ASIS Offering Custom Research For Manufacturers

By Dan Gelinas, Published Nov 15, 2018, 11:20am EST

Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer. 

ASIS and its publication Security Management offer what they call 'Custom Research' that allows manufacturers to pay to get those answers.

In this note we look at:

  • Problem Addressed
  • Program Overview
  • November 2018 Security Management Custom Research Project
  • Other Security Management Custom Research Projects
  • Benefits of the Program
  • Concerns of the Program

Problem *********

************* ******* **** ********** for ***** *********. ** particular, ************ ******* ******* greater ********** **** ****** general ********** (*.*., **% of ******** ************* *** X ** ***** **** important **** ** **** convincing **** **** ****** X ** *** **** important).

*** ******* ***** *** such ************ ****** ******* within *** ******** ******** industry. *** *******, **** does *** ***** **** to ***** ******** ** interest. *** ***** *** trade ********* ** ***** this, **** *** *** advantage ** * ***** pool ** ****** ************ security ********.

Program ********

*** ******** ******** ******* Program *** ******* ** 2011, ********* *-* * year ***** ********* **** an ******** ** ****:

** **** **** ********* 9 ******** ** ****. This *** **** ******** upward. ** **** ******** 4-6 ********* ******* ** the **** ******* ***** prior ** **** ***.

**** **** *** **** of *** ****** ******* on *** *** ************ partner ** *** **** their ***** **:

** **** *** ******* to *** **** *** entire **** ******** ** members *** ********* *** fielding (***-** ***** **** of ******). *** ****** surveyed ****** ************* ***** on *** *****. ** an *******, ******** ** a ******* ******** ***** such ** ****** ******* would **** * **** net. *** *** ** drones ** ****** ***** for *** ******** ** security **** **** *****, more ******** ************. ***** numbers ********* ***** **** 300-1,200 ********* *******.

****** ************ *** *** paid ***, ** **** opt **, *** ******* for * ****** ** win ** ****** **** card (****** ** *** ranged **** $*** - $250).

*** ******** *******'* **** price ** $*,*** (*********** ********** ***** *** p.17):

**** ****: "*** **** is **** ** *** to ********* ************* ** the ******* ******** *** clear ***** *** *** members *** *** **** as * *****."

*** ** ********** $*,***, ASIS **** ** * white ***** *** *** $10,000 - $**,*** **** add * *******:

********* *** ****** ******* begin ** ********** *** trends ** ********** *** further ******** *** ** done. **** ** *** case **** *** ******** 2018 ****** ** ***** Security ********** *** ********* with *****.

November **** **** ****** ******** *******

***** *** **** *** a ****** / ****** research ******* ** ******** 2018, ****** "******** ******** Benchmarking *** ****** ******":

**** ***** **** **** was *** ****** ******* Brivo *** ******* ** with ******** **********:

***** ********* **** ******** Management ** **** ** conduct * ********* ***** of ******** ******** *********** in *** ********. *** ******* of *** ****** **** shared **** *** ************ and ******** ********* ** the *-**** ********** * ******** ******** Trends *** ****** ******** **, ****. As * ******-**, ******** Management *** ***** *** partnering ** * ****** research ******* ***** *** 2017 ******* ** * benchmark.

********, ***** ****** ******** like ***** **** ****** the ****** *********, *** survey ******** ******* *** the ************ ******* ** terms ** *** ***** of ***** ******** ******, potential ********* *** *&* and *********, ***.:

***** ************ **** **** research ***** ** ***** the **-******** ******.

********* ******** ** *** manufacturer ******* ******* *** specific ******** ** *** manufacturer **** ** **** question **** *****'* ******:

**** ********* *** ***** survey, *** *********** ** brought ** *****'* **** and ***** ********* ******** *********** * ********:

Other ******** ********** ****** ******** ********

**** **** ******** ******** partnered ******** ********** **** businesses **** ********* ******* of *** ******** ******** **** corporate ********, ****** *********, and executive protection:

**** **** *** ****** partner ***** ***** *** survey *** *** ********** webinar ** ********* ******. ASIS **** *** ******* are ****** ********* ** the ****** **** **** have ** *** ********:

**** ************* ******** **** a ******* ** ******** organization **** *** ********, government, *** ******* ******* that *** ********** ******** in *** ******** *****. All *** ********** ********* on *** ***** ** how **** *** ******* the ********* ** **** members *** *** ******** profession *** ******** ** a *****.

