ASIS Hurting, Fills Empty Space Pushing Attendees to Show Floor

Author: John Honovich, Published on Sep 08, 2016

ASIS depends on manufacturer exhibitors to make most of their revenue ($15+ million) but manufacturers are upset with ASIS poor performance over the past few years.

Now, ASIS has taken steps that will help manufacturers by pushing attendees on to the show floor.

In this note, we review ASIS 4 moves, how this will impact the show and fill empty space.

**** ******* ** ************ ********** ** **** **** ** ***** revenue ($**+ *******) **************** *** ***** **** **** **** *********** **** *** **** few *****.

***, **** *** ***** ***** **** **** **** ************* ** pushing attendees ** ** *** **** *****.

** **** ****, ** ****** **** * *****, *** **** will ****** *** **** *** **** ***** *****.

[***************]

Empty *****

**** *** ****** ***** ***** ***** * *******, * ****** ********, * ******* *******, ******** ****** for **** ******** *** ********** **** ***** ****** *** *************. *** shows **** **** ***, ***** *** ****** ****** ** *** **** floor.

*** *** ***** **** *** ***** ****** **** **** **** a */**** ** *** **** ***** ********* ** ***-**********:

******: *** ***** **** ***** ** *** ***** ****** *** an ****** *****' *****, *** ** *** **** ********* **** the *** ******.

**** **** *** ******* *** ***** ******** *** *** **** booths *** **** *** ********* *** * ****** ** *** far *** ** *** **** *****.

**** **** *** ***-********* *****, **** ** ***** ~**% ******* than *** ****.

4 *** ***** *** ********* ** ** ** **** *****

*** **** ***** ********** **** ** '***' ** **** ********** this ****:

*** *** ***** ***:

  1. ******** *** *** **** ******** **** ********* ** *********, ******* **** ** *** * ************* hot *** (***.) **** *** **** ****** ** *** **** floor. ***** **** ********* *** ***** **** ****** ********* ******* to *** * *******, ******* **** ** *** **** ***** should **** ********** *** **** ******* **** ****** ******. **** is ********** ****** ** *** **** *** ** ******** **** traffic ** ** *** *****.
  2. ****** *** ****** ********** ********** ** *** **** *****, ******* ** ******* ***-***** ********** room, ***** ** ********* **** ******* ** *** **** *****.
  3. ****** *** '**** **' *************** *** **** *****, ******* ** ******* ***-***** ********** ****. *** **** ** *****, the ******* ** **** **** ****** **** *** ********* *** tend ** ** *****, ***** **** **** *** ** *****, high *******, **** *****. ** *** **** ****, **** *** attendance *** ********** **** ** ******** ****.
  4. ****** * ******** ************ **** ********* **** ************ ************* **** ******** *** ******. This ** ******* *** **** ** **** ** ** **** a *** ******* **** **** ******* **** ********* *** **** them ** ** *** **** *****.

********************

************* ****** ** ****** ** **** ** **** ****** ********* to *** **** ** *** **** *****. ** *** ***** hand, **** ******** **** **** ***** **** *********** ********* ** ISC ****. ** *** ******* ** ******* **** ****** ** the **** *****, **** *** ** *********** ***** **** **************. But **** *** ** ** *********, ******* ** ******* **** ************ ****** ******* ****, ************* ******* *** ******* **** ***** ****** ** ****.

Comments (26)

**** ****: *******

****** *** *** ***** ** ** ** *********. ****** * game **** ******** ***** ** ********* ******, *** **** ** do ********* ** *** ***** ** *** ******* ** ****** or ********.

*** ********** *** ** ** *********** / ****** ********** ** the ****. *** ********* **** **** ********** ***. *** ******.

* ****** ***** **** ** * **** **** **** * trade **** ***********.

** * *** **** *** ** *** **** * *** find *** ** ****!

**** ****'* **,*** ****** ** *******. **** *** ****** *** in ****.

***, *'* **** *** **** *-***** *** *,*** ******, *** the **** ** * **** ***********.

****** *****, *** **** * *** *** ****** ***** * knew *** ****'* *** ****.

**** ******* ** ***** ** **** *****. *** ********* *** given * **** ***** ******** * ****** ******* **** **** vendor. ** **** **** *** ****** **** **** *** * small ***** ** *** ******* ** *** ********* ***** **** a ** ** ****

* ***** * ****** **** ***** ** ****** **** * physical/card ***, *.*.,

  • ********* *********** **** ******* **** **** ****** ******* *** **** at ***** *****
  • ***** *** ** ********* ***** *** *********'* ******** *** ****** needs ** ****** ** *** *****, ********** ****
  • ****** ** ****** *** *** **** / ***** **, ****** than ******** ******* **** * ***** ** *****

**********: * **** ***** ****** *** **** ** ******* ** this ** ****** *********** ** **.

***** ***** ** ********** **** ** **** * **** *** for *** ************. *** *** ** **** ****** ******** ** your ***** **** ** *** ***** **** ******* **** ** interest ** **** *** *** **********. *** **** ******* ***** these ********** ******** **** ***** ******* ****/***** ** ** ****** further **** *** ****.

* ******* **** **** ** ** *******, *** **** **** done *****, *******, ***. * ***** ******* **** ***** **** West ** ******* *** ********. ** ** *** **** * major ***** *** ****. **** **** ** ********* ********** ** the ******* **** ***** **** *** * **** *********** ** ISC. * ***** **** ******* **** **** *** **** *** stay ***** (****** *** ****** ** *** ***). ******* *** Anaheim, ***** ***** *** *** **** ** **** ** ******, are **** ****** *** **** *********.

******* ** * ***** ********, *** * ***** ** **** after **** ** **** ** ****** ** * ****** *****.

*** ***** ** **** **** *** *********:

  • ******* ******** *********: *** ****** * *** ********, **** ** US ********* *****, ** ** *****….**** *** **** ** ** west *****, **** **** ***** ***’* ****** *** ***-*****. *** is ** *** *****, ** ** ******* *** **** ** access *** ********.
  • ********: *** **** *** ** ** ***-***** *****. ***** *** West ***** * *** ** ***-***** ** **** ** ** a ********. **** ** ********** ** **** * **** ***** added ******* ** ***
  • *** **** **********: ******* *** **** *** ****, ***** ************ shows, ******** ****** *****, ************ ***** **** *** *** ******, it ** *********** *** ************* ** ** ********* ***. *** value ****** **** ** ***** *** **** **** ** **********. Asis *** **** ********* *** *** ***** ** **** **** questionable.

**** **** * ************…

* ***** **** ******* **** ** ****** ** ******** ****** in *** ******** *** **** ******* *** *** ***** **** the *********** *** ** ******** **********, **** ** ******** ** members *** ** ******* ******* ** ******** **********.

*** **** * ****** *** **** ** ***** *** **** never ******* **** ** *** ***** **** *****.

**** *** **** ***** **** *********. * **** **** ***** video:

*********** ** * *** ******** ********.

**** *** *** ** *** ******* ****** * **** ** all ****!

***, *** *** *** **** ***** *****?

*** ** ***** *****, *** ***** **** * ******* ** really ***** ***** ** *** *****. * *** **** * bit ** * ********* ********** **** ******, ***** * *** focusing ** * ******** **** ** **** **** - **************. People **** ** ******** ** ****** ************ ****** ***** ***** time ******* *** ******* *****, *** ****** *** **** ****** surveillance **** **** ** ** *** ***** *** ******* **.

***'* ***** *****, **** '***** *****'?

****** **** ****-******', ****-******' ******...

**** ******* **** ** ****.

******: *** ***** **** ***** ** *** ***** ****** *** an ****** *****' *****, *** ** *** **** ********* **** the *** ******.

***/***, ***** **** ** ** ******** ** ****** ** *** down ** *** **** *****.

** ****. ** ******* ** *** ******* ***, **** * heavy ********* *** * ****** ** **************. ****-******* ******* ********* for **** ***** - *** **** ********* ****** ********** **** up *** "******* *****" *******.

***** **** *** ** ** ***, ** ***** **** ** hour, ******** **** ****** *** ******* *** *** *** ******** lot ****** **. *** ** **********.

.... *** **** *** **** *** ** ** *:**, ** a *** ** *** ******** *** ** **. ****** ****. I **** ******** ******* *** *** **** ***** ****** *********.

*** **** ***** **** ** **** ** ********* **** ***** time. ** **** ******** ************* ***** *** *** ** ******* to ******** *** *** *** *** ************. ** **** **** be * ****** ** **** ****** *** ******** ** ******* clever ******* ***** ************* ** ******** *******. ** *** *** that ** **** ** ** *** *****.

** **** ******** ************* ***** *** *** ** ******* ** maintain *** *** *** *** ************. ** **** **** ** a ****** ** **** ****** *** ******** ** ******* ****** acronym ***** ************* ** ******** *******.

**** ********* ** **** ******* **** *** ********** **** **** do *** ************* / *********.

** ***** ** **** ***, * ** *** ***** **** are ***** ** *** ******* **********.

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