Avigilon Quietly Slashes H3 Camera Pricing 30-50%

By: IPVM Team, Published on Jun 13, 2016

Pricing has fallen throughout the camera market.

But Avigilon has held firm. Until now.

Avigilon's legacy H3 cameras are now getting major price cuts. In this note, we examine the specific numbers, the impact of this and the competitive positioning vs Axis and Hikvision. 

******* *** ****** ********** the camera ******.

*** ******** *** **** firm. ***** ***.

********'* ****** ** ******* are *** ******* ***** price ****. ** **** note, ** ******* *** specific *******, *** ****** of **** *** *** competitive *********** ** **** and *********. 

[***************]

H3 ******* *** "*** ****"

******** *** ***** *** majority ** *** ******** generation ** ******, *** reduced ******* ** ** average ** ~**% ** create *********** * ***-**** lineup. **** ******** *** H3A ********* *******, *** does *** ***** ** Microdomes, ****, ** *** multi-imager ******.

**** *** *** ******** the ********* ***** ******* a ****** ** ***/*** pricing:

******** ******* ***** ******* a ******** ** **-**% off *** **** *****, which *** ***** **** access ** ** ***** of ******** ******* ** the $***-$*** *****.

Avigilon's ********* ********

******** ** ****** * different ***** **** **** (see: **** ******** *** **** Cameras), ** *********** ** established ******* ******* ** introducing * *** ******, or ******** * ******* featureset *******.

*** ******* *** **** a ****** ** ****** moves **** ******** **** are **** ******* ** bottom-line ************* **** ******, and **** ******** ****** them ** *********** **** up ***** **** ***** have ********* **** **** to ***********.

VMS, ********* ****** *********

***** ******** *** ********** select *******, *** ******* prices ****** *********.  ********'* video ********* ****** **** remain ********* ***** ***** introduction ** *********, ****.

Performance ** ** ** ** ***********

*** ******** ** ****** performed **** ** **** tests, *** *** ** series, ***** ******, ** not ************ ******. (*********** ** ****,******** ** ****). ** **********, *** 'old' **'* ** ***********, widely ********* ** *** series, ** ***** ****.

* *** ********** ** H3 ** ***** ******** high ********* ***********, ********** considering **** *** ********* now ****** ******* ***** codecs *** *** ** series, ***** *** ********** smart ******, **** ******* 'idle ***** ****' ***** can ****** ********* ***********.

Axis *** ********* ***** ***********

*** ***-**** ******* (*.*., vs **** * ******), Avigilon now *** ******** ** significant ***** ********** ***** Avigilon ** *** ***** varifocal ******* ** **** than **** / **** Axis * ****** *******. Likewise, ***** ********* ***-**** cameras *** *** ****, Avigilon ** *** ****** the *** *************.

*** **** ********** ** on *** ***** ***** / ***** ***** ****, where ********* ********* (**** ~$100 ********** ** *******) and **** **** ***- $200 *** ****) **** notable ***** **********. ******** still *** ******** ***** ****, ***** ** *** very ***********, **** ** performance ** *****. ******** will **** ** ******* that ** **** **** to ** ***** *********** in **** *******. 

Fitting **** *** ********

**** *** ***** ********* makes *****, ***** ******** indications from ******** **** **** do *** **** ** compete ****** ** *****.  

******* ********** ***** ** Avigilon **** ****** **** they **** **** ****** to **** ** **** Hikvision ******* ** **** based ** *** ** order ** **** ***********, this ******* ******* ******** an *********** ** ******** a ******** ** ******** their ****** ****** ** justify *** ******** *******.

** ***-******** ****** **** still ****** **** ********* than ** ***-**** ** all-Hikvision ******, *** *** at * ***** ***** that *** ** **** justifiable *** *********.

Comments (9)

Michael Miller

06/13/16 02:06pm

The older servers have also had a large price reduction since the 2 new lines of servers have been released.

Undisclosed #1

06/13/16 03:01pm

Does Avigilon have a public MSRP (not dealer price) list?

John Honovich

IPVM | In reply to Undisclosed #1 | 06/13/16 07:21pm

Avigilon does not intend to make MSRP generally public. It's hard to completely avoid it because, e.g., it needs to be done for GSA pricing, etc., but Avigilon tries to keep it as hidden as possible.

Undisclosed #1

In reply to John Honovich | 06/14/16 02:17am

Does the MSRP truly represent what Avigilon wants the customer to pay then?

With public MSRP's, the retail street price is often far below the published price on purpose. The manufacturer does not intend for most to pay this, instead it is meant to give a perceived feeling of value.

In the case where the MSRP is not readily available to the consumer, you lose this benefit, as the only person communicating this is the dealer, and there is no way to verify it (except another dealer, perhaps).

John Honovich

IPVM | In reply to Undisclosed #1 | 06/14/16 07:32am

In the case where the MSRP is not readily available to the consumer, you lose this benefit, as the only person communicating this is the dealer, and there is no way to verify it (except another dealer, perhaps).

My impression is that Avigilon, and their dealers, generally consider this a feature, not a flaw.

That said, I do agree, that as a buyer, not knowing what the normal price range is can be problematic... well, that's assuming the dealer even provides a line-item quote.

Undisclosed #1

In reply to John Honovich | 06/14/16 07:42am

....a feature, not a flaw...

Do you think dealers are allowed to use whatever MSRP is most beneficial to them?

John Honovich

IPVM | In reply to Undisclosed #1 | 06/14/16 07:51am

Again, I do not think most dealers even list or share MSRP to customers / on proposals. I mean this in general, not just for Avigilon.

The Avigilon case is tougher, of course, because if a buyers gets a quote of $800 per Avigilon camera, it is hard to tell whether the dealer is marking it up 20% or 200%, while with most other manufacturers, Googling would quickly show you the ballpark.

Undisclosed #1

In reply to John Honovich | 06/14/16 02:23pm

If they don't show it, tell it or charge it, what use is it?

Is it just to show the dealer what their discount% is?

Avatar

Jon Dillabaugh

Pro Focus LLC
06/14/16 01:35am

We have seen our contractor that we sub for change from H3 series to Hikvision in the past few deals. They have, so far, stayed with ACC. Time will tell if this price drop will change that.

Login to read this IPVM report.

Related Reports

Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Uniview Heat-Tracker Temperature Screening Series Examined on Apr 22, 2020
Uniview is marketing #UNVagainstCOVID19 with their Heat-Tracker series,...
TVT / InVid White Light Camera Tested Vs Hikvision ColorVu on Mar 18, 2020
With mega China manufacturers Dahua and Hikvision facing both bans and human...
Hikvision MinMoe Temperature Screening Terminal Tested on Jun 23, 2020
Hikvision has expanded its temperature screening options. We tested...
Hikvision Temperature Screening Tested on May 20, 2020
Hikvision has ramped up the promotion of its 'temperature screening' system,...
Video Analytics 101 on Mar 16, 2020
This guide teaches the fundamentals of video surveillance...
Hikvision Salespeople: We Don't Need A Blackbody on May 13, 2020
Dahua jumped out on its cross-town rival selling fever cameras but Hikvision...
ADI Sales Down 21% in April on May 14, 2020
ADI sales were down 21% in April, the company disclosed, as the pandemic hits...
Integrators Rising Against Coronavirus on May 27, 2020
IPVM integrator statistics make it clear - Coronavirus's impact on business...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
New Axis M30 Cameras Tested on Mar 26, 2020
Axis has released a new generation of, for them, relatively low cost M30...
Opgal ThermApp MD Thermal Screening System on Apr 21, 2020
Israeli thermal provider Opgal claims they were first on the market detecting...
Manufacturers Doing Better Than Expected Against Coronavirus on May 05, 2020
Coronavirus impacts are not hitting manufacturers as badly as they feared,...
K3 Wall Mounted IR Temperature Gun Tested on Jun 12, 2020
Is this the solution to not spending thousands of dollars on fever...
Pivot3 Mass Layoffs on Mar 27, 2020
Pivot3 has conducted mass layoffs, the culmination of grand hopes, a quarter...

Recent Reports

Genetec CEO Declares "We Don't Negotiate Payment With Patent Trolls" on Aug 11, 2020
Are patent trolls like terrorists? Genetec's CEO is coming out strongly...
Hanwha AI Analytics Camera Tested on Aug 11, 2020
Hanwha has released their Wisenet P AI camera, adding person and vehicle...
Alabama Schools Million Dollar Hikvision Fever Camera Deal on Aug 11, 2020
The Baldwin County, Alabama public schools purchased a $1 million, 144-camera...
Dahua Taunts Australian Government, Continues To Sell Illegal Fever Cameras on Aug 10, 2020
Dahua is effectively taunting the Australian government by continuing to sell...
HID Releases VertX Replacement Aero on Aug 10, 2020
HID is replacing two established and broadly supported types of access...
NDAA Compliant Video Surveillance Whitelist on Aug 10, 2020
This report aggregates video surveillance products that manufacturers have...
Telpo China Temperature Tablets Tested on Aug 10, 2020
The provider for overseas companies ranging from Canon Singapore to US'...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...