Avigilon Quietly Slashes H3 Camera Pricing 30-50%

By: IPVM Team, Published on Jun 13, 2016

Pricing has fallen throughout the camera market.

But Avigilon has held firm. Until now.

Avigilon's legacy H3 cameras are now getting major price cuts. In this note, we examine the specific numbers, the impact of this and the competitive positioning vs Axis and Hikvision. 

******* *** ****** ********** the camera ******.

*** ******** *** **** firm. ***** ***.

********'* ****** ** ******* are *** ******* ***** price ****. ** **** note, ** ******* *** specific *******, *** ****** of **** *** *** competitive *********** ** **** and *********. 

[***************]

H3 ******* *** "*** ****"

******** *** ***** *** majority ** *** ******** generation ** ******, *** reduced ******* ** ** average ** ~**% ** create *********** * ***-**** lineup. **** ******** *** H3A ********* *******, *** does *** ***** ** Microdomes, ****, ** *** multi-imager ******.

**** *** *** ******** the ********* ***** ******* a ****** ** ***/*** pricing:

******** ******* ***** ******* a ******** ** **-**% off *** **** *****, which *** ***** **** access ** ** ***** of ******** ******* ** the $***-$*** *****.

Avigilon's ********* ********

******** ** ****** * different ***** **** **** (see: **** ******** *** **** Cameras), ** *********** ** established ******* ******* ** introducing * *** ******, or ******** * ******* featureset *******.

*** ******* *** **** a ****** ** ****** moves **** ******** **** are **** ******* ** bottom-line ************* **** ******, and **** ******** ****** them ** *********** **** up ***** **** ***** have ********* **** **** to ***********.

VMS, ********* ****** *********

***** ******** *** ********** select *******, *** ******* prices ****** *********.  ********'* video ********* ****** **** remain ********* ***** ***** introduction ** *********, ****.

Performance ** ** ** ** ***********

*** ******** ** ****** performed **** ** **** tests, *** *** ** series, ***** ******, ** not ************ ******. (*********** ** ****,******** ** ****). ** **********, *** 'old' **'* ** ***********, widely ********* ** *** series, ** ***** ****.

* *** ********** ** H3 ** ***** ******** high ********* ***********, ********** considering **** *** ********* now ****** ******* ***** codecs *** *** ** series, ***** *** ********** smart ******, **** ******* 'idle ***** ****' ***** can ****** ********* ***********.

Axis *** ********* ***** ***********

*** ***-**** ******* (*.*., vs **** * ******), Avigilon now *** ******** ** significant ***** ********** ***** Avigilon ** *** ***** varifocal ******* ** **** than **** / **** Axis * ****** *******. Likewise, ***** ********* ***-**** cameras *** *** ****, Avigilon ** *** ****** the *** *************.

*** **** ********** ** on *** ***** ***** / ***** ***** ****, where ********* ********* (**** ~$100 ********** ** *******) and **** **** ***- $200 *** ****) **** notable ***** **********. ******** still *** ******** ***** ****, ***** ** *** very ***********, **** ** performance ** *****. ******** will **** ** ******* that ** **** **** to ** ***** *********** in **** *******. 

Fitting **** *** ********

**** *** ***** ********* makes *****, ***** ******** indications from ******** **** **** do *** **** ** compete ****** ** *****.  

******* ********** ***** ** Avigilon **** ****** **** they **** **** ****** to **** ** **** Hikvision ******* ** **** based ** *** ** order ** **** ***********, this ******* ******* ******** an *********** ** ******** a ******** ** ******** their ****** ****** ** justify *** ******** *******.

** ***-******** ****** **** still ****** **** ********* than ** ***-**** ** all-Hikvision ******, *** *** at * ***** ***** that *** ** **** justifiable *** *********.

Comments (9)

Michael Miller

06/13/16 02:06pm

The older servers have also had a large price reduction since the 2 new lines of servers have been released.

Undisclosed #1

06/13/16 03:01pm

Does Avigilon have a public MSRP (not dealer price) list?

John Honovich

IPVM | In reply to Undisclosed #1 | 06/13/16 07:21pm

Avigilon does not intend to make MSRP generally public. It's hard to completely avoid it because, e.g., it needs to be done for GSA pricing, etc., but Avigilon tries to keep it as hidden as possible.

Undisclosed #1

In reply to John Honovich | 06/14/16 02:17am

Does the MSRP truly represent what Avigilon wants the customer to pay then?

With public MSRP's, the retail street price is often far below the published price on purpose. The manufacturer does not intend for most to pay this, instead it is meant to give a perceived feeling of value.

In the case where the MSRP is not readily available to the consumer, you lose this benefit, as the only person communicating this is the dealer, and there is no way to verify it (except another dealer, perhaps).

John Honovich

IPVM | In reply to Undisclosed #1 | 06/14/16 07:32am

In the case where the MSRP is not readily available to the consumer, you lose this benefit, as the only person communicating this is the dealer, and there is no way to verify it (except another dealer, perhaps).

My impression is that Avigilon, and their dealers, generally consider this a feature, not a flaw.

That said, I do agree, that as a buyer, not knowing what the normal price range is can be problematic... well, that's assuming the dealer even provides a line-item quote.

Undisclosed #1

In reply to John Honovich | 06/14/16 07:42am

....a feature, not a flaw...

Do you think dealers are allowed to use whatever MSRP is most beneficial to them?

John Honovich

IPVM | In reply to Undisclosed #1 | 06/14/16 07:51am

Again, I do not think most dealers even list or share MSRP to customers / on proposals. I mean this in general, not just for Avigilon.

The Avigilon case is tougher, of course, because if a buyers gets a quote of $800 per Avigilon camera, it is hard to tell whether the dealer is marking it up 20% or 200%, while with most other manufacturers, Googling would quickly show you the ballpark.

Undisclosed #1

In reply to John Honovich | 06/14/16 02:23pm

If they don't show it, tell it or charge it, what use is it?

Is it just to show the dealer what their discount% is?

Avatar

Jon Dillabaugh

Pro Focus LLC
06/14/16 01:35am

We have seen our contractor that we sub for change from H3 series to Hikvision in the past few deals. They have, so far, stayed with ACC. Time will tell if this price drop will change that.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Coronavirus Hits Sony, Bosch Says Switch on Feb 26, 2020
Sony's fall in video surveillance has been severe over the past decade. Now, they may be done. In this note, we examine Bosch's new...
Bosch Dropping Dahua on Feb 13, 2020
Bosch has confirmed to IPVM that it is in the process of dropping Dahua, over the next year, as both IP camera contract manufacturer and recorder...
Axis Discontinues Companion Hardware, Fully NDAA Compliant on Feb 03, 2020
Axis will be fully NDAA compliant, as the company has confirmed to IPVM it is discontinuing its Companion hardware that used Huawei Hisilicon...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Axis Will Not Block Resellers on Jun 10, 2019
While Axis generally has strong favorability amongst integrators, the biggest complaint is their channel model, which results in smaller integrator...
Axis ~$150 Outdoor Camera Tested on May 21, 2019
Axis has released the latest in their Companion camera line, the outdoor Companion Dome Mini LE, a 1080p integrated IR model aiming to compete with...
Axis ARTPEC-7 Chip Release Examined on Apr 08, 2019
For years, Axis essentially de-promoted their own chips. Now, they are reversing course. Axis has announced ARTPEC-7, their latest chip, which...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...

Most Recent Industry Reports

OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to Qognify, they have returned to Corsight, a spin-out of an Israeli AI...
GeoVision Presents AI and Facial Recognition on May 22, 2020
GeoVision presented its AI analytics and facial recognition at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
Density Presents Occupancy Monitoring For Coronavirus Protection on May 22, 2020
Density presented its cloud-based occupancy sensor to deal with Coronavirus at the May 2020 IPVM Startups show. Inside this report: A...
Openpath Presents Two Door PoE Controller on May 21, 2020
Openpath presented its new PoE controller at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from Openpath including...
Bosch Presents MIC 7100 Extreme PTZs on May 21, 2020
Bosch presented its MIC 7100 Extreme PTZs at the April 2020 IPVM New Products show. Inside this report: A 30-minute video from Bosch...
Hikvision Chairman Targeted For Sanctions As Federal Watchdog Calls Out Hikvision "Serious Religious Freedom Violations" on May 21, 2020
The US government's religious freedom watchdog has criticized Hikvision for being "credibly implicated in serious religious freedom violations"....
Hikvision Temperature Screening Tested on May 20, 2020
Hikvision has ramped up the promotion of its 'temperature screening' system, including their salespeople arguing for no blackbody needed. But how...
Axxon Presents VMS 4.4 and AI Behavior Analytics on May 20, 2020
AxxonSoft presented its VMS 4.4 and AI behavior analytics at the April 2020 IPVM New Products show. Inside this report: A 30-minute video...
Indoor Robotics Presents Tando Aerial Drones on May 20, 2020
Indoor Robotics presented Tando indoor autonomous drones at the May 2020 IPVM Startups show. Inside this report: A 30-minute video from...
Directory of 89 Video Surveillance Startups on May 20, 2020
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly...