ASIS Hurting, Fills Empty Space Pushing Attendees to Show Floor

By: John Honovich, Published on Sep 08, 2016

ASIS depends on manufacturer exhibitors to make most of their revenue ($15+ million) but manufacturers are upset with ASIS poor performance over the past few years.

Now, ASIS has taken steps that will help manufacturers by pushing attendees on to the show floor.

In this note, we review ASIS 4 moves, how this will impact the show and fill empty space.

**** ******* ** ************ exhibitors ** **** **** of ***** ******* ($**+ million) **************** *** ***** **** ASIS **** *********** **** the **** *** *****.

***, **** *** ***** steps **** **** **** manufacturers ** ******* ********* ** to *** **** *****.

** **** ****, ** review **** * *****, how **** **** ****** the **** *** **** empty *****.

[***************]

Empty *****

**** *** ****** ***** space ***** * *******, * ****** stations, * ******* *******, numerous ****** *** **** councils *** ********** **** large spaces *** *************. *** shows **** **** ***, these are ****** ****** ** the **** *****.

*** *** ***** **** the ***** ****** **** more **** * */**** ** the **** ***** ********* to ***-**********:

******: *** ***** **** space ** *** ***** center *** ** ****** 20x30' *****, *** ** has **** ********* **** the *** ******.

**** **** *** ******* the ***** ******** *** get **** ****** *** ISC2 *** ********* *** 7 ****** ** *** far *** ** *** show *****.

**** **** *** ***-********* space, **** ** ***** ~50% ******* **** *** West.

4 *** ***** *** ********* ** ** ** **** *****

*** **** ***** ********** what ** '***' ** help ********** **** ****:

*** *** ***** ***:

  1. ******** *** *** **** lunch*** **** ********* ** *********, forcing **** ** *** a ************* *** *** (etc.) **** *** **** stands ** *** **** floor. ***** **** ********* are ***** **** ****** companies ******* ** *** a *******, ******* **** to *** **** ***** should **** ********** *** more ******* **** ****** buyers. **** ** ********** useful ** *** **** day ** ******** **** traffic ** ** *** worse.
  2. ****** *** ****** ********** sessions** ** *** **** floor, ******* ** ******* off-floor ********** ****, ***** to ********* **** ******* on *** **** *****.
  3. ****** *** '**** **' presentations** *** **** *****, ******* ** ******* ***-***** conference ****. *** **** of *****, *** ******* is **** **** ****** have *** ********* *** tend ** ** *****, given **** **** *** in *****, **** *******, open *****. ** *** plus ****, **** *** attendance *** ********** **** to ******** ****.
  4. ****** * ******** ************ **** ********* **** professional ************* **** ******** and ******. **** ** clearly *** **** ** them ** ** **** a *** ******* **** will ******* **** ********* and **** **** ** to *** **** *****.

********************

************* ****** ** ****** by **** ** **** pushes ********* ** *** more ** *** **** floor. ** *** ***** hand, **** ******** **** been ***** **** *********** advantage ** *** ****. In *** ******* ** getting **** ****** ** the **** *****, **** may ** *********** ***** core **************. *** **** has ** ** *********, because ** ******* **** ************ ****** results ****, ************* ******* *** unhappy **** ***** ****** on ****.

Comments (26)

Next year: Pokeman

Cringe but you might be on to something. Create a game that requires going to different booths, you have to do something at the booth to get pokemon or points or whatever.

The exhibitors pay to be highlighted / better positioned in the game. The attendees with most pokepoints etc. get prizes.

I almost think this is a good idea from a trade show perspective.

If I can find him at ISC East I can find him at ASIS!

Then that's 10,000 points to Samsung. Hope you cashed out in time.

Pat, I'd like the IPVM t-shirt for 9,450 points, and the rest on a gift certificate.

Pretty tough, but once I saw the Little Giant I knew Ari wasn't far away.

They already do games at some shows. The attendees are given a card which requires a unique sticker from each vendor. If they fill the entire card they get a small prize or are entered to win something large like a TV or ipad

I think a mobile game could be better than a physical/card one, e.g.,

  • Exhibitor immediately gets contact info from person playing the game at their booth
  • Their can be questions about the exhibitor's offering the person needs to answer at the booth, benefiting both
  • Easier to manage for the show / scale up, rather than manually dealing with a bunch of cards

Disclaimer: I have never played any form of Pokemon so this is fairly theoretical to me.

These types of promotions tend to have a poor ROI for the manufacturer. You end up with people stopping by your booth only to get their card stamped with no interest in what you are displaying. The poor quality leads these promotions generate also cause further time/money to be wasted further down the line.

I realize this show is in Orlando, but they have done Vegas, Anaheim, etc. I would suggest ASIS never come West of Chicago for starters. We do not need 2 major shows out West. They need to establish themselves as the premier East Coast show and a true alternative to ISC. I would also suggest they pick one spot and stay there (please not Philly or the ATL). Orlando and Anaheim, right after all the kids go back to school, are also really not that appealing.

Orlando is a great location, but I agree so soon after kids go back to school is a little close.

The issue of ASIS show are multiples:

  • Ongoing changing locations: not having a fix location, that is US centrally based, is an issue….when the show is in west coast, half east coast don’t travel and vis-versa. ISC is in Las Vegas, it is central and easy to access for everyone.
  • Identity: the show use to be end-users focus. Today ISC West bring a lot of end-users as well as SI a Partners. ASIS is struggling to have a true value added compare to ISC
  • Too many tradeshows: between ISC west and East, local distribution shows, vertical market shows, organization shows like SIA and others, it is challenging for Manufacturers to be attending all. The value really must be there for this type of investment. Asis has been declining and the value is more more questionable.

View from a manufacturer…

I would even suggest ASIS is having an identity crisis in the industry and many members are not happy with the association due to previous leadership, lack of benefits to members and an overall neutral to negative perception.

Ive been a member for over 15 years and have never thought less of the value they bring.

Here are some happy ASIS attendees. A well done promo video:

Hitchhiking as a bad security practice.

This was one of the busiest events I went to all week!

Hal, did you get your whale leads?

Not at Texas night, but there were a handful of really solid leads in the booth. I may have a bit of a different experience than others, since I was focusing on a specific area at this show - transportation. People with no interest in mobile surveillance rarely waste their time kicking the EN50155 tires, and people who need mobile surveillance will zero in on the folks who provide it.

Isn't every night, ever 'Texas Night'?

packed with hell-raisin', tire-kickin' whales...

ASIS Pokemon gets my vote.

Update: the light blue space in the right center was an unsold 20x30' booth, now it has been converted into the 6th lounge.

Net/net, there will be no shortage of spaces to sit down on the show floor.

On site. No goodies in the handout bag, just a heavy directory and a couple of advertisements. Self-service ribbons available for your badge - you IPVM reporters should definitely pick up the "trouble maker" ribbons.

First FAIL for me so far, at least half an hour, probably more before the shuttle bus for the overflow lot showed up. Bus is overpacked.

.... and then the last bus is at 5:PM, so a cab to the overflow lot it is. Thanks ASIS. I just remember Chicago and ISC West being better organized.

The main issue that we find is competing with class time. So many security professionals spend all day in classes to maintain the CPP and PSP certificates. It will only be a matter of time before the creation of another clever acronym based certification to generate revenue. In the end that is what it is all about.

So many security professionals spend all day in classes to maintain the CPP and PSP certificates. It will only be a matter of time before the creation of another clever acronym based certification to generate revenue.

ASIS generates 5x more revenue from the exhibitors than they do for certification / education.

At least on that one, I do not think they are doing it for revenue generation.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Security Canada Central Show Report 2019 on Oct 24, 2019
IPVM attended Security Canada Central in Toronto to see what is new in the Canadian market. Inside, we share videos and dozens of images...
Manufacturers Unhappy With Weak ASIS GSX 2019 And 2020 Shift on Sep 16, 2019
Manufacturers were generally unhappy with ASIS GSX, both for weak 2019 booth traffic and a scheduling shift for the 2020 show, according to a new...
ASIS GSX 2019 Final Show Report on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However,...
Top Ways Security Integrators Improve Their Careers on Sep 03, 2019
With DIY products expanding and the future of integration debated, how do integrators stay sharp so they are not left behind? 180+ integrators...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Bastille Cell Phone Tracking Profile on Apr 30, 2019
Is tracking someone by their cellphone the next generation of surveillance? Bastille is a US startup which tracks people by their cellphone or...
Milestone Drops IFSEC on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...

Most Recent Industry Reports

Axis "Best Of The Best" 4K Camera Tested (Q1798-LE) on Nov 21, 2019
Axis has released their "best of the best" Q1798-LE bullet camera, touting "4K without compromise" with a large Micro 4/3" image sensor, custom...
Glass Doors and Access Control Tutorial on Nov 21, 2019
One of the biggest access challenges are locking and securing glass doors. Unlike wood or steel doors that can be modified to work with...
Avigilon H4 Intercom Tested on Nov 20, 2019
Avigilon is well-known for video surveillance and access, but how well does the company's intercom work? We purchased and tested Avigilon's H4...
The Cowardly, Greedy "Leaders" of Video Surveillance - SIA on Nov 19, 2019
The video surveillance industry suffers from cowardly, greedy 'leaders' focused on maximizing easy money while undermining public trust. The...
Hikvision Dual Lens Face Recognition Camera Tested on Nov 19, 2019
Hikvision's Dual Lens Facial Recognition camera, claims that it "adopts advanced deep learning algorithm and powerful GPU to realize instant face...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
Hidden Camera Detectors Tested on Nov 18, 2019
Hidden cameras are a growing problem as cameras become smaller, cheaper and easier to access. However, some companies claim to be able to detect...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...