ASIS CEO To Exit

By: John Honovich, Published on Jun 22, 2015

Amid declining exhibitor attendance and membership troubles, the richest man in security management is leaving.

Michael Stack, ASIS CEO, famous for $600,000+ annual compensation, is retiring at the end of 2015. ASIS confirmed to IPVM that a headhunter / search firm has been retained and ASIS is in the process of identifying / hiring a replacement.

ASIS Problems

More than half of ASIS' ~$30 million annual revenue comes from seminars, most importantly exhibitor booths fees at their annual event (see ASIS financials). However, attendance is down over the past 8 years from ~22,000 to ~19,000 (the earliest audited exhibition statement available was 2007). And the companies who pay ASIS the most money, manufacturers, are unhappy with the show.

Membership is not doing well either. Ten years ago, ASIS reported 33,000 members. Last year, they reported 38,000, implying a sub 2% annual growth rate. Now, after a controversial 30% membership price hike, ASIS removed public reporting of membership count from its site.

Update: Though ASIS responded to our original question about the CEO leaving, they have not responded to the member count question, further signaling that membership has declined notably after the price hike.

A New Era?

On the positive side, this gives ASIS an opportunity to find a new leader for a new era. Stack has been CEO since 1993, when there was practically no commercial Internet and electronic security systems were simpler and less critical.

While ASIS remains strong for in-person end user networking and retains the most widely respected security manager certification program (CPP), ASIS has not adapted well to the changes of the past two decades.

In particular, the rise of technology manufacturers has swelled ASIS coffers with tens of millions in advertising, sponsorships and exhibition money. At the same time, this has crippled ASIS ability to report or cover on technology, increasing central to the roles of security managers. It is obvious that ASIS does not want to criticize or offend technology manufacturers, their core revenue providers.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

What's Next?

A number of people suggested that Michael Gips is a likely candidate to be the next CEO. A Harvard-educated attorney and an ASIS employee for more than 20 years, Gips LinkedIn profile highlights his ambition and focus:

"I implemented and oversaw an overhaul of [Security Management magazine] division, restoring profitability"

"Introducing a powerful revenue generator: content creation and marketing"

"I previously built ASIS's blue ribbon CSO Roundtable from the ground up, achieving profitability in three years and generating hundreds of thousands of dollars in new revenue"

The first two speak to getting more money from technology manufacturers while adding in 'content marketing' that transforms journalists into PR people for vendors. The latter forces security managers to pay ASIS even more money (another $500) for essentially a premium tier of membership.

In fairness, profitability for ASIS is important and something they are struggling with. In their most recent disclosed financials (2013), ASIS lost more than $1.5 million. On the positive side, the organization reports $26.7 million in net assets built up over the years.

The reality, though, is that ASIS can be financially viable for a long time, as it has a large enough brand and strong enough position in credentialing that they can reorganize / cut costs to make things work.

The big issue is what ASIS want to be. Does ASIS ever really want to provide good, fair and accurate information on security technology that their members spend billions on or is ASIS happy to take vendors money to sell their members to those manufacturers?

2 reports cite this report:

ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
Weak ASIS 2015 Show Upsets Manufacturers on Oct 02, 2015
Though ASIS is supposed to be dedicated to security professionals, their main customer base and revenue source ($10+ million) is...
Comments (15) : PRO Members only. Login. or Join.

Related Reports on ASIS

ASIS GSX 2019 Show Report Final on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. Inside we...
Top Ways Security Integrators Improve Their Careers on Sep 03, 2019
With DIY products expanding and the future of integration debated, how do integrators stay sharp so they are not left behind? 180+ integrators...
Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Bastille Cell Phone Tracking Profile on Apr 30, 2019
Is tracking someone by their cellphone the next generation of surveillance? Bastille is a US startup which tracks people by their cellphone or...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...
Top ISC West 2019 Booth Moves on Mar 05, 2019
With ISC West just a month away, we examine the most notable exhibitor moves including big exhibitors who dropped out and a number of significant...
Evidence of Dahua's Involvement In Xinjiang Surveillance on Nov 28, 2018
IPVM adds new details about Dahua’s activities in Xinjiang, a Chinese region where mass surveillance used to facilitate grave human rights...
HID Product Configurator Examined on Nov 26, 2018
HID is widely used. However, figuring out all the different configurations of features for a final credential or reader part number can be a real...

Most Recent Industry Reports

Schmode is Back, Aims To Turn Boulder AI Into Giant on Sep 16, 2019
One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon...
Manufacturers Unhappy With Weak ASIS GSX 2019 And 2020 Shift on Sep 16, 2019
Manufacturers were generally unhappy with ASIS GSX, both for weak 2019 booth traffic and a scheduling shift for the 2020 show, according to a new...
How Cobalt Robotics May Disrupt Security on Sep 13, 2019
While security robots have largely become a joke over the last few years, one organization, Cobalt Robotics, has raised $50+ million from top US...
Panasonic 4K Camera Tested (WV-S2570L) on Sep 13, 2019
Panasonic has released their latest generation 4K dome, the WV-S2570L, claiming "Extreme image quality allows evidence to be captured even under...
ASIS GSX 2019 Final Show Report on Sep 12, 2019
IPVM went to Chicago for ASIS GSX 2019, with many exhibitors disappointed about traffic and the exhibitor schedule changing next year. However,...
Installation Course - Last Chance - Register Now on Sep 12, 2019
Last Chance - Register Now - September 2019 Video Surveillance Install Course. Thursday, September 12th is your last chance to register for the...
Commend ID5 Intercom Tested on Sep 12, 2019
Commend touts the new ID5 intercom as 'timelessly elegant' and the slim body, glass front touchscreen indeed looks better than common, but ugly,...
US State Department: "Chinese Tech Giants" "Tools of the Chinese Communist Party" on Sep 12, 2019
The US State Department has called out "Chinese tech giants" for being "tools of the Chinese Communist Party" in a blunt new speech that makes...
Uniview OEM Directory on Sep 11, 2019
This directory lists 20+ companies that OEM products from Uniview, with a graphic and links to company websites below. It does not cover all...
Yi Home Camera 3 AI Analytics Tested on Sep 10, 2019
Yi Technology is claiming "new AI features" in its $50 Home Camera 3 "eliminates 'false positives' caused by flying insects, small pets, or light...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact