Avigilon Key Executive Keith Marett Gone

Author: John Honovich, Published on Nov 20, 2013

Gone. The self proclaimed "principal designer of Avigilon’s global expansion and industry ownership" is out and looking for a new job.

Can Avigilon survive? Is this the error that crashes their hypergrowth or does this correct Avigilon's most glaring weakness?

The Executive

Up until the beginning of November, Keith Marett ran much of Avigilon's overall business, controlling marketing, communications and product strategy / management:

 And yet, now, he is abruptly out on the street looking for a new job:

Greatest Misses

Avigilon's marketing executive damaged their reputation globally with a number of head scratching unforced errors:

  • When defending their incredibly misleading home page advertisement, his bizarre defense was, "Nowhere do we say it’s actual, as it's really just meant to visually illustrate how powerful our system can be when compared to analog." Which leads to the insane conclusion that when Avigilon shows an image labelled 'Avigilon', they do not actually mean it is from an Avigilon camera.
  • Created the 'pissing contest' fiasco and did nothing to minimize the damage.
  • Fostered a widely read ethical critique of the company by not only failing to take any responsibility but arguing that an Avigilon's employee illicit redistribution of IPVM content was "doing something good for us," and then demanding a refund when we cancelled their service for violating our terms of service.

Certainly, we do not expect manufacturer marketing people to be technically accurate or even ethical but even junior marketing people are capable of minimizing damage and spinning politically sensible tales. 

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

Despite Avigilon's skyrocketing growth, the company's industry reputation is marred by various moral / ethical / marketing issues. Indeed, recently, the bizarrely popular (and poorly done) AvigilonSucks website has become an underground hit.

'Resigned'

Marett 'resigned', according to Avigilon's press release, though that appears to be a euphemism as it is highly unlikely that someone voluntarily leaves an executive position at a skyrocketing company without having, at least, a new job lined up.

The current VP of Sales, Brian Schmode, is taking over marketing (in addition to sales), further consolidating power.

What's Next For Avigilon Marketing?

If Avigilon is sensible, they will realize their fast and loose marketing (which continues in their microdome campaign and third party support) does little to help them and much to damage their overall reputation. This can then become a turning point.

But who knows. Maybe Avigilon 'resigned' Marett because he was too conservative and not aggressive enough?

UPDATE New VP of Marketing

Nearly a year after, Avigilon has finally gotten a new VP of marketing.

2 reports cite this report:

Avigilon SVP Sales "Resigns" on Aug 05, 2015
Another Avigilon executive is out. This time it is the head of sales. Things are starting to get pretty bloody at Avigilon. In this note, we...
Why is Avigilon's Stock Falling Like a Knife? on Oct 08, 2014
A week ago, a prominent Avigilon investor admitted, "Nobody wants to hold [Avigilon stock]. Everybody wants to sell it." He then recommended buying...
Comments (9): PRO Members only. Login. or Join.

Related Reports

Forget The Backdoor, "ALL HIKVISION PRODUCTS" On Sale on May 18, 2017
Less than 2 weeks after the Hikvision Backdoor was confirmed, Hikvision has launched a sale "ON ALL HIKVISION PRODUCTS". In this note, we examine...
ShotSpotter To IPO, Facing Low Revenue and Losses on May 17, 2017
A rare event for North American security manufacturers is upcoming. ShotSpotter is planning to IPO on the NASDAQ, aiming to raise $34.5...
FLIR Is Giving Away $3,000 Demo Kits on May 17, 2017
Everybody likes free stuff, and FLIR is using that concept to attract dealers by giving them $3,000 worth of demo gear for attending a...
ADI's 'Elves' Selling Direct on Amazon on May 15, 2017
Buy from Amazon, get delivery from ADI. What? Recently, we bought a part from Amazon and the shipment came from ADI. We dug into the...
Selling and Valuing Security Integrators on May 12, 2017
This ia a tutorial in how to (1) determine your security integrator's value and (2) to sell your security integrator. If you own an integrator,...
Kedacom Targeting Hikvision, Dahua Entering US on May 03, 2017
A publicly traded company with a $1 billion dollar market cap is directly aiming for Hikvision and Dahua. Kedacom, listed on the Shanghai stock...
US Air Force Cancels Hikvision RFQ on May 01, 2017
The US Air Force has cancelled an RFQ for Hikvision video surveillance, following IPVM notifying the Air Force that Hikvision products are made in...
Bain Sells Off Uniview on Apr 30, 2017
Bain Capital has sold off Uniview to a Chinese company. Uniview is the self-proclaimed "#3" in China video surveillance behind Hikvision and...
A Marketing Home Run For Knightscope - Man Attacks Robot on Apr 27, 2017
We criticize Knightscope regularly - their lack of revenue, their trying to fool mom 'n pop investors, their associating themselves with a clueless...
Anixter CEO Admits Price Deflation and Non-Exclusive Integrator Sales on Apr 26, 2017
Anixter's CEO has admitted to (1) price deflation impacting IP camera sales and (2) not always being 'exclusive' with security integrators. In...

Most Recent Industry Reports

Pelco Shutting Down Clovis Line, Laying Off 200 on May 22, 2017
Pelco's Clovis facility once turned out some of the industry's most popular products. Now, the facility is mostly building "obsolete" equipment,...
IP Camera - 15 Year Shootout on May 22, 2017
How far have IP cameras come? We bought and tested 4 cameras across the past 15 years to understand how much and where performance has...
Remote Video Monitoring Providers Directory on May 21, 2017
Remote video monitoring can help integrators generate RMR plus end users lower their security costs and/or improve response to critical...
Axis Criticizes OEMs: "When You Buy An Axis Camera, An Axis Camera Is What You Get!" on May 19, 2017
When you buy a Honeywell camera, you likely get a Hikvision, Dahua or some other company's product. The same goes for easily 100 different...
Hackable 125kHz Access Control Migration Guide on May 19, 2017
Despite being one of the most popular credentials, 125 kHz credentials are easily copied and insecure as we showed in our test results, video...
Forget The Backdoor, "ALL HIKVISION PRODUCTS" On Sale on May 18, 2017
Less than 2 weeks after the Hikvision Backdoor was confirmed, Hikvision has launched a sale "ON ALL HIKVISION PRODUCTS". In this note, we examine...
Amazon Techs Installing IP Cameras Tested on May 18, 2017
In 2015, Amazon started offering video surveillance installation. Now, Amazon has made it a lot easier, with automatic add-on options and...
Hanwha Recorder Vulnerability Analyzed on May 18, 2017
ICS-CERT has released a vulnerability notice for Hanwha SRN-4000 recorders.  Hanwha provided additional information to IPVM about this issue,...
DMP Video Doorbell / Access Reader Examined on May 17, 2017
Consumers increasingly demand video doorbells, with "doorbells selling like hotcakes, everyone wants a doorbell", according to ADT's CEO. At ISC...
ShotSpotter To IPO, Facing Low Revenue and Losses on May 17, 2017
A rare event for North American security manufacturers is upcoming. ShotSpotter is planning to IPO on the NASDAQ, aiming to raise $34.5...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact