How Much Axis and Avigilon Pay For Sales And Marketing Per Camera

Author: John Honovich, Published on Sep 01, 2016

When you buy an Axis or Avigilon camera, how much of that goes to pay sales and marketing expenses?

Is it trivial like $2 or $3? Or is it far more?

In this post, we break down those numbers and explain how significant the cost of sales and marketing is in the camera business.

Summary - $60 to $125 Per Camera

**** *** *** ** **** ** ******** ******, *** **** of **** **** ** *** ***** *** ********* ********?

** ** ******* **** $* ** $*? ** ** ** far ****?

** **** ****, ** ***** **** ***** ******* *** ******* how *********** *** **** ** ***** *** ********* ** ** the ****** ********.

Summary - $** ** $*** *** ******

[***************]

*** ****, ** ******** $**+ *** ****** ** ****** **** sales *** ********* ******** *** ******. *** ********, ** ******** $125 *** *** **** ******.

Working *** *******

***** *** *** ******:

  • **** ** *** ********** *** ******* ****** ** ***** *** marketing?
  • **** ** *** ******* ******* ***** *** ******?

******** *** *** ******** *** *** *** **** *** ******* sales *** ********* ********.

Axis *******

**** ********* ******* **** ***** *** ********* ******** ** ~**% of *******.

** ******** *** ******* ***** ***** *** **** ******* ** be $***. **** **** *** ******** **** ****** ** ** estimated ** **** *** ********** ****, ***** **** *** * range ** ******** ***** **** ******** ********* ** ******* *** camera, **** ******* **** *** ****** *** (****) ** $*** to $***. ****, ** ******** ** **** **** *** ** cut *** *********** ** *** ******** *********** ****** ********* ** larger ******** *** *** *** ***** **** ********* ******* **** direct (*.*., ******, *&*, ***.).

*** ****** ** $** *** **** ****** ** ***** *** marketing ***** ** *********** **% ** ******* ****** ***** *** estimated ******* ***** ***** ** $***.

Avigilon *******

******** ********* *********** ***** *** ********* ******** ** ~**% ** *******.

** ******** *** ******* ***** ***** *** ******** ******* ** be $***. ************ *** ******** **** ****** ** ** ********* ** **** the ********** **** ******** ***** **** ********* ******* (*.*., *** PRO ******) *** **** *********** ******* (*** ***** **** ****** than *** ***** **** * ****** **** ******).

*** ****** ** $*** *** ******** ****** ** ***** *** marketing ***** ** *********** **% ** ******* ****** ***** *** estimated ******* ***** ***** ** $***.

Comparison ***** - ******* ******* ************

******** **** *** **** ******* ************ (** ***** ******* ***** 2/3rd ** ***** ******* ** *********) *** ****** **** ****, which ** ********* * ***** *** ********* *******. ** ********, Axis *** ************ ******** *** ***** ** *** *******, ***, ScanSource, ***., ***. **. *** *** **** ** *** ** those ******** ***** *** ********* ***** ***** ***** ***** **** up **** $** ****** ** $*** *** ******.

Sales *** ********* ** *********

***** ******** ****** ** ***** ** ***** *** ********* ********. Whether ** ** *** *** ****** ** *** *** ** the ***** ******* ** *** ********* ****** ** *** ***** person ****** ** **** ******, **** *** ******* *****.

*******, ***** *** ***** **********. ****** **********, ** ******** * number ** ******, *** *** ********* ********* **** *** *** low. ** ******* **** ****** ************* *** ******* ****** ** sales *** ********* ***** ** ***** *****.

** * ***** ** ********, **** ****** ~$*** ******* *** a **** ** ***** *** *********. ******** ***** ~$** ******* USD * **** (**** ** ***** **** **** ***** ** large ** ********). ****** ******, ******, ** ***** ***.

Solution ** *** *********** ** ***** ****

** ********* *** *** ********** **** **** ** ******** ****** spend ****. ** * ********** ******, **** ****** (**** *********** and *** *****) **** ****** / ****** / ******* ** lavish ***** *** ********* *******, **** *** ******* ** * rationale *** ********** *** ** *****.

Low **** ******** - ********

***** *** ********* ******** *** ** ******* ** ******** **** they **** ** **** *&*, *** ** **** ******** ** just *% ** *******, ******** **** ***** *** ********* ** under *% ** ******* ** * *** ******* *** ***** sold.

** ******, **** ** ******* ******** *** ** ****** ***** force *** ********* ******* *********, ****** *** ***** ***** ************ vendor.

Comments (25)

*** *** **** ***** ** ******** ******?

*** :) *** ** ***** ******* *** **** ******** ** 'Why ****'* *** ***** *********?" **'* ******.

**** *****, ********* *** **** ****** **** ** ***** ***** them ****.

**, * *** ****'** ****** *** *** "**** *********" *********

**'* ** ***** ******, *** *'* *****.

*'* ******.

*'* **** ** *******. * **** *** ********* **** ** a ***** ***. *** **** ** ******* ** **** **** of ********* ********* ******** ****** *'** **** ***-********* **** *** brand.

* **** ** *** ***** ** *** ************** ******* ** being ***** **** *** ******** ******** **** **** ********** **** products *** *******.

*** **** ***** * ** ***, *** **** ** ***** all **** ***** **** ****, **** ** ****** **** ** a **********'* *** ****** ** ****** ** ********.

**'* ****** *'* ****. *** ***'* **** ** ** **.

**** **** ** ** ** *** *****, **?

**, **** ***** *** *** ****** ** ********** * ***?

*******, **** *********** ** *** ******** **** ** *** ********* about?

******, * *** ******** ** *** ****** **** $** *** Axis.

** *** ****** ***** **** **** **** ***** ** ** million ***** * ****?

****: ***** ** **** *** *****, **** **** *.* *******...

*** ********* ******* **** ***** ** ******* ** * ***. Without **** ** ******** *** ***** ****** ** ******* (** devices ** ** *** ***** ** ******* *********, ***), ***** is ** *** ** *** ******** **** ******** ** **** number. *** ** ********* ****** *** ** *******? ** **** sell ** $** ****** *** *** $*** *******, *** *** you *********** *** *******? *** ** **** *********** ** ***** price ******* ***** ** ****** *****, *********** ****? (****** ** after *** ******?) ** ***** ** *** ****** ******* ******** by *** ************?

* ** ******* ***** **** *** **** ** ********* ********* in * ********** ** ******* *** ****** ****** ** ******** information (*** ***** ****** **** **** ***** *****). ****** ** noted **** ****** ******** **** **** ** ***** **** **** much *** ******. ******* *** **** ** *** **** *** pretty **** * ******** ****.

**** ** **** **** ** **** ****** **** **** **** are ******* **** **** ******** ** ***** *&*... ****** **** of ***** **** ****** ****** ** ********* ******* **** **** booked **** ***.

** **** *********** ** ***** ***** ******* ***** ** ****** price, *********** ****? (****** ** ***** *** ******?) ** ***** on *** ****** ******* ******** ** *** ************?

**** ** ******** ** *** ************, **** *** **** ****** should **** *** ******** ** **** ****** ***, ***** **** the *** ** ************ / ******* ***** ** ** ******** out (***** **** **** *** ******* ****).

** **** **** ** $** ****** *** *** $*** *******, how *** *** *********** *** *******?

* ** ********* ***** ** ******* **** ** **** ******** about **** ****** ***** ***** ************.

***** **** ********* ** **** **** ***** **** ****** ***** the *** ********* ** ** *** *** ****. * *** that ** ** ************. ****** **** ***** **** ****** ****** PTZs **** * ********, **** ***** **** *** *** ******, meaning *** ***** *** ********* **** *** ****** ***** ** even ****** **** $**.

** ******* ***** ** **** **** *** ******** ***** ***** a *** ** ***** (****** ** *** $** ** $*** range) ** ***** *** *********.

** *** ***** **** ** ********* ***** ***********, **** **** to **** ************.

*** *** ******, * ** ****** ** ** ****** ****** than **** **** **** *********.

** ***** ** ******. **** ******* ** $** *** ****** on ***** *** *********, ** ** **** **** $*** - $150 *** ****** ** ***** *** *********.

**** ***** * *** ** * ****** **** **** ********* get **** $*** ** **** (********* ** *********** / ****** discounts / *** ********* ******* ********* *** ***** *********). **** they **** * ******* ****** ** **** **** ***** **** it **, ***.

****, *'* **** *** *** **** **** ** ******** ******* price *** ****** **********. ** *** ******* ** *** * monthly ***** ****** **** *** ** ****'* ************, *** **** estimate *** **** **** ** **** ********. *** **** ** estimate ** **** ******** ** ******, ********** ** ********** ***** of ******** ***** ** * ****** *****.

*** ** ****** *** ******** **** ******** **, *** *** data, *.*. **% *** **% ** ******* ***** ** ***** and *********, ** **** **** *******.

***** **'* ****** ***********, * ***** ******** ** *****. * always ******* **** ** ***** ** ** *% ** **% range, ***** **** **** ** **** **** ** *** **** typical ******** *******.

***** ******!

*** **** *** *****, * ****** *-**% *** *********, *** including ***** ********. ****** ** ****** **** **** **** ** their ****?

* ***** * *** ** *********** ***** **** ** ******* on *********, *** **** ** * **** *****.

**** *** *** **** ****** *** ***** ** *********? ***** shows? ****** ***? ******?

**** *** ** ****** **** ****** ** **** ***** **** before * ***** ******* ******** *** *****, ***.

*

* ****** **** *** * *** ******** ******* :)

* ******** ** **** **** ** **** ** * **** majority ** ******* *** **********, **** ***** ******** ** ******/******* performance. **** ************* *** ** ** *********** ****** *** ** entirely *********** *** ***** ** *********** **** *** ******* ************. The ****** ** ***** ***** ** *% ** ** ***** be **%. ** *** ******* ** ********** **** ** * manufacturers' ****** ******* ****** ***** *****, **** ** ****** ******* about * ******** ** ********? **** ** *** ************ ** "cost ** ***** *** ********* *** ******" **** * ******* such ** ******** **** ***** ********, ******* *** ***********? ** the ******* ** * ********** ********** ** ***** ****** *** product ****** **** * ************, *** "**** ** ***** *** marketing *** ******" ** ****** ***********. ** ******* ****** * political ******* *****...****** *** *** ********.

** *** ******* ** ********** **** ** * *************' ****** average ****** ***** *****, **** ** ****** ******* ***** * business ** ********?

*** **** *** *** ** *** *** ********* ******* ** this ******. ** ****** *** ******** **** *******. *****'* ****** knowledge **** ** **** ** ******** ********.

**** ******** *** *******. * ********* $*** *** * ***** on *** **** ** ******* / *** ******* *** ****** I ********* *** **** ********** / ************* *** ******* *** camera **** ***** **.

***, ***'* ** ** ********** ****. ******** ******* **** ** spends **% ** *** ******* ** ***** *** *********. **** is * **** **** ***** ********* ******:

*** ***** * ******* ******** ******* ***** **** ********, * dollar **** ** *** ***** *** *********. **** ** ****.

**** **** ** ******* ******* *** ** ******* ** ***** about ***** ********.

**** ** ****** ******* ***** * ******** ** ********?

***** ******** *** **** **** ** **** *** ** *********.

** ***** **** ** **** ** ******** ******** * *** of ***** ** ***** *** ********* ** ***** * ****** branded *******. ***** *** *** **** ****** *** *** "****** spammed ** **** * $* ****** *****, **** ********* **** be ****** ***** **** **** ****." **** *** ******* **, building ***** ***** ***** *** ********** ***** ********* ********* *** extremely ********* **** ** *** **** ** **** ******** ** nil.

******. *** ******* *** ********* ***** *** ********* ********* ** IPVM (***!!!). ** **** ***** *** **** ** *** ******* of ******* (**** **** ****** ** *********) **** ********** ** a *************' ******* **** **** "****** *****" ** ******* ** other ******* ** ******* (*******, ********, ***********, ***) ***** *** metric ** "**** ** ***** *** ********* *** ******" * bit ****. ** ******* ********* **% (***********) ** ******* **** cost ** ***** *** ****** ** *. ** ******* ********* 75% (***********) ** ******* **** **** ** ***** *** ****** is *. * *** * *** ** ***** ********* *** can **** ***** * ********* ******* ** *******. ****** *** it ** ********* *** * ***'* **** ** ******* ***** than ** **** ** ********* ****** ** "***** *** ********* cost *** ******" ****** *** ************* **** *** **** ************ of ******* **** ****** ***** *** "*****" *****. ***** ** I'm ***** *** *******.

** ***** **** ** **** ** ******** ******** * *** of ***** ** ***** *** ********* ** ***** * ****** branded *******.

** ****. *** ****'* *********** **** ** **** **** *** Avigilion *** ******* *********** ****** **** ************ ***** ***********. ***** marketing ** ****** *** ** **** ********* ** **** *****. What ***** ** ******** ** ********* * *** *****? ************ more ** **** ******* ***** **** *** ***.

*** ** ******** ** *********, ***** ** ***** *** ******* sales ****. *********** ***** ***** ***** *** ***** *********** ******. Cut **** ***** ****** *** **** ******* **** **** ********* because ***** ***** ********* **** ***** ***** *** ***** ********.

*** *** ****** **** **** **** *** ************, ** ** pretty ***** ** **** ***** **** ******* **-**% ** ******** (average ** ****** **%) *** *** ********* ******** ** ***** between * ** *% ** ******* (********* *** **** *** want ** ***** **** ***** *** *** **** *********** ** have ** *****, **** ***** ** **** ****** *********** *** are **). ** * ******* *** ******* ** **** ****** are ************* *******: ***** *** ********* ** *** **% ** 25%.

*** ** *** ***** ***** *** ***, ***** ** ** mind ****** **********... *** **** **** ** **** **** **** time *** *** * ***** ******* ** ** **% ** the **** ** ********* ** ********* *** ***** *******.

"******** **** *** **** ******* ************ *** ****** **** ****, which ** ********* * ***** *** ********* *******."

**** ***** ** **** *** ***** *******, *** ********* *** for ******.

*****,

**** ** * **** *****. ***** ******* ******** *** */*** of ********'* ******* ** ** ** ***** * *********** ****** but *** ** ******** ** * ***** *****. *'** ***** the *****. ******!

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
Eastern and SavvyTech Merge, Form ENS, Targets ADI on Jul 09, 2018
ADI, ENS is coming for you. Or, at least, they hope. Two US distributors, NY based EasternCCTV and California based SavvyTech have merged, to...
Arlo IPO Filing Reveals Key Financial and Competitive Details on Jul 09, 2018
Arlo is going to IPO at a projected valuation greater than Axis. Now, Arlo has released their 175-page Form S1 Registration Statement for its...
Drops Dahua, Fenner Becomes ISS CMO on Jul 09, 2018
Hired to improve Dahua's miserable marketing just last year, Janet Fenner has quit Dahua, joining VMS manufacturer ISS as Chief Marketing...
Pelco Is For Sale on Jun 27, 2018
Pelco is for sale, being shopped by an investment bank, IPVM has confirmed from multiple sources. The company, acquired by Schneider Electric in...
Snap Surveillance Profile on Jun 26, 2018
There are not a lot of video surveillance companies that survive 9 years with only one feature that makes their product stand out. In the case of...
Hikvision Covers Up Racial Profiling And AI Error on Jun 25, 2018
Faced with global scrutiny, led by the US government-funded Voice of America (VOA), Hikvision has covered up evidence showing their racial...
IFSEC 2018 Final Show Report on Jun 20, 2018
IPVM attended the IFSEC show for the first time this year. The Chinese took over the show, centered on Hikvision, flanked by Dahua, Huawei and a...
Hikvision Corrects False Cybersecurity Announcement on Jun 18, 2018
Hikvision has corrected a false cybersecurity announcement that claimed a British government-sponsored program endorsed the cybersecurity of...
IPVM For PR / Marketing People on Jun 13, 2018
This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical,...

Most Recent Industry Reports

Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
US Tariffs Hit China Video Surveillance on Jul 13, 2018
Chinese video surveillance products avoided tariffs for the first two rounds. Now, in the third round, many video surveillance products will be...
Last Chance - July 2018 IP Networking Course on Jul 12, 2018
Registration ends today, Thursday. Register now. This is the only networking course designed specifically for video surveillance...
4 Most Difficult Camera Installs (Statistics) on Jul 12, 2018
Heavy housings, cumbersome brackets, heavy ladders required, and tricky field of view requirements will cause difficulties no matter the camera...
Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...
Hikvision Fights Ban - Claims 'Red Scare', Hires 14 Term Ex-Congressman on Jul 11, 2018
Hikvision is fighting back against the House Bill Ban of their products. Hikvision has hired one of the biggest lobbying firms, led by a 14 term...
Arecont Acquisition By Costar on Jul 11, 2018
Arecont Vision acquisition by Costar Technologies has been approved by the court, concluding the bankruptcy process triggered by Arecont's...
Amazon Ring Partners With Rapid Response For $10 Monitoring on Jul 10, 2018
Amazon's Ring alarm system is using Rapid Response for monitoring, IPVM has confirmed in our testing. Amazon is arguably the most feared new...
SIA Lobbyists Working On House Bill Ban of Dahua and Hikvision on Jul 10, 2018
While SIA is most known for ISC West, SIA maintains the industry's most significant lobbying organization to influence US government action. Last...
Eastern and SavvyTech Merge, Form ENS, Targets ADI on Jul 09, 2018
ADI, ENS is coming for you. Or, at least, they hope. Two US distributors, NY based EasternCCTV and California based SavvyTech have merged, to...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact