****** **** * ******* of ************* *** ***** ** ******* as******** **** ********, ********* *** **** show ** **** ****** **** **********.
Marketing ********
**** *** **** ****, ****' ********* has ****** ************* **** *******. ******, just * *** ****** *** *** commercial, **** ******** ******** ********* **** ****, ******* ****** ** **** ******** ******** 'cameras **** *** *** ** *** dark.' *** ***** *** *** ************************ **** ***** ******** * *** ****** ***.
**** ** ********* ***** * *** of ***** **** ********* **** ** misleading *** ********.
Canon ********* / ******* **** ** *** ******
** ** **** ** ********* **** overall ***** **** ****** *** *** most ********* **** ** *** ************ industry ******* ****,******* ***** **** ****** * **% premium*** **** ***** ** *** ******* manufacturers **** ******* ** *** *********** race ** *** ******.
** *** ***** ****, ** ** hard ** ********** **** ********** ******** Axis has, *** **** ** **** ** now *****'* *******, **** ****** ** least ******* **** ********* ********* ***********.
****, **** **** **** **********, *** are ****** **** ****.
Comments (41)
Undisclosed Integrator #1
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Ari Erenthal
12/24/15 02:25pm
Weird, because the actual image you'd get from their cameras are so incredible, they'd surely convince people to buy. Axis, trust in your own products and film a spot using one of your own cameras.
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Konstantin Avramenko
It is deceptive but I like it. It is better to see beautiful and creative ads because anyway any ad is focused on advantages (i.e. deceptive).
Just for example the first commercial I found on youtube
Is it deceptive? Yes. Should it be an image with the tech spec? Hope that you do not think so.
If we think that cameras become commodity then we need to treat them the same.
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Undisclosed #2
Let's not forget this other "Miracle on Ice"
This one also not shot on the advertised camera, but with this one you might not even know it, until you actually got one.
Rinky dink.
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Alexander Ryltsov
John, with all respect - are you serious with "An experienced professional knows that the video is not from any surveillance PTZ"? Per my understanding, this is clear for any person why ever filmed something with camera or mobile, which is practically any person from modern country!
And the advert point is in the camera speed and dexterity, at the same level as skater has. So, they are clearly pitching their "differentiator", and you are mentioning it with "PTZ moving to mimic the skater".
The whole story let me remember about conversation with persons from A and G about IPVM tending to convert from modest favoritism to hostile criticism with some companies, at alphabetical order so far. The conclusion was that A is in danger and G have some time. Should I still threat this as a joke?
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Undisclosed #2
It worked for me fine with the first 15 seconds. It was the camera that disappointed.
No, it's more than just showing the proportion of the imagers, it's showing where they seamlessly blend together. Not skewed at angles and without a common exposure setting like seen in the still pic above.
And unlike the figure skater example, people might believe that it was really the camera, (unless they read the fine print). Why not? God knows they could have gotten a lot closer by making the imagers adjustable and having a global exposure setting.
This is typical behavior when marketing gets ahead of engineering. And I think it's worth pointing out even if there are undeniably worse examples.
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John Honovich
Axis misrepresents the relative pixel count of 1080p to 4K
Here is the what Axis shows:
And here is the 1080p Axis area copied to show that Axis makes it too small:
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Cameron Watts
Typical IPVM, negativity, sensationalist ideas and doomsday attitude
There is nothing wrong with this advert, they do not profess that the footage is from the camera itself, its marketing, its a way of showing off their features and product. To a layman not in the security industry this is just a nice advert, its only cause some take things so seriously that they think is deceptive. Its like advertising a car by showing horses riding along the beach with the car... If Axis made the car John would jump up and down saying "Axis didnt breed those horses, Axis didn't train them OMG Deceptive marketing"
IPVM, lighten up, admit that good marketing is about emotions and experience not about having all the technical ducks lined up.. If it was a spec sheet.. fair call but its not, its a promotional video. Stop trying to drive hits to your site by creating issues where there are not any, its poor journalism to do so.
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John Honovich
Update: here are people on LinkedIn who mistakenly believe the commercial shows Axis camera footage.
Whether or not you can analyze the commercial and determine that the video is not from the Axis camera, this underscores that many people out there are being confused and misled about what Axis is showing.
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Undisclosed #2
I doubt if anyone would believe that a 12MP fisheye could pick up insects fighting, but you never know.
What kind of room is that anyway? White floor. Windoors. Those ants are pretty big.
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John Honovich
UPDATE: After publication of a follow up post - Avigilon Trumps Axis' Deceptive Ad With A Real One,, Axis removed the commercial and replaced it with one that has a disclosure at the end of the video:
It is good that Axis has done so finally, but disappointing it took them nearly two months, finally motivated by a comparison to a competitor.
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John Honovich
Update: Axis new YouTube video has added a marker that shows what part of their commercials is filmed by an Axis camera:
Below is an example of it being displayed in the upper right-hand corner when the video is from an Axis camera:
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