Avigilon Responds to Direct Sales Discussion

Author: John Honovich, Published on Jan 24, 2017

In a discussion, an integrator posted that an Avigilon inside sales rep contacted him, mistakenly believing he was an end user, looking to set an appointment with him. Another integrator said that Avigilon had sold direct to an end user, setting the end user up as a dealer. However, numerous Avigilon partners vigorously disputed Avigilon selling direct.

We asked Avigilon corporate about this, and received this response from Avigilon's VP of Capital Markets and Communications:

Our go to market strategy is to sell through our network of valued system integrators. We focus on creating awareness for our products and helping make our system integrator partners successful.

We asked Avigilon to clarify if they 'only' sell through system integrators, which Avigilon replied:

We’ll stick with our statement. Some great discussion on the posts about this from some supportive integrators.

Thoughts?

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