Axis Rise And Fall Inside PRC China
Today, Axis' PRC China sales are tiny, but for years Axis considered the PRC the "market with the greatest potential" due to its strong growth and supplied many high-profile PRC enterprise projects, including police.
This all ended in the mid-2010s when the PRC excluded foreign products from government projects while launching massive video surveillance spending campaigns, boosting the rise of Chinese manufacturers like Hikvision and Dahua.
Axis confirmed its PRC struggles to IPVM, stating it is now "practically never invited to bid in government funded projects" and instead is now focused on "international companies that have presence in China."
In this post, IPVM examines Axis PRC's rise and fall.
Axis ***** **********
** ****, ************* ***** **** * ******** ******. Axis***** * ******* ******/**** ********** ******** ****, **** *** *** ********** in ********** *** *** *******:
** ******** *** * ***** ***** (*** + **** ****) ***** ***** **** to **** ****, ** ** ****, ** ** 2013, ** ******, *** ** ******. ***** ****, **** ******* ******** its ***** ********* ** *** ****** reports. **** ******** ** ******* *** Axis ***** ********* ** ****.
Axis ***** ******** *** "***** *********"
**** *** ***** ********* ** *** PRC,********* **** **** ***** *** ***'* IP ****** *** "** *** *******" security ****** *** "******* *******". **** aimed ** ********** ** *** ***** to ** **** ****** **** **************** ** ******** "************* ** *** **** ** sales ** ***** *** ** ******** systems. **** * ***** ******** *** network ***** *********".
** ******** ******* ******** ***** **** **** ** ***** Hongtao ** *** ***** ******** ** oversee *** *********, **** **** ******* the *** ****** ******** ***** **** the *****:
- ** ******** **** *** "*******" ***** ****** has "***** *********" **** *** ******* office "*************" ****' "******** ** *** country"
- ** ****, **** **** **** "************ ** China" ***** *** "******** ** **** sharply" *** ** "****** ******** ****** and ***** *************** ***********"
- ** ****, **** **** *** ****** ***** in ***** *** "********** ***" *** "sales *********** ** ******" *** **** "continues ** ****** ** *** *******"
- ** ****, **** ***** **** "**** ********* to ******* ****** ********** ****** **** China ** *** ** *** ******’* driving *******."
- ** ****, "**** ****** ********* ****** ********** demand **** ***** ** *** ** the ******'* ******* *******"
*** ***** ***** "**** ******** *********", 40% ****** ******
** ****, ******************* *** ***** ***** **** **** China ******** **** **% ****** ***** year ***** **** *** *** *** 1,500 ********. **** ****** *** ** contrast ******' ****** ********* *********** ** ****, see ****'***** ** ******, ** **** ********* Report ***:
**** **** ********* **% ****** ** local ******** *****, ***** ** ********** bad ***** **** *** ****** ***** there *** **** ******* ****** *****.
******* ********** *** ***** ******* ** the ***, ******* ** "*** ****** with *** ******** ********* *** ****" in**************** ******* **** "********* ****' **** ******** with *** ******* ****".********** **** ****** ****** "**** ******** ****** *** **" with "**** ******** *********" ********* ***** "****** ** **** ****** ** *****" in****.
Axis ***** ****** *****
** ******* ****** ******,**** ****** ** *** #* ** the "****" ****** (*** *****) *** said **** "*** * ********** *** market ***** ** ***** ******** ** other *******" *** "*** ***** ***** is ****** *** ***** ** **** potential *** ********* ****** *** *********".
**** ***** ********* **** ******* ** its ***** **** **** *** ***. However, *** "****" ****** (***** ******** the ****** ****) ****** ** **% of ******* ****, **** **** ******* **** ****, currently, **** ***** *** **% ** total *******.
**** ** ******* *** **** **** the *** ***** ** ********* ***** 50% ** *** *****, ******, ***** surveillance ******.
Numerous *** ********** *****: *** ******** ********, ********, *********, ***
**** *** **** *** ********** ********, including **********’* **. *** ******** ** *** People’s ********** ****,******* ********* *******,**** **** ******,**** ****** ********,**** ******* *******,**** ***** ********,**** ***** ** ******.** ****, ***************** *,***,***** ****** **** *** * radiation ******** ****** ** ********.
Numerous ***** **** *** ******
**** ****** ** ********** ** *** PRC **********'***** ** ****** ***** ************,******"**** ************ ** **** ****, *** growth ****** ********* ** *****’* '**** city' ******* ***** **** ** ********* video ************ ******* ** *** ***** Chinese ******."
**** *** ********** ** ***** ****** concerns, ******* ******* **** ******** *** police ******** ********* **** ** ******* for ********* ****** ** **** ******* in**** ******* ***** ********* ****** ****** Sale ** ****,**** ****** **** ********* ******** *****.
** ****,**** **** ******* **** **** ****** ****** ** build * ******* ****** ********* "**** 100 **** *******":
*** **** ********* ********, **** ****** * ****** ****** instructor ******** *** ******, ******* ****' Lightfinder ********** "* ******* ******** [...] significantly ******* **** *** ******** *************":
** ********* ****, ** **** *******,******* ************* ****** *** ******* ******* ***** ***** ****** ***** including ***** ********* **** ****** ******* ***** ****** **** ****** ****.
Police ******** ******* ****
** ****, **** ****, *** ***** Secretary ** *** ******** ** ****** Security's ********** ******, **** * ******* where ********** ************** ************ *********, ********* **** (***** was *******) *** ******* "***** **** ideas *** ********* ** *****" ** order ** ***** "*****'* ********** *******" and ******* "****** **********":
************, **** ****, ********* ** *** party ********* ** *** ******* *** technology *********** ****** ** *** ******** of ****** ********, *** *** ******* and ********** *********** ****** ** *** ministry ** ****** ********, ***** ** all, ******** *** ******* ** *** opening ** *** ******* **** ** expo, ******** *** ************* ** ************ from *** **** *** ***** ** the **** ****, *** ******* ******** for ************* ** *** ************ ** China's **** ***y. ** **** **** ***** ** ********* ******** * ********** *******, ******** * **** ****, *** ******* ** ******* ******** ***********, *** **** ** ***** ******** ******** *** ********** ** *****, *** **** ** ***** **** ***** *** ********* ** *****.
** *** ************ **China's ********** *******, in addition to the construction of a safe city needs a large number of high-tech security products and technology,social ********** is also developing towards digitalization, in urgent need of advanced technology and products to support. [emphasis added]
** **** ** ***, ** ********* part ** *** ******'* "****** **********" was ******** **** ** *** ********** to *** ********* *****'********* ********** ** *** *******, *.*.*** **** ******* ** *** ********* ******* * ***-********* ******* *** the****** ** **** *,*** ************** ****** ** ****.
PRC ********** ****** **** ** ******* ********
** ****,*** ***** ***** *********"******* ************ *********" ** "***** ** national ********":
**** ***** ********* ** ****** ***** police *** ***** ********** *****, *** this ******* ************ ** ****, ******* ***** ***** ************* "***** ** *** ** **** government ********* ** ******* ********** ******** as **** ** *** ******** ******** to ****** *********** ******":
***************** **** ***, ******** ** ******** and *********** **********, "**** *******-********* ** products *** ******** ** ********* *********** security." *************** * ***** ********* "** **** [*****] ******* ** products ** *** ******* ********** *********** Center’s (****) ****, *** *** **** left ** **** ****". ***** ********* **** ******* "******* ** ******** ******** *** to ******* ***** ** ***********".
**** **** ***** ******* ***** ** restrict ******* ******** ** ********** ** networks, *.*. ************ ** ******* ********* ********* ** 2014*** ************ ** ***** ****** (**** ****).
