How Much Axis and Avigilon Pay For Sales And Marketing Per Camera

Author: John Honovich, Published on Sep 01, 2016

When you buy an Axis or Avigilon camera, how much of that goes to pay sales and marketing expenses?

Is it trivial like $2 or $3? Or is it far more?

In this post, we break down those numbers and explain how significant the cost of sales and marketing is in the camera business.

Summary - $60 to $125 Per Camera

**** *** *** ** **** ** ******** ******, *** **** of **** **** ** *** ***** *** ********* ********?

** ** ******* **** $* ** $*? ** ** ** far ****?

** **** ****, ** ***** **** ***** ******* *** ******* how *********** *** **** ** ***** *** ********* ** ** the ****** ********.

Summary - $** ** $*** *** ******

[***************]

*** ****, ** ******** $**+ *** ****** ** ****** **** sales *** ********* ******** *** ******. *** ********, ** ******** $125 *** *** **** ******.

Working *** *******

***** *** *** ******:

  • **** ** *** ********** *** ******* ****** ** ***** *** marketing?
  • **** ** *** ******* ******* ***** *** ******?

******** *** *** ******** *** *** *** **** *** ******* sales *** ********* ********.

Axis *******

**** ********* ******* **** ***** *** ********* ******** ** ~**% of *******.

** ******** *** ******* ***** ***** *** **** ******* ** be $***. **** **** *** ******** **** ****** ** ** estimated ** **** *** ********** ****, ***** **** *** * range ** ******** ***** **** ******** ********* ** ******* *** camera, **** ******* **** *** ****** *** (****) ** $*** to $***. ****, ** ******** ** **** **** *** ** cut *** *********** ** *** ******** *********** ****** ********* ** larger ******** *** *** *** ***** **** ********* ******* **** direct (*.*., ******, *&*, ***.).

*** ****** ** $** *** **** ****** ** ***** *** marketing ***** ** *********** **% ** ******* ****** ***** *** estimated ******* ***** ***** ** $***.

Avigilon *******

******** ********* *********** ***** *** ********* ******** ** ~**% ** *******.

** ******** *** ******* ***** ***** *** ******** ******* ** be $***. ************ *** ******** **** ****** ** ** ********* ** **** the ********** **** ******** ***** **** ********* ******* (*.*., *** PRO ******) *** **** *********** ******* (*** ***** **** ****** than *** ***** **** * ****** **** ******).

*** ****** ** $*** *** ******** ****** ** ***** *** marketing ***** ** *********** **% ** ******* ****** ***** *** estimated ******* ***** ***** ** $***.

Comparison ***** - ******* ******* ************

******** **** *** **** ******* ************ (** ***** ******* ***** 2/3rd ** ***** ******* ** *********) *** ****** **** ****, which ** ********* * ***** *** ********* *******. ** ********, Axis *** ************ ******** *** ***** ** *** *******, ***, ScanSource, ***., ***. **. *** *** **** ** *** ** those ******** ***** *** ********* ***** ***** ***** ***** **** up **** $** ****** ** $*** *** ******.

Sales *** ********* ** *********

***** ******** ****** ** ***** ** ***** *** ********* ********. Whether ** ** *** *** ****** ** *** *** ** the ***** ******* ** *** ********* ****** ** *** ***** person ****** ** **** ******, **** *** ******* *****.

*******, ***** *** ***** **********. ****** **********, ** ******** * number ** ******, *** *** ********* ********* **** *** *** low. ** ******* **** ****** ************* *** ******* ****** ** sales *** ********* ***** ** ***** *****.

** * ***** ** ********, **** ****** ~$*** ******* *** a **** ** ***** *** *********. ******** ***** ~$** ******* USD * **** (**** ** ***** **** **** ***** ** large ** ********). ****** ******, ******, ** ***** ***.

Solution ** *** *********** ** ***** ****

** ********* *** *** ********** **** **** ** ******** ****** spend ****. ** * ********** ******, **** ****** (**** *********** and *** *****) **** ****** / ****** / ******* ** lavish ***** *** ********* *******, **** *** ******* ** * rationale *** ********** *** ** *****.

Low **** ******** - ********

***** *** ********* ******** *** ** ******* ** ******** **** they **** ** **** *&*, *** ** **** ******** ** just *% ** *******, ******** **** ***** *** ********* ** under *% ** ******* ** * *** ******* *** ***** sold.

** ******, **** ** ******* ******** *** ** ****** ***** force *** ********* ******* *********, ****** *** ***** ***** ************ vendor.

Comments (25)

*** *** **** ***** ** ******** ******?

*** :) *** ** ***** ******* *** **** ******** ** 'Why ****'* *** ***** *********?" **'* ******.

**** *****, ********* *** **** ****** **** ** ***** ***** them ****.

**, * *** ****'** ****** *** *** "**** *********" *********

**'* ** ***** ******, *** *'* *****.

*'* ******.

