Avigilon Key Executive Keith Marett Gone

Author: John Honovich, Published on Nov 20, 2013

Gone. The self proclaimed "principal designer of Avigilon’s global expansion and industry ownership" is out and looking for a new job.

Can Avigilon survive? Is this the error that crashes their hypergrowth or does this correct Avigilon's most glaring weakness?

The Executive

Up until the beginning of November, Keith Marett ran much of Avigilon's overall business, controlling marketing, communications and product strategy / management:

 And yet, now, he is abruptly out on the street looking for a new job:

Greatest Misses

Avigilon's marketing executive damaged their reputation globally with a number of head scratching unforced errors:

  • When defending their incredibly misleading home page advertisement, his bizarre defense was, "Nowhere do we say it’s actual, as it's really just meant to visually illustrate how powerful our system can be when compared to analog." Which leads to the insane conclusion that when Avigilon shows an image labelled 'Avigilon', they do not actually mean it is from an Avigilon camera.
  • Created the 'pissing contest' fiasco and did nothing to minimize the damage.
  • Fostered a widely read ethical critique of the company by not only failing to take any responsibility but arguing that an Avigilon's employee illicit redistribution of IPVM content was "doing something good for us," and then demanding a refund when we cancelled their service for violating our terms of service.

Certainly, we do not expect manufacturer marketing people to be technically accurate or even ethical but even junior marketing people are capable of minimizing damage and spinning politically sensible tales. 

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Despite Avigilon's skyrocketing growth, the company's industry reputation is marred by various moral / ethical / marketing issues. Indeed, recently, the bizarrely popular (and poorly done) AvigilonSucks website has become an underground hit.

'Resigned'

Marett 'resigned', according to Avigilon's press release, though that appears to be a euphemism as it is highly unlikely that someone voluntarily leaves an executive position at a skyrocketing company without having, at least, a new job lined up.

The current VP of Sales, Brian Schmode, is taking over marketing (in addition to sales), further consolidating power.

What's Next For Avigilon Marketing?

If Avigilon is sensible, they will realize their fast and loose marketing (which continues in their microdome campaign and third party support) does little to help them and much to damage their overall reputation. This can then become a turning point.

But who knows. Maybe Avigilon 'resigned' Marett because he was too conservative and not aggressive enough?

UPDATE New VP of Marketing

Nearly a year after, Avigilon has finally gotten a new VP of marketing.

2 reports cite this report:

Avigilon SVP Sales "Resigns" on Aug 05, 2015
Another Avigilon executive is out. This time it is the head of sales. Things are starting to get pretty bloody at Avigilon. In this note, we...
Why is Avigilon's Stock Falling Like a Knife? on Oct 08, 2014
A week ago, a prominent Avigilon investor admitted, "Nobody wants to hold [Avigilon stock]. Everybody wants to sell it." He then recommended buying...
Comments (9): PRO Members only. Login. or Join.

Related Reports

Honeywell Sues Alarm.com For Violating Anti-Trust Laws on Feb 24, 2017
Is Alarm.com about to dominate the smart home software market? That is what Honeywell alleges in its new lawsuit, first reported by...
Artificial Intelligence Robot Assistant (ACTi) on Feb 23, 2017
Has artificial intelligence come to the video surveillance industry? ACTi has released 'SARA' which it bills as an 'AI assistant that brings...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
The Hot RMR Company - Electric Guard Dog on Feb 22, 2017
The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and...
Hikvision Leads Multi-Manufacturer Sales Promo on Feb 21, 2017
Earlier this month, Hikvision launched new 'super value' kits, with 40% discounts, and now Hikvision is offering another promo, but this time they...
Hikvision Hiring 50, Direct Out of College, Sales People on Feb 20, 2017
Hikvision is hiring 50, direct out of college, field sales people across the country. This is the next major expansion for the Chinese...
Hikvision Silicon Valley and Canada R&D Expansion on Feb 15, 2017
After massive growth in their sales team, Hikvision is now planning to add two new R&D centers in North America. In this report we examine...
Integrator's Top Selling Cameras 2017 on Feb 13, 2017
8 manufacturers accounted for 80% of the top selling camera lines for ~150 integrator responses. This report demonstrates which brands integrators...
Hitachi Taking On Security Industry on Feb 09, 2017
Hitachi, bigger than Sony and Panasonic overall, with $89 billion USD 2016 total revenue, is expanding into the security industry. They are...
Dahua USA To Triple To 200 Employees on Feb 08, 2017
Months ago, Dahua USA reported 65 employees. Now, by the end of 2017, the company plans to triple to 200 employees, becoming one of the largest...

Most Recent Industry Reports

Honeywell Sues Alarm.com For Violating Anti-Trust Laws on Feb 24, 2017
Is Alarm.com about to dominate the smart home software market? That is what Honeywell alleges in its new lawsuit, first reported by...
Axis: "Everything is IP" - False on Feb 24, 2017
Axis is congratulating itself, with executive Fredrick Nilsson declaring: "Now the conversion is all done and everything is IP and analog is...
Advertising Like Avigilon at the ISC West Airport on Feb 24, 2017
Avigilon has grabbed a lot of attention over the last few years advertising at the Las Vegas airport when attendees fly in. But how does that...
Artificial Intelligence Robot Assistant (ACTi) on Feb 23, 2017
Has artificial intelligence come to the video surveillance industry? ACTi has released 'SARA' which it bills as an 'AI assistant that brings...
Cutting Costs 70% Using Milestone With HD Analog on Feb 23, 2017
HD analog and enterprise VMSes are often thought of as being on opposite sides of the spectrum, with HD analog best for small jobs due to its low...
Dahua 4K HD Analog Cameras Announced on Feb 23, 2017
HD analog has been gaining popularity (even if Axis hopes otherwise). Last year, HD analog's max resolution doubled from 1080p to 4MP (see our 4MP...
Uniview (UNV) IP Cameras Tested on Feb 22, 2017
"We're #3," in China says Uniview (UNV). While the company significantly trails Hikvision and Dahua in total sales, one notable difference is that...
Glass Doors and Access Control Tutorial on Feb 22, 2017
The biggest challenge for many access control systems are glass doors. Here's what happens when a maglock is improperly installed to an existing...
Exacq Favorability Results on Feb 22, 2017
For years, Exacq has been one of the most frequently favored VMSes in IPVM integrator statistics (e.g., see Favorite VMS Manufacturers...
The Hot RMR Company - Electric Guard Dog on Feb 22, 2017
The financiers at the Barnes Buchanan conference praised a company named 'Electric Guard Dog'. While the name sounds fairly low tech, the money and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact