Axis Favorability Results 2019

By IPVM Team, Published Feb 26, 2019, 11:54am EST

Despite more product shortages, but strengthened by increasing cybersecurity and China concerns, Axis' favorability, amongst 200+ integrators in our new study, improved:

fav axis

Inside this note, we examine the main reasons integrators are positive towards Axis and the 3 most common complaints integrators have for Axis.

Compared ** ****

******** ** **** ************ in ****, ******** ******* increased **********, ** *** graphic ***** *****:

comp axis

***** ** *** *** ask *********** *** ***** positions *******, *** **** common ********** ** *** results *** ***** ********* pricing. ***** ** **** 2017 *** ****, *********** called *** **** ****** pricing, *********** **** **** negative ** ******** ***** it ** ****. *** element **** *** ********* helped ** **** **** has ******* *** ******* on **** ******* (**** Axis ********** ** ******** manufacturer ************). ******* ********* element ** ****** ********* cybersecurity *** ***** ******** making **** *********** **** open ** ****** * premium.

Positives - ******* *** *******

********** ******** ******** ***** Axis ********* ******** ***** the ******* ** **** products *** *** ******** of ***** *******. *** example, * ********* ** quality-focused ********** ********:

  • "***** ******* ******** *** software!"
  • "**** ****** ***** *** very *******, **** ******* cameras."
  • "***** ********, ***** *******, our ***** ****** ****** always."
  • "**** *** *** **** standard ** ***** *********** & ** ******."
  • "** **** * **** good *********** *** *** cameras *** **** ******* products, ** **** ** technical ** ***** ******* problems **** **** ** our ************."
  • "**** * **** ***** Axis ** **** ***** quality ****'* **** **** trough *** *****."
  • "**** *** ****** ********** to ** *** **, if *** *** ****, camera ************* *** *****. They *** *********** ***** the *** *** ******* camera *************."
  • "********* ******** *** **** have **** ******** ***** make *** ******* **** to ****** *** ******."
  • "**** ***** * ***** and ********* ******** *******. Their ******* ********* **** really ********* *** **** couple ** ***** ** be **** ** ******* with ***** *************."
  • "**** *** * ***** selection ** ********* ***** of ******* *** **** very **** *******. ***** had *** ** *** failure. ******* ** *********."
  • "******* ** **** ****, customer ******* ** ********** and ***** **** ******* options *** **** **** friendly *** **** ** use. ****, ***** ******** programs *** *** **** in ** *******."
  • "***** ******* ******, **** leading-edge **********. **** ** set ** *** ********. Tech ******* ** **** to **** **** *** prompt."
  • "**** ******* ******, **** nicely ** ******** ***'*, images *** ******* *** configuration ** ***************. **** also **** ********* ******** service."
  • "******** *** **** **** quality *** ** ***** had * *******."
  • "**** ***** ******* *** depth ** *******."

*** **** **** ******** theme *** ***** **** support, ****** ***** ******** typically ********* **** ******* and *******, **** ***** below:

  • "**** *******, *******, ***********."
  • "******* *** ******* *** the ****"
  • "******* ******* ***** *******"
  • "********* ******* *** **** support."
  • "***** ******* *******, *** good **** *******."
  • "**** ** *** ******! great *******! ***** *******."
  • "***** ******* *** *******, we **** **** *******."
  • "*****, ****** ******* **** are **** ****. ***** sales *** **** ******* is *****."
  • "***** ******** (* *** Q ******), ********* *******, channel ************ ***** ****."
  • "**** *** ******* ** the ********, ******** ******* is *** **** ** the ********."
  • "********* *****, ******* *** service. ***** ******* *******, lots ** ********** *** cameras, ********, ***."
  • "***** *******, ***** ***** and **** *******. *** much **** ** ***. If *** *** **** on ******* *** **** term ***, *** ****** be ******* *** ********** Axis."

Price ********

*** **** ****** ********** criticism ** **** *** price ********, *** *** typical ********* *** ****** positively ** ******** ** Axis' *******, ** *** responses ***** ****:

  • "**** *** ******"
  • "**** ******* *** *********."
  • "****: *******, ****************. ****: price"
  • "******* *** ******* *** the **** * *** over ******"
  • "**** ******* ******* ******* hard *** * ***** installer ** **** ****"
  • "* ***** ***** ******* are *** **** ** the ******** *** ****'** expensive."
  • "********* ***** *******, **** support, ***** *****.. *** on *** ********* ****"
  • "**** ****** * **** range ** ******** *** possess ***** ***********. ** would **** ** ***** them **** *****, ***** higher ***** *** *** company ** * ************."
  • "**** *******, *** ***** is *** .... *** price ** *** ********* for *** ******."
  • "****** *** ********, *** expensive."
  • "**** ***** ****** ********* too *********."
  • "*** *** *********. *** there *** ******* ***** they *** ** - For ******* ***** ***********."
  • "****** **** ***** ******* and ***** *******. **** issue ** ***** *****. It's **** ** *** customers ** ***** *** the ***** ****."
  • "* ****** ******, *** the ******* **** ***** analytics *** **** ******."
  • "****** **** *** ***** for ********** ****, *** their ******* *** *** fantastic *** *** *****."
  • "**** **** * **** product (** *** *** been ***** *** ****** IBM) ******* ***** ******* structure ***** ****."
  • "* **** ***** ******** but **** *** ********** for *** ******* *** get."
  • "***** *****-***** *******. **** downside ** **** *** expensive."
  • "***** *******, **** ****** for ******* ** ***** resolution."
  • "**** ******* *** ****** price ***** ** *** too ****."
  • "******** ********** *** *********."
  • "***** ******* *********."

******** ** ***** ******* or ******** ******, **** is ******** ********** ******, even ** * **** specification **********. *******, **** is ***** ******* ************* more ********* **** ******* manufacturers, ******* **** **% to ***% **** **** Dahua ** ********* ******.

*******, **** * ******** of ********* ********** **** integrators **** ****** ********, like *****:

  • "**** *********"
  • "******** **********."
  • "******* **** *********."
  • "*** ********* *** *** arrogant ***** **."
  • "**** ****** *** ***** name, ******* ** ** better **** ******, *** prices *** **** ******."

Margin / ************ ********

****** ** ******* ********, a ****** ** *********** called *** *** ***** able ** **** ****** margin ** **** ********, as ***** *********** *****:

  • "**** *******."
  • "*** **** **** *** margins ******."
  • "**** ***** **** *** IT ******** *** *** nearly ** ******."
  • "*** ******** ***** *** margin *******."
  • "****** *** *** *** no ****** ** ** made."
  • "*** ***** ** * discount ****** ******* ** authorized ******** *** * gold ** ****** ********"
  • "**** ***'* **** ***** the ****** *** ** there's ****** ** **** profit ** *** *******."
  • "**** - **** ***** MSRP ** ** ***. Because ** **** ** usually ** ** * different ************"
  • "*** ****** ****** ************, very ****** ******* ** the **** ******"
  • "**** ******* (**** ** dealer ****). **** **** higher ******/******* ******* ** is *** **** ****. Typical ** *********. ** they **** ***** *** publish ***** ****."
  • "******* **** **** *** be ****** ** ****** much ****** ** **** difficult ** **** ****** margins ** *** ****."
  • "*** ********* *** ******** and **'* **** ** make ***** ***** ****."

**** ***** ** ** 'IT' ******** *****, **** discounts *** **** ******* in *** ** - 30% **** ***** **** security ********* ***** ********* of ** - **% off ** ****.

********, **** ** ****** available ** *** ********. And ***** **** ** not *****, **** *** for **** ***** **** it ****** ** *** its ******** *** *** Internet, ** ***** *********** complained:

  • "*** ******** ** *** internet"
  • "*******: ******* ** *** protected"
  • "***’* **** *** **** cater ** ** ***********."
  • "***** ************ ******* ** not *****."
  • "******** ***** ** ********* MSRP *** *** ************ of *** ******* ******."
  • "**** ****** *******/*** **** distributors ****** ******. **** seem ** ******* ******, including *********** ************."
  • "******* **** ******** *** buy *** ******* **** pretty **** ********."
  • "*** ********* ****** ** customer *** ***** ***** your ********* ** ****."
  • "* ******* ***** ****** to **** ** ****** that *** **** * network ***** **."
  • "******* **** ** ** massively ********* ******* ** dealer ********."
  • "******* *** ******* ** new ******** ******* ** the ****** **** ******* increases *** ****** ** competitors."

*** ***** ***** ************ players *** *** ********* on *** ********, ****** most ******* ********, *** of **** *** ***********. And ****** *** *******, Axis ****** ****** *** no *********** ***** **** problem **** *****. *** example, ** ***** ***** priced ******* ** ***** or *********, *********** *** buy ******* *** ** their ******** ****, ********* them ***** *** ********* price ******.

****************

***** *** * *** of *********** ********** ***** the****** ******* ********** ** **** *****, a ******** ******** *** call ** ***, **********, like **:

  • "*** * *** ** product *********"
  • "********* ***** **** ** soured."
  • "******** ************ ****** ** eyebrows"
  • "********* ****** *** **** couple ***** *** ***********."
  • "**** ******* ** *** long **** **** *** the *******."
  • "****** **** **** *** not ******* **** ** most ************."
  • "*** **** ******** **** we **** *********** ** certain ***** ************. ********* there ** * ********* that *** ****** ****."
  • "** **** **** ****** with ********** *** **** but ***** *** ******* better"
  • "****, ** ***** **** been ******** ** *** for *** ******* ****** on **** ** ***** products **** *** ****** lasting **** *** ****."

** ******* **** **** integrators *** ****** ******* it, *******, ** ***** shortages ********, ** ***** create ** *********** *** rivals ** **** ***** from ****.

*******

*** ******* *** **** is ******. **** ******** to ***** ******* ** R&D *** **** * large *** ****-********* ******* organization ****** *** ******* world. ******* ** ********** to *******, **** **** face **** *****. *** example,

  • ***** ************ ****** ** Axis *** ******* ** the ********* ** *** West. *******, ** ***** can ********* ***** ********, Hikvision ***** ********* **** as ********* ** *** 6 ***** ** ***** as ****, ****** ** Hikvision's ********* **** ******, and ***** ***** ********* to **** **** ** the ****.
  • **** *** **** ******** to ****** ** ***** many ****** **** **** more **********. ** **** rolls *** *** *** before ****** **** ******, they ***** ** **** but ** ***** ** a *********** *****, **** could *** **********.
  • **** *** ********* ** ***** *** 3 ***** ***. ***** **** ********** to ******* ********** *************, Canon ***** ****** ****** in *** ******.

*** **** ****** **** for *** **** *** years, ** *****, ** for ****' ******** ** continue *** **** ********* face ***** ** ********** and ******** ******.

Comments (16)

Great to see that AXIS has powered through the china pricing crunch and lead the way for everyone else.

Agree: 5
Disagree
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Funny: 1

I agreed with the last post, a net positive of 68 is very impressive.

 

IPVM team - does any other manufacturer that you've profiled have a score anywhere near this? 

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We have not done final calculations but Axis was the highest in 2017, see 20 Manufacturer Favorability Ranked 2017. We will do a similar ranking for 2019 when we finish this series in about a month.

Agree
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"And versus the Chinese, Axis higher prices and no relabelling makes this problem more acute." Is that supposed to say reselling, or was a different point being made here?

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Michael, yes, we mean relabelling. The point being that with Axis you can't hide your selling Axis but with Dahua or Hikvision you can.

For example, if I was an integrator and selling to you and was trying to make more money, I might try buying a less common Dahua relabeller, say SuperCam Company (made up name) and you would not be able to easily price check me but with Axis you always can.

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The point being that with Axis you can't hide your selling Axis but with Dahua or Hikvision you can.

Would you agree that the reason that there is no relabeling of Axis products is at least partially because of lack of demand to relabel them?  

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That's a hard hypothetical since I can't recall Axis ever allowing others to relabel their product. Your thoughts?

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Just saying that 

“...Axis higher prices and no relabelling makes this problem more acute."

is true, though the “higher prices” alone makes relabelling unlikely. 

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I would thin that the answer to this question depends largely on why you think that there is a lack of demand to relabel Axis cameras.

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I love Axis products. We have large installations and use Genetec VMS. Many a times we need to cover areas where we just need basic video. It pinches when we do not find cheaper Axis camera which is 100% compatible with Genetec.

We can find camera at half the price suiting our requirements in the market from reputed brands that too fully compatible with Genetec.

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We can find camera at half the price suiting our requirements in the market from reputed brands that too fully compatible with Genetec.

So, you love Axis but don’t buy them, or?

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I love Axis, buy Axis and use Axis :)

But this is not a blind love. We can't keep buying it without considering financial aspects. At certain areas we may not need all the features but need a descent camera with 100% compatibility with Genetec.

My bad in last para, this was actually the query. It should start with "Can we find camera .... ..."

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Can you tell us what other reputable brands are 50% less expensive and compared against which Axis camera(s)?

Agree: 1
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We just used Axis for a major banking proejct, with excellent results.  Their Camera Station NVR is a basic NVR and due to the high flexibility of the camera options, requires training to install correctly, but the quality and ruggedness are excellent.

We agree that Axis needs to modify both their low MSRP thinking and their separation between internet pricing and Gold/Silver level dealer pricing.  Just not enough margin!  Again and again, we have clients tell us they found it much cheaper on the Internet.  They then falsely accuse us of "ripping them off". 

Axis needs to understand that by protecting quality dealers, their own future is protected, and their tech support staffing needs go down when they protect dealers who know the product.  I'll bet the Axis Tech Support load is teaching DIY internet customers how to open the box, plug it in, and teach them everything!

Overall, still a great company.

Agree: 3
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Axis often pride itself on its high support satisfaction level from its partner. The Support motto "We Care", "To be with you to the end", "Closer to partner" all envisage the Axis goal of providing premium support for Axis premium products.

My predecessor forwarded the following comment "Axis Praises" to me similar to the findings in this article.

My reaction to my colleague comment is as follows.
“This is true or can I say most accurate in US, Europe and Oceania operations. For Asia (excluding Japan), as long as it is not a product fault, defect or limitation, the same praises still applies. Axis Asia support is a strong team technically. As such the rate of solving most support issues are high. However once an issue hit a product fault or deficiency or limitation, you can see all types of excuses on shifting sands comes out, be it from the local support or from the HQ's specialist or experts and things hardly move after email went around the world twice or more.

Europe, US, Oceania SI often have large projects, large sales volumes, strong customer protection laws as such when a product fault, defect or limitation. The issue is often with resolved, with firmware fixes, free product upgrade/replacement, or other methods.

However in Asia, unless it is a big project and the SI complaints hard enough and there are continual business from SI in pipeline, issues concerning product fault, defect or limitation never get close to resolution.

What can I say but that premium support boils down to new and continual businesses.

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All of the commenters that complained about Axis being readily available over the internet need to wake up and smell the coffee.  Ditto for the related comments about price checking.  Availability over the internet is only going to increase, it's not going away, and so is price competition.

And your customers are not doing their job if they aren't checking out what they are getting.  If you think an answer is to rebrand or hide the label just so you can charge more, you must have suckers for customers.  The customer should always be doing their research and finding out who made the product and where it was made, and in general ensuring that they are getting what they are paying for.

Your job is to show the value of using your company at the price you are quoting.  The vast majority of educated customers know you have to make a profit to stay in business.  You either provide them with a value proposition that works for them or you don't.  If the customer can't do it themselves, service after the sale justifies a markup on equipment.

NOTICE: This comment has been moved to its own discussion: If You Think An Answer Is To Rebrand Or Hide The Label Just So You Can Charge More, You Must Have Suckers For Customers

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