Axis vs RMR

Author: John Honovich, Published on May 06, 2012

We worship RMR. At least, we are supposed to. Security companies strive for new recurring monthly revenue streams. And while video is a big opportunity, squeezing RMR out of it has not been easy. As the American alarm show, ESX, gears up next month, Axis is readying its pitch for the RMR hungry alarm dealer. Unfortunately, this reveals a fundamental weakness.

In a promotion for ESX, Axis leads with their Camera Companion, a sensible approach in selling to dealers specializing in smaller camera count applications. Pretty uneventful all in all until ....

*** *** ********* ******, **** ************* ** ***, ********** ******* up ** ****'* ****** ********* *****, ******: "*** ** *** think **** ** ***** ** ******** **** ***?" **, ****'* awkward.

* **** ****** *** ****** ****** ****** ** ****: *****'* zero *** *** **** ****** ********* *** ***'* **** **** better *** ********* ******* **'* **** *** **** ***'* **** to *** *** ******* ****? ** *** ***** ****, **** does *** **** **** **** *** *** *****.

** *** **** **** *******? ***** ** ***:

**'* * ****** ****** **** **:

****: "***** *** *** ** **** *****?"

*******: "*****, *** **** ** *********."

********* *** ***** ** ****'* *****, ****, ****** *** ************ away **** ** ********* ********* *******. *** ***'* ******* **.

ACC ***** ****

*** **** ** *** **** **** ** *** ******* ** AVHS *** ** ** **. *** ** * ****** ***** than **** (*** ********* **** **********). ******* ** ****, *** **** *** *****, *** ***** the ******** **** *** *** *********** **** ****** **** ******.

The ******** **** *** ***** ***

*** ***** ****** **** *********** **** **** *** ******* ***** RMR. **** *** *** **** ** *** *** *** **** do ** ... *** ** ** ** **** *** ** do, ** **** **** *** **** ** **** *** *******.

*** **** **** *** ******** *** ******** ****** *** ******, cloud **** ****** *** ******** ***** ** ***** *** ******. They ******* **** *** *** '********' ** ******* ** *** cloud ***** ****** ***** ******. **** ***** ****** **** ** ACC ** ***** ***** ********* (** ******** ****** *******) ** throw *** **** *** ******* *** ******* ******** ** *** cloud. ******, **** *** *** ****** **** ** ****. *********** speaking, ***** **** ** * ***** ** **** *** ****. The **** ******** ** *** ***** **** **** **** **** burn **** ********.

*** ******* ****** ** **** ** **** **** *** ** it, *** ****** ** ***** *********** ****. **** **** ****** manufacturers **** **** *** ******** *** ****, ****** **** ***** access ** **** ***** *** ***** ******** ****** ** ******* will ** * ** *******. *** **** ***** *** *** how **** ** *****, * ** *** **** *** ** is ********* **********.

****** **** - ** *** *** ***, ** ***** *** recording ***** ** *** *****.

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