ASIS CEO To Exit

By: John Honovich, Published on Jun 22, 2015

Amid declining exhibitor attendance and membership troubles, the richest man in security management is leaving.

Michael Stack, ASIS CEO, famous for $600,000+ annual compensation, is retiring at the end of 2015. ASIS confirmed to IPVM that a headhunter / search firm has been retained and ASIS is in the process of identifying / hiring a replacement.

ASIS Problems

More than half of ASIS' ~$30 million annual revenue comes from seminars, most importantly exhibitor booths fees at their annual event (see ASIS financials). However, attendance is down over the past 8 years from ~22,000 to ~19,000 (the earliest audited exhibition statement available was 2007). And the companies who pay ASIS the most money, manufacturers, are unhappy with the show.

Membership is not doing well either. Ten years ago, ASIS reported 33,000 members. Last year, they reported 38,000, implying a sub 2% annual growth rate. Now, after a controversial 30% membership price hike, ASIS removed public reporting of membership count from its site.

Update: Though ASIS responded to our original question about the CEO leaving, they have not responded to the member count question, further signaling that membership has declined notably after the price hike.

A New Era?

On the positive side, this gives ASIS an opportunity to find a new leader for a new era. Stack has been CEO since 1993, when there was practically no commercial Internet and electronic security systems were simpler and less critical.

While ASIS remains strong for in-person end user networking and retains the most widely respected security manager certification program (CPP), ASIS has not adapted well to the changes of the past two decades.

In particular, the rise of technology manufacturers has swelled ASIS coffers with tens of millions in advertising, sponsorships and exhibition money. At the same time, this has crippled ASIS ability to report or cover on technology, increasing central to the roles of security managers. It is obvious that ASIS does not want to criticize or offend technology manufacturers, their core revenue providers.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

What's Next?

A number of people suggested that Michael Gips is a likely candidate to be the next CEO. A Harvard-educated attorney and an ASIS employee for more than 20 years, Gips LinkedIn profile highlights his ambition and focus:

"I implemented and oversaw an overhaul of [Security Management magazine] division, restoring profitability"

"Introducing a powerful revenue generator: content creation and marketing"

"I previously built ASIS's blue ribbon CSO Roundtable from the ground up, achieving profitability in three years and generating hundreds of thousands of dollars in new revenue"

The first two speak to getting more money from technology manufacturers while adding in 'content marketing' that transforms journalists into PR people for vendors. The latter forces security managers to pay ASIS even more money (another $500) for essentially a premium tier of membership.

In fairness, profitability for ASIS is important and something they are struggling with. In their most recent disclosed financials (2013), ASIS lost more than $1.5 million. On the positive side, the organization reports $26.7 million in net assets built up over the years.

The reality, though, is that ASIS can be financially viable for a long time, as it has a large enough brand and strong enough position in credentialing that they can reorganize / cut costs to make things work.

The big issue is what ASIS want to be. Does ASIS ever really want to provide good, fair and accurate information on security technology that their members spend billions on or is ASIS happy to take vendors money to sell their members to those manufacturers?

2 reports cite this report:

ASIS Misrepresents Show Numbers on Feb 01, 2017
With years of struggling attendance and exhibitors increasingly frustrated, ASIS is gearing up for their 2017 show. Unfortunately, their 2017...
Weak ASIS 2015 Show Upsets Manufacturers on Oct 02, 2015
Though ASIS is supposed to be dedicated to security professionals, their main customer base and revenue source ($10+ million) is...
Comments (15) : PRO Members only. Login. or Join.

Related Reports on ASIS

Bank Security Manager Interview on May 15, 2019
Bank security contends with many significant threats - from fraudsters to robbers and more. In this interview, IPVM spoke with bank security...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
ASIS Sells GSX 2019 Education Sessions on May 01, 2019
New for 2019, ASIS is selling GSX education sessions, an ethically problematic approach and something we have not seen before in this...
Bastille Cell Phone Tracking Profile on Apr 30, 2019
Is tracking someone by their cellphone the next generation of surveillance? Bastille is a US startup which tracks people by their cellphone or...
Strong ISC West 2019 For Manufacturers But Concerns For 2020 March Move on Apr 16, 2019
ISC West 2019 was strong for manufacturers, according to new IPVM survey results of 100+ manufacturers, consistent with 2018 results. However,...
Top ISC West 2019 Booth Moves on Mar 05, 2019
With ISC West just a month away, we examine the most notable exhibitor moves including big exhibitors who dropped out and a number of significant...
Evidence of Dahua's Involvement In Xinjiang Surveillance on Nov 28, 2018
IPVM adds new details about Dahua’s activities in Xinjiang, a Chinese region where mass surveillance used to facilitate grave human rights...
HID Product Configurator Examined on Nov 26, 2018
HID is widely used. However, figuring out all the different configurations of features for a final credential or reader part number can be a real...
ISC East 2018 Mini-Show Final Report on Nov 16, 2018
This is our second (updated) and final show report from ISC East. ISC East, by its own admission, is not a national or international show, billed...
ASIS Offering Custom Research For Manufacturers on Nov 15, 2018
Manufacturers often want to know what industry people think about trends and, in particular, the segments and product they offer.  ASIS and its...

Most Recent Industry Reports

Wyze Disruptive AI Analytics Tested on Jul 17, 2019
$20 camera disruptor Wyze has released free person detection deep learning analytics to all of their users, claiming users will "Only get notified...
Anyvision Aims For 2022 Revenue of $1 Billion on Jul 17, 2019
Only 3 video surveillance manufacturers do a billion dollars or more in annual revenue - Hikvision, Dahua, and Axis. Now, Anyvision plans to join...
HD Analog vs IP Guide on Jul 16, 2019
For years, HD resolution and single cable signal/power were IP camera advantages, with analog cameras limited to much lower resolution and...
How To Troubleshoot Wiegand Reader Problems - Inverted Wiring on Jul 16, 2019
Wiegand is the dominant method of connecting access readers, but problems can arise for installers. In fact, one of the most difficult reader...
ZeroEyes Gun Detection Startup on Jul 16, 2019
A gun detection video analytics startup, ZeroEyes, is being led by a group of 6 former Navy SEALs, aiming to "save lives" by using AI to assist...
Motorola Acquires Watchguard, Adds to Vigilant And Avigilon on Jul 15, 2019
2 years ago, Motorola had no position nor relevancy to video surveillance. Now, they own major video surveillance, LPR and body camera providers...
Hikvision Global News Reports Directory on Jul 15, 2019
Hikvision has received the most global news reporting of any video surveillance company, ever, ranging from the WSJ, the Financial Times, Reuters,...
Vivotek Trend Micro Cyber Security Camera App Tested on Jul 15, 2019
Vivotek and Trend Micro are claiming five million blocked attacks on IP cameras, with their jointly developed app for Vivotek cameras. This new...
Beware African 50,000 IP Camera Contract Scam on Jul 12, 2019
A “Nigerian Prince” scam for the video surveillance market is going around. You, or at least we, could be lucky enough to be the single bidder for...
Axis ARTPEC-7 P1375-E Camera Tested on Jul 12, 2019
Axis claims the new P1375-E box camera with ARTPEC-7 chip delivers "clear, sharp images in any lighting condition." But how well does it do? We...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact