Axis Encoder Marketing Claims Examined

Author: Ethan Ace, Published on Mar 04, 2012

In the past few months, Axis has accelerated promotion of encoders, with a flurry of marketing moves including videos, articles, brochures, etc. (e.g., announcements of encoder kits bundled with software, a new ruggedized encoder model, multiple whitepapers, and the latest, a Youtube video detailing how Axis video encoders open "a new world of possibilities"). Two questions are raised from this push:

In this update, we will answer these questions, look at the marketing claims made in this video, and factors which are truly compelling about video encoders. 

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Is **** *** ***** ***?

*******, *** ********* ****** **** ** *** ***** *** ************. They ***** ** ******* ******** ** *** ************ ****** ****** than *** ******** ******** ** ********. **** ****** ** *** video, **** ** ****** ******, ***** *********, ****** ********, ****** detection, *** ****** *********, *** *** ******** ********* ** ****** DVRs.

**** ******** ** ********** *** *********** ** **** *****, **** of ***** ******* ****** *** ********* *******. ***** *** **** ********, but ** ** *******, *** ********. *****-******* ******** *** ********* sold ** ********** ** **** ********, ******* **** ****** **** the **** *********** ****** ** ****** ****. ** ********** ******** complete *********** ** *******. ***** ****** *** ******* ******* *** mislead *****.

Focusing ** ******* ********

** ******* **** ** ****** *** ******** ** *** *** level ************ **** **** **** **** ** ********. ***** ** might ** ****** ** ***** ************ ******** ** ******* **** encoders, *** ********* ** ***** *** *********** ************ ** *** naive. **** **** *** **** ** ********* **** *** ******** have ****** '*******' ** **** *********. *******, ** **** ****, that ** ****** *** **** ** *** ** *********. ***** has **** ** ***** ************* ***** ******* ** ******** *** years. ***********, ******** ****** **** ******* * **** ****. ** suspect **** ******** ****** *** *** ***** ** **** *** would **** ******* **** **** *********.

*** **** ** ********* ******** *** ********* ** ****** ****,****** *** ******* ** ****** *** ********.

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