Avigilon Struggles in Brazil

By Robert Wren Gordon, Published Apr 22, 2021, 10:10am EDT (Info+)

While Avigilon is one of North America's most widely used manufacturer, they are relatively weak in Brazil, even compared to other Western brands.

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IPVM spent six months in Brazil meeting with local Brazilian professionals, gaining a better understanding of the market.

In this post we examine Avigilon's Brazil business, discussing the Canadian manufacturer's challenges within the Brazilian market.

This is the eighth in a series of posts examining the Brazilian businesses of various video surveillance manufacturers. For previous coverage, see:

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Comments (3)

It sounds like Avigilon has not put the footwork in to penetrate this market. The other portion is the steep cost compared to the Chinese manufacturers located there. It’s hard to upsell a customer base that has no idea what you’re offering over the cheaper products. The better question is how bad does Avigilon want the business? With very little sales and going into a market saturated with inexpensive manufacturers, is it worth the investment? Then again, having such a huge footprint with your parent company, why wouldn’t you invest in offering a complete solution. Cheap cameras will always have their place, but true solutions can elevate security to a whole new level. I’m certain their are thousands of locations in Brazil that would benefit greatly from an Avigilon invasion.

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

It sounds like Avigilon has not put the footwork in to penetrate this market.

Industry professionals who spoke to me for this post would likely agree. That said, as IPVM reported last month, Axis, who believes it is Brazil's "enterprise business sector" market leader, has certainly carved out a niche for itself, along with Bosch, thus if Axis and Bosch can do it, why can't Avigilon?

Agree: 1
Disagree
Informative
Unhelpful
Funny

I couldn’t agree more. Especially having a juggernaut like motorola backing you and even giving you a platform to launch from.

Agree
Disagree
Informative
Unhelpful
Funny
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