Axis Declares "One Platform to Replace Them All"

By Sean Patton, Published Sep 01, 2022, 09:15am EDT (Info+)

Axis says "systems integrators can sigh with relief," not because Axis product shortages have ended, but because, per Axis, they can replace all their surveillance products with end-to-end Axis.

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In this report, we examine Axis's advocacy of end-to-end Axis products, how it fits into historical efforts, and Axis's overall challenges.

** ****** ****, ********** *** ********* *********:

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** ***********, **** *** * ****** of ****** ***** "*** ***** ** ONE", ********* *** "***" "******", *.*., Axis ***** *****:

**** ** **** ** * *** marketing ******** **** **** ** *******, e.g., ******** *****:

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Historical **** ***-**-*** *********

***** **** ***** ********* ******* ********** products (****** ***-***** ******* **** ** cameras, *********, ********, ***.), **** *** periodically **** *** **** * ***** marketed ***-**-***.

** ****, **** ********** *** *********** * ************* **-******* ******* *** product ***********, ******** *** ***** ** what **** ****** "** ***-**-*** **** solution", ***** ********* *********** **** ****** Station ***, *** **** * ****** recommendation *** * *** ***** ***.

Minimal ***-**-*** ********* ** *******

*******, **** ***** **** *** ***-**-*** solutions ** *** *******, ***** "********* by ********" *** "********* ** ***********":

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*******, *** ***-**-*** ********* *** ************ first ******* **** ********* ***, **** a ***** ** "******* *****":

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*******, **** ********* *** ******** ** the ********** *** *** ************ ********* to ******* ** ***-**** ******-**** *** and ****** *******, **** ** ****** stores.

****' *********** *** ********,****** ******* (**** ******),** **** ***** **** ********* ******* down *** *******.

Weaknesses ***-**-***

**** *** ********** ** ********* ** end-to-end ********, ** ** ***** ** balance *** ************ **** ******** *******, given *** ********* ********** ** ****. Axis ****** ** ********, **** ** Genetec *** (********* *******) *********, ** drive ***** ** *** *******, ******** deep *********** *** ******* ** **** devices.

****'* ********* *** ******* ******:

***** *** ******* *** ****** **** a ****** ** ******* / ********, Axis *** ********* ** **** *** right *** ** *** ***** ********** products ******* ********** ***** *** ******** to ******** ***** ***-**** *******.

****,****'* ******* ** ****** ******* ****** *********** ********** **** ***** ***********, analytics *******, *** *** ****** ***, compared ** *** ***********. **** ********** fails **** ** ***** ** ******** its ***** ** ***** * **** end-to-end ******** (**** ********* *** ** its ****** *********** ***** ******* **** Dahua, *********, ********/********, ***.).

Strategic ********

* *** ***** ** *** ******** of **** ****' ******** ***** **. Its ******** ******** ***** ** *** easily ******* ** *** ******** ******, as ***-**-*** *****/***** ********* ******** ** grow, ** **** **** **** *** tried *** ****** ******** ***** ** succeed ** ******** *********** *********.

**** **** ****, ** ******** ** our ********* ***** **** ********, **** they **** ******** ***** ******* *******-***** strategy *** *** ********* ***-**-*** ********* based ** ******** ********:

** **** ******** ** ******** * strong ******* *****. *** **-**-****** ***** serves ** *** *** ********* ****, and ** **** ******** ** ****** in *** ******** ** ***** ** provide *** **** ********* *** *** end-customers.

**** ***-********* ****** ****** *** ****-**-*** solutions **** * ****** ******, *** that’s *** ** **** ********* *** end-to-end ********. **** *** **** ***** we **** **** * ******* ******** in **** ****, *** ** * result, **’* ******* ** ******* ***-**-*** in *** ******* *********.

Good *** ***** **** ******* *****, *** *** ********

**** ** *** ***-*****, **** ** was ********** ******* *********'* *********, **** promoting *** *** ***-**-*** ********* ** good *** ************* ********** *****-**** *******. Now, **** ******* *********, *** ** its ******* ********* (*** ******* ******'* ***** *****), ********* ***-**-*** *** ********* ****.

*******, ** **** *** ******* ****'* long-term ********* ******** *** ** ** especially ********* ** ******** **** ** a "**** ** ******" ** *** myriad **** ********* ********** ** *** products.

Comments (7)

***** ******** ****, ****** *** *** Wave, **** *** ****** *******, ***** - ******** *** …. ****, ** loss *****.

****, *** ****** ** ****** ******* by ***** *** ******** **** **** isn’t **** ** *** ***** ***.

** ********, *** *********** ** ********* and **** ** ***** ******* *** whatever ***** ****** ** *****.

Agree
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Unhelpful
Funny

*** *********** ** ********* *** **** by ***** ******* *** ******** ***** damage ** *****.

*** *** ****** ** ****? ***** there *** ********* ******* / **** that ***** ***** ******* **** *** Milestone, *** *** ************ ******* ******* each ***** ******** **** *** **** ever ******.

Agree: 5
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Informative
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Funny

*** **** **** * *** ** co-work *** ********* **** *******, ******** ******** ****** *** ******* | Axis **************

Agree: 2
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Funny

**** ***’* ****.

* *** ** * ************ **** they **** **** ******** *** ***** was **** **** **** ***** *****. There *** * *** ** ****** old ****** ******** **** ***** ****** in ********** ***** **.

*** **** ***** *** **********, ** all *******. *** **** **** ** a **** ******** ** ********* ** IPVM ** ******* *** ******* ** Axis.

* *** ***** **** **** **** a * ******* ****** ***** ******* they ******* * “**** ********” ** an *** ****.

** **** *** ***** ****** ***, they **** ** ** ********* **** non ******* *******/********/*********. ********, *******, *****, Motorola, ****** *** ****.

**** ****’* ******** ** **** ** the ****** **.

Agree: 3
Disagree
Informative
Unhelpful: 1
Funny

**** * ***** *** ********* **********, it *** **** ** ********** **** Axis ** *** **** *** ******** camera ************ *** *****.

Agree: 2
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Informative: 1
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Funny

*** ********* ***-******, ******** ** ****

Agree: 1
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Informative: 1
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Funny: 36

*'* **** ********** ** ***** **** to *** *** ******* ******** *****, which * ** *** ***** ******.

Agree: 2
Disagree
Informative
Unhelpful
Funny
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