*'* **** ** *******. * **** *** ********* **** ** a ***** ***. *** **** ** ******* ** **** **** of ********* ********* ******** ****** *'** **** ***-********* **** *** brand.

* **** ** *** ***** ** *** ************** ******* ** being ***** **** *** ******** ******** **** **** ********** **** products *** *******.

*** **** ***** * ** ***, *** **** ** ***** all **** ***** **** ****, **** ** ****** **** ** a **********'* *** ****** ** ****** ** ********.

**'* ****** *'* ****. *** ***'* **** ** ** **.

**** **** ** ** ** *** *****, **?

**, **** ***** *** *** ****** ** ********** * ***?

*******, **** *********** ** *** ******** **** ** *** ********* about?

******, * *** ******** ** *** ****** **** $** *** Axis.

** *** ****** ***** **** **** **** ***** ** ** million ***** * ****?

****: ***** ** **** *** *****, **** **** *.* *******...

*** ********* ******* **** ***** ** ******* ** * ***. Without **** ** ******** *** ***** ****** ** ******* (** devices ** ** *** ***** ** ******* *********, ***), ***** is ** *** ** *** ******** **** ******** ** **** number. *** ** ********* ****** *** ** *******? ** **** sell ** $** ****** *** *** $*** *******, *** *** you *********** *** *******? *** ** **** *********** ** ***** price ******* ***** ** ****** *****, *********** ****? (****** ** after *** ******?) ** ***** ** *** ****** ******* ******** by *** ************?

* ** ******* ***** **** *** **** ** ********* ********* in * ********** ** ******* *** ****** ****** ** ******** information (*** ***** ****** **** **** ***** *****). ****** ** noted **** ****** ******** **** **** ** ***** **** **** much *** ******. ******* *** **** ** *** **** *** pretty **** * ******** ****.

**** ** **** **** ** **** ****** **** **** **** are ******* **** **** ******** ** ***** *&*... ****** **** of ***** **** ****** ****** ** ********* ******* **** **** booked **** ***.

** **** *********** ** ***** ***** ******* ***** ** ****** price, *********** ****? (****** ** ***** *** ******?) ** ***** on *** ****** ******* ******** ** *** ************?

**** ** ******** ** *** ************, **** *** **** ****** should **** *** ******** ** **** ****** ***, ***** **** the *** ** ************ / ******* ***** ** ** ******** out (***** **** **** *** ******* ****).

** **** **** ** $** ****** *** *** $*** *******, how *** *** *********** *** *******?

* ** ********* ***** ** ******* **** ** **** ******** about **** ****** ***** ***** ************.

***** **** ********* ** **** **** ***** **** ****** ***** the *** ********* ** ** *** *** ****. * *** that ** ** ************. ****** **** ***** **** ****** ****** PTZs **** * ********, **** ***** **** *** *** ******, meaning *** ***** *** ********* **** *** ****** ***** ** even ****** **** $**.

** ******* ***** ** **** **** *** ******** ***** ***** a *** ** ***** (****** ** *** $** ** $*** range) ** ***** *** *********.

** *** ***** **** ** ********* ***** ***********, **** **** to **** ************.

*** *** ******, * ** ****** ** ** ****** ****** than **** **** **** *********.

** ***** ** ******. **** ******* ** $** *** ****** on ***** *** *********, ** ** **** **** $*** - $150 *** ****** ** ***** *** *********.

**** ***** * *** ** * ****** **** **** ********* get **** $*** ** **** (********* ** *********** / ****** discounts / *** ********* ******* ********* *** ***** *********). **** they **** * ******* ****** ** **** **** ***** **** it **, ***.

****, *'* **** *** *** **** **** ** ******** ******* price *** ****** **********. ** *** ******* ** *** * monthly ***** ****** **** *** ** ****'* ************, *** **** estimate *** **** **** ** **** ********. *** **** ** estimate ** **** ******** ** ******, ********** ** ********** ***** of ******** ***** ** * ****** *****.

*** ** ****** *** ******** **** ******** **, *** *** data, *.*. **% *** **% ** ******* ***** ** ***** and *********, ** **** **** *******.

***** **'* ****** ***********, * ***** ******** ** *****. * always ******* **** ** ***** ** ** *% ** **% range, ***** **** **** ** **** **** ** *** **** typical ******** *******.

***** ******!

*** **** *** *****, * ****** *-**% *** *********, *** including ***** ********. ****** ** ****** **** **** **** ** their ****?

* ***** * *** ** *********** ***** **** ** ******* on *********, *** **** ** * **** *****.

**** *** *** **** ****** *** ***** ** *********? ***** shows? ****** ***? ******?

**** *** ** ****** **** ****** ** **** ***** **** before * ***** ******* ******** *** *****, ***.

*

* ****** **** *** * *** ******** ******* :)

* ******** ** **** **** ** **** ** * **** majority ** ******* *** **********, **** ***** ******** ** ******/******* performance. **** ************* *** ** ** *********** ****** *** ** entirely *********** *** ***** ** *********** **** *** ******* ************. The ****** ** ***** ***** ** *% ** ** ***** be **%. ** *** ******* ** ********** **** ** * manufacturers' ****** ******* ****** ***** *****, **** ** ****** ******* about * ******** ** ********? **** ** *** ************ ** "cost ** ***** *** ********* *** ******" **** * ******* such ** ******** **** ***** ********, ******* *** ***********? ** the ******* ** * ********** ********** ** ***** ****** *** product ****** **** * ************, *** "**** ** ***** *** marketing *** ******" ** ****** ***********. ** ******* ****** * political ******* *****...****** *** *** ********.

** *** ******* ** ********** **** ** * *************' ****** average ****** ***** *****, **** ** ****** ******* ***** * business ** ********?

*** **** *** *** ** *** *** ********* ******* ** this ******. ** ****** *** ******** **** *******. *****'* ****** knowledge **** ** **** ** ******** ********.

**** ******** *** *******. * ********* $*** *** * ***** on *** **** ** ******* / *** ******* *** ****** I ********* *** **** ********** / ************* *** ******* *** camera **** ***** **.

***, ***'* ** ** ********** ****. ******** ******* **** ** spends **% ** *** ******* ** ***** *** *********. **** is * **** **** ***** ********* ******:

*** ***** * ******* ******** ******* ***** **** ********, * dollar **** ** *** ***** *** *********. **** ** ****.

**** **** ** ******* ******* *** ** ******* ** ***** about ***** ********.

**** ** ****** ******* ***** * ******** ** ********?

***** ******** *** **** **** ** **** *** ** *********.

** ***** **** ** **** ** ******** ******** * *** of ***** ** ***** *** ********* ** ***** * ****** branded *******. ***** *** *** **** ****** *** *** "****** spammed ** **** * $* ****** *****, **** ********* **** be ****** ***** **** **** ****." **** *** ******* **, building ***** ***** ***** *** ********** ***** ********* ********* *** extremely ********* **** ** *** **** ** **** ******** ** nil.

******. *** ******* *** ********* ***** *** ********* ********* ** IPVM (***!!!). ** **** ***** *** **** ** *** ******* of ******* (**** **** ****** ** *********) **** ********** ** a *************' ******* **** **** "****** *****" ** ******* ** other ******* ** ******* (*******, ********, ***********, ***) ***** *** metric ** "**** ** ***** *** ********* *** ******" * bit ****. ** ******* ********* **% (***********) ** ******* **** cost ** ***** *** ****** ** *. ** ******* ********* 75% (***********) ** ******* **** **** ** ***** *** ****** is *. * *** * *** ** ***** ********* *** can **** ***** * ********* ******* ** *******. ****** *** it ** ********* *** * ***'* **** ** ******* ***** than ** **** ** ********* ****** ** "***** *** ********* cost *** ******" ****** *** ************* **** *** **** ************ of ******* **** ****** ***** *** "*****" *****. ***** ** I'm ***** *** *******.

** ***** **** ** **** ** ******** ******** * *** of ***** ** ***** *** ********* ** ***** * ****** branded *******.

** ****. *** ****'* *********** **** ** **** **** *** Avigilion *** ******* *********** ****** **** ************ ***** ***********. ***** marketing ** ****** *** ** **** ********* ** **** *****. What ***** ** ******** ** ********* * *** *****? ************ more ** **** ******* ***** **** *** ***.

*** ** ******** ** *********, ***** ** ***** *** ******* sales ****. *********** ***** ***** ***** *** ***** *********** ******. Cut **** ***** ****** *** **** ******* **** **** ********* because ***** ***** ********* **** ***** ***** *** ***** ********.

*** *** ****** **** **** **** *** ************, ** ** pretty ***** ** **** ***** **** ******* **-**% ** ******** (average ** ****** **%) *** *** ********* ******** ** ***** between * ** *% ** ******* (********* *** **** *** want ** ***** **** ***** *** *** **** *********** ** have ** *****, **** ***** ** **** ****** *********** *** are **). ** * ******* *** ******* ** **** ****** are ************* *******: ***** *** ********* ** *** **% ** 25%.

*** ** *** ***** ***** *** ***, ***** ** ** mind ****** **********... *** **** **** ** **** **** **** time *** *** * ***** ******* ** ** **% ** the **** ** ********* ** ********* *** ***** *******.

"******** **** *** **** ******* ************ *** ****** **** ****, which ** ********* * ***** *** ********* *******."

**** ***** ** **** *** ***** *******, *** ********* *** for ******.

*****,

**** ** * **** *****. ***** ******* ******** *** */*** of ********'* ******* ** ** ** ***** * *********** ****** but *** ** ******** ** * ***** *****. *'** ***** the *****. ******!

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