Axis Launches Chinese Competitor Line

By: John Honovich, Published on Apr 06, 2016

After years of letting Chinese manufacturers bully Axis out of the low end of the market, Axis has launched its most aggressive entry level offering ever.

In this note, we examine the new Axis Companion line, its features, pricing and how it matches up against the biggest Chinese and Western manufacturers.

Camera Overview

Axis is releasing 3 new 'Companion' domes - all 1080p, one indoor, two outdoor with one offering integrated IR. There are 3 critical differentiators:

***** ***** ** ******* Chinese ************* ***** **** out ** *** *** end ** *** ******, Axis *** ******** *** most ********** ***** ***** offering ****.

** **** ****, ** examine *** ******* ********* ****, *** ********, ******* and *** ** ******* up ******* *** ******* Chinese *** ******* *************.

Camera ********

**** ** ********* * new '*********' ***** - all *****, *** ******, two ******* **** *** offering ********** **. ***** are * ******** ***************:

[***************]

  • *****: ******** ** $*** MSRP *** *** ****** unit ($*** **** ********), this ** *** ****** cost **** **** *** ever ********. ** ***** this ****, **** ****** cost **** *** **** $229 (*** **** *****). Even ****** *** **** *** series****** ** $*** *** 720p. **** **** *** have * ~$*** ****** price ***** ****, ***** is * ***** ******** in ***** ***** *******.
  • ******: *** '*********' ***** will **** **** ******** ****** ********* *** software*** ****. ** **** not **** **** *** 3rd ***** ***** *** Axis ****** *******.
  • ***********: ****** *** ********* domes **** ** **** with **** ********* ********, you *** *** *** match *** ***** **** camera / **** ******* / ******* / *****-******, etc. **** *** ****. Since **** *** * great ******* ** ********, this ****** *********** ** reduce **** ***** ********* choice *** ****** *** functionality.

***** ** ** ******* of *** ********* **** including *** ******* *** the *** / ****** (described *****):

NVR / ****** ********

** ******** ** *** 2 *******, **** ** releasing:

  • ** * ******* *** with ** ******** *** switch ********* ** *** or *** ******* *** a ********** **** ** $499 ** $***. ***** that **** **** *** Companion ******** **** ** embedded ** ***** **** camera, ** ******* *** software *** ** ***** be ****** ** *** NVR. **** *** ***** had ** *** ** anywhere ***** ** **** price *****. *** ******* thing ****** **** ***** be ********* ** * low **** ***** ***** NAS **** * ******** PoE ******. *** *** Companion *** ********** / replaces *****.
  • * * **** *** switch *** $**. *** PoE ****** ** *** special *** ********** ******* smaller ****** ******. **** setup ******* ****** ***** camera **-***** ******* ** a ***** ***** ***.

Pricing ********** ****** ****

*** **** ***** ***** in ***** **** **** had *** **** ****'****** *** '***-** ******' 4 ******* '******'. ****** *** ****** system *** * *** MSRP ** $***, *** system *** **** ***** limitations (*.*., **' *** cable ***, **** ****, 128GB *** *******, ***.). Given ****, ** ****** the ****** *** ******* ignored **** ******** *** so ***** **. *** new ********* ****** ** much **** ********** / competitive **** ********** *********.

*** ****** **** * camera **** ********* ****** will *** ~$*,*** ********* 1080p ****** *******, *** switch / *******. *********** Axis *******, ***** ** about *** **** ***** as *** ****** ********* system **** *** *** cameras *** **** ********* an ********** $*,***+ ***. The ******* ***** **** is ***** ********, **** the ********** ** *** all ** *** ******.

Western **********

** *** ******* (*** Japanese) ****, ******** ** any ** *** ***** big ****** (*.*., ********, Bosch, *********, *****, ****), there ** ****** ******* close ** *** **** nor **** *** ********* as *** *** **** Companion ****. *** **** offering ** **** *** price ** **** **** almost *** ***** *** brand ********.

** **** ***, ***** who **** *** ******* or ********** ** * bigger ***** **** ***** cost, **** *** *** a **** ****** ********. This **** ** ***** strengthen ******** ******* *** ****.

China **********

** *** ***** ****, even ******* ********** ******* product **** ** ******* markets (*.*., ********* ********** and **** ***** ******), Chinese ********** **** *** generally ******* **** ********* plus ******* ******* ******* and ********** **:

  • *** **** ***** * IP ****** ***~$***, **** ** ****** price ** **** ***** it ****
  • ************* ***** * ** channel ***~$*,***, ******* ** ****
  • ************* ***** * ******* HD ****** *** *** ~$800
  • ***** ********* ** ******* 8 ** ******* ***~$*,***
  • ***** ********* ** ******* 8 ******* *** ***~$***

** ******, **** *** its ********* ********* *** brand, ********** *** ******* and *******, ***** *** offering, ***.

** **** **** ***** typically **** * ***** premium *** *** **** wealthier *************, **** ***** be ***** ******. *******, the *** ******* ******* comes ** ** ****** grows, ***** **** *** shows * ***** ******** for ********** ** ****** offerings.

***********?

** *** **** ****, Axis ********* *** ********* well. ** ** ****** simple ** ***, *** very ****** ***** ************ (that ** ***** **** should ***** ** ***** Station *** *** ***** corporate ******* ********* ****** as ****). ******* ****** ********* *** V3 ******.

** *** ****** ****, it **** ** **** interesting ** *** *** well ** ********. ** does *** **** **** WDR, *********** *** ********** IR, ** ***** ***** quality ****** *** ** expected. *** *** ******** or **** ** ** will ** * *** factor. ** **** **** when ********.

Closed ********

*** ******* ******* ** see ** **** **** has **** * ******** decision ** ***** *** Companion ******* ** **** Axis ********* *** *** AVHS. ** ****** **** is * ******** ** Axis ******** ***** ******* (i.e., ***** ************* *** lower *****) *** ***** protect ******* ************* ***** higher ****** *********. *******, this ***** ** *** ever **** ** ******* the *** ** ****** to * *** ***** VMS, *** ******* *** essentially $***+ ******.

********, ***** *** **** $100 ** ******* **** support ***** (** **** RTSP) **** *** ** typically ** ********** **** other ***** / *********.

*** ****** ******* ** small ***** (*** **** is *********** **** ** small **********), **** *** not ** * *******, but ** ***** *** some ****** ***** ********* down *** **** **** they *** ** ****** or ******* *** *** only ** **** *** the ******* ** *** 'open' ***** ******** *** closed **** ***** ***** level *******.

Lower *****? ** ******?

** ***** **** **** release ** ****** ****** / ***** **** ****** more ***** ** ************* results ** *** *** end, *** ** ***** Axis ***** ** ***** competitive **** ** ** analog ********. **** *** been *** ** *** best / **** ******* analog ******* ********* *** years. ** ******, *****, Axis **** ******* ** analog ***** *** ***** no ****** ******* ** all (** *** **).

*** ** **** ** truly ******* ***** *** losing *** *** *** completely, ** ***** **** will **** ** *** HD ******. **** *** aggressively ***** **** *** cost ** **, *** we ******* **** **** hurt ***** **** *** competitors *** *** ******* have ** **** ******* by ****** ******* **** adoption ** ** ****** at **** ***** ***** than ****' ****** **** offering ****.

****

Comments (23)

Shame they don't support even rtsp...

I wonder how how long it will take for someone to unlock them, it's only Linux..

I don't see the value in this line. You're essentially paying for the name. I don't see these bringing any more value than any low priced competitors (ex: Hik or Dahua) And being that it's "made in China" all of the die hard "Made in the USA" fans argument goes away.

I would always recommend Hik over these when the customer doesn't need high end features.

Just my thoughts,

2, that's a good point. If you are a happy Hikvision OEM or dealer, the Axis companion line is not going to be that attractive.

How much of the market is either not happy or not inclined to use Hikvision / Dahua / Shenzhen becomes the big question.

Ubiquiti: "Let's be more like Axis!"

Axis: "Let's be more like Ubuquiti!"

People are voting this up simply because it's Axis. If this was any other MFG it would be ridiculed. Crippled, overpriced, knee-jerk reaction to Hik and Dahua. This isn't a real competitor. It's desperation.

While I applaud Axis for finally trying something, it may be too little too late. Hikvision Gold and Platinum Partners are given a 5-year warranty - 12 months, no hassle over the counter exchange from ADI and the rest is shipped to California.

I saw some posts earlier about Axis and their RMA procedure. If they are serious about competing with Hik and Dahua, they should step up their customer support as well.

U4, as a point of clarification, Axis is now including 3 year warranty standard on M series as well as this Companion line. Previously, M series was only 1 year.

Your points remain about Hikvision's warranty offering but I wanted to note the recent change at Axis.

Here is a picture of the new Axis companion IR dome, it is not as big as it appears in the marketing photo above.

On the other hand, it is definitely still significantly bigger than equivalent Chinese integrated IR cameras with the ring of IR LEDs. Axis says this provides better performance, something we will be including in future tests.

It may not be that big but almost all the other Axis cameras I've seen don't look this ugly.

Won't look past this article about them.

I think if Axis will start a (Price) war with Chinese vendors they can only lose.
HIKVISION will grab their business and hurt them more and more!
HD Analog is fine but the future is IP.
This is my oppinion and I did not say they will kill them ;-)

Waste of time of productuon and marketing dollars. Dont try to compete at a level you cant compete at. Focus more on differentiating product features at a product level you can compete with.

I spoke with an Axis employee about this, and he said it was a way for Axis to show that they're not ignoring the low-cost market. They have something if you are an "Axis guy" and want to have an offering, but it seemed like his take was that this wasn't meant to be a high-volume product.

Voting results. While overall members are split somewhat evenly among the options, integrators and manufacturers disagree.

~40% of manufacturers voted this very attractive but only ~20% of integrators did.

In this case, I suspect integrators have a better feel for the demand / competitive issues for small business, and therefore interpret it as a negative sign for Axis.

I'm mixed on this, I use Axis for their features and ability to integrate with many platforms. What the heck will I be getting with this new line, and other than wanting an Axis name brand sticker on a low end chinese camera?

Btw, the NVR is also a wireless access point.

Interesting the Integrators that tout HIK and bemoan Axis for "competing" with HIK for the low end market. A true Integrator wouldn't have a problem selling the value of higher priced and higher quality products across the board, not just video. We have a saying where I work...."if you can't speak to the features, functionality and benefits of what you have quoted, then you can only talk about price."

Obviously many who sell security sell at the bottom of the heap. Yes, you can find HIK at ADI, Walmart, and Supercircuits, but you won't see Axis on the open market. Didn't see any comments on that one. I'll stand with Brian above and his take from an Axis employee.

So you can't find Axis on Amazon or eBay?

Please be real here.....you can find anything on EBay and Amazon. Many products "not" direct from the manufacturer. Point taken, but not valid.

James, what do you mean when you say 'on the open market'? I am just not sure what specifically this refers to.

Related: Axis vs Avigilon vs FLIR vs Hikvision vs Samsung Camera Pricing

Edit: I originally linked the wrong one.

I didn't bemoan Axis on their high level products. We are currently talking about Axis's cheap chinese line. Which in my opinion bring no value to the table. It's still higher priced than the low end of the market and... closed...? uh... how do you equate that to value??

Oh and for the record, from my experiences with Hik they do make quality products both on the high end and the low end of the spectrum.

I'm not in love with the idea of a chinese company coming in and taking business from the american manufacturing sector but in the scope of things if someone comes and offers to sell me the same coat for a fraction of the price in not going to pay a premium just for a label.

"I'm not in love with the idea of a chinese company coming in and taking business from the american manufacturing sector"

Which cameras are made in the USA? Maybe a few are assembled here?

Login to read this IPVM report.

Related Reports

Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
Oyla Presents Low-Cost 3D LIDAR Alternative Camera on Jun 23, 2020
Oyla presented its low-cost LIDAR alternative camera at the May 2020 IPVM...
TVT / InVid White Light Camera Tested Vs Hikvision ColorVu on Mar 18, 2020
With mega China manufacturers Dahua and Hikvision facing both bans and human...
Milestone Presents XProtect On AWS on May 04, 2020
Milestone presented its XProtect on AWS offering at the April 2020 IPVM New...
Leica Launches LIDAR / Thermal / IP Camera on Mar 04, 2020
Swiss manufacturer Leica is launching what it calls a "real-time reality...
Dahua, Hikvision, ZKTeco Face Mask Detection Shootout on Jun 19, 2020
Temperature tablets with face mask detection are one of the hottest trends in...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30...
Clinton Electronics Presents Axis Camera Equipped Public View Monitor on Apr 22, 2020
Clinton Electronics presented their Axis camera-equipped corridor mode M10PA...
Kentix SmartXcan Fever Screening Device Tested on Jun 22, 2020
German manufacturer Kentix has declared "FEVER-SCREENING REINVENTED" with its...
Cast Presents PoE Perimeter Lighting on Apr 28, 2020
Cast Lighting presented its PoE powered Perimeter fence system during the...
K3 Wall Mounted IR Temperature Gun Tested on Jun 12, 2020
Is this the solution to not spending thousands of dollars on fever...
SenseB4 Presents Cloud Network Device Monitoring on Jun 09, 2020
SenseB4 presented its cybersecurity and network health monitoring products at...
Camio Presents Coronavirus Social Distancing Analytics on Apr 20, 2020
Camio presented its social distancing analytics for responding to coronavirus...

Recent Reports

Huawei HiSilicon Shortage Impacts Surveillance Manufacturers on Aug 14, 2020
Huawei acknowledged problems and challenges for its HiSilicon chip business,...
Final Rule Does Not Expand Hikvision Dahua Blacklist on Aug 14, 2020
The final White House rule (200.216) has been added and contrary to the...
Taiwan Lilin NDAA Compliant Cameras Tested on Aug 13, 2020
Taiwan-based manufacturer Lilin is taking direct aim at Dahua and Hikvision...
White House Expands Dahua Hikvision Blacklist To Federal Funding [Final Rule Reverses] on Aug 13, 2020
The White House is expanding the NDAA to blacklist anyone who "uses" banned...
Actual Coronavirus Testing Options Examined on Aug 13, 2020
Fever cameras have emerged as an indirect and flawed way to test for...
Video Analytics Online Show September 2020 Opened - Axis, Avigilon, Bosch, BriefCam, Genetec, Milestone + 30 More on Aug 12, 2020
IPVM's sixth online show will feature 35+ Video Analytics companies...
The German Company Powering Many China Temperature Tablets (Heimann) on Aug 12, 2020
Many fever tablet suppliers market German-made Heimann thermal sensors while...
Salesforce Drops Dahua and Hikvision on Aug 12, 2020
Salesforce has dropped Dahua and Hikvision as customers, forcing the two mega...
Access Control Course Fall 2020 - Register Now on Aug 12, 2020
IPVM offers the most comprehensive access control course in the industry....
Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...