Axis ****** ***** *** **** ***** ********
** ****, *** ******************** ***** ** "* **** *********** market ***** *************". ****** ****,**** ****** ***** *** * *% Asia ****** ***** ******** "** * result ** ******* *********** **** ***** players", ****** "*** ******* ****** ** characterized ** ******* *********** *** **** price ***********":
****decreased ** * *******. The trend in Asia was mainly due todecreased ***** ** ***** ** * ****** ** ******* *********** **** ***** *******
*** ******* ****** ** ********** ** show ****** ****** *** ** *** the ******* ****** ****** *** ******* video. **** ** ********* ** ******** its ******** ******* ***** ********* *** a ******** ******* *******.The ******* ****** ** ************* ** ******* *********** *** **** ***** ***********. Axis’ business is currently focused on larger and complex projects, where the overall quality and service offering is of great importance. The local development centre in Shanghai is working on continued releases of products and solutions that meet local norms and standards [emphasis added]
**** ****, **** ***** "* **** ***********, especially ** *****, *** *** * major ****** ** *****." ********** ***** are ******** *** *** *** ***** surveillance ****** ******* ************ **** **** ***** **% ** the ****** *** "**********-***".
Axis ******* ** ******** *** ********* *** ***** *** ******
**** ********* *** ***** ******** ********* *** ********** ******** (*.*. **** $1 ******* *** ******** ***********), ******* ***** *******, ***** **** used ***** ********. ** ****, ****' China************* ********** ************** ****** **** ****** ** "**** the **********" ** **** ****** ** SIs *** *** *****, "********* ** will ** **********":
******** **** ****** ****, *** ******* has ******* * ***, ****** *** international ***** ** ***** ********* *** technology ********** **** ***** ************* **** a ***** *********, ** *********rely ** ****** ** **** ** *** ******, but now completely different.for ****, ** ****** **** ******* *** **** ** ****** ** **** ** *** ******, *** **** **** *** ********** ** ** ** ****** *********** *** *** *********. ********* ** **** ** **********. for security vendors, how to build and maintain channel construction in the future is critical. [emphasis added]
** ******, ******** ** ****, **** going ****** ** *** *** *** users *** ********** *** ** *** government *********, *** *****'* ********** ****** reality.
***** ****** *** ********** ******** **** become ********* ********** *** ******** *************, e.g., ************ **** $** ******* ********** ******* Project ******,********* **** $** ******* ***** **** Project ******* * ***********,***** ****** $* ******* ****** ***** City, *** ****, ***.
PRC ******* ********* ** ***** ************ ******** ******
**** ** ****, *** *** ****************** *** *******"***** ****" ******** ** ******* "***%" video ************ ******** **** "** ***** spots" ** ****. ****** ** *** foreign *********** ***, *********, *****, *** others **** ****-********** ** *******. ** 2018, * ***** ********* ********* ***** Eyes ***** ***** ****$** ******* *** ***** ** ************* *** *** ***** ************ ********.
Axis *** ********** ********, "*********** *****" ******* ** ****** ********
*****, **** **** **** *** *** branch ** "*********** ***** ******* ** bid ** ******** ****** ********" *** is ******* ******** ** "*************, ******* companies":
**** ** ******** *********** ***** ******* to *** ** ******** ****** ********. As * ***********, *** ***** ******* concerning ***** ******* **** ***** ** international, ******* *********.
******, **** *** *** ****** *** China **** ******* ***** ****. **** China's**************** ** ***** *********** *** *** Chinese ****** (****** *****) ******** ** limited ** ********** *********************** **** ******** *****-********.
**** *** **** ***** **** ***** ******** **********,*******, **. ***** ******* *** ***********, making ** ******** ** *** ****. Axis ******** ** ******* ** ********* changes *** **** ** ********* *** a "***** ****" ******** *** ** China ********.