Axis Rise And Fall Inside PRC China
Today, Axis' PRC China sales are tiny, but for years Axis considered the PRC the "market with the greatest potential" due to its strong growth and supplied many high-profile PRC enterprise projects, including police.
This all ended in the mid-2010s when the PRC excluded foreign products from government projects while launching massive video surveillance spending campaigns, boosting the rise of Chinese manufacturers like Hikvision and Dahua.
Axis confirmed its PRC struggles to IPVM, stating it is now "practically never invited to bid in government funded projects" and instead is now focused on "international companies that have presence in China."
In this post, IPVM examines Axis PRC's rise and fall.
Axis ***** **********
** ****, ************* ***** **** * ******** ******. Axis***** * ******* ******/**** ********** ******** ****, **** *** *** ********** in ********** *** *** *******:
** ******** *** * ***** ***** (*** + **** ****) ***** ***** **** to **** ****, ** ** ****, ** ** 2013, ** ******, *** ** ******. ***** ****, **** ******* ******** its ***** ********* ** *** ****** reports. **** ******** ** ******* *** Axis ***** ********* ** ****.
Axis ***** ******** *** "***** *********"
**** *** ***** ********* ** *** PRC,********* **** **** ***** *** ***'* IP ****** *** "** *** *******" security ****** *** "******* *******". **** aimed ** ********** ** *** ***** to ** **** ****** **** **************** ** ******** "************* ** *** **** ** sales ** ***** *** ** ******** systems. **** * ***** ******** *** network ***** *********".
** ******** ******* ******** ***** **** **** ** ***** Hongtao ** *** ***** ******** ** oversee *** *********, **** **** ******* the *** ****** ******** ***** **** the *****:
- ** ******** **** *** "*******" ***** ****** has "***** *********" **** *** ******* office "*************" ****' "******** ** *** country"
- ** ****, **** **** **** "************ ** China" ***** *** "******** ** **** sharply" *** ** "****** ******** ****** and ***** *************** ***********"
- ** ****, **** **** *** ****** ***** in ***** *** "********** ***" *** "sales *********** ** ******" *** **** "continues ** ****** ** *** *******"
- ** ****, **** ***** **** "**** ********* to ******* ****** ********** ****** **** China ** *** ** *** ******’* driving *******."
- ** ****, "**** ****** ********* ****** ********** demand **** ***** ** *** ** the ******'* ******* *******"
*** ***** ***** "**** ******** *********", 40% ****** ******
** ****, ******************* *** ***** ***** **** **** China ******** **** **% ****** ***** year ***** **** *** *** *** 1,500 ********. **** ****** *** ** contrast ******' ****** ********* *********** ** ****, see ****'***** ** ******, ** **** ********* Report ***:
**** **** ********* **% ****** ** local ******** *****, ***** ** ********** bad ***** **** *** ****** ***** there *** **** ******* ****** *****.
******* ********** *** ***** ******* ** the ***, ******* ** "*** ****** with *** ******** ********* *** ****" in**************** ******* **** "********* ****' **** ******** with *** ******* ****".********** **** ****** ****** "**** ******** ****** *** **" with "**** ******** *********" ********* ***** "****** ** **** ****** ** *****" in****.
Axis ***** ****** *****
** ******* ****** ******,**** ****** ** *** #* ** the "****" ****** (*** *****) *** said **** "*** * ********** *** market ***** ** ***** ******** ** other *******" *** "*** ***** ***** is ****** *** ***** ** **** potential *** ********* ****** *** *********".
**** ***** ********* **** ******* ** its ***** **** **** *** ***. However, *** "****" ****** (***** ******** the ****** ****) ****** ** **% of ******* ****, **** **** ******* **** ****, currently, **** ***** *** **% ** total *******.
**** ** ******* *** **** **** the *** ***** ** ********* ***** 50% ** *** *****, ******, ***** surveillance ******.
Numerous *** ********** *****: *** ******** ********, ********, *********, ***
**** *** **** *** ********** ********, including **********’* **. *** ******** ** *** People’s ********** ****,******* ********* *******,**** **** ******,**** ****** ********,**** ******* *******,**** ***** ********,**** ***** ** ******.** ****, ***************** *,***,***** ****** **** *** * radiation ******** ****** ** ********.
Numerous ***** **** *** ******
**** ****** ** ********** ** *** PRC **********'***** ** ****** ***** ************,******"**** ************ ** **** ****, *** growth ****** ********* ** *****’* '**** city' ******* ***** **** ** ********* video ************ ******* ** *** ***** Chinese ******."
