Avigilon Trumps Axis' Deceptive Ad With A Real One

By: John Honovich, Published on Feb 15, 2016

Axis and Avigilon are reversing roles.

While the IP video pioneer increasingly loosens its ethical standards, Avigilon has responded with a well done, on target, campaign.

Axis Deceptive Commercial

**** *** ******** *** reversing *****.

***** *** ** ***** pioneer ************ ******* *** ethical *********, ******** *** responded **** * **** done, ** ******, ********.

Axis ********* **********

[***************]

** ********, ************ * ********* ******************** ** ******* / make ****** ***** **** they **** ***** ***** *** camera.

**** ******, ************** ******* it *** **** ** Axis ******, **** ** was ***:

******* ** * ******** at *** **** *** ** the (******) ******* ***** text ***********, **** *** done ******* ** ******* this.

******: ***** *********** ** this ****, **** ******* the ********** *** ******** it **** *** **** has * ********** ** the *** ** *** video:

** ** **** **** Axis *** **** ** finally, *** ************* ** took **** ****** *** months, ******* ********* ** a ********** ** * competitor.

****** *: **** *** released * *** ***** of ***** *** ** camera ** ** *** skating ****:

*** *** ******** *** 4K **** ***** ****.

*** *** *** ** quite ********** *** ***** have **** ***** ** they **** *** **** first.

Avigilon ** **********

***, ******** *** ******** a ********** ****** **** their ** ******:

 

** **** ** **** more ***** **** ** was **** ***** ******, Avigilon ****** ** ********** behind *** ****** ***** with *** ************:

7K *****

** *** *** ****, Avigilon's **'* ************ ** questionable as *** ***** **** relative ***** (~$**,*** *****) makes ** ***** ** economically ******* ******* **** competitors (*.*., ******* **** cameras, **** ******* ****** *********) *** * ******** of *** ***** ($*,*** or ****) *** **** the ***** ******* ** being ******* ** ******** spots / ****** ** get *** **** ****** shots).

*******, ** ** *** the ***** ** ******** strongly ********* ***** ** camera. ****** ******** **** sell ** *** ****** itself, ** ** * signaling ****** ** **** that *** ******* **** the ******* ********** ************ camera ** *** ****. Not **** **** **** improve ***** ******* ********* positioning, ** **** **** lead **** * ******* that **** ** ***** competitors ****. **** ** the ******** ********** *** 7K ** ***********, ******** has ****** ** ***** high ********** ******, ** far ***** ******, ** sell. **** ** *** new, ** **** **** the **** ********** ******** with ***** ******* **** PRo ******* *** *****.

********, ******** ** ** is ****** *** * mainstream ******** ** ********** / ***** ****, ******** to *** **** ********* sale ** ***** ***** analytics. ***** ***** ********* is * ******** ********* differentiator ** **** *** has**** ******** **** * focus ** ********, ** ** ****** for ***-********* ****** ** (literally) '***' **** ** front.

Showing ***'* *** *****

*** ************ ******** *** or ****** **** ****** mature ****** ** ** confident ** ** ***** commercials **** ***** *** *******, certainly **** ************* *** consider ********** *** ****, like ****. ***** ** ****** more ********** ** *** image ******* / *********** of *** ************ ******* being ****.

** *** ****, ********* they *** *******. *** past **** *** **** strange, **** ************ ******* ***** ****,****** **** ***** ************ cameras*** ***** ********* **********.

Comments (17)

Thanks for the fact.

Avigilon's camera of course can do better, it's using a huge sensor of DSLR if you have checked it in security show. It's also using a Canon DSLR lens of course. and Avigilon's software is much better than any DSLR can do for this industry.

This video may have integrity and artistic merit, but IMHO, it is doing a disservice to the camera, at least in terms of surveilance video capability.

Why? The dynamic range of some of these shots, while visually interesting are not worthy of a $1000 camera, let alone a $10,000 one.

I know that a lot of the footage is at dusk and dawn, with many buildings casting long gorgeous shadows everywhere, but is this the kind of image that someone would desire from this camera in real-life?

"it is doing a disservice to the camera"

Are you suggesting that the camera is better in WDR than it shows it the video?

"The dynamic range of some of these shots, while visually interesting are not worthy of a $1000 camera, let alone a $10,000 one."

That's not surprising given it's not marketed as a WDR camera and the dynamic range spec'd is only 70dB.

As we have discussed in other areas, this is one of the challenges of super high resolution cameras - lots more pixels can deliver greater details during even lighting levels but often struggles with more challenging lighting conditions.

Are you suggesting that the camera is better in WDR than it shows it the video?

No.

I'm suggesting there are better shots than twilight scenes to illustrate this cameras usefulness as a security camera.

Like Madison Square Garden or Grand Central Station, where the lighting is more controlled:

Full res image here.

UPDATE: After publication of this post, Axis removed the commercial and replaced it with one that has a disclosure at the end of the video:

It is good that Axis has done so finally, but disappointing it took them nearly two months, finally motivated by a comparison to a competitor.

Marketing 101 - The message is we have a premier product, so buyers are to assume the same commitment to quality and innovation exists across the entire line. Luxury car makers have been using this same advertising for years, and it works. (true or not)

We've installed a number of 7K cameras, and 1 particular shot required a Canon Pro Lens costing over $5,000 wholesale online.... the alternative was costly directional boring, permits, fiber, poles, and $50k in labor.

Curious, when you use an advanced photographic lens with Avigilon, are you able to control the advanced features of the lens, like the zoom, auto-focus, anti-shake etc? Does the lens work as an auto-Iris lens?

AutoFocus - Yes


Zoom - Is normally a manual lens ring

Image Stabilization - No - Canon IOS is in the lens, and moves the canon camera body sensor. Since these cameras permanently mounted, that's a feature to skip.

we only use fixed lenses for best image and lighting results.

Can the camera can control the shutter speed or aperture?

Yes,

The pro offers

DAY/NIGHT/AUTO
Set MAX Exposure
Auto Iris
Image or Exposure priority
20 levels of compression (other page)
All current installations are maximum image quality (L1) little compression.

below is our 8M Pro controls.

controls

Thanks.

You don't get a good feel for the full effectiveness of the camera because it's all filmed in fast forward time lapse. Auto focus issues are masked by the speed of the playback maybe? Had to ask.
You don't get a good feel for the full effectiveness of the camera because it's all filmed in fast forward time lapse. Auto focus issues are masked by the speed of the playback maybe? Had to ask.

The Avigilon 7K commercial is interesting in that they present it in time lapse. To an average viewer they may not understand that the camera really can't do a good "real time" live image. Their spec sheet says this camera does 5 or 6 fps. If you need a nice fluid flow in a real time application, this camera can't do it.

There is some truth in what Chuck is saying; namely that the clip that is presented is a 30fps sequence, but the camera itself is only capable of a fraction of this rate.

But, this ad is about art, not architecture,

I see and appreciate your point - It is is about art.

Kind of the reverse of IMAX hi rates played back at 24

vs slow rates 5ips played back at 24

The videos are pretty, but I'll avoid building edges.

I guess the technology just isn't there yet to provide everything.
I guess for now we can only pick 2 or 3 things, and market realities determines the rest.

WIDE VIEWS 50 to 90 degrees
HIGH RESOLUTION Up to 7K
HIGH FRAME RATES 30ips
ANALYTICS
LOW COST
LOW LIGHT

"they don't understand that the camera really can't do a good "real time" live image."

Are you kidding me?

On 4K monitors, it's like watching 35mm prints coming to life. Our clients are ecstatic with the image quality from live and recorded footage.

5/6ips isn't for table games....

We're capturing LP characters at 280' across large lots, and the activities of hundreds of people. I don't know anyone that can break a window, grab a purse or laptop, or slice a tire in less than .2 sec.....

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

2019 Video Surveillance Cameras State of the Market on Jan 07, 2019
Each year, IPVM summarizes the main advances and changes for video surveillance cameras, based on our industry-leading testing and...
Sony Favorability Results 2019 on Feb 06, 2019
Sony Favorability amongst integrators improved moderately compared to their 2017 favorability results, with a modest net positive...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Axis Supports HD Analog on Apr 15, 2019
In 2017, Axis declared 'Everything is IP': Now, in 2019, Axis has released support for HD analog, with their new encoders.  Why the change?...
Axis ARTPEC-7 Chip Release Examined on Apr 08, 2019
For years, Axis essentially de-promoted their own chips. Now, they are reversing course. Axis has announced ARTPEC-7, their latest chip, which...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Pelco Is "Bringin Blue Back" on Dec 17, 2019
Pelco is "BRINGIN' BLUE BACK", according to Pelco's new CEO Kurt Takahashi’s presentation at the Imperial Capital Security Investor...

Most Recent Industry Reports

'Severe Impact' Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...
PRC Government Entity Now Controlling Shareholder of Infinova / March Networks on Jan 16, 2020
A PRC government entity is now the controlling shareholder of US security manufacturer Infinova as well as its wholly-owned subsidiary March...
Network Cabling for Video Surveillance on Jan 15, 2020
In this guide, we explain the fundamentals of network cabling for video surveillance networks, how they should be installed, and the differences in...
ONVIF [Un]Trashed Statement, Confirms Dahua and Hikvision Still Suspended on Jan 15, 2020
ONVIF has 'trashed' the suspension statement for Dahua, Hikvision, Huawei, etc. but confirms to IPVM that those companies are all still...
Wyze Smart Door Lock Test on Jan 14, 2020
Wyze's inexpensive cameras have grabbed the attention of many in the consumer market, but can the company's new smart lock get similar...
Wesco Wins Anixter on Jan 13, 2020
Despite Anixter earlier arguing that Wesco's bid was inferior to CD&R's by nearly 10%, Anixter confirmed that they are taking Wesco's 3.1%...
Anixter Resisting Takeover From Competitor, Bidding War Emerges, Wesco Wins on Jan 13, 2020
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....