Youtube limits the video to 720p, so you are NOT seeing 4k, or anything close.. Any claims on details, etc. can not be verified through youtube. You would need to see the source video, ideally watermarked from an NVR to prove the video has not been edited/tampered with...
Axis has a history of marketing 720p, and even selling 1 megapixel cameras, as opposed to much of the industry that (at one point) standardized on 1.3 megapixels, and exceeded the resolution of 720p...
In my opinion, this is a useless marketing video, because it doesn't show 4k. Also, it is conveniently a cloudy day to avoid WDR issues...
"any ad is focused on advantages (i.e. deceptive)."
No, focusing on advantages is not 'deceptive'. For example, Axis 4K tend to be poor in low light, not showing any low light scenes or video does not make the commercial deceptive. Also, not showing the high price also does not make the commercial deceptive.
What makes something deceptive is showing a product as doing something specifically that it does not do. In this case, the commercial implies the Axis PTZ camera captures such video when it does not.
As for the Nike snow day commercial, what deceptive claims is Nike making about its own products? Axis can have commercial where a Martian and Dolph Lundgren wrestle to get an Axis camera. That would be fiction but not deceptive about Axis products.
John, with all respect - are you serious with "An experienced professional knows that the video is not from any surveillance PTZ"? Per my understanding, this is clear for any person why ever filmed something with camera or mobile, which is practically any person from modern country!
And the advert point is in the camera speed and dexterity, at the same level as skater has. So, they are clearly pitching their "differentiator", and you are mentioning it with "PTZ moving to mimic the skater".
The whole story let me remember about conversation with persons from A and G about IPVM tending to convert from modest favoritism to hostile criticism with some companies, at alphabetical order so far. The conclusion was that A is in danger and G have some time. Should I still threat this as a joke?
Ok - this is an another round of an old game of sketching rectangles with D1 / 1MP / FHD over 4K+ images. A bit unfair but common. And this occupies only small fraction of ad time - the rest is pitching specs (boring). So, will it work for you without, say, first 15 seconds?
As for the difference between expectation and reality (as in John's comment from 11:20pm) - professionals know that any claim about stitching correctness of pre-fabricated multi-imagers (without careful in-place calibration) is false. And their support on VMS side is still poor (forget about light / color correction on 3rd party VMS side). This is something you can only get with camera and VMS from the same hands.
...professionals know that any claim about stitching correctness of pre-fabricated multi-imagers (without careful in-place calibration) is false.
There are many buyers of Axis cameras who would not fall into your definition of professional. Do you think that most Axis customers have ever even installed a multi-imager before?
Moreover, there was no early indication that the imagers were not fully adjustable, Arecont for instance allows this. So in that case, by your own logic, the 'professional' would assume that they MUST be adjustable, in order to get that picture.
Finally, and this applies to the PTZ ad as well, image quality and capability are increasing at such a pace that yesterday's outrageous claims are today's reality.
Confronted with 4K and 30 FPS for the first time, how do we know what to expect? After all 2160p/30, is higher resolution and frame rate than most cinematic productions are produced with.
My point is that multi-imagers are not DIY equipment. They are a new class of devices, with their hi and low end. Pre-fabricated are low-end. Hi-end to be installed by manufacturers (or manufacturer-certified) only - and they are responsible to meet claims and expectations.
So, back to your question, first 15 seconds are marketing bullshit to capture an eye (so nobody should make any real assumption from it), and the rest is pure specs without clear mean for that particular device class - that is my opinion.
From technical point, any multi-imager that deliver independent streams (not stitching on it's own) need ultimately deep integration with VMS. So there is no step-by-step progress as with single-imagers resolution and frame-rate (not that game).
So, as with new device class there are no mature scales and expectations. Not an easy task to advertise this - and this bad ad is a good example.
So, will it work for you without, say, first 15 seconds?
It worked for me fine with the first 15 seconds. It was the camera that disappointed.
Ok - this is an another round of an old game of sketching rectangles with D1 / 1MP / FHD over 4K+ images.
No, it's more than just showing the proportion of the imagers, it's showing where they seamlessly blend together. Not skewed at angles and without a common exposure setting like seen in the still pic above.
And unlike the figure skater example, people might believe that it was really the camera, (unless they read the fine print). Why not? God knows they could have gotten a lot closer by making the imagers adjustable and having a global exposure setting.
This is typical behavior when marketing gets ahead of engineering. And I think it's worth pointing out even if there are undeniably worse examples.
- we both agree that with skater things are just a clear hyperbole (even for non-professional)
- we both agree that with hockey it may create a false expectation (at least for non-professional)
And I am an engineer - and indifferent co compare who is better or worse in advertising. For me it is just a matter of clear statement, and how it fits to mainstream. It seems you have another opinion here - and that's also good :)
You are citing claim that is not mine :)
OK, do you keep in mind picture with PTZ camera mounted on filming carriage?
Camera from the ad is definitely wall-mount, and movie is definitely filmed from carriage (not from wall, not from hand). And this is clear for any person who ever filmed something himself.
Typical IPVM, negativity, sensationalist ideas and doomsday attitude
There is nothing wrong with this advert, they do not profess that the footage is from the camera itself, its marketing, its a way of showing off their features and product. To a layman not in the security industry this is just a nice advert, its only cause some take things so seriously that they think is deceptive. Its like advertising a car by showing horses riding along the beach with the car... If Axis made the car John would jump up and down saying "Axis didnt breed those horses, Axis didn't train them OMG Deceptive marketing"
IPVM, lighten up, admit that good marketing is about emotions and experience not about having all the technical ducks lined up.. If it was a spec sheet.. fair call but its not, its a promotional video. Stop trying to drive hits to your site by creating issues where there are not any, its poor journalism to do so.
It doesnt need to.. the world is buyer beware, its not claiming anything its just making an association. If a Ferrari's advert showed old guys with supermodel girlfriends and I assumed that if I bought a Ferrari I'd be guaranteed to get supermodels wanting to date me, its not going to happen. Should Ferrari have a disclaimer at the end of their advert saying "Buying Ferrari may not mean you will get supermodel girlfriends or not drive like and old grandpa"? Ferrari is not claiming to guarantee supermodels to me, and neither is Axis claiming anything apart from an association between a quick moving/spinning figure skater and how quick their PTZ moves.. Its fine, its advertising its not so much about details, its about sparking interest so people THEN look at the details
But the legislation is irrelevant - they are not making any perceived or non-factual claim in the video itself, so its not misleading. The only claims they are making are those in the text part of the video which are pretty much direct from the spec sheet or features page or obvious facts. If your issue that their features are inaccurate or the video is inaccurate?
I just think you are knitpicking to drive hits to your website. Its mostly unsubstantiated and I really shouldn't be commenting more as it will just encourage you to create issues where there are none in future.
"It makes no difference whether the business intended to mislead you or not. If the overall impression left by a business’s advertisement, promotion, quotation, statement or other representation creates a misleading impression in your mind—such as to the price, value or the quality of any goods and services—then the behaviour is likely to breach the law.
There is one exception to this rule. Sometimes businesses may use wildly exaggerated or vague claims about a product or service that no one could possibly treat seriously or find misleading. For example, a restaurant claims they have the ‘best steaks on earth’. These types of claims are known as ‘puffery’ and are not considered misleading."
My position is that this does create a misleading impression as many (but not all) reasonable people will believe the video shown in the commercial is from the camera itself. And the claim is not so 'exaggerated or vague" that no one could possibly treat seriously.
Your welcome to disagree but ad hominem attacks ("drive hits to your website") shows the lack of substance of your argument. And for the record, IPVM has a long history of criticizing vendors for misrepresentation going back years, e.g., The Axis Corruption Cruise Returns.
If you want to go into deep details, let imagine you bring them to the court.
They will just point you to 0:25 where it is clearly seen that camera is wall-mount. And the skater is filmed from the moving point. So - no chance to expect that the video been filmed from this camera.
Please stop looking for inexistent claims in this video and focus on how they present true claims:
- 1:01 - how quick they are (and well compared to skater)
- 1:07 - how they can tilt (also well fit)
- 1:14 - how they can clean itself (and the impression that these raindrops are melted ice is a nice hyperbole but just a matter of art, not fact)
- 1:23 - how camera is looking like xmas ball (with your logic, there are also some claims here?)
PS: the ad mentioned in discussion is another case - but let discuss it separately
Update: here are people on LinkedIn who mistakenly believe the commercial shows Axis camera footage.
Whether or not you can analyze the commercial and determine that the video is not from the Axis camera, this underscores that many people out there are being confused and misled about what Axis is showing.