Avigilon Quietly Slashes H3 Camera Pricing 30-50%

By IPVM Team, Published on Jun 13, 2016

Pricing has fallen throughout the camera market.

But Avigilon has held firm. Until now.

Avigilon's legacy H3 cameras are now getting major price cuts. In this note, we examine the specific numbers, the impact of this and the competitive positioning vs Axis and Hikvision. 

H3 ******* *** "*** ****"

******** *** ***** *** majority ** *** ******** generation ** ******, *** reduced ******* ** ** average ** ~**% ** create *********** * ***-**** lineup. **** ******** *** H3A ********* *******, *** does *** ***** ** Microdomes, ****, ** *** multi-imager ******.

**** *** *** ******** the ********* ***** ******* a ****** ** ***/*** pricing:

******** ******* ***** ******* a ******** ** **-**% off *** **** *****, which *** ***** **** access ** ** ***** of ******** ******* ** the $***-$*** *****.

Avigilon's ********* ********

******** ** ****** * different ***** **** **** (see: **** ******** *** **** Cameras), ** *********** ** established ******* ******* ** introducing * *** ******, or ******** * ******* featureset *******.

*** ******* *** **** a ****** ** ****** moves **** ******** **** are **** ******* ** bottom-line ************* **** ******, and **** ******** ****** them ** *********** **** up ***** **** ***** have ********* **** **** to ***********.

VMS, ********* ****** *********

***** ******** *** ********** select *******, *** ******* prices ****** *********.  ********'* video ********* ****** **** remain ********* ***** ***** introduction ** *********, ****.

Performance ** ** ** ** ***********

*** ******** ** ****** performed **** ** **** tests, *** *** ** series, ***** ******, ** not ************ ******. (*********** ** ****,******** ** ****). ** **********, *** 'old' **'* ** ***********, widely ********* ** *** series, ** ***** ****.

* *** ********** ** H3 ** ***** ******** high ********* ***********, ********** considering **** *** ********* now ****** ******* ***** codecs *** *** ** series, ***** *** ********** smart ******, **** ******* 'idle ***** ****' ***** can ****** ********* ***********.

Axis *** ********* ***** ***********

*** ***-**** ******* (*.*., vs **** * ******), Avigilon now *** ******** ** significant ***** ********** ***** Avigilon ** *** ***** varifocal ******* ** **** than **** / **** Axis * ****** *******. Likewise, ***** ********* ***-**** cameras *** *** ****, Avigilon ** *** ****** the *** *************.

*** **** ********** ** on *** ***** ***** / ***** ***** ****, where ********* ********* (**** ~$100 ********** ** *******) and **** **** ***- $200 *** ****) **** notable ***** **********. ******** still *** ******** ***** ****, ***** ** *** very ***********, **** ** performance ** *****. ******** will **** ** ******* that ** **** **** to ** ***** *********** in **** *******. 

Fitting **** *** ********

**** *** ***** ********* makes *****, ***** ******** indications from ******** **** **** do *** **** ** compete ****** ** *****.  

******* ********** ***** ** Avigilon **** ****** **** they **** **** ****** to **** ** **** Hikvision ******* ** **** based ** *** ** order ** **** ***********, this ******* ******* ******** an *********** ** ******** a ******** ** ******** their ****** ****** ** justify *** ******** *******.

** ***-******** ****** **** still ****** **** ********* than ** ***-**** ** all-Hikvision ******, *** *** at * ***** ***** that *** ** **** justifiable *** *********.

Comments (9)

The older servers have also had a large price reduction since the 2 new lines of servers have been released.

Does Avigilon have a public MSRP (not dealer price) list?

Avigilon does not intend to make MSRP generally public. It's hard to completely avoid it because, e.g., it needs to be done for GSA pricing, etc., but Avigilon tries to keep it as hidden as possible.

Does the MSRP truly represent what Avigilon wants the customer to pay then?

With public MSRP's, the retail street price is often far below the published price on purpose. The manufacturer does not intend for most to pay this, instead it is meant to give a perceived feeling of value.

In the case where the MSRP is not readily available to the consumer, you lose this benefit, as the only person communicating this is the dealer, and there is no way to verify it (except another dealer, perhaps).

In the case where the MSRP is not readily available to the consumer, you lose this benefit, as the only person communicating this is the dealer, and there is no way to verify it (except another dealer, perhaps).

My impression is that Avigilon, and their dealers, generally consider this a feature, not a flaw.

That said, I do agree, that as a buyer, not knowing what the normal price range is can be problematic... well, that's assuming the dealer even provides a line-item quote.

....a feature, not a flaw...

Do you think dealers are allowed to use whatever MSRP is most beneficial to them?

Again, I do not think most dealers even list or share MSRP to customers / on proposals. I mean this in general, not just for Avigilon.

The Avigilon case is tougher, of course, because if a buyers gets a quote of $800 per Avigilon camera, it is hard to tell whether the dealer is marking it up 20% or 200%, while with most other manufacturers, Googling would quickly show you the ballpark.

If they don't show it, tell it or charge it, what use is it?

Is it just to show the dealer what their discount% is?

We have seen our contractor that we sub for change from H3 series to Hikvision in the past few deals. They have, so far, stayed with ACC. Time will tell if this price drop will change that.

Read this IPVM report for free.

This article is part of IPVM's 6,602 reports, 890 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

Uniview H1 2020 Financials Examined on Sep 08, 2020
While Dahua and Hikvision, helped by fever camera sales, are recovering from...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...
Avigilon Announces 10K / 61MP H5 Pro Camera on Oct 05, 2020
Avigilon announced its 10K / 61MP H5 Pro camera at the 2020 IPVM Fall New...
Dedicated Vs Converged IP Video Networks Statistics 2020 on Sep 10, 2020
Running one's video system on a converged network with other devices can save...
Hikvision and Uniview Entry Level Thermal Handheld Cameras Tested on Jun 05, 2020
While most screening systems cost $10,000 or more, manufacturers such as...
CDW Sells School District 36 Low-Res, No Blackbody Hikvision Fever Cameras With Federal Funds on Oct 01, 2020
Mega IT distributor CDW sold low-resolution Hikvision fever cameras with no...
Hikvision Temperature Screening Tested on May 20, 2020
Hikvision has ramped up the promotion of its 'temperature screening' system,...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Infinova, March Networks and Swann H1 2020 Financials Examined on Sep 02, 2020
While Dahua and Hikvision, helped by fever camera sales, are recovering from...
Hikvision Returns To Growth Driven By Overseas Fever Cameras on Jul 29, 2020
While Hikvision's revenue fell in Q1 2020, it rebounded in Q2 attributed to...
Hanwha and Hikvision Selling H.265 Without HEVC Licensing on Aug 19, 2020
IPVM has confirmed that Hanwha and Hikvision do not have H.265 licenses from...
Costar Technologies / Arecont H1 2020 Financials Examined on Sep 16, 2020
Costar's financial results have been hit by the coronavirus with the company...
The Future of H.266 For Video Surveillance Examined on Aug 17, 2020
First H.264, now H.265, is H.266 next? H.266 was recently announced amid...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...

Recent Reports

Recruiters Online Show LIVE Today! on Oct 29, 2020
IPVM's 7th online show resumes today with 12 recruiters presenting themselves...
Hikvision AcuSense G2 Camera Test on Oct 29, 2020
Hikvision has released their next generation of AcuSense analytic cameras...
Biggest Problems Selling Access Control 2020 on Oct 29, 2020
Access control can cause integrators big headaches. What practical issues do...
Taiwan Geovision AI Analytics and NDAA Examined on Oct 29, 2020
Taiwan manufacturer Geovision's revenue has been falling for years. However,...
Bedside Cough and Sneeze Detector (Sound Intelligence and CLB) on Oct 28, 2020
Coronavirus has increased interest in detecting symptoms such as fever and...
Fever Tablet Thermal Sensors Examined (Melexis) on Oct 28, 2020
Fever tablet suppliers heavily rely on the accuracy and specs of...
Verkada Fires 3 on Oct 28, 2020
Verkada has fired three employees over an incident where female colleagues...
Eagle Eye Networks Raises $40 Million on Oct 27, 2020
Eagle Eye has raised $40 million aiming to "reinvent video...
Hikvision Q3 2020 Global Revenue Rises, US Revenue Falls on Oct 27, 2020
While Hikvision's global revenue rises driven by domestic recovery, its US...
VICE Investigates Verkada's Harassing "RawVerkadawgz" on Oct 26, 2020
This month, IPVM investigated Verkada's sexism, discrimination, and cultural...
Six Flags' FDA Violating Outdoor Dahua Fever Cameras on Oct 26, 2020
As Six Flags scrambled to reopen parks amid plummeting revenues caused by the...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...