**** *** ********** ** ***** ****** concerns, ******* ******* **** ******** *** police ******** ********* **** ** ******* for ********* ****** ** **** ******* in**** ******* ***** ********* ****** ****** Sale ** ****,**** ****** **** ********* ******** *****.
** ****,**** **** ******* **** **** ****** ****** ** build * ******* ****** ********* "**** 100 **** *******":
*** **** ********* ********, **** ****** * ****** ****** instructor ******** *** ******, ******* ****' Lightfinder ********** "* ******* ******** [...] significantly ******* **** *** ******** *************":
** ********* ****, ** **** *******,******* ************* ****** *** ******* ******* ***** ***** ****** ***** including ***** ********* **** ****** ******* ***** ****** **** ****** ****.
Police ******** ******* ****
** ****, **** ****, *** ***** Secretary ** *** ******** ** ****** Security's ********** ******, **** * ******* where ********** ************** ************ *********, ********* **** (***** was *******) *** ******* "***** **** ideas *** ********* ** *****" ** order ** ***** "*****'* ********** *******" and ******* "****** **********":
************, **** ****, ********* ** *** party ********* ** *** ******* *** technology *********** ****** ** *** ******** of ****** ********, *** *** ******* and ********** *********** ****** ** *** ministry ** ****** ********, ***** ** all, ******** *** ******* ** *** opening ** *** ******* **** ** expo, ******** *** ************* ** ************ from *** **** *** ***** ** the **** ****, *** ******* ******** for ************* ** *** ************ ** China's **** ***y. ** **** **** ***** ** ********* ******** * ********** *******, ******** * **** ****, *** ******* ** ******* ******** ***********, *** **** ** ***** ******** ******** *** ********** ** *****, *** **** ** ***** **** ***** *** ********* ** *****.
** *** ************ **China's ********** *******, in addition to the construction of a safe city needs a large number of high-tech security products and technology,social ********** is also developing towards digitalization, in urgent need of advanced technology and products to support. [emphasis added]
** **** ** ***, ** ********* part ** *** ******'* "****** **********" was ******** **** ** *** ********** to *** ********* *****'********* ********** ** *** *******, *.*.*** **** ******* ** *** ********* ******* * ***-********* ******* *** the****** ** **** *,*** ************** ****** ** ****.
PRC ********** ****** **** ** ******* ********
** ****,*** ***** ***** *********"******* ************ *********" ** "***** ** national ********":
**** ***** ********* ** ****** ***** police *** ***** ********** *****, *** this ******* ************ ** ****, ******* ***** ***** ************* "***** ** *** ** **** government ********* ** ******* ********** ******** as **** ** *** ******** ******** to ****** *********** ******":
***************** **** ***, ******** ** ******** and *********** **********, "**** *******-********* ** products *** ******** ** ********* *********** security." *************** * ***** ********* "** **** [*****] ******* ** products ** *** ******* ********** *********** Center’s (****) ****, *** *** **** left ** **** ****". ***** ********* **** ******* "******* ** ******** ******** *** to ******* ***** ** ***********".
**** **** ***** ******* ***** ** restrict ******* ******** ** ********** ** networks, *.*. ************ ** ******* ********* ********* ** 2014*** ************ ** ***** ****** (**** ****).
Axis ****** ***** *** **** ***** ********
** ****, *** ******************** ***** ** "* **** *********** market ***** *************". ****** ****,**** ****** ***** *** * *% Asia ****** ***** ******** "** * result ** ******* *********** **** ***** players", ****** "*** ******* ****** ** characterized ** ******* *********** *** **** price ***********":
****decreased ** * *******. The trend in Asia was mainly due todecreased ***** ** ***** ** * ****** ** ******* *********** **** ***** *******
*** ******* ****** ** ********** ** show ****** ****** *** ** *** the ******* ****** ****** *** ******* video. **** ** ********* ** ******** its ******** ******* ***** ********* *** a ******** ******* *******.The ******* ****** ** ************* ** ******* *********** *** **** ***** ***********. Axis’ business is currently focused on larger and complex projects, where the overall quality and service offering is of great importance. The local development centre in Shanghai is working on continued releases of products and solutions that meet local norms and standards [emphasis added]
**** ****, **** ***** "* **** ***********, especially ** *****, *** *** * major ****** ** *****." ********** ***** are ******** *** *** *** ***** surveillance ****** ******* ************ **** **** ***** **% ** the ****** *** "**********-***".
Axis ******* ** ******** *** ********* *** ***** *** ******
**** ********* *** ***** ******** ********* *** ********** ******** (*.*. **** $1 ******* *** ******** ***********), ******* ***** *******, ***** **** used ***** ********. ** ****, ****' China************* ********** ************** ****** **** ****** ** "**** the **********" ** **** ****** ** SIs *** *** *****, "********* ** will ** **********":
******** **** ****** ****, *** ******* has ******* * ***, ****** *** international ***** ** ***** ********* *** technology ********** **** ***** ************* **** a ***** *********, ** *********rely ** ****** ** **** ** *** ******, but now completely different.for ****, ** ****** **** ******* *** **** ** ****** ** **** ** *** ******, *** **** **** *** ********** ** ** ** ****** *********** *** *** *********. ********* ** **** ** **********. for security vendors, how to build and maintain channel construction in the future is critical. [emphasis added]
** ******, ******** ** ****, **** going ****** ** *** *** *** users *** ********** *** ** *** government *********, *** *****'* ********** ****** reality.
***** ****** *** ********** ******** **** become ********* ********** *** ******** *************, e.g., ************ **** $** ******* ********** ******* Project ******,********* **** $** ******* ***** **** Project ******* * ***********,***** ****** $* ******* ****** ***** City, *** ****, ***.
PRC ******* ********* ** ***** ************ ******** ******
**** ** ****, *** *** ****************** *** *******"***** ****" ******** ** ******* "***%" video ************ ******** **** "** ***** spots" ** ****. ****** ** *** foreign *********** ***, *********, *****, *** others **** ****-********** ** *******. ** 2018, * ***** ********* ********* ***** Eyes ***** ***** ****$** ******* *** ***** ** ************* *** *** ***** ************ ********.
Axis *** ********** ********, "*********** *****" ******* ** ****** ********
*****, **** **** **** *** *** branch ** "*********** ***** ******* ** bid ** ******** ****** ********" *** is ******* ******** ** "*************, ******* companies":
**** ** ******** *********** ***** ******* to *** ** ******** ****** ********. As * ***********, *** ***** ******* concerning ***** ******* **** ***** ** international, ******* *********.
******, **** *** *** ****** *** China **** ******* ***** ****. **** China's**************** ** ***** *********** *** *** Chinese ****** (****** *****) ******** ** limited ** ********** *********************** **** ******** *****-********.
**** *** **** ***** **** ***** ******** **********,*******, **. ***** ******* *** ***********, making ** ******** ** *** ****. Axis ******** ** ******* ** ********* changes *** **** ** ********* *** a "***** ****" ******** *** ** China ********.
PRC ********** ****** **** ** ******* ********
** ****,*** ***** ***** *********"******* ************ *********" ** "***** ** national ********":
** ** *********** **** ** ***** as **** ***** ******** **** ***** using ******** **** ******* ************* *** a ******** ****, ***** ********* **** decision *** ********* *** *** ** PRC ****** ************* ******** ** ****** projects ** ********* ****** *** ***** has ********* *** ** ***** ********* today.
***** ***** ******* ** ******* ***** foreign ******* ***** **** ** ***** country ** *** **** ***** *** any ***** ******* ** *** *****?
******** *** ********* ** *** ******* chipset ***** *** *** ******* ******** of ***** *** *** *********** ** video, ********, *******, *************, *** *** products ** ************* ********** *** *****.
**** ******** **** *** ************* ******** a *********** ***** **** **** ****** sales *****, **** **** ******** * huge ****** ***** **** *** **** 7 *****.
*** *********** ** ***** ******** ** all ******* ********, ** **** ** network ***** ******** ******* ******** ****** be ** ***** ******* ** *** governments, ************* *** ********* ********.
** ****, *** *** **** ******* against **** *** ** ***** *** country *** **** ** *****.
*******, **** ****!
** **** ******* ***** *** ******* the *** ****** *** ******, ****'* annual ******* ** ~$*.* *******, ***** is ***** **** *** **** ****** relative ** *** ***-*** *****. *******, Hikvision's *******, **** ****** *****, ** 4 ***** **** ****** ******* ** $6+ ******* ********.
******* *** *** **** ******** ****** in **** ******, ************* ** **** detail *** *** *** ****** ******* out ******* ***** ************ ***** ** the **** ******. ***** ****** ******* assume (*********) **** ********, ******* ** putting ******** ********* ********* **** *** PRC ********** ******** ** **** *** it *** **** *** **** ******* they ****.