Avigilon Struggles in Brazil

By Robert Wren Gordon, Published Apr 22, 2021, 10:10am EDT

While Avigilon is one of North America's most widely used manufacturer, they are relatively weak in Brazil, even compared to other Western brands.

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IPVM spent six months in Brazil meeting with local Brazilian professionals, gaining a better understanding of the market.

In this post we examine Avigilon's Brazil business, discussing the Canadian manufacturer's challenges within the Brazilian market.

This is the eighth in a series of posts examining the Brazilian businesses of various video surveillance manufacturers. For previous coverage, see:

Estimated ****** ***********

** ******, ********, *****************, ** * ***** provider ** ***** ** unit *** ****** *****. The ******* ***** ************ sellers ** ****** ************(* *****, ******-***** ******* partnered **** *****) *** Hikvision (***** *****-******* *************). ********'* ******* ** just * ******** ** those *********; ************, ** estimate ********'* ****** ******** to ** ************ ******* than **** ** **** or *****, *** *******.

*** *********, **** ********* that **** *** ***** are **** ****** ****** the ********* ********** ****** market, **** *** ******* and ****** ************* ********** larger ********** ****** ****** than ***** ***-***-***** *********** such ** ********, *** sister ********* ***** *** IndigoVision, ******, *** *******.

Success: ********** ********

** * ********* ********* by ********* *******, **** occasional ********* / **-**** implementations *** ***** *** non-China ************* ******* ** high-budget ********** ******** **** as ********, **** **** across **** *** ******** install ** *** ****** in ******, ** *** federal *********** ******** ** Brasília:

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** ******** ** ****, a **********-***** ************ **** Southern ****** ******** **** this ** ** ********:

*** ***** ** ******** here ** ****** *** specific ********, **** *** few ******** *** ******** projects. ******** **** **** on * ******* *** a **** ****...

*** ***** **** ******** has, ******** *** ********* from *** *** ***** players. *** **** *******, this ** ********'* *****, a ***** ******, *********.Thus, **'* * ******* ************ **** *** ** ** * ***** ************ **** ***** **** ****** ** ****. [emphasis added]

*********, * ****** ******** executive ** ******'* ********* noted *** ******** *** been ******* ** *** de *******'* ****** ******:

** [** **********] *** an ************** **** **** brand [********] ** *** Rio *****. **** ** [the **********] *** **** implementation ** *** *** metro, *** ***** ******* had **** [********] ****, so ** ****** **** a **** ** **. After ** **** *** a **** ** ********, it ***** ** ***** a ********* ********, *** example.

Challenge: *** ************

******** ** *********** ******** *****,** ******, ***** *******(***** *******, ******** ***** ******).

****** **** *** ******, Avigilon ** *** *********** locally ******* ***** ************ such ** ******* ** WDC *** ** **** distributed ******* ********** ******* distributors. ************, ** ** the ******* ** **** post, ********'* *** ******* is *** ******* *** Brazil, **** *** ******* Locator ********* "** ******* found" *** ******** ** Brazil:

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* **********-***** ************ **** Southern ****** *********** *** lack ** ******** ************ in ******** ** ****:

**** ********* * **** with *** ************.

** *** * ****** industry ********* ** ******'* Northeast:

*** *******, * ******** that ******** ****, *******, you ****'* **** * large *************.

***** * ****** ************ executive ** ******** ****** told **** "* *** never **********" ** ********:

********, * *** ***** interested ***** **'* * closed ********. * ***** it ** * ***** product, *** * ** not ******* ** ** viable.

** *** **, ******** has ** ************ *** has ******** ** ***** employees.

Challenge: *** *********

* ******** ****** **** returned ***** ******** ********* in ******, ****** ********'* Brazil ******** ************* **** than **** ** ***** foreign ***** ************ ********* in ****** **** ** Axis, *****, *****, *** Hikvision:

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*** ******** ******* *** in **** **** **** a ***** ******** ************ told ****, *** ***** that *** ******** ************ only *** *** ********* in ******:

******** **** ** ****** had * ******* ******* here ** ******, ** had * *** ******* here ** ******.

Challenge: *** ********

***** ****** ***** ******** professionals *** ***** **** IPVM ***** **** ******** has *** *** ******** over *** **** *** years. * ****** ******** executive ** ******** ****** told ****:

Avigilon *** **** ***** ***** ***. Thirty partners began to go for the same projects. Pelco still has projects. [emphasis added]

***** ******** **** ****** separately ** * ****** industry ********* ** ************ Brazil:

**, ** ****** ****'* have * ***** *************, we ****'* ********* ******** much. **** **** ** the ***** *** *********.During ** ***** ** ****, * *********** ** **** ** *****. It's very little for such a reputable brand. [emphasis added]

** **** ** ** a ***** ****** ********* in ************ ******:

**,the ****** ** ******** ** ****** ** **** *****. Motorola has a strong name in Brazil in radios/communication, when it acquired Avigilon, I thought that it was going to have a boost in sales, but, until now, nothing happened. We'll see... [emphasis added]

Challenge: ** *****-******** *******

************* ************* ******** * **********-******** website, ******** **** ***:

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* **********-***** ************ **** Southern ****** ********* **** this ***** ******** **** locally:

** [********] *****'* **** support, *** *** ******* that ** *** ** support ** *******. **** in ******, *************, *** people ***** *******... [*]* Brazil *** ******** ** people ** *** ***** English. ****, ******* ** Avigilon ***** ** ******. If ** ***** ** sell * ***, *** first ***** **** ** has ** **** **** is * ******* *********, it *** ** **** documentation ** **********, ** has ** **** ** interface ** **********, ** has ** ** **** hosting ******** ******** *** its ********, ****** **** Avigilon *****'* **...

Motorola *********: ************ "**********" ** ****** / ***** *******

IPVM Image******** ********* **** **** that **** "********* *** challenges" *** **** "****** growth ** ******:"

******** ********* ******* ** financials ********* *** ***** America *** ************* ********, where ** ** *** provide ****** **** ** the ******* ***** *** our ************* ********.We ********* *** ********** ********** **** ***** ******** ** *** ******, *** **** ******** ** ****** ****** ** ****** ** ********* ******** ******** ********* ** *** ****** ****** *** ********** ********* ********** ***** *******. [emphasis added]

**********

******* ***** ******** ** Motorola *********, ******** *** struggled ** **** * foothold ** *** ** Latin *******'* ******* *******. While ***** ***** *********** does *** **** ********'* sales *******, ******* *********** with ******* ****-****** ********* such ** **** *** Bosch **** ******* ** find ********* ** ******. As * ****** ******** executive ** *** ********* told ****, ** *** be **** ******** ********* in ****** *** ** a **** ** ******** in *** ******:

* ***** *** **** they ****'* **** * market, ****'* *********** *** brand ** ******.I ******* **** ******* **** ** ****'* ***********, * ***'* **** **** ** **** ***. [emphasis added]

Comments (3)

** ****** **** ******** has *** *** *** footwork ** ** ********* this ******. *** ***** portion ** *** ***** cost ******** ** *** Chinese ************* ******* *****. It’s **** ** ****** a ******** **** **** has ** **** **** you’re ******** **** *** cheaper ********. *** ****** question ** *** *** does ******** **** *** business? **** **** ****** sales *** ***** **** a ****** ********* **** inexpensive *************, ** ** worth *** **********? **** again, ****** **** * huge ********* **** **** parent *******, *** ******’* you ****** ** ******** a ******** ********. ***** cameras **** ****** **** their *****, *** **** solutions *** ******* ******** to * ***** *** level. *’* ******* ***** are ********* ** ********* in ****** **** ***** benefit ******* **** ** Avigilon ********.

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

** ****** **** ******** has *** *** *** footwork ** ** ********* this ******.

******** ************* *** ***** to ** *** **** post ***** ****** *****. That ****, ** **************** *****, ****, *** believes ** ** ******'* "enterprise ******** ******" ****** leader, *** ********* ****** out * ***** *** itself, ***** **** *****, thus ** **** *** Bosch *** ** **, why ***'* ********?

Agree: 1
Disagree
Informative
Unhelpful
Funny

* ******’* ***** ****. Especially ****** * ********** like ******** ******* *** and **** ****** *** a ******** ** ****** from.

Agree
Disagree
Informative
Unhelpful
Funny
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