Avigilon Struggles in Brazil
While Avigilon is one of North America's most widely used manufacturer, they are relatively weak in Brazil, even compared to other Western brands.
IPVM spent six months in Brazil meeting with local Brazilian professionals, gaining a better understanding of the market.
In this post we examine Avigilon's Brazil business, discussing the Canadian manufacturer's challenges within the Brazilian market.
This is the eighth in a series of posts examining the Brazilian businesses of various video surveillance manufacturers. For previous coverage, see:
- Axis's Brazil Business Examined
- Genetec's Brazil Business Examined
- Digifort's Brazil Business Examined
- ISS's Brazil Business Examined
- Milestone's Brazil Business Examined
- Hikvision's Brazil Business Examined
- Hanwha's Brazil Business Examined
Estimated ****** ***********
** ******, ********, *****************, ** * ***** ******** ** terms ** **** *** ****** *****. The ******* ***** ************ ******* ** Brazil ************(* *****, ******-***** ******* ********* **** Dahua) *** ********* (***** *****-******* *************). ********'* ******* ** **** * fraction ** ***** *********; ************, ** estimate ********'* ****** ******** ** ** considerably ******* **** **** ** **** or *****, *** *******.
*** *********, **** ********* **** **** and ***** *** **** ****** ****** the ********* ********** ****** ******, **** the ******* *** ****** ************* ********** larger ********** ****** ****** **** ***** non-PRC-based *********** **** ** ********, *** sister ********* ***** *** ************, ******, and *******.
Success: ********** ********
** * ********* ********* ** ********* cameras, **** ********** ********* / **-**** implementations *** ***** *** ***-***** ************* limited ** ****-****** ********** ******** **** as ********, **** **** ****** **** one ******** ******* ** *** ****** in ******, ** *** ******* *********** Ministry ** ****í***:
** ******** ** ****, * **********-***** professional **** ******** ****** ******** **** this ** ** ********:
*** ***** ** ******** **** ** Brazil *** ******** ********, **** *** few ******** *** ******** ********. ******** they **** ** * ******* *** a **** ****...
*** ***** **** ******** ***, ******** are ********* **** *** *** ***** players. *** **** *******, **** ** Avigilon's *****, * ***** ******, *********.Thus, **'* * ******* ************ **** *** ** ** * ***** ************ **** ***** **** ****** ** ****. [emphasis added]
*********, * ****** ******** ********* ** Brazil's ********* ***** *** ******** *** been ******* ** *** ** *******'* subway ******:
** [** **********] *** ** ************** with **** ***** [********] ** *** Rio *****. **** ** [*** **********] did **** ************** ** *** *** metro, *** ***** ******* *** **** [Avigilon] ****, ** ** ****** **** a **** ** **. ***** ** took *** * **** ** ********, it ***** ** ***** * ********* solution, *** *******.
Challenge: *** ************
******** ** *********** ******** *****,** ******, ***** *******(***** *******, ******** ***** ******).
****** **** *** ******, ******** ** not *********** ******* ******* ***** ************ such ** ******* ** *** *** is **** *********** ******* ********** ******* distributors. ************, ** ** *** ******* of **** ****, ********'* *** ******* is *** ******* *** ******, **** its ******* ******* ********* "** ******* found" *** ******** ** ******:
* **********-***** ************ **** ******** ****** highlighted *** **** ** ******** ************ in ******** ** ****:
**** ********* * **** **** *** distributors.
** *** * ****** ******** ********* in ******'* *********:
*** *******, * ******** **** ******** here, *******, *** ****'* **** * large *************.
***** * ****** ************ ********* ** Southern ****** **** **** "* *** never **********" ** ********:
********, * *** ***** ********** ***** it's * ****** ********. * ***** it ** * ***** *******, *** I ** *** ******* ** ** viable.
** *** **, ******** *** ** distributors *** *** ******** ** ***** employees.
Challenge: *** *********
* ******** ****** **** ******** ***** Avigilon ********* ** ******, ****** ********'* Brazil ******** ************* **** **** **** of ***** ******* ***** ************ ********* in ****** **** ** ****, *****, Dahua, *** *********:
*** ******** ******* *** ** **** with **** * ***** ******** ************ told ****, *** ***** **** *** Canadian ************ **** *** *** ********* in ******:
******** **** ** ****** *** * country ******* **** ** ******, ** had * *** ******* **** ** Brazil.
Challenge: *** ********
***** ****** ***** ******** ************* *** spoke **** **** ***** **** ******** has *** *** ******** **** *** last *** *****. * ****** ******** executive ** ******** ****** **** ****:
Avigilon *** **** ***** ***** ***. Thirty partners began to go for the same projects. Pelco still has projects. [emphasis added]
***** ******** **** ****** ********** ** a ****** ******** ********* ** ************ Brazil:
**, ** ****** ****'* **** * great *************, ** ****'* ********* ******** much. **** **** ** *** ***** and *********.During ** ***** ** ****, * *********** ** **** ** *****. It's very little for such a reputable brand. [emphasis added]
** **** ** ** * ***** senior ********* ** ************ ******:
**,the ****** ** ******** ** ****** ** **** *****. Motorola has a strong name in Brazil in radios/communication, when it acquired Avigilon, I thought that it was going to have a boost in sales, but, until now, nothing happened. We'll see... [emphasis added]
Challenge: ** *****-******** *******
************* ************* ******** * **********-******** *******, ******** does ***:
* **********-***** ************ **** ******** ****** mentioned **** **** ***** ******** **** locally:
** [********] *****'* **** *******, *** the ******* **** ** *** ** support ** *******. **** ** ******, unfortunately, *** ****** ***** *******... [*]* Brazil *** ******** ** ****** ** not ***** *******. ****, ******* ** Avigilon ***** ** ******. ** ** wants ** **** * ***, *** first ***** **** ** *** ** have **** ** * ******* *********, it *** ** **** ************* ** Portuguese, ** *** ** **** ** interface ** **********, ** *** ** be **** ******* ******** ******** *** its ********, ****** **** ******** *****'* do...
Motorola *********: ************ "**********" ** ****** / ***** *******
******** ********* ******* ** ********** ********* our ***** ******* *** ************* ********, where ** ** *** ******* ****** down ** *** ******* ***** *** our ************* ********.We ********* *** ********** ********** **** ***** ******** ** *** ******, *** **** ******** ** ****** ****** ** ****** ** ********* ******** ******** ********* ** *** ****** ****** *** ********** ********* ********** ***** *******. [emphasis added]
**********
******* ***** ******** ** ******** *********, Avigilon *** ********* ** **** * foothold ** *** ** ***** *******'* largest *******. ***** ***** ***** *********** does *** **** ********'* ***** *******, Western *********** **** ******* ****-****** ********* such ** **** *** ***** **** managed ** **** ********* ** ******. As * ****** ******** ********* ** the ********* **** ****, ** *** be **** ******** ********* ** ****** due ** * **** ** ******** in *** ******:
* ***** *** **** **** ****'* find * ******, ****'* *********** *** brand ** ******.I ******* **** ******* **** ** ****'* ***********, * ***'* **** **** ** **** ***. [emphasis added]
** ****** **** ******** *** *** put *** ******** ** ** ********* this ******.
******** ************* *** ***** ** ** for **** **** ***** ****** *****. That ****, ** **************** *****, ****, *** ******** ** is ******'* "********** ******** ******" ****** leader, *** ********* ****** *** * niche *** ******, ***** **** *****, thus ** **** *** ***** *** do **, *** ***'* ********?
* ******’* ***** ****. ********** ****** a ********** **** ******** ******* *** and **** ****** *** * ******** to ****** ****.
** ****** **** ******** *** *** put *** ******** ** ** ********* this ******. *** ***** ******* ** the ***** **** ******** ** *** Chinese ************* ******* *****. **’* **** to ****** * ******** **** **** has ** **** **** ***’** ******** over *** ******* ********. *** ****** question ** *** *** **** ******** want *** ********? **** **** ****** sales *** ***** **** * ****** saturated **** *********** *************, ** ** worth *** **********? **** *****, ****** such * **** ********* **** **** parent *******, *** ******’* *** ****** in ******** * ******** ********. ***** cameras **** ****** **** ***** *****, but **** ********* *** ******* ******** to * ***** *** *****. *’* certain ***** *** ********* ** ********* in ****** **** ***** ******* ******* from ** ******** ********.