Ava Grew 300%, Expects To Triple This Year

By John Honovich, Published Feb 09, 2022, 09:38am EST (Info+)

Verkada's sales team has popularized the concept of being the "fastest growing" company in the industry. Now, Ava has beaten Verkada on this metric, according to Ava's new claims.

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Inside this note, based on conversations with Ava Security's executives, we examine the company's growth rate and competitive positioning both to rival new entrants, like Verkada, and incumbents such as Avigilon.

For background, see Ava Cameras Tested and AVA VMS And Video Analytics Tested.

Ava ******

*** ******* **** *** ********* ******:

********* *** ****** ******* *** *** achievements *** ****. ******* **************** ******** **over ***%, ARR grew by 500%, and the number of cameras connected to the ******** *****® ********* ** ****** ***** three ******.

*** **’** *** ******** *****, ** we’re **********similar ****** ******* *** **** [emphasis added]

***** *** ******** ****** *******. *** example, ******* *** ************ **** ****** for ***% ** ***% ******.

*******, ****** *********** *** ********* ****** to ******* **** ******* ***** *** Ava ******** ** ******** **** *** actual ******* ******* ***.

** *** ***** ****, **** **** are ******** ** ****** ******* * years ** * *** ** **** impressive, ** **** ** ****** ** do. ** ******** *** **** ** in *** *** **** ** ******** of ******* **** ****, ***** ** still ***** ******** ** ********** *** if *** *** ****** *** * few **** ***** (***** ** *** unrealistic ** **** *** ****** ******** right ***), *** ***** **** ****** a ******* **** *****-******* ******* ******* annual *******.

Product / ****** *** - ***** ****** + ****

*** *** ** ********* *******-****** ***: Like *******, *** ****** ****** ** cloud ******* (*.*., ******* ** **-*****, no "***" ** ******) *** ****** Verkada, *** ** ** **** ******** that ****** ********** *** ***** ******* into ***** ****** *** ***** *** cameras ** ******* ** *** ***** VMSes. **** *********** ** **** *** is **** ** ***** *********** ***********.

************* **% ** ***'* ******* ***** are ****** ** ***** / **-***** storage **** **** ********** ****** ************* over *** **** ****, *** ******* told ****. **** ** * ***** without **** ***********, ******* ********* ** * ******* *********.

*** ***** ** ****** ** ******** use **** ******** *** ***** *** party *******, ** *******, ***** ******** customers *** **** ** ******** *********** of *** ******* ** ** **.

Verkada **********

** ******* **** *** ** ********** from *******'* **** ********* ******* ***** solving * ******* *******. ******* *** 500+ *********** **** *** ********* ****** with *** ******* **** **** *** bad *** ***** ****** ** ****** within *** ******. **** **, ******** ironically, ******* *** *** ******* *** offers **** ** ****. *** **** can ************* ** ***** **** **** than *******.

** *** ***** ****, ******* ** still *** ****** **** ***. ******* has **** **** ***** *** ****** of *********** **** *** *** ********* so ******* ** ******** *** ** vastly **** ********* **** *** **.

Controlled ******* *** ***

*** *** * ********** ******* ******* to ********, ********** ** ********'* ********* era. *** **** **** **** **** than *** ******** *** *** ***** selective ***** **** ******** **** ***** on. ********, *** ** *** ******* / ******** *** ******** ** ** sold ******, *.*., ******* **** ***, etc.

**** ********* *** ******* ****** *** integrators, ****** **** *********** ********* ******** the ******* ****** ** *** *****, such ** **** *** ******* ***** or **** **** **** ***** (***** sold ********* ********** ******).

Incumbent ****

*** ******* **** *** *** ****** incumbents (******* ****, ********, ******, ***.) is **** ** *** **** ** will **** **** ** ***** ****** to ***** *******.

***** ********* *** ************ ** ******* allow *** **-***** *******, *** ******** approach ** **** **** ** ** exception ***** *** ***** ***** ** procure ** ** ****, ****** **, configure *** ******* **. ** ********, the ***** ***** (******* *** ** Verkada) ** ** **** ** ** a *****-**-** ******** ***** *** **** scans * ** **** ** *** camera **** ******* *** *** ******* inside *** *********** ********* ** ********** via *** *****.

***** ** ** *********** ************* ***** blocking ********** **** ********** **** ***** so *** ***** **** ** ******* incumbents ***** **** ** ***** ***** from * ******** ***********.

*********, ********** *** ********* ***** **** on ****** ** * ****** ******* is ** ****** **** *** ***** is ****** ********** ****** ****** *** move. *******, ** ***** ********** **** quickly, **** ***** ************* ********* ***'* most ******** *********.

Size ****

*** ***** ***** ** **** *** does *** **** **** *********, ******** says ~***, *** ******* **** **** ~200:

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** ********, ******* *** ~*,*** *********, and ***** ********** **** *** **** employees. **** **** * *******-******* ********, Ava **** **** ** **** *** more ********* ** ******* ****-***** ******* those *********.

**** ****, ******* **** ** ******* ** *******, **** ** ******** ** ** a ******* *** *** ******* ** long ** *** ******* ** ********** about *********, ***** ** *** **** opportunity ** **********.

Comments (17)

* **** **. ****** *** ** their ******* *** * ***** *** the ** *** * ********* *** to ** ***** **** ******* ******/****** performance *** *********. *** *** ********* whatsoever.

** *** ******* ******** ** **** and **** ***’* ****** ** ****. That’s ****, ***** ****** ****** ******* paperweight- *********.

Agree: 3
Disagree: 16
Informative: 8
Unhelpful
Funny: 3

***** ** **** ****, **** ***** not ** ******* **** ** **********.

Agree: 10
Disagree: 2
Informative: 5
Unhelpful
Funny: 1

* ********** ********* ********** ****. ***** product *** ***** *******.

Agree: 13
Disagree: 2
Informative: 7
Unhelpful
Funny

*** ******** ****.

**** ****** **** ********** *** ** the ****. * ***'* *** **** we **** ***** ***** ******* *** fix ***** ***** *********** *** *** partners *** ****** ** ***** ******* requests, ******* ************, *** ****** ** into *** ********.

** ***'** ** *** **, *'* be ***** ** ******* *** ** the ***** ****** ** ******* ********.

Agree: 1
Disagree
Informative: 14
Unhelpful: 1
Funny

**** ** *** *********** **** ** Ava **** - ***** ** **** that *** **** **********. **'** ****** happy ** ****** ** *** ***** and ***** ** *** ************* ** any ******** *********. ** ***** ********* on ********** * ******* ***** ****** on ******** ********. * ***** **** to ***** **** *** ** *** we *** ******* *** **** ** our *******.

Agree: 1
Disagree
Informative: 12
Unhelpful
Funny

** **** **** ******* ***** ******* with ***** ***** *******, *** ***** direct-to-cloud ******* *** * *** ******.

*** ******* ********** ** ************* *** support ** ******* **** *** ********.

* *** *** ** ******** ****** impressed ** ***. *** ***** * new *** ** *** ***** ***** on ** ******.

Agree: 2
Disagree
Informative
Unhelpful
Funny

***, *'* ******* ** *** **** response. ***** *'** **** **** ******* with *** *** * *** ******, they **** **** *****. *'** ****** all *** ********* *** **** **** exceeded ** ************. ** **********, *** audio ********* ***** ** *** ******* are ***********. *** *** ** ** tests ******.

************, ** **** ***** ***'* *** they ********* ******* * *** ******** just ** ******* *** ** *** needs.

Agree
Disagree
Informative
Unhelpful
Funny

* *** ******** ** **** **** as * ******** *** *** ** our **** **** *******. ** ** Ava ******* ***** ****, **** *** a *** ******* *** * ******* Ava **** ******** ** *** ****** growth.

*****, ** *** *******, **** *** extremely ******** ***** *********** *** *******. Many ************* **** **** *** **** control *** ******* *** ****** * couple ***** **** **** **-*** ******* in **** ******. * ****** ******** to *** * **** ******** ** my ***** *********** **** *** **** year *** * **** ***. **** is *** *****, **** *** * sales ****** ************ *** * ******* they **** *** **** **** *********** that **** * ********* ***** **** and **** *** ** ******** ***** in **** ** ***********.

**** ***** ** ** ** ****** point, **** *** **** ********. ** my **+ ***** ** **** ********, I *** ***** ** *** **** the ****** ** ************* **** * consider **** ********. ***** **** ******** are *** **** **** ** **** most ********** **** **** **** * sales *********** *** *** **** ************ perspective. ***** ** * ******* **** Ava, **** **** * ***** *********** and * ********* ***********. *********, * speak ** ******* **** *** ****** every ****** ***. **** ***** **** "top ** ****" **** ** **** and **** ****** **** ************* **** are ********** **** ******* ******* *** challenges **** *****. * ***** ******* that *** ***** ***** *** ******* as **** ** **** **** ***** their ***.

*****, **** ******** + ******** + Speed ** *********** = **** ******. The ******** ** **** *********** ******* Verkada. **** *** *** **** **** an *** **** **** ** ******* at ******* *** **** **** **** can **** *** ***** ******* *** have * ******** **** ****** **** features *** **** *** **** **** in ** ***** *** * ***** day. ****** **** **** *********** **** many ****** ******* ********* *** ***** IT ********* *** ** ** ** easy ****** *** **** *** ********** side ** *** ***** *** *** IT ****. *** *********** **** ** Ava ** ********* ******** **** ********* requested ******** *** ****** ******* ** existing. * **** **** ********* **** this **** *** *** *** ** has *** ****** ****. ******** **** released *** *** ** ** ********* accurate, **** **** ******** *** ***** cameras.

***** ****, *** *** ******* ****** our ** ** ******** *** *** clients. ** **** *** ****** *** every ******, *** ** ** **** we **** ** ** ** ******** and *** ******** **** ***** ********* including ********. *** **** **** ** our *** ***** ********** **** **. Every ****** ** **** ******** *** end **** *** **** **** ** us *** ********** ******* ** *****. That ** *** **** ******** ** me **** *** **** ******** ** see ****** ****** ** *** **** future.

Agree: 11
Disagree
Informative: 15
Unhelpful
Funny

*** *** ** *** **** *** best ***** *** ****** ******** **** we **** *********** ***** ****. *** technical ***** ****** *** ***** ****** are *** ******** **** **** ******** knowledge. **** *** **** *** *** discuss * *****, ******* ** ***** integration **** **** ****** ** *** and ****** ***** ******** *** *********.

*** **** *** ****** ** ******* products **** ******* ** *** *** products **** **** ******** *** ***** LPR **** *** ******* *** ******* for * ****** ****** ********.

**** ** *** ***** ******. * can ***** **** ** ** * customer ****** **** *** **** ***'* come ****** ** ********** ******** **** it ***** ** ******** ********* *** I ***'* **** ** ***** **** they **** ** ********* *** ******** at *** *** ** * ******* and ******** ***** ********* **** **** expect ** ** *****.

** *** * ***'* **** ** compete **** *** ** *** *** sales.

Agree: 5
Disagree
Informative: 4
Unhelpful
Funny: 2

*** *** **** ******? ******* ******** their **** **** ** *.**/***** + the **** ** *** *******.

Agree
Disagree: 1
Informative
Unhelpful
Funny

********** $** ******* ** ****, **** *** ****** / **** key ********* *** ********** *** ******** exits ** ***** ************.

** **** ***********, *** **** **** is ** ***** ** ********* *** super ********** ** **** ******** ******** subscription *********.

******* ******** ***** **** **** ** 1.5M/month + *** **** ** *** cameras.

****'* ****** ***** ******** *** ***** actually **** **** ** **** ****** minus *** ****** ** ******* **** are **********. ****** ***, **'* **** not ** ***** ** **** ******.

** *** ***'* ******* **, ******* to*************** *** *** ****** ********* ******* (near **** ******* *** *** ****** $30+ *******).

Agree
Disagree
Informative: 5
Unhelpful
Funny

**** **** **** ** ****** ****'** probably *** ****** ** ********.

Agree: 2
Disagree
Informative
Unhelpful
Funny: 1

***'* **** ***.

Agree
Disagree
Informative
Unhelpful
Funny: 2

**** *** *** *** ****...

Agree
Disagree
Informative
Unhelpful
Funny: 4

***.

**** **********, * **** ***** *** impending **** **** * ****** ** comment.

Agree
Disagree
Informative: 1
Unhelpful
Funny: 1

** ***. :-)

Agree
Disagree
Informative: 1
Unhelpful
Funny: 1
Agree
Disagree
Informative
Unhelpful
Funny
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