*** ********* ******** ** such * *********** ******* a ************ ******* *** international ***** ** **** membership:

**** **** ****** ***********'* personal *** ******* *********** is *** ********, *** is ** ****** **** the ****** ******* ** a ***** **** ****:

******** *********** ** **** research ************ ** ********* solely *** *** ******** to *********** *** ******* of *** ********. ************ are *** ******** ** share ***** ******** *********** if **** ****** *** to. **** *********** ** not **** *** *** other ******* ** ****** with *** ******* ******.

ASIS *******

**** ***** ** ** share *** ******* *********** for ***** ********** ** the ******* - ********* **** ***.***.**** or *********.****@**********.***.

Concerns ** *** *******

****'* ******* **** ******** expressed ******** ***** **** programs:

***** ************* ********* ****** such ******** *** ***** is *********** ***** ** be ****:

  • **** ** *** ****** 'research'. *** ******* *** structured ** ******** *** sales *** ********* ********* of *** ********, **** questions ****** ** ******* the ********.
  • *** ******* *** ** answered ** ****** *** there ** ** ********** of *** ******** ***** the ******. *** *******, we ******* ******* ** login ** ******** **** problem.
  • **** ******* *** *********** donating ***** **** ** ASIS *** **** ********* to *************. *** *******, we *** *** ******* to **** ******* ** recognize ***** ************* *** time.
  • *** ********** ** ********. In *** *****, ** does *** ******* **** Brivo *** **** *** drafted *** *********, ****** saying **** "******** ********** ******** ** ********** **** Brivo ** **** ******." Moreover, ** *** ****** itself ** ****** **** "Data ******** ** **** survey ** ******** ************* **** be **** ** *** Brivo ****** ... ******".

** ********, **** ********* most ** ***** ******* from ************ ********* ****** (exhibits, **************, ***.) *** for ************* **** *** to *** ** *** best ********* ** *******, having ********* ******* '********' risks *********** **** ***** members.

Comments (5)

Pivot3 is now doing this with ASIS but the survey makes no sense. They let integrators and consultants answer it:

But many of the questions are not sensible / applicable to integrators or consultants like:

Sure you can use whatever results for marketing but the answers are not going to be accurate.

Agree
Disagree
Informative
Unhelpful
Funny

What do you make of this graphic?

Was there two questions, one asking you what mag you use and one asking which one you don’t read?  Or did they just subtract from 100%?

And is Security Technology Executive really number 2 at 22%?

Agree
Disagree
Informative
Unhelpful
Funny

Hard to tell who they surveyed, the "2018 Reader Profile Study" is only mentioned once in the media kit with no further details that I can find.

It is interesting that their question was explicitly targeted at 'print publications' which are increasingly anachronistic.

I can say, just given what Security Management magazine covers, it may be somewhat useful to end users but I don't many integrators nor manufacturers get much benefit of their reporting.

Agree
Disagree
Informative
Unhelpful
Funny

Hard to tell who they surveyed...

Maybe they asked ASIS members if they they read the ASIS magazine?

We have the ability to tap into the entire ASIS database of members and prospects for fielding...

Agree
Disagree
Informative
Unhelpful
Funny

asked ASIS members if they they read the ASIS magazine?

Yes, that's a reasonable assumption. This is akin to the 2014 SIA 'marketing study' where they surveyed lists of trade magazine subscribers whether they read trade magazines...

Agree
Disagree
Informative
Unhelpful
Funny
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