Axis Admits Access Control Expectations Low

By: John Honovich, Published on Oct 17, 2014

Axis entrance into access control had been anticipated for years.

Last year, Axis access control launch was the biggest news of the season. What is going on now?

In this note, we examine Axis recent admission and what this means for their future in the access control market.

**** ******** **** ****** control *** *************** *** *****.

**** ****,**** ****** ************* *** *** ******* news ** *** ******. What ** ***** ** now?

** **** ****, ** examine **** ****** ********* and **** **** ***** for ***** ****** ** the ****** ******* ******.

[***************]

Low ************

**** *** ******** *** emphasized *** ********* ** their** **** ********* ******* (13:00 ****** ****):

  • **** **** ** ** **** access ******* ***** **** long ***** ****** *** fragmented ******
  • ******** ** *****, ****** market ** ****** ******, more ********** *** **** smaller (**% ** *****)
  • ********* **** **** **** take '***** **** ****'
  • "****** ******, *** ********** points **** ** **********" [this ******* * ******** eventually, ********* ** *** tens ** ******** ***]

Product *********** ** ****

****** **** ********** ********** issues ** *** *** barriers ** ****** ******* expansion, *** ****** ******* is ***** ******* ***********. Though *****, ** *** ********* better ** ********** ******** to ********** (******* **** ****** ******* test *******).

********** ******* ***** ************ ****** ***** ** and ****. **** ***** it ** * '********** at *** ****' ************* **** ********* **** this *** **** **** years *** ** ********* / ********** **** * broad ***** ** ***** manufacturers. **** ** **** accurately *********** *** / or ********* **** * long ******** *********.

*** ***** **** *********** ******* ******* and **** ***:

  • **** ** '****' ****, allowing *********** ****** ** partner *** ********* **** their ******** ***** ******* negotiates ******** ************ **** specific *************
  • **** ***** ***** *********** essentially ** ****** (**** like ***** *******) ***** Mercury ********* ***** ******* ***** partners.
  • **** ****** *** *** access ******* ********** ******** for **** *** ******* scale ***** (** ***** max).

** ********, *** ****** a ******* ****** ** IP **** *********** (*** IPVM **** ** *** **** ****) ***** *** ********** with **** ******* ******* and **** ********* ******* distribution.

Axis ******* ********

******* *** ******* *** being *************, **** *** a **** ******** *****, channel *** ******** **** that ****** ******* *** almost ***** ****** ******* manufacturer.

*** ******* **** *** have ****** ******* ** this*** **** ***** ************ ******* ***, **** time, ***** **** **** a ********** ****** ******** for *** ****** ******* market.

*** **** ***** ********** ********** expansion (*.*., **** ************ ****), ***** ****** ******* offering *** *** *** be * *** ********* of ** *** ** end *** **** ********** solution.

Comments (7)

At 13:09 the comment is "Access is typically planned in new construction".

Fundamentally this is wrong, even in Europe. Most access systems are retrofit sales. Especially when your core channel are SIs.
Do they think their A&E guys are going to influence new specs?

If they had good Manufacturer Rep Groups, they would definitely influence new specs. Since they do not have Rep Groups, they will have to rely on their own local feet on the ground. If they are not getting specified, then the feet on the ground are not doing their job.

Working A&E's may be something new to a lot of these local feet. To get something specified takes more than 1 visit every few months or even 1 visit a month.

If they are not getting specified, then the feet on the ground are not doing their job.

Local feet need to get off there local a$$e$.

I thought that the most interesting prospect of the A1001 was its use of the Axis' VAPIX API, which theoretically would have sped up adoption by VMS manufacturers, since most are used to working with it on the camera side. That doesn't seem to have sped up adoption, though, since it still seems like Genetec, Milestone, and OnSSI are the only ones marketing support for it.

I also don't quite understand the decision to do two doors instead of one. I would think the vast majority of the target market here would be better served by a single door at a bit lower price point.

As it stands, there's very little motivation to switch from the HID Edge line to Axis, as it's more widely supported and lower priced.

Ethan,

As per me below are the reasons to make two door solution instead one...

Most manufacturere design two door solution because anyhow they need to support two reader port in panel (for Front and back side of door installation) and by adding just second door control connection ( door relay, status I/O etc.), they can sell/promote it as one or two door solution.

Even it is beneficial for customer who want only one reader for a door (with exist switch @ indoor side). in such cases no. of panels became half so, overall solution cost reduce.

However, many have to paid for the two door solution cost for single door installation.....so, here pricing matters a lot...

But A1001 pricing does not reflect a trivial addition of connectors for the 2nd door.

For example, there is a sharp price difference between the (two-reader supporting) HID Edge EVO at ~$350 and the (two-door supporting) A1001 at ~$585.

If I do not need the 2nd door, why would I pay over $200 more?

In two door mode you only get half the available power per door, if that's not enough, the cost of powering each door seperately probably eliminates any cost advantage.

Milestone (and I'm guessing ONSSI?) don't provide the management side, they only provide the ACM integration for monitoring. You still need a management solution for access control and so are limited to Axis' software or another 3rd party that integrates the Axis panel, the most complex part of an access control system is the setup and configuration, not the monitoring. (That said, Milestone's ACM is the best at providing a way for good VMS/EAC integration by 3rd party access control manufacturers). Isonas has theirs out, infinias is releasing their integration in November and I'm sure there are a number of others coming.

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