ASIS GSX 2018 Show Report

For The Record: I like free beer

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Undisclosed Manufacturer #4

In reply to Undisclosed #1

Me too. We should totally hang out.

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Shannon Davis

IPVMU Certified

Man they have a Quiznos there. I miss that here in the Kansas City area!

Great report though. Look forward to more.

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Luis Carmona

Geutebruck USA • IPVMU Certified

The aim is to deliver an Android-based OS for IP cameras with an app store.

I called it! I called it years ago on this forum! I think I called it back on when IPVM was still mainly on LinkedIn. You guys know I did. :)

Man, I missed meeting Ponch? Bummer. One of my favorite shows as a kid. BTW, it's "CHiPs", not "CHIPS".

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Undisclosed #1

In reply to Undisclosed #1

In reply to Luis Carmona

Is this Ponch's first security show appearance? I seem to remember him appearing at another security show a few years ago.

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Mark Hillenburg

•Sep 29, 2018

Correct. He’s been at security shows a few times.

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Dori Ribak

RBtec Perimeter Security Systems

Two issues that i would like you guys to address:

1. Overall traffic picture does not mean anything, there's a good chance 50% of those people you see are vendors.

2. Taking pictures near the largest booth which is near the entrance does not mean anything either, take pictures on the smaller booth sections or the edges of the hall and see if it's a ghost town that's where a show is measured.

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John Honovich

IPVM

In reply to Dori Ribak

Dori, almost certainly 50% of people are vendors. Hanwha has 50 - 100 staff in their booth, e.g. That said, it's the nature of shows that you have nearly 1 person staffing for every booth visitor at a time.

We have been walking the entire show floor. It's definitely lighter at the edges. It was not a ghost town. I don't have any reason to inflate ASIS traffic, if anything I have been critical of them. Traffic was overall solid yesterday. Today will be interesting and we will update accordingly.

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Dori Ribak

In reply to John Honovich

RBtec Perimeter Security Systems

I have talked with close friends that have small booths/companies around the floor and the overall answer was it's weak. I always measure by the smaller brands if it's a good show and not the ones who give free beer.

It would be great if you can do a survey here as far as how many real leads companies got from this show.

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Undisclosed #3

In reply to Dori Ribak

I have attended trade shows for 20+ years across multiple industries. The edges are always weaker and lower trafficked than the main part of the floor. You have smaller and lesser known companies there, they don't draw the same crowds. You also have completely unrelated companies in that section, I walked by one such booth today for a company selling phone cases and "gadgets". I don't expect the fringes to be representative of the show as a whole.

Several people I have spoken with across the floor who are exhibiting have been pleasantly surprised at the overall amount of people and traffic at the show. Nobody has said that the levels were equal to ISC West, but they have at least exceeded expectations for a lot of exhibitors (though many people also expected it to be nearly dead so the bar was low).

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Dori Ribak

In reply to Undisclosed #3

RBtec Perimeter Security Systems

I'm not talking about the very last isle, i was referring to the booth that are not the largest in the middle of the show but let's say second circle.

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Clint Hays

In reply to Undisclosed #3

I agree. Thru both days I have been pleasently surprised with the activity, and the value, through our booth. We expected a good response with our partners but new business leads have exceeded expectations.

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John Honovich

IPVM

In reply to Clint Hays

Come on, Clint... You took over Hikvision's booth next to Axis on the center aisle. I believe you did well at the show but that context is important.

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Clint Hays

In reply to John Honovich

I am not denying location is a critical factor. Any company will have lesser turn out or results no matter how great your product, software, service, etc is if you are on the fringes of a show.

Location, location, location... It's a huge factor and that's why there are premiums for those stalls.

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Dori Ribak

RBtec Perimeter Security Systems

In reply to Clint Hays

The location is everything and you don't measure a show by the best location traffic in my mind.

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John Honovich

IPVM

In reply to Dori Ribak

I think location is important but I don't think location is everything. For example, the juxtaposition of the busy S2 booth and the not so busy Dahua booth right across in a slightly better position is an example of that.

S2 may be an extreme case, since it was just acquired but on a more basic level, companies who announce products more frequently or have recent new announcements, tend to have better traffic relative to their locations.

However, poor location definitely does hurt. For example, I did want to stop by Arcules, the Milestone / Canon spinout but they had a really bad booth position and I missed it. If they were next to AXIS on the center aisle, like ISS, 100% I would have talked to them.

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Undisclosed Manufacturer #2

Just saw an email come in from Security Info Watch with the subject line:

GSX 2018: Day 1 Report

But it's not a single report. It's broken down to about 10 separate articles that are obviously paid marketing blurbs. Hope my boss doesn't find out if they stopped paying for my IPVM subscription, I'd still pay for it out of my own pocket.

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John Collings

MEMOREYES

"Another live display they had was 'high density classified object' showing off that they could track more people simultaneously:"

… That "They" could track high density activity? Please... I hate people that take credit for others work...

It's called YOLO. Freeware. Amazing work. Talk to Joseph Redmon. I did. Originating team of YOLO

YOLO demo

Do a 200 set of training videos for a "gun" (parallel to the horizontal mostly) and you get a "gun " detector... If they'd shown one (multiple) with a bounding box around a pistol in someone's hand (in the wild) with 50 ppf resolution then... I'd be singing accolades.. And we'd all have a really useful tool, especially if it was real-time using a normal i7 computer and not one with a $500 Jetson card, for every stream. And they'd have a (blank)load of sales, and they'd deserve it. Otherwise... self aggrandizing hype. IMHO.

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John Honovich

In reply to John Collings

IPVM

They did not say what deep learning model they were using. It could be YOLO but there are different ways to accomplish this. Ultimately, whether this demonstration proves useful is if Avigilon can load / run / optimize it inside their H5 cameras, which would be meaningful as it would simply executing / adding this to a surveillance system. As I noted in our post, it could be a year or more before we know whether that is a reality.

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John Collings

In reply to John Honovich

MEMOREYES

OK... you're right, they didn't say. Sure looks like YOLO though. I'll stop kicking sand around.

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John Honovich

IPVM

I was messaged:

any really stupid booths? like the Hik dancers or the tapestry flying circus shows of the past?

Interesting question. The show floor was fairly tame. The closest was the ADT dancing painter, image below:

Related, from 2016: The Hikvision Ballerina Is Here

Also, a classic from 2012:

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Undisclosed Integrator #5

I am getting multiple "Product of the year" "Innovative Product of the year" etc etc etc photo tweets from manufacturers......

Trade Shows = Paper Champions

IPVM = Real Champions

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Anthony Jones

In reply to Undisclosed Integrator #5

It's 2018. Everyone gets a participation award.

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Undisclosed Integrator #7

In reply to Anthony Jones

I gave you a funny vote for you $.35 participation award.

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Undisclosed Manufacturer #8

In reply to Undisclosed Integrator #5

As a vendor that received one of these awards, I am disappointed that GSX itself didn't do a better job of promoting the awards that were given. I appreciate that some attendees may discount the value of the awards, but if a trade show is going to go through the trouble of giving out these awards, you'd think the show itself or its sponsors would publicize the final awardees. (I didn't even know that we had received an award until a coworker tweeted about it.)

The awards given at ISC West are publicized much more thoroughly.

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Undisclosed #6

As a Rep, I was pleasantly surprised by the turnout on days one and two. I am guessing today will be pretty bad, but overall the show has been worth the expense and time away from the field. It seems like more of the attendees are engaged and interested instead of just kicking tires as is the norm.

But I was extremely disappointed to see that the show will be in Chicago in 2019. I have been to every ASIS since the early 90's, and this will likely be the first one I will miss. The last ASIS there turned into the most expensive trade show trip I have ever been on. From the hotels, to transportation to meals, Chicago is not a great place for a Rep on a budget!

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Undisclosed Manufacturer #2

The last ASIS there turned into the most expensive trade show trip I have ever been on. From the hotels, to transportation to meal.....

I hear bullet proof vests have come down a lot in price, though.

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Scott Napier

I wish they would bring it to DC or Philly.... meh. I was at the last Chicago show and I agree it was $$$$$. We also had to stay several miles out of town because we missed the early booking window.

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Undisclosed Manufacturer #2

Were there booth babes in that lingerie show?

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Undisclosed #3

In reply to Undisclosed Manufacturer #2

Not sure, but there must be some pics of it as every time I walked by there was a bunch of goobers with GSX badges taking pics of each other by the front entrance signage.

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Undisclosed #3