ASIS GSX 2018 Show Report

By IPVM Team, Published Sep 25, 2018, 09:42pm EDT

In the first major US show since the US government ban of Dahua and Hikvision was passed into law, the mega Chinese companies were in retreat and rivals happy to take advantage of it.

Hanwha had numerous huge banners touting 'trust' and 'Made in Korea', thinly veiled references to their Chinese rivals, such as the one at the front entrance of the Las Vegas Convention Center:

Meanwhile, Hikvision 'banned' itself off the show floor, a 15-minute walk into the pavilion of the adjacent Westgate hotel, where they set up their booth displays in a sparsely attended exhibition, as the video below mid-day showed:

This is a stark contrast to ASIS 2017 (see IPVM's full report) where both manufacturers were front and center.

Inside the show report, we examine:

  • Most important new entry
  • ASIS overall attendance Day 1 and Day 2 decline
  • Ambitious Access Startup
  • Decline of AI marketing hype
  • S2 packed after acquisition
  • Avigilon's AI demonstration
  • Axis new cameras
  • Axis 'whack a camera' game
  • LIDAR for security analytics integrated with Axis and Milestone
  • Cell phone surveillance tracking and alerting integrated with Indigovision
  • Speco facial recognition
  • Securitas 'Stands Up To Cancer'
  • ADT positions itself among legends
  • Anyvision Big Booth
  • Salient new VMS Finally Coming
  • Shooting Active Shooter Simulation
  • The most free beer ever at a trade show?

Decline ********** *** *

*** ****** *** ** exhibits *** *********** ***** attendance **** * ****** than ******** *** *. The '********' **** ** Hanwha/Axis ********* ** ** especially **** ***, ********** towards *** ***** *** the ****** **** ** the ***, *********** ******** periods ** *** *******. The ***** ***** ***** the ****** ***** (**** relatively ****** *******):

**** *** * **** job ** ****** *** many ***** ****** ** they ***** ****** ****** and ******** *** *** back **** ** *** dead ***** ***** ***** shows:

Ambitious ****** ******* ***** ********

** *** *******'* ***** security **** *** **** months ************ ***** $** ******* Series *, *** ******* *** a *** ***** ******* off ***** ******* ** unlock ***** **** ** touch *** ******* ****** out ***'* *****, ** shown ** *** ***** demo *****:

Most ********* *** ***** - **** / ****

*** **** ********* *** entry ** *** ***** startup / ************** *** *************** ******* ********* ******, Pelco, *******, *** *********. The *** ** ** deliver ** *******-***** ** for ** ******* **** an *** *****. ** is *********, **** ******, strongly ****** ******.

***** ** *** ********* on *** ***** *** of *** ****, ***** are ** ************** *** show ******** ** ********* it, ** ** ***** for **** ********* ****** coverage. *** *** **** post:***** / **** / OSSA **** ** ** Industry ******** ** ****** OS *** *** *****

Hanwha ***** ****** ****** ****

****** *** **** **** traffic, ****** ** *** central ********, **** **** and ***** *** **** common ****** ** ***** switching **** **** *****. In ********, **** *** a ***** **** ******* off ***** *** *****-****** lines **** ********** ****** or ******** ****** *******:

ASIS ********** *** *

**** ********** ** *** 1 *** ********** ****** than ******. ***** ** was *** ** *** density ** *** ****, traffic *** ***** *** a *********** **** ** the *** ********** ** the ****** ** *** show ***** **** ******* around *** ***** **** and ****** ******.

*******, ** *** *********, before **** **** *** dispensed (**** ** **** later), ******* ***** ** many ***** ********* *** Axis *****:

*** ***** ***** ***** an ******* ******* ***** down *** **** ***** on *** ***** ***:

*** ***** **** ****** attendance *** *****, ** shown *****:

*** **** ** **** is *** ** *** ban ** ******* ***** problems ** ***** **** from *** ****** *** not *****.

S2 *******

*******, ***** ****** **** Dahua, *** ***** **** was ****** *** *** was**, **** ******** ** UTC:

Decline ** *********

***** * ********** **** just * **** ***, overall ** ********* *** down, **** ***** *** Hikvision ******* *** ***.

***** ****** *** ** display ** *** ***** corner ** *** *****, as ***** *****:

******, ** *** **** 5 ****** ***, ***** had ** *****, ****** and ********** ********* ********* an **** ****** ******* as * ***** *****. Also, ** *****, ***** AI's ***** *****-****** ******* had ******** ******* ******.

******,********* ***** ******* ********** omitted ** **** *** ASIS *************. **** ***** ** be * ***** ************** as ********* ****** ************** leads **** ** ** Essen [**** ** ****** available], *******. **********, *** North ******** ******** ** far **** *******, *********** (1) ********* *** *** even ****** *** ** works (** ******* ******* standards, *.*.,********** ***** ******) *** (*) **** face *** ******** ******* laws, **** ** ****, inside ******* *** ****** generally.

Axis *** ********

****** *** **** ***** Axis *** * **** of *** *********** ********, this **** *** ***** modest, **** ******* * much ******* ****** ***** camera *** ***** ***** explosion-proof ******:

Axis ***** * ****** ****

* *** ***** ***,**** ****** **** ******* a **** *** *********. ***, **** *** brought ** ** **** life:

LIDAR *** ******** ********* ********** **** **** *** *********

******** ************ ***** ***** devices ********** **** *********'* VMS *** ** **** camera, ** ***** *****:

*** ******** *** ********* of ***** *** **** it ******* *** ****-******* vehicles *** ** *** not ******** **** ******** for ******** / ************. The **** *** *** the **** - ********* of ******* *** * unit **** ******* * 150 ***** ******. ** does ***** *** ********* for **** **** ******** tracking ** ******** ******* as **** ** ******** differences ** *********. ** are *** **** ** the ******** ************ *** plan ** ***** **** in * ********* **** later.

Cell ***** ************ ******** *** ******** ********** **** ************

******* ******** ********** ************* was ***** ** ************'* booth. *** *********** ************ ************** ******** ****** ** their **** ****** **** time *** *********** **** with ***** *******, ***** it ** ***** ***** people **** **** *** to ******** ****** ****** when * ****** **** the **** ***** *******:

******* *** *********** (*** does ***** ****** *********) adequately ********* **** **** offer. *******, ** *** the ********* *** *********** cell ***** ******** **** video ************, ****** *** privacy ******** *** ***********.

Network ***** **** *** + **** ***********

** ********** ******* ** the *** ********** ** Network *****'* *** **** adds ******** ** ****** networks / ** **********, as ***** *****, ** their *******'* ***** ********** [link ** ****** *********]:

Salient *** ***

**** ****, ******* ******** their *** *** *** release ***** **** ****. Now, **'* ********* *** Dec *** *******. *********, for ****, **** ** this **** *** *** its ****:

Speco ****** ***********

*** *********** ******* ******** AI ** *****, **** their ********* ******* ***** below:

***** *************** ** *** booth ******** ** ******* the ****** / ****** of **** ****** ***********. We *** ********* ***** Speco's **** ******** *** practices.

Avigilon ** ****

******** *** * ***** section ** ***** ***** with * ** **************:

********* *********:

********* ****, ** ***** below - **** *** means ******, ***** ***** gun, ** ***** ********:

*** *** ******* *** recorded.

******* **** ******* **** had *** '**** ******* classified ******' ******* *** that **** ***** ***** more ****** **************:

*** *** *** ******* off *** **** ***** apply ****** ** ******* combinations, ** *** ***** below, *** ****** **** a **** *** *** tan ***** *** ******* as '******** *****':

**** ************ *** ********* of ******** ******* ******* uniforms (** ********* ************ of ******** ******) **** one ***** ** ****** or **** *****.

*** ****, *** *********** ********* **-******* ** Camera ***********.

Avigilon ****** ***** **** ********

********'* ***** *** ****** with ****** ******* ********, who ****** *** *** of ***** ******** *** integrated **** ******** ***** surveillance:

**********, ******** ** ******** Avigilon **** ***** ****** at ***** *****, *** example, *** ************ (************* *********** ** Chiefs ** ******) ********* **** **** ** covering.

Panasonic ********

***** *********'* *** ******* releases *** ********* **** integrators *** ********, ***** booth *** ****** ** ASIS, ******* ******** ******** still *********** *** *****:

Anyvision *** *****

*** ** *** *** new ********** **** * big ******** *** *********, the ****** / ****** recognition ******* **** ******** received$** ******* ********** *** by *****:

*** ******* **** ***** booth *** *** ******* that ******* *** ******, unlike *** ************ **** booth ********* *******. ** the ******* ***** *****:

Securitas ***** ** ** ******

********* *** ****** * $2 ******** *** ****** who **** ***** ******* at **** *******:

ADT ***** *******

**** *** ******* - Sinatra, ***, ***:

Shooting ****** ******* **********

*** ******* ***** ************* was * ***** **** / ******** ********* ***** attendees **** ** ****** shooter, ** *** ***** below *****:

Anti-Tailgating ********

******* ******,*** *****, *** ******* *** an ****-********** ****** *** access:

***** ******** ****** *** system ****** *** ****** of **** *******:

*****

*****'**** ********** ** **** ** the*********** ** **** ********** and **** *** ***** ops. ****** ******** ******** management ******** *** *** law ***********, **********, ******, corporate, *********, *** *********** verticals.

Lingerie ****

**** *** ********* ******* was * ******** ****, an *** ************* ** a ******** ***:

Free **** *** *** *

***** **** **** ** definitely * ***** ** shows, **** *** **** it ** ******* *****.

***** **** ********* ****** of ****** ****** **** beer, **** *** * in * *** ***** below:

*** ** *** ********* doing ** *** ************* SoS:

***** ***** *** ***-******, as ***** *****:

*******, **** ** ***** employees **** ***** *** it ** ************ *** much ** * ****** they *** *******. *** people ***** **** ****.

Reduced **** **** *** *

***** * ****** ** exhibitors ******** **** **** on *** *, *** mass **** **** ****-**** did *** ******.

Chicago **** ****

**** **** *** ****** and **** **** ** back ** *** ***-**** in *******:

*** **** **** **** was ** ******* ******* (*** *** **** report ****).

Comments (36)

For The Record:  I like free beer

Agree: 21
Disagree
Informative
Unhelpful
Funny: 3

Me too. We should totally hang out. 

Agree
Disagree
Informative
Unhelpful
Funny: 9

Man they have a Quiznos there. I miss that here in the Kansas City area!

 

Great report though. Look forward to more.

Agree: 2
Disagree
Informative
Unhelpful
Funny: 2

The aim is to deliver an Android-based OS for IP cameras with an app store.

I called it! I called it years ago on this forum! I think I called it back on when IPVM was still mainly on LinkedIn. You guys know I did.  :)

Man, I missed meeting Ponch? Bummer. One of my favorite shows as a kid. BTW, it's "CHiPs", not "CHIPS".

Agree: 1
Disagree
Informative
Unhelpful
Funny: 5

Is this Ponch's first security show appearance?  I seem to remember him appearing at another security show a few years ago.

Agree
Disagree
Informative
Unhelpful
Funny

Correct. He’s been at security shows a few times. 

Agree
Disagree
Informative
Unhelpful
Funny

Two issues that i would like you guys to address:

1. Overall traffic picture does not mean anything, there's a good chance 50% of those people you see are vendors.

2. Taking pictures near the largest booth which is near the entrance does not mean anything either, take pictures on the smaller booth sections or the edges of the hall and see if it's a ghost town that's where a show is measured.

Agree: 2
Disagree
Informative
Unhelpful
Funny

Dori, almost certainly 50% of people are vendors. Hanwha has 50 - 100 staff in their booth, e.g. That said, it's the nature of shows that you have nearly 1 person staffing for every booth visitor at a time.

We have been walking the entire show floor. It's definitely lighter at the edges. It was not a ghost town. I don't have any reason to inflate ASIS traffic, if anything I have been critical of them. Traffic was overall solid yesterday. Today will be interesting and we will update accordingly.

Agree: 3
Disagree
Informative: 8
Unhelpful
Funny

I have talked with close friends that have small booths/companies around the floor and the overall answer was it's weak. I always measure by the smaller brands if it's a good show and not the ones who give free beer.

It would be great if you can do a survey here as far as how many real leads companies got from this show.

Agree: 4
Disagree
Informative
Unhelpful
Funny

I have attended trade shows for 20+ years across multiple industries. The edges are always weaker and lower trafficked than the main part of the floor. You have smaller and lesser known companies there, they don't draw the same crowds. You also have completely unrelated companies in that section, I walked by one such booth today for a company selling phone cases and "gadgets". I don't expect the fringes to be representative of the show as a whole.

Several people I have spoken with across the floor who are exhibiting have been pleasantly surprised at the overall amount of people and traffic at the show. Nobody has said that the levels were equal to ISC West, but they have at least exceeded expectations for a lot of exhibitors (though many people also expected it to be nearly dead so the bar was low).

Agree: 3
Disagree
Informative: 5
Unhelpful
Funny

I'm not talking about the very last isle, i was referring to the booth that are not the largest in the middle of the show but let's say second circle.

Agree
Disagree
Informative
Unhelpful
Funny

I agree. Thru both days I have been pleasently surprised with the activity, and the value, through our booth. We expected a good response with our partners but new business leads have exceeded expectations.

Agree
Disagree
Informative: 2
Unhelpful: 1
Funny

Come on, Clint... You took over Hikvision's booth next to Axis on the center aisle. I believe you did well at the show but that context is important.

Agree
Disagree
Informative
Unhelpful
Funny

I am not denying location is a critical factor. Any company will have lesser turn out or results  no matter how great your product, software, service, etc is if you are on the fringes of a show. 

Location, location, location... It's a huge factor and that's why there are premiums for those stalls.

Agree: 2
Disagree
Informative
Unhelpful
Funny

The location is everything and you don't measure a show by the best location traffic in my mind.

Agree
Disagree
Informative
Unhelpful
Funny

I think location is important but I don't think location is everything. For example, the juxtaposition of the busy S2 booth and the not so busy Dahua booth right across in a slightly better position is an example of that.

S2 may be an extreme case, since it was just acquired but on a more basic level, companies who announce products more frequently or have recent new announcements, tend to have better traffic relative to their locations.

However, poor location definitely does hurt. For example, I did want to stop by Arcules, the Milestone / Canon spinout but they had a really bad booth position and I missed it. If they were next to AXIS on the center aisle, like ISS, 100% I would have talked to them.

Agree: 1
Disagree
Informative
Unhelpful: 1
Funny

Just saw an email come in from Security Info Watch with the subject line:

GSX 2018: Day 1 Report

But it's not a single report. It's broken down to about 10 separate articles that are obviously paid marketing blurbs. Hope my boss doesn't find out if they stopped paying for my IPVM subscription, I'd still pay for it out of my own pocket.

Agree: 6
Disagree
Informative
Unhelpful
Funny: 2

"Another live display they had was 'high density classified object' showing off that they could track more people simultaneously:"

… That "They" could track high density activity? Please... I hate people that take credit for others work...

It's called YOLO. Freeware. Amazing work. Talk to Joseph Redmon. I did. Originating team of YOLO

YOLO demo

Do a 200 set of training videos for a "gun" (parallel to the horizontal mostly) and you get a "gun " detector... If they'd shown one (multiple) with a bounding box around a pistol in someone's hand (in the wild) with 50 ppf resolution then... I'd be singing accolades.. And we'd all have a really useful tool, especially if it was real-time using a normal i7 computer and not one with a $500 Jetson card, for every stream. And they'd have a (blank)load of sales, and they'd deserve it. Otherwise... self aggrandizing hype. IMHO.

Agree: 3
Disagree: 1
Informative
Unhelpful
Funny

They did not say what deep learning model they were using. It could be YOLO but there are different ways to accomplish this. Ultimately, whether this demonstration proves useful is if Avigilon can load / run / optimize it inside their H5 cameras, which would be meaningful as it would simply executing / adding this to a surveillance system. As I noted in our post, it could be a year or more before we know whether that is a reality.

Agree
Disagree
Informative
Unhelpful
Funny

OK... you're right, they didn't say. Sure looks like YOLO though. I'll stop kicking sand around.

Agree
Disagree
Informative
Unhelpful
Funny

I was messaged: 

any really stupid booths? like the Hik dancers or the tapestry flying circus shows of the past?

Interesting question. The show floor was fairly tame. The closest was the ADT dancing painter, image below:

Related, from 2016: The Hikvision Ballerina Is Here

Also, a classic from 2012:

Agree
Disagree
Informative
Unhelpful
Funny: 13

I am getting multiple "Product of the year" "Innovative Product of the year" etc etc etc photo tweets from manufacturers......

Trade Shows = Paper Champions

IPVM = Real Champions

Agree: 4
Disagree
Informative
Unhelpful
Funny: 1

It's 2018. Everyone gets a participation award.

 

Agree: 2
Disagree
Informative
Unhelpful
Funny: 13

I gave you a funny vote for you $.35 participation award.

Agree: 3
Disagree
Informative
Unhelpful
Funny: 1

As a vendor that received one of these awards, I am disappointed that GSX itself didn't do a better job of promoting the awards that were given. I appreciate that some attendees may discount the value of the awards, but if a trade show is going to go through the trouble of giving out these awards, you'd think the show itself or its sponsors would publicize the final awardees. (I didn't even know that we had received an award until a coworker tweeted about it.)

The awards given at ISC West are publicized much more thoroughly. 

