ASIS CEO To Exit

Author: John Honovich, Published on Jun 22, 2015

Amid declining exhibitor attendance and membership troubles, the richest man in security management is leaving.

Michael Stack, ASIS CEO, famous for $600,000+ annual compensation, is retiring at the end of 2015. ASIS confirmed to IPVM that a headhunter / search firm has been retained and ASIS is in the process of identifying / hiring a replacement.

ASIS Problems

More than half of ASIS' ~$30 million annual revenue comes from seminars, most importantly exhibitor booths fees at their annual event (see ASIS financials). However, attendance is down over the past 8 years from ~22,000 to ~19,000 (the earliest audited exhibition statement available was 2007). And the companies who pay ASIS the most money, manufacturers, are unhappy with the show.

Membership is not doing well either. Ten years ago, ASIS reported 33,000 members. Last year, they reported 38,000, implying a sub 2% annual growth rate. Now, after a controversial 30% membership price hike, ASIS removed public reporting of membership count from its site.

Update: Though ASIS responded to our original question about the CEO leaving, they have not responded to the member count question, further signaling that membership has declined notably after the price hike.

A New Era?

On the positive side, this gives ASIS an opportunity to find a new leader for a new era. Stack has been CEO since 1993, when there was practically no commercial Internet and electronic security systems were simpler and less critical.

While ASIS remains strong for in-person end user networking and retains the most widely respected security manager certification program (CPP), ASIS has not adapted well to the changes of the past two decades.

In particular, the rise of technology manufacturers has swelled ASIS coffers with tens of millions in advertising, sponsorships and exhibition money. At the same time, this has crippled ASIS ability to report or cover on technology, increasing central to the roles of security managers. It is obvious that ASIS does not want to criticize or offend technology manufacturers, their core revenue providers.

Get Video Surveillance News In Your Inbox
Get Video Surveillance News In Your Inbox

What's Next?

A number of people suggested that Michael Gips is a likely candidate to be the next CEO. A Harvard-educated attorney and an ASIS employee for more than 20 years, Gips LinkedIn profile highlights his ambition and focus:

"I implemented and oversaw an overhaul of [Security Management magazine] division, restoring profitability"

"Introducing a powerful revenue generator: content creation and marketing"

"I previously built ASIS's blue ribbon CSO Roundtable from the ground up, achieving profitability in three years and generating hundreds of thousands of dollars in new revenue"

The first two speak to getting more money from technology manufacturers while adding in 'content marketing' that transforms journalists into PR people for vendors. The latter forces security managers to pay ASIS even more money (another $500) for essentially a premium tier of membership.

In fairness, profitability for ASIS is important and something they are struggling with. In their most recent disclosed financials (2013), ASIS lost more than $1.5 million. On the positive side, the organization reports $26.7 million in net assets built up over the years.

The reality, though, is that ASIS can be financially viable for a long time, as it has a large enough brand and strong enough position in credentialing that they can reorganize / cut costs to make things work.

The big issue is what ASIS want to be. Does ASIS ever really want to provide good, fair and accurate information on security technology that their members spend billions on or is ASIS happy to take vendors money to sell their members to those manufacturers?

2 reports cite this report:

ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
Weak ASIS 2015 Show Upsets Manufacturers on Oct 02, 2015
Though ASIS is supposed to be dedicated to security professionals, their main customer base and revenue source ($10+ million) is...
Comments (16): PRO Members only. Login. or Join.

Related Reports on ASIS

Chinese 'Attacking Us From Every Direction', Says US FBI on Apr 25, 2017
"Chinese eating our lunch. Attacking us from every direction" said the US FBI's Deputy Director Andrew McCabe at the ASIS 2017 CSO Summit. .@FBI...
Manufacturers Cheer ISC West 2017 Performance on Apr 11, 2017
ISC West 2017 showed strong satisfaction results from manufacturers, similar to 2016's ISC West. 100 manufacturers rated their impressions of ISC...
Top Trade Shows For Security Integrators on Mar 16, 2017
100+ North American security integrators told us what trade shows they attend and why. The most well known shows are ISC West and ASIS but there...
ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
Axis Touts Positive IPVM Coverage and Canon 'Reverse Takeover' on Sep 19, 2016
Axis NA sales leader Larry Newman rallied his troops on the ASIS show floor, touting positive IPVM coverage and bragging about Axis 'reverse...
Weak ASIS 2016 Upsets Manufacturers, ASIS Working On Improvements on Sep 19, 2016
Manufacturer dissatisfaction with ASIS intensified this year. With survey results from 80+ manufacturers, the trend of diminishing returns from...
Hikvision Enterprise Expansion ASIS 2016 Review on Sep 13, 2016
Hikvision is treating ASIS 2106 like an ISC West-level show, showing lots of new and upcoming products, as well as hosting large customer...
ASIS 2016 Day 2 Review on Sep 13, 2016
ASIS day 2 is done. We are at the show and have coverage of the show floor, and highlights from manufacturers in this report that we will update...
ASIS Hurting, Fills Empty Space Pushing Attendees to Show Floor on Sep 08, 2016
ASIS depends on manufacturer exhibitors to make most of their revenue ($15+ million) but manufacturers are upset with ASIS poor performance over...
Manufacturer Trade Show Costs Analyzed - Spending Millions on Aug 25, 2016
Ten million dollars plus is spent by manufacturers at every major trade show (e.g., ISC West, ASIS, IFSEC, Essen, etc.) And the bigger booths...

Most Recent Industry Reports

IP Networking Course May 2017 on Apr 26, 2017
NOTE: Registration ends tomorrow, Thursday the 27th. This is the only networking course designed specifically for video surveillance professionals...
Tri-Ed Favorability Results on Apr 25, 2017
Tri-Ed, owned by Anixter, far outranked Anixter, the lowest ranked company in our distributor favorability series. Still, Anixter's ownership did...
Chinese 'Attacking Us From Every Direction', Says US FBI on Apr 25, 2017
"Chinese eating our lunch. Attacking us from every direction" said the US FBI's Deputy Director Andrew McCabe at the ASIS 2017 CSO Summit. .@FBI...
Eagle Eye Exec On Mountain Of Servers - VSaaS Growth Analysis on Apr 25, 2017
Eagle Eye VP of Operations, Hans Kahler, posted a picture of himself sitting on top of a shipment of new servers, as a testament to the companies...
Axis Posts Strong Q1 2017 Financial Results on Apr 24, 2017
Axis posted strong numbers for Q1 2017, after having some challenges in 2016 (Q1 2016, Q3 2016). Inventory levels and overall spending show...
Axis Lowest Cost Outdoor IR Camera M2025-LE Tested on Apr 24, 2017
Axis has lagged offering low cost IR cameras while their Asian competitors have made IR standard even in their most entry level cameras. Recently,...
IPVM First Dean's List W2017 - Thomas Atkinson, Matt Hurly and Fredrik Lundqvist on Apr 24, 2017
IPVM is happy to congratulate and celebrate our first "Dean's List", the top students in our courses. For the Winter 2017 IP Networking course...
Splicing Alarm Circuits Guide on Apr 24, 2017
Alarm installers commonly connect multiple sensors to a single zone. They do this by splicing the wires together. In this report, we will explain...
PureTech Video Analytics Examined on Apr 21, 2017
PureTech's analytics were chosen for a US border protection system (see related post), which the company claims no other analytics vendor was able...
US Border RVSS / Video Analytics System Examined on Apr 21, 2017
US Customs and Border Protection has been rolling out a video analytics-based detection system along the US/Mexico border, with detection ranges...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact