Axis and Genetec Drop IFSEC 2020

By: John Honovich, Published on Jan 23, 2020

Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019.

The show, for many years the biggest annual security one in Europe, is facing significant challenges.

We share feedback from Axis and Genetec and look at the issues involved for IFSEC and European trade show events.

Axis *********

**** ********** ** **** that **** *** ******** their *** ******** ******** in *** **:

**** ************** **** ******* that ** **** *** be ********** ** ***** in ****. ** ****** committed ** *** **** term *********** **** *** team ****** ***** *** will ******** ** **** with **** ** ***** areas *** *** ****** to ***** ** *** future.

** ****** ***** **** have *********** * *** headquarters ** *** ** and ***** * ********* Axis ********** ****** ***** gives *** ******** *** ability ** *** *** demonstrate *** ****** ************ all **** *****. *** number ** ******** ** our ********** ****** *** the ***** ** ****** to **** ***** **** we **** *********** *** resources ** ******** *** improving **** ********. ** addition ** **** ** extending *** ****** ** Axis *** ****** **** we **** ** *** UK. *** ****** **** Partner ******** ********* * large *** ******* ********** from *** ******** ******** and ******, ** **** to ****** **** ***** of ***** *** **** it ** ********* **** mean *** ******** ** our ******** ** *** UK *** ***** ******* have ** **** ***** within **** ********** ********

** ********, **** *** a **** ***** ** more ********* ********** *** US *** ******** ** US *********** *** **** exhibit ** **** *** West *** **** ***.

Genetec *********

******* ********** ********** ***** own ****** ******** ** well ** ***** ******* tiny ***** ********, **** for *** ***** **** do ******:

******* *** *** * record ******** **** ** growth ** *** ** and ******* *** ** have ******** ******* ** new **-***** ********* ** well ** *** ** HQ *** ********** ****** in ********** ******, **** of ******. ** *** know, ** **** * conservative ****** ********* *** investment ** ***** ***** globally, *** **** ******* to **** **** * year ** **** ******** events **** *** ********, end *****, *****, *** professional ********/************ ************* ** the ****** *******. ** still ******** ***** ** be ** ********* ************ congress *** *** ** and ******** ******** ******** and **** ******** ** seriously ******** ****** *************.

Hikvision ** **********

***** ********* ** ********* not ***** ***** ***** **** ********* list, ********* ********* ** IPVM **** *** **********.

IFSEC ******

***** *******, *** ************ behind *****, *** ********* and********* ** **** **** Milestone *******, **** *** ***** any ******** ******* ******** requests **** * ****.

Declining *** ********* **********

***** ********** *** **** declining ********, ******* *** organization ** ********* ********** -"***** ***'* ***" **** Deceptive *****.

********, **************, ******* ***** *******,******** *** ******** ** "A ********* ***** **** In ******".

******-****** ****** * ****** saying ********* **** ********** *** declined:

********** ** *** **** exhibition **** ** ****** in **** *** ***** compared ** ******** *****... the ********** ******* ** visitors *** **********

Vicious *****

*** **** ***** ********** that **** ***** *** more *********** ** ******* for *****. * **** part ** *** ***** show ***** *********** ** being **** ** **** and *** *** **********. While *** ********** *** IFSEC ***** (**** ***** that **** **** **** it ** *****), ********** the ********** *** *** main **** ** **** to ****** **** ***** or *** ****, ***.

2020 *******

*********** *** ********* ** that ***** *** ***** its **** * ***** earlier (**** **** ** June, **** **** ** May) ***** ***** ******** competitor, "*** ******** *****" ******* ***** **** to *** *** ** April ****, ******* *** 2 ** ****** **** weeks *****.

***** ** ** ******** in *** **, ***** trade ***** ********* *** to ***** **** ***** by **** ****** (*.*., ISC **** - ******, ASIS *** - ****).

Market ******** **** *** *** ****

**********, *** ****** ******** from ****** * ****** bigger **** ******* ** the ******* ******* ** being **** ** **** the **** ****** ** companies *** ****** ** possible.

*** *********, ********** ***** weeks ***** ***** ****** more ********* *** ********** and *** **** ********* attendees.

Comments (24)

** ***** ***** *****. Why *** ***** ******* of ***** ** ******* in *** **** ***** as *** **** *********** when *** *** ****** that **** ******, ** maybe ****, *** ****** your *** ***** *** events *** **** ***** ownership ** ********. ******** is * **** ******* of ****. **** ********* reduced ***** ******** ** E3 (*** *** **** of ***** **** ********) and ******* ******** ** there *** ****** *** customer ********** *** ***** been ******.

* ********. ***** ***** is ********* ***** *** bigger ********* ** ** their *** *****(*), ***** is **** ***** *** them ** ***** ******* at ******* ******. **** serve * ********* ******.

** **** *** *****, you *** ******** *** go **-***** **** **** strongest ********, *********, ***. But * *** ** people *** **** ** work **** **** ******* will *** **** ******* it's ****** ** ******* the **** *** * single *******'* ***** **** a ******* *** (*** Milestone, ***** **** - attendance ~*** ** *** West - ********** **,***).

*****/********?

* ******* ** ****** depends ** **** *** want ** ******* **** the **** *** *** big **** ****** ******** is. *** *** * niche ** **** ****** manufacturer, *** ** *** want ** **** **, are *** ****** ** build ***** ********* *** etc...

** ** **** **** just *** **** ** the ***** ***** *** be ** *** **** of ********* ** ******* but ***** ** *** cost ** *** ***** build ***** ** ********* can ** ** *** hundreds ** *********. *** then **** *** **** of ****** ***** ** for *** ***** *** putting **** ** ** hotels, ****** *** *************.

**** * *** ** a ******** **** ** did *** ***** ***** event *** * ****** of ***** **** ** get *** ***** *** there *** **** ** stopped ** ** **** a **** ******. *** last **** *** ****** $300K. ** ******* **** money ***** ** ****** spent ** ***** **** targeted ******.

*** * *** ** a ****** ** *** do, ****** ** *** don't ******** ** **** others **** ****** ** is **** ** ******* return ** **********. ** the ****-**** **** **** the ********** ** **** the ****** ** * whole ** *** *** not *****...

** ***** * *** of ******** ***** *** having ****** ****** ** it ***** ******* *** the ********** **** ******* every **** *** * lot ** ************* *** puling ***.

** *** ****-**** **** will *** ********** ** from *** ****** ** a ***** ** *** are *** *****...

****, **** ****, ******* and ********* *** ****** not ** **, ** will ****** *** ****...

** ***** * *** of ******** ***** *** having ****** ****** ** it ***** ******* *** the ********** **** ******* every ****

**** **** ***** *********, I ***** **** ********** the ******** ********** ** not *********. *** $***,*** is * *** ** money ** ***** ** save ****, ****** **** Hikvision ;)

*** ******* ****** ******* IFSEC **** *** ****** to *** ***** ***** in ******. ****** ** the ** ***** ***** the **** ** ** where ** **** ********** touted *** **** ** making ** ****** *** international ********. ***** ** course ****** ** ****** this!

*** ******** ***** ***** is ***** **** ** the ***, *** ******** location ** ***** **** IFSEC *** ****. *** NEC ** **** ***** as * ***** *** installers ** *** ** and ** **** ****** for ************* ******** ** they **** **** ********.

* *** **** ********** are *** ****** ** to **** ***** "*** Security *****" *** * feel **** ** ***** companies *** ***** ***** to ***** *** ** installer ****** *** ***'* really **** ***** *** international ****** ** **** cases. *** ******* *** Dahua ** **** ******* the *** *** ***** on ***** ***** **** there ***** **** ***** as **** ******** ** the ***** *** ************* based *** ****** ** based ********** ****** ** visit.

****** ********* ** ***** on * ****** ** occasions ** ***** **** £100K ** * ****** sized ***** **** ** I *** ******* *** total ***** ** ********* like *** *** ***** being **********.

***** ********** ****'* **** to **** **** *** don't ********* ** ***** space ***** ** *** disappointed ** **** **** fails ***********.

*** ******** ******** ** IFSEC **** ***** *** huge

*******, #*, *** **** bigger ***** *** ******** IFSEC *** **** ** Birmingham **** ** ** today? * *** ***** there ** **** ** sense.

***, ******* ************* * can't **** *** ** exact ******.

** ***** ************ ** my **** ******* ********, IFSEC **** ** *** NEC *** ** **** bigger *** *****.

*** ******* **** ** the **** * **** floor **** (* ******'* flip ** *** **** reason ** *** ******)

*** ***** ********** *** me ** **** ****** the ***** ***** *** related ** ***** *** Access ******* **** * small ****** *** **** and ***** ***** ******* security *******. *** ****** area *** ********* *** incumbents ** *** **** world (**** ******** *** still ********) *** *** orange/yellow **** *** *** "IP" ****. *** ***** area *** ****** *******.

**** ** *** ***** shows *** ****** ** up *** ****** ******* brands (*.*. *** ***** crappy ******) *** ** much **** *** **** then *** ***** *********** find ********* **** **** you ***** *** ****!

***** ***** *** * whole **** ** **-******* shows ** ***** *** video ************ *** ****-****** massively.

** **** ***** *** them ** ***** ******* at ******* ******. **** serve * ********* ******.

***** * ***** ** some ******* ** ***** brands ********** ** ***** trade *****, * ***** the ********* ***** ** being ** *** ** and ******* ****** *** a **** **** ******** the *********.

****, ******** ********** ** trackable. ***** *** ***/**** gen/deal ****** **** ***** in ****** ***** **** not **** ****.

* *** ******. *** company ********* ** *** largest **** ** *** kind (********* ******** **** this) *** ***** *****. Tens ** ********* ** dollars ********. *** *** was ********. ** *** no ****** ********** ***** and ******* *** ******** on ***** *****.

**** ** ********* ** dollars ********. *** *** was ********

*****'* ********** **** *******, the **** ***** * would ******** ** ** the ***** ** ******** and ******* ***** ** ways **** ****** ** easily *******.

**** **** **** ** Hikvision ***** **** ** thousands ** ******** ** us **** *** *** West ****. ***** ** no *** ** ***** the *** ** ***** things *** **'* *** unreasonable ** ***** **** the ***** *********** *** gets **** ***** ****** help ********* ** **** comfortable **** *** ***** and **** ****** ** consider ** ***** ********* they *** **** **.

** ********** ******, * do ***** ***** *** risk ** ******. ***** expenses *** *** **** expensive **** ******* *** if *** *** *** getting ****** *** *** leads, ****'* * *** of ***** ** **** hope **** ***** *** brand.

**** ********** ***** *** over $*,*** *** *** a *****, **** *** amenities **** ******, *****, internet, *********, ***.

*'* ******* ** *** wrong ********.

**** $*,*** *** *** a *****

***, * ***** ** the **** ** *** West ***** **** **** $10,000 *** **** ********:

*'* ******* ** *** wrong ********.

** *** ** *** :)

********** ***** ***** ****** a *** ** * monopoly ** **** ***** are *** *** **** alternatives ** ***** * mass ** ****** ** person. *** **** ***** shows ***** ** *******, the ******* *** ** dangerous ** * ******* cycle ******* (*** *****).

**** ****, *** **** booth ****** *** ****, especially *********** *** **** manufacturers *********** ** ****** marketing.

* ***** **** ** the ***** *********** ********** by, *** **** ********* by ****** ***** ************* rather **** ****-**-**** *************, remote/on-line ******** ****** **** face-to-face/classroom ******** **** ******** to ******** *** ***** of *****, ********* ***** shows *** *************.

***** * ***** **** targeted ****** ** ***** trade ***** ******* ********* audinences ** ***** ** John *****, * ***** that *** ***** *********** (cost/benefit) ** *****, ********* trade ***** ** ***********. Maybe **** **** ** the *-*****, ******** *** CD.

***** ** *** *****, I ***** **** * big ***** ****! ****, trade **** *****, **** to **** **** *** and *** ********* *** friends, ***** ******. ****'* not ** ****? **** the *****!

******* ******* ** *** commodity *** * ***'* think ***** ***** *** going **** ******* ****, especially *** ******** ***** or ***** **** *** open ** *** ******.

****, *** *******, ***, E3, **** ****, *** SEMA. ****, ******* ********** and ********** *** *** seeing ****'* *** ** their ********** **********. ******* of **** *** ***** *********** ***** *** ***** manufacturers' *** ********. ****** media ***** ** ********* part ** ************* **** to ***** *** ***** not ******, *** ********** doesn't ******* *** ***** and *** ** ***** there.

** *** *** *** a *********/*******/**** ***** ******* (i.e. ** * ***** booth) *** *** **** that ****** **** **** up ** **** *****, then ***'** ****** **** money ****. *'* *** a *** ** *** ROI *** ********** ** trade *****, *** ** you *** ***** **, then *** ****** ** the ***-**** **** *** line ** * ****** of ********* ******** ********. The ******* ** *** show ** *** ************* of ********* ********* ** one ********, *** ** least *** **** ** so ***** **** *** amount ** ****-** ******* is ****** ***** ** be *****. ****, ***** walking ** *** **** a *** ******, ********** starts ******* *** ****.

** *** **** ****** meetings ***** **, **** booth *** **** ********** traffic **** ** ******* interested, ********** **** **** around *** *****. ** anything, * ***** ******* the *** ****** *** many ******** *** *** line ** **********. ** the ****** ** *****, then *** ****** ********** the ****'* *****.

******* *****. ** *** media ********, *** ** content ************ *** ** schedule **** ***** ******** clients ** ***** *** MIPDOC. * **** **** of *** ***** ******** to ***** **** ********** because ** *** *** shows *** **** **** produced. *** * ********** that *** ******** ******** is **** ********* **** fast-food ** ***** *** documentaries.

*** **** **** ****** just **** ** ** your *****, **** ***'** wasted **** ***** ****

*** ***'* **** *** point ** * *****? I ***** ** ** a ******* ********.

** *** *** **** going ** **** ** meetings (***** * ******* agree **** ***) *** not **** *** * meeting **** ** ***** off *** **** *****? They **** **** ****. The ******** ** * further **** *** *** are ****** ** ***** $5,000 *** *.* **** for ****?

* ** ***** **** booths **** **** *********** meetings. ****** ** ** example, ** * **** past * ***** *** I **** * ******* if ***** ** ********* about *** ***** ** company **** ******* ** as ***********, *'** *** in ******* *****'* **** little ****** * ***** agree ** * ****** 30-minute ******* **** **** of ***** *********. ** I ******** ** ****?

*** ***'* **** *** point ** * *****? I ***** ** ** a ******* ********.

* *****, ** ** the *****. *'* ****** that ** **** ** the ****** ******** ** going ** *** ****, then ** ** * mistake. *** ****** ******* as **** ******** ** you ***, ***** *** hope **** *** ** get **** ********* ******** with ******** ** *** booth.

***, * **** ** least *** ******* **** goes *** ***** ***** rather **** * *****. They ******* **** *** booth *** *** ********* and **** ******* ***.

*** ***** * ****** on *** ******** *****, IPVM?

** *** *** **** it ******** -***** ********** *** ******** Event ********, **** **** As *** ****

** *** ** ******* one *** ** ******* at ***** ** * very '*****' ** **** in **********. **'* ******* getting ******, **** *** targeting *,*** ******** **** year, ***** ***** **** it ******* ** **** to *** **** ****, a ******** *** ***** and ******* *****.

**** * **** **** to ***** ** ****, it *** ******* **** GSX ****, ************* ******* than *** **** *** bigger **** *** ****.

**** ****, *******, ********* and ****** *** ** IFSEC, *** ********* ** likely ** ****** *******.

******, ** ***** *** now, ****, ******* *** Milestone *** *** ********** at *** ******** ***** either.

**** ******* **** ****** **** of ****** / ********* exhibiting:

No alternative text description for this image

***** ** ****. *** move ** ****** ********* on *** ********** *** having ** **** ** June **** *** *** help. ************ ** ****** often *** ** ** the **** ******** ** more (*******) ** **** and ********* ***** ** a **** *** * disaster. *** ************ ***/** non ******** ** *** venue *** **** ****** ventilation ****'* ** ******. Good ***** **** **** hard ** **** ** at ***** ****** *** in ******* ** ***** a ***** ***** ** money.

**** ************* **** *********** sales ***** *** ***** their ******** *** ********* on * ******* ***** and *******, **** ********, road ***** **** *** an ****** ** **** no ****** ********** ** the '*** ***'. * for *** ** *** miss ****** ** **** at ***** *** *** and ****** *** ******** last **** *** **** zero ********** ** *** business.

***** ** ** ****** in *** **** **** but * *** *** more *** ***** ******** of *** ******** ****.

******* ** *********** ** London. ** **** ***** was ** ****. *** it *** ************ **** +15C (** *) *** July.

** *** " *** attended **** **** *** made **** ********** ** our ********" * **** agree.

** *** ******** *** an ********** ** **** events **** ***** ***** should ******** ***** ****. Websites/email/webinars/youtube/downloadable ***** ******** ** their *** ****.

******* ** *** **** trade **** **********: ** got * *** ***** more ******* ******** **** day **** *** ****** of *** ***** ******** at *** **** ***.

*** **** **** ******** is **** ***** *** trade *****. ********** **** the ******-***** ***** *****.

* *** **** ** Intersec **** **** *** we *** * ***** booth *****. **** ** based ****** ***** ** cancel *** ** ******** issues *** ** ****** path ********* **** ** well. *** **** *** ok ** ***** ** quality ** ********* *** I ***'* *** **** the **** * **** to ****** ** ** was ***** *** **********. I **** **** ********* want ** *** * brand ******** *** * can **** ***** *** money ** ****** ** do ****. ** ***** is ** ***** **** or *** ********** *** next ****.

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