Agree: 1
Disagree
Informative: 5
Unhelpful
Funny

As a Rep, I was pleasantly surprised by the turnout on days one and two. I am guessing today will be pretty bad, but overall the show has been worth the expense and time away from the field.  It seems like more of the attendees are engaged and interested instead of just kicking tires as is the norm.

But I was extremely disappointed to see that the show will be in Chicago in 2019.  I have been to every ASIS since the early 90's, and this will likely be the first one I will miss.  The last ASIS there turned into the most expensive trade show trip I have ever been on. From the hotels, to transportation to meals, Chicago is not a great place for a Rep on a budget!

Agree: 3
Disagree: 1
Informative: 3
Unhelpful
Funny: 1

The last ASIS there turned into the most expensive trade show trip I have ever been on. From the hotels, to transportation to meal..... 

I hear bullet proof vests have come down a lot in price, though.

Agree
Disagree
Informative
Unhelpful: 1
Funny: 6

I wish they would bring it to DC or Philly.... meh.  I was at the last Chicago show and I agree it was $$$$$.  We also had to stay several miles out of town because we missed the early booking window.   

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

Were there booth babes in that lingerie show?

Agree
Disagree
Informative
Unhelpful
Funny: 3

Not sure, but there must be some pics of it as every time I walked by there was a bunch of goobers with GSX badges taking pics of each other by the front entrance signage.

Agree
Disagree
Informative
Unhelpful
Funny: 4

Overall I would give GSX a B- rating.

The show floor was better attended than I expected most of the time.

The President's Reception at Drai was actually a pretty good event with good turnout, though it was far too loud to really try and network, however I did manage to get a potentially really good lead in the elevator on the way out that is probably worth $500K.

There were some companies on the show floor, like AnyVision and OpenPath, that actually had some interesting stuff, though to be fair, these were pretty rare.

Location-wise it sucked. The Westgate was the closest location for bar/restaurant, and it really doesn't have a lot of options. Tried to make a dinner reservation Tuesday night, admittedly semi last-minute, but couldn't find a table for 6 at a reasonable time. Next-beat option was an Uber ride away, not the end of the world, but not like ISC West with 100 options in walking distance.

The GSX meeting rooms at the Westgate were also pretty far from the show floor and just added to the pain-in-the-ass factor.

While attendance was decent, enthusiasm was low. Not a lot of "buzz" in general, and certainly not about any specific company or offering.

I feel like picking Chicago for next year was a horrible move. The last ASIS in Chicago was not spectacular, and others have noted, Chicago is not a great city for this event. If they had picked another new location, or at least something a little more convention oriented, like Orlando, they might have been able to carry some of the "well, this wasn't as bad as I expected" sentiment of this years event into next year. Instead, I feel like Chicago is almost some kind of cruel joke, as if the GSX organizers are trying to kill the show, not save it.

Agree: 3
Disagree
Informative: 3
Unhelpful
Funny: 2

Interesting contrast for Dahua, they had a much bigger booth and brought way more people from China to Essen:

Indeed, Dahua's 2018 Essen approach was quite similar to Dahua's 2017 ASIS approach. Unless the US macro / political environment changes, I think this may continue in North America.

What will be interesting is what Dahua does at ISC West 2019. They have an absolutely monster booth - bigger than both Axis and Hikvision:

It just is unnecessary, even without the ban. And it's not just a waste of money (such booths cost ~$1 million all in for the 3 days) if it's poorly attended, it will be an embarrassment as it is in such a central location. Maybe splitting it in 2 would be the best solution if ISC West will allow it. Thoughts?

Agree
Disagree
Informative
Unhelpful
Funny

Defensive Dahua marketing director emphasizes that 'No Doubts!!!' they are alive and kicking:

Agree
Disagree
Informative
Unhelpful
Funny

Definitely better than I expected. Picked up a large $1,000,000 plus project opportunity that had we not been there, we would have missed. The integrator and end user was just as excited to learn about the solution as we were to show it. Presidents reception was fantastic - I don’t know why so many vendors skip this or don’t know about it! On to CHICAGO....  

Agree
Disagree
Informative: 2
Unhelpful
Funny

Care to share your solution?

Agree
Disagree
Informative
Unhelpful
Funny

The show was better than my low expectations. Does not warrant us buying a booth but good to walk the floor and conduct some private meetings there.

Agree
Disagree
Informative: 1
Unhelpful
Funny: 1
Read this IPVM report for free.

This article is part of IPVM's 7,256 reports and 966 tests and is only available to subscribers. To get a one-time preview of our work, enter your work email to access the full article.

Already a subscriber? Login here | Join now
Loading Related Reports