Avigilon Key Executive Keith Marett Gone

Author: John Honovich, Published on Nov 20, 2013

Gone. The self proclaimed "principal designer of Avigilon’s global expansion and industry ownership" is out and looking for a new job.

Can Avigilon survive? Is this the error that crashes their hypergrowth or does this correct Avigilon's most glaring weakness?

The Executive

Up until the beginning of November, Keith Marett ran much of Avigilon's overall business, controlling marketing, communications and product strategy / management:

 And yet, now, he is abruptly out on the street looking for a new job:

Greatest Misses

Avigilon's marketing executive damaged their reputation globally with a number of head scratching unforced errors:

  • When defending their incredibly misleading home page advertisement, his bizarre defense was, "Nowhere do we say it’s actual, as it's really just meant to visually illustrate how powerful our system can be when compared to analog." Which leads to the insane conclusion that when Avigilon shows an image labelled 'Avigilon', they do not actually mean it is from an Avigilon camera.
  • Created the 'pissing contest' fiasco and did nothing to minimize the damage.
  • Fostered a widely read ethical critique of the company by not only failing to take any responsibility but arguing that an Avigilon's employee illicit redistribution of IPVM content was "doing something good for us," and then demanding a refund when we cancelled their service for violating our terms of service.

Certainly, we do not expect manufacturer marketing people to be technically accurate or even ethical but even junior marketing people are capable of minimizing damage and spinning politically sensible tales. 

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Despite Avigilon's skyrocketing growth, the company's industry reputation is marred by various moral / ethical / marketing issues. Indeed, recently, the bizarrely popular (and poorly done) AvigilonSucks website has become an underground hit.

'Resigned'

Marett 'resigned', according to Avigilon's press release, though that appears to be a euphemism as it is highly unlikely that someone voluntarily leaves an executive position at a skyrocketing company without having, at least, a new job lined up.

The current VP of Sales, Brian Schmode, is taking over marketing (in addition to sales), further consolidating power.

What's Next For Avigilon Marketing?

If Avigilon is sensible, they will realize their fast and loose marketing (which continues in their microdome campaign and third party support) does little to help them and much to damage their overall reputation. This can then become a turning point.

But who knows. Maybe Avigilon 'resigned' Marett because he was too conservative and not aggressive enough?

UPDATE New VP of Marketing

Nearly a year after, Avigilon has finally gotten a new VP of marketing.

2 reports cite this report:

Avigilon SVP Sales "Resigns" on Aug 05, 2015
Another Avigilon executive is out. This time it is the head of sales. Things are starting to get pretty bloody at Avigilon. In this note, we...
Why is Avigilon's Stock Falling Like a Knife? on Oct 08, 2014
A week ago, a prominent Avigilon investor admitted, "Nobody wants to hold [Avigilon stock]. Everybody wants to sell it." He then recommended buying...
Comments (9): PRO Members only. Login. or Join.

Related Reports

Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
Dahua Launches Electric Cars on Nov 13, 2017
Embattled mega video surveillance manufacturer Dahua is now electric car manufacturer Dahua. Let the jokes begin: But is the joke on Dahua's...
Honeywell Crowdfunding Bombs on Nov 08, 2017
100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell. ~200 backers and ~$67,000 in funding in a week. That's Honeywell...
Dahua USA Removes Head of Marketing on Nov 06, 2017
Dahua USA's marketing and just their overall business organization has been a mess. These guys could not sell life jackets on the Titanic. But,...
Top Manufacturers Gaining and Losing 2017 on Nov 03, 2017
3 years ago, IPVM statistics accurately and early identified the rise of Hikvision usage across Western markets (see Top Manufacturers Gaining and...
Ingram Micro: The Blind Lead The Blind on Nov 02, 2017
Ingram Micro, as a huge as they are overall, with $40+ billion in annual sales, has never been a force in physical security, despite, or perhaps...
Avigilon Access Control 2017 Examined on Nov 01, 2017
For more than 4 years, Avigilon has been in the access control business, since their May 2013 acquisition of RedCloud. Since then, Avigilon has...
The Milestone Personal Demo Marketing Campaign on Oct 30, 2017
Waste of money or emarketing innovation? In a program being heavily promoted on their social media channels Milestone is offering to...
Assa Abloy Acquires August on Oct 25, 2017
The mega access control manufacturer, Assa Abbloy, has acquired one of the most well funded access control startups, smart lock...

Most Recent Industry Reports

Panasonic Unified Surveillance Strategy Analyzed on Nov 17, 2017
Panasonic is now a "Unified Surveillance" offering, as their ASIS 2017 booth proclaimed: Looking to make a comeback in the security industry,...
Amazon Cloud Cam Is Poor (Tested) on Nov 17, 2017
Retail behemoth Amazon has entered the surveillance market with the Amazon Cloud Cam, the eyes of its just-announced Amazon Key delivery...
Nest Secure Alarm System Tested on Nov 16, 2017
Google's expansion continues, this time into home security with their Nest subsidiary's move into alarm systems. They paid more than a...
Dahua Forbes 'Next Web Crisis' Vulnerability Dispute on Nov 16, 2017
The buffer overflow vulnerability in Dahua products is not in dispute, in fact we covered it when it was first published. What is in dispute is...
Isonas Cofounders Split, Launch Partner/Competitor on Nov 16, 2017
Breaking up is hard to do, especially when door access security is at stake. But that is exactly what has happened at Isonas. Senior employees...
Hikvision China Criticizes The WSJ on Nov 15, 2017
Hikvision, through the Chinese government's authoritative news service, has criticized the WSJ investigation into Hikvision. In this...
PoE UPS Tested (Energy Reconnect) on Nov 15, 2017
In security, backup power is important, but most often requires UPS systems or extra cabling to devices for low voltage power. Now, some have...
Axis Commits To Long-Term Firmware Support on Nov 15, 2017
With the rise of cyber security awareness, and a general increase in hardware reliability, "software warranties" may prove more valuable than...
Hikvision NVR 4.0 Improvements Tested on Nov 14, 2017
Hikvision has released firmware version 4.0 for select NVRs, touting two years of research and development, and claiming "the new generation GUI...
Vivotek Remote Stack Overflow Vulnerability on Nov 14, 2017
A stack overflow vulnerability in Vivotek cameras has been discovered by bashis, the security researcher who has also found vulnerabilities in...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact