Axis and Genetec Drop IFSEC 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019.
The show, for many years the biggest annual security one in Europe, is facing significant challenges.
We share feedback from Axis and Genetec and look at the issues involved for IFSEC and European trade show events.
Axis *********
**** ********** ** **** **** **** are ******** ***** *** ******** ******** in *** **:
**** ************** **** ******* **** ** will *** ** ********** ** ***** in ****. ** ****** ********* ** our **** **** *********** **** *** team ****** ***** *** **** ******** to **** **** **** ** ***** areas *** *** ****** ** ***** in *** ******.
** ****** ***** **** **** *********** a *** ************ ** *** ** and ***** * ********* **** ********** Centre ***** ***** *** ******** *** ability ** *** *** *********** *** latest ************ *** **** *****. *** number ** ******** ** *** ********** centre *** *** ***** ** ****** to **** ***** **** ** **** concentrate *** ********* ** ******** *** improving **** ********. ** ******** ** will ** ********* *** ****** ** Axis *** ****** **** ** **** in *** **. *** ****** **** Partner ******** ********* * ***** *** diverse ********** **** *** ******** ******** and ******, ** **** ** ****** this ***** ** ***** *** **** it ** ********* **** **** *** majority ** *** ******** ** *** UK *** ***** ******* **** ** Axis ***** ****** **** ********** ********
** ********, **** *** * **** dozen ** **** ********* ********** *** US *** ******** ** ** *********** but **** ******* ** **** *** West *** **** ***.
Genetec *********
******* ********** ********** ***** *** ****** presence ** **** ** ***** ******* tiny ***** ********, **** *** *** shows **** ** ******:
******* *** *** * ****** ******** year ** ****** ** *** ** and ******* *** ** **** ******** heavily ** *** **-***** ********* ** well ** *** ** ** *** Experience ****** ** ********** ******, **** of ******. ** *** ****, ** take * ************ ****** ********* *** investment ** ***** ***** ********, *** have ******* ** **** **** * year ** **** ******** ****** **** our ********, *** *****, *****, *** professional ********/************ ************* ** *** ****** Kingdom. ** ***** ******** ***** ** be ** ********* ************ ******** *** the ** *** ******** ******** ******** and **** ******** ** ********* ******** future *************.
Hikvision ** **********
***** ********* ** ********* *** ***** on*** ***** **** ********* ****, ********* ********* ** **** **** are **********.
IFSEC ******
***** *******, *** ************ ****** *****, was ********* ************ ** **** **** ********* *******, **** *** ***** *** ******** despite ******** ******** **** * ****.
Declining *** ********* **********
***** ********** *** **** ********* ********, leading *** ************ ** ********* ********** -"***** ***'* ***" **** ********* *****.
********, **************, ******* ***** *******,******** *** ******** ** "* ********* IFSEC **** ** ******".
******-****** ****** * ****** ****** ********* **** ********** *** ********:
********** ** *** **** ********** **** in ****** ** **** *** ***** compared ** ******** *****... *** ********** decline ** ******** *** **********
Vicious *****
*** **** ***** ********** **** **** IFSEC *** **** *********** ** ******* for *****. * **** **** ** the ***** **** ***** *********** ** being **** ** **** *** *** the **********. ***** *** ********** *** IFSEC ***** (**** ***** **** **** feel **** ** ** *****), ********** the ********** *** *** **** **** to **** ** ****** **** ***** or *** ****, ***.
2020 *******
*********** *** ********* ** **** ***** has ***** *** **** * ***** earlier (**** **** ** ****, **** year ** ***) ***** ***** ******** competitor, "*** ******** *****" ******* ***** **** ** *** end ** ***** ****, ******* *** 2 ** ****** **** ***** *****.
***** ** ** ******** ** *** US, ***** ***** ***** ********* *** to ***** **** ***** ** **** months (*.*., *** **** - ******, ASIS *** - ****).
Market ******** **** *** *** ****
**********, *** ****** ******** **** ****** a ****** ****** **** ******* ** the ******* ******* ** ***** **** to **** *** **** ****** ** companies *** ****** ** ********.
*** *********, ********** ***** ***** ***** makes ****** **** ********* *** ********** and *** **** ********* *********.
* ********. ***** ***** ** ********* value *** ****** ********* ** ** their *** *****(*), ***** ** **** value *** **** ** ***** ******* at ******* ******. **** ***** * different ******.
** **** *** *****, *** *** optimize *** ** **-***** **** **** strongest ********, *********, ***. *** * lot ** ****** *** **** ** work **** **** ******* **** *** come ******* **'* ****** ** ******* the **** *** * ****** *******'* event **** * ******* *** (*** Milestone, ***** **** - ********** ~*** vs *** **** - ********** **,***).
*****/********?
* ******* ** ****** ******* ** what *** **** ** ******* **** the **** *** *** *** **** target ******** **. *** *** * niche ** **** ****** ************, *** do *** **** ** **** **, are *** ****** ** ***** ***** awareness *** ***...
** ** **** **** **** *** cost ** *** ***** ***** *** be ** *** **** ** ********* of ******* *** ***** ** *** cost ** *** ***** ***** ***** in ********* *** ** ** *** hundreds ** *********. *** **** **** the **** ** ****** ***** ** for *** ***** *** ******* **** up ** ******, ****** *** *************.
**** * *** ** * ******** role ** *** *** ***** ***** event *** * ****** ** ***** just ** *** *** ***** *** there *** **** ** ******* ** it **** * **** ******. *** last **** *** ****** $****. ** thought **** ***** ***** ** ****** spent ** ***** **** ******** ******.
*** * *** ** * ****** if *** **, ****** ** *** don't ******** ** **** ****** **** posted ** ** **** ** ******* return ** **********. ** *** ****-**** what **** *** ********** ** **** the ****** ** * ***** ** you *** *** *****...
** ***** * *** ** ******** shows *** ****** ****** ****** ** it ***** ******* *** *** ********** show ******* ***** **** *** * lot ** ************* *** ****** ***.
** *** ****-**** **** **** *** perception ** **** *** ****** ** a ***** ** *** *** *** there...
****, **** ****, ******* *** ********* all ****** *** ** **, ** will ****** *** ****...
** ***** * *** ** ******** shows *** ****** ****** ****** ** it ***** ******* *** *** ********** show ******* ***** ****
**** **** ***** *********, * ***** that ********** *** ******** ********** ** not *********. *** $***,*** ** * lot ** ***** ** ***** ** save ****, ****** **** ********* ;)
*** ******* ****** ******* ***** **** was ****** ** *** ***** ***** in ******. ****** ** *** ** never ***** *** **** ** ** where ** **** ********** ****** *** idea ** ****** ** ****** *** international ********. ***** ** ****** ****** to ****** ****!
*** ******** ***** ***** ** ***** held ** *** ***, *** ******** location ** ***** **** ***** *** huge. *** *** ** **** ***** as * ***** *** ********** ** the ** *** ** **** ****** for ************* ******** ** **** **** real ********.
* *** **** ********** *** *** signed ** ** **** ***** "*** Security *****" *** * **** **** of ***** ********* *** ***** ***** to ***** *** ** ********* ****** and ***'* ****** **** ***** *** international ****** ** **** *****. *** example *** ***** ** **** ******* the *** *** ***** ** ***** comes **** ***** ***** **** ***** as **** ******** ** *** ***** are ************* ***** *** ****** ** based ********** ****** ** *****.
****** ********* ** ***** ** * number ** ********* ** ***** **** £100K ** * ****** ***** ***** area ** * *** ******* *** total ***** ** ********* **** *** and ***** ***** **********.
***** ********** ****'* **** ** **** with *** ***'* ********* ** ***** space ***** ** *** ************ ** this **** ***** ***********.
*** ******** ******** ** ***** **** IFSEC *** ****
*******, #*, *** **** ****** ***** you ******** ***** *** **** ** Birmingham **** ** ** *****? * was ***** ***** ** **** ** sense.
***, ******* ************* * ***'* **** you ** ***** ******.
** ***** ************ ** ** **** primary ********, ***** **** ** *** NEC *** ** **** ****** *** Video.
*** ******* **** ** *** **** v **** ***** **** (* ******'* flip ** *** **** ****** ** the ******)
*** ***** ********** *** ** ** that ****** *** ***** ***** *** related ** ***** *** ****** ******* with * ***** ****** *** **** and ***** ***** ******* ******** *******. The ****** **** *** ********* *** incumbents ** *** **** ***** (**** Analogue *** ***** ********) *** *** orange/yellow **** *** *** "**" ****. The ***** **** *** ****** *******.
**** ** *** ***** ***** *** amount ** ** *** ****** ******* brands (*.*. *** ***** ****** ******) was ** **** **** *** **** then *** ***** *********** **** ********* good **** *** ***** *** ****!
***** ***** *** * ***** **** of **-******* ***** ** ***** *** video ************ *** ****-****** *********.
** **** ***** *** **** ** still ******* ** ******* ******. **** serve * ********* ******.
***** * ***** ** **** ******* of ***** ****** ********** ** ***** trade *****, * ***** *** ********* based ** ***** ** *** ** and ******* ****** *** * **** time ******** *** *********.
****, ******** ********** ** *********. ***** the ***/**** ***/**** ****** **** ***** in ****** ***** **** *** **** good.
* *** ******. *** ******* ********* at *** ******* **** ** *** kind (********* ******** **** ****) *** three *****. **** ** ********* ** dollars ********. *** *** *** ********. We *** ** ****** ********** ***** and ******* *** ******** ** ***** means.
**** ** ********* ** ******* ********. The *** *** ********
*****'* ********** **** *******, *** **** thing * ***** ******** ** ** the ***** ** ******** *** ******* sales ** **** **** ****** ** easily *******.
**** **** **** ** ********* ***** tens ** ********* ** ******** ** us **** *** *** **** ****. There ** ** *** ** ***** the *** ** ***** ****** *** it's *** ************ ** ***** **** the ***** *********** *** **** **** those ****** **** ********* ** **** comfortable **** *** ***** *** **** likely ** ******** ** ***** ********* they *** **** **.
** ********** ******, * ** ***** about *** **** ** ******. ***** expenses *** *** **** ********* **** quickly *** ** *** *** *** getting ****** *** *** *****, ****'* a *** ** ***** ** **** hope **** ***** *** *****.
**** ********** ***** *** **** $*,*** USD *** * *****, **** *** amenities **** ******, *****, ********, *********, etc.
*'* ******* ** *** ***** ********.
**** $*,*** *** *** * *****
***, * ***** ** *** **** of *** **** ***** **** **** $10,000 *** **** ********:
*'* ******* ** *** ***** ********.
** *** ** *** :)
********** ***** ***** ****** * *** of * ******** ** **** ***** are *** *** **** ************ ** reach * **** ** ****** ** person. *** **** ***** ***** ***** to *******, *** ******* *** ** dangerous ** * ******* ***** ******* (see *****).
**** ****, *** **** ***** ****** are ****, ********** *********** *** **** manufacturers *********** ** ****** *********.
* ***** **** ** *** ***** incresingly ********** **, *** **** ********* by ****** ***** ************* ****** **** face-to-face *************, ******/**-**** ******** ****** **** face-to-face/classroom ******** **** ******** ** ******** the ***** ** *****, ********* ***** shows *** *************.
***** * ***** **** ******** ****** vs ***** ***** ***** ******* ********* audinences ** ***** ** **** *****, I ***** **** *** ***** *********** (cost/benefit) ** *****, ********* ***** ***** is ***********. ***** **** **** ** the *-*****, ******** *** **.
***** ** *** *****, * ***** love * *** ***** ****! ****, trade **** *****, **** ** **** with *** *** *** ********* *** friends, ***** ******. ****'* *** ** like? **** *** *****!
******* ******* ** *** ********* *** I ***'* ***** ***** ***** *** going **** ******* ****, ********** *** consumer ***** ** ***** **** *** open ** *** ******.
****, *** *******, ***, **, **** Show, *** ****. ****, ******* ********** and ********** *** *** ****** ****'* new ** ***** ********** **********. ******* of **** *** ***** *********** ***** *** ***** *************' *** products. ****** ***** ***** ** ********* part ** ************* **** ** ***** who ***** *** ******, *** ********** doesn't ******* *** ***** *** *** of ***** *****.
** *** *** *** * *********/*******/**** sized ******* (*.*. ** * ***** booth) *** *** **** **** ****** just **** ** ** **** *****, then ***'** ****** **** ***** ****. I'm *** * *** ** *** ROI *** ********** ** ***** *****, but ** *** *** ***** **, then *** ****** ** *** ***-**** work *** **** ** * ****** of ********* ******** ********. *** ******* of *** **** ** *** ************* of ********* ********* ** *** ********, but ** ***** *** **** ** so ***** **** *** ****** ** walk-in ******* ** ****** ***** ** be *****. ****, ***** ******* ** and **** * *** ******, ********** starts ******* *** ****.
** *** **** ****** ******** ***** up, **** ***** *** **** ********** traffic **** ** ******* **********, ********** more **** ****** *** *****. ** anything, * ***** ******* *** *** around *** **** ******** *** *** line ** **********. ** *** ****** is *****, **** *** ****** ********** the ****'* *****.
******* *****. ** *** ***** ********, all ** ******* ************ *** ** schedule **** ***** ******** ******* ** MIPTV *** ******. * **** **** of *** ***** ******** ** ***** book ********** ******* ** *** *** shows *** **** **** ********. *** I ********** **** *** ******** ******** is **** ********* **** ****-**** ** shows *** *************.
*** **** **** ****** **** **** up ** **** *****, **** ***'** wasted **** ***** ****
*** ***'* **** *** ***** ** a *****? * ***** ** ** a ******* ********.
** *** *** **** ***** ** line ** ******** (***** * ******* agree **** ***) *** *** **** get * ******* **** ** ***** off *** **** *****? **** **** much ****. *** ******** ** * further **** *** *** *** ****** an ***** $*,*** *** *.* **** for ****?
* ** ***** **** ****** **** spur *********** ********. ****** ** ** example, ** * **** **** * booth *** * **** * ******* if ***** ** ********* ***** *** booth ** ******* **** ******* ** as ***********, *'** *** ** ******* there's **** ****** ****** * ***** agree ** * ****** **-****** ******* with **** ** ***** *********. ** I ******** ** ****?
*** ***'* **** *** ***** ** a *****? * ***** ** ** a ******* ********.
* *****, ** ** *** *****. I'm ****** **** ** **** ** the ****** ******** ** ***** ** the ****, **** ** ** * mistake. *** ****** ******* ** **** meetings ** *** ***, ***** *** hope **** *** ** *** **** impromptu ******** **** ******** ** *** booth.
***, * **** ** ***** *** company **** **** *** ***** ***** rather **** * *****. **** ******* that *** ***** *** *** ********* and **** ******* ***.
*** ***** * ****** ** *** Security *****, ****?
** *** *** **** ** ******** -***** ********** *** ******** ***** ********, Same **** ** *** ****
** *** ** ******* *** *** it ******* ** ***** ** * very '*****' ** **** ** **********. It's ******* ******* ******, **** *** targeting *,*** ******** **** ****, ***** would **** ** ******* ** **** to *** **** ****, * ******** but ***** *** ******* *****.
**** * **** **** ** ***** in ****, ** *** ******* **** GSX ****, ************* ******* **** *** West *** ****** **** *** ****.
**** ****, *******, ********* *** ****** out ** *****, *** ********* ** likely ** ****** *******.
******, ** ***** *** ***, ****, Genetec *** ********* *** *** ********** at *** ******** ***** ******.
**** ******* **** ****** **** ** ****** / ********* **********:
***** ** ****. *** **** ** London ********* ** *** ********** *** having ** **** ** **** **** did *** ****. ************ ** ****** often *** ** ** *** **** twenties ** **** (*******) ** **** and ********* ***** ** * **** was * ********. *** ************ ***/** non ******** ** *** ***** *** even ****** *********** ****'* ** ******. Good ***** **** **** **** ** come ** ** ***** ****** *** in ******* ** ***** * ***** waste ** *****.
**** ************* **** *********** ***** ***** who ***** ***** ******** *** ********* on * ******* ***** *** *******, more ********, **** ***** **** *** an ****** ** **** ** ****** travelling ** *** '*** ***'. * for *** ** *** **** ****** to **** ** ***** *** *** and ****** *** ******** **** **** has **** **** ********** ** *** business.
***** ** ** ****** ** *** this **** *** * *** *** more *** ***** ******** ** *** calendar ****.
******* ** *********** ** ******. ** 2015 ***** *** ** ****. *** it *** ************ **** +*** (** F) *** ****.
** *** " *** ******** **** year *** **** **** ********** ** our ********" * **** *****.
** *** ******** *** ** ********** of **** ****** **** ***** ***** should ******** ***** ****. ********/*****/********/*******/************ ***** versions ** ***** *** ****.
******* ** *** **** ***** **** experience: ** *** * *** ***** more ******* ******** **** *** **** the ****** ** *** ***** ******** at *** **** ***.
*** **** **** ******** ** **** worse *** ***** *****. ********** **** the ******-***** ***** *****.
* *** **** ** ******** **** week *** ** *** * ***** booth *****. **** ** ***** ****** chose ** ****** *** ** ******** issues *** ** ****** **** ********* this ** ****. *** **** *** ok ** ***** ** ******* ** customers *** * ***'* *** **** the **** * **** ** ****** if ** *** ***** *** **********. I **** **** ********* **** ** see * ***** ******** *** * can **** ***** *** ***** ** region ** ** ****. ** ***** is ** ***** **** ** *** completely *** **** ****.
** ***** ***** *****. *** *** crazy ******* ** ***** ** ******* in *** **** ***** ** *** your *********** **** *** *** ****** that **** ******, ** ***** ****, and ****** **** *** ***** *** events *** **** ***** ********* ** branding. ******** ** * **** ******* of ****. **** ********* ******* ***** presence ** ** (*** *** **** of ***** **** ********) *** ******* invested ** ***** *** ****** *** customer ********** *** ***** **** ******.