Startup Review: Sentri

By: Brian Rhodes, Published on Aug 26, 2014

This security startup smashed through their goal in 48 hours and have raised nearly $400,000 total. 

Inside, we analyze their competitive positioning and potential.

**** ******** ******* ******* through ***** **** ** 48 ***** *** **** raised ****** $***,*** *****. 

******, ** ******* ***** competitive *********** *** *********.

[***************]

Product *******

****** ******* ******** ******* comprised ** **** ****** (ie: **** ********, *******, motion *********)******** * ****** *"**"**" unit**** ******** ******** *******. 

***** * ******************** * **** ********* camera, ***, *******, *********** sensor, *** ****** ******** in * ******-**** ******* box, *** **** *** a **** ******** *** unit ** *** * smartphone ***. 

  • *-**** ***:****** **** ***** ** *** main ****** ***** *** devices ******* *** **** ~900 *** ******** ********* used *** **** **********. Potential ******* **** ** connect *************** ******, ***** *******, and **** *****. *** same ******* ** **** by ********** '*****' ***** systems ********** *****.
  • ********* *****: *** **** ****** it "** ******** ** learn **** ******** ****** and *********** ** ***** you ** *** ****** that ****** **** ** you, *** ******** *** challenges ** ***** ****** that ***** ** *********** security *******."  ************** **** ******** ******* ******* *** typically **, **** ******** is *******, *** **** the ****** ** ******** armed *** **** ********* an ********* ***** **** events ***** ******* '******' condition. 
  • **** ******* ****: ****** **** ********** offerings,****** ******** ******* ** ***** power *** *** ** battery ******. *** ******* plans ** ******* *** issue ** ******** *********** ****** 
  • *****: *** ******* *** priced******** $*** ****, **** * ****** discount ** $** *** each ***** **** ********* in *********. **** ****** it ********** **** ********* than***** ***** ****** ******* like******(** $*** ****) *******(**~$*** - $*******). 

Multiples ******

*** ******* ******** ********** *** ***** ****** of ***** ****** ** cover ******* *****. *** only ***** ********** ********* by * ****** **** are ***** ***** ********* dwellers ** ***** ******* about ********** * ****** door.

*** ****, ************* ** ****** ** cover **** **** *** large **** ** *** house, ******* **** *** typical ***** **** **** at ***** *** ** three ***** ** ******* important *****. **** **** drive ***** **** ** $750 ** **** *** many *******, *** ****** wall ******* ** **** room. 

All-in-One ********

***** **** ***-*** *** attracted ** *** ****** ************ of * ****** **** mounted ****, ** ********** the *********** ** ********** a ***** ****** ** points **** *********** ********, glass ******, *** ****** sensor ***** ******* *****. While *********** *** ******* *** area *********** ****** ***** of *** ****, **** a ***** ********* ***** have ***** ***** ** leave ***** ****** **** windows *********.

Self-Monitoring ******** ** ********?

******* ***** ** ****** with******** **** ******* ** cannot ******* **** * central ********** *******, ** relies ** ****-********** ** users ** ******* ** alarms. ******* ** ************* calling ****** **** ********, the ****** ******** ***** through ****** ************* *** the **** ***.

******* ***-***** ***** ** the ***** ******** **** claimed **** ****-********** ** risky *** *********** *********** if ***** ** *** respond ** ****** ** inadvertently ****** ***** **********, resulting ** ******, ******, or **** ******* *****.

*******, *** *************** **** lengthy, ****** ***** ********** is **** *** * motivation ** **** ********* that ***** *** **** altogether. ******** *** **** of '****-**********', ***** *** find *** ****-****** ******* self-monitoring **** ******** ********* ******** ** *********** alternative **** *** **** ~$30 ** ****.

Strong ********** & ********* *******

*** ********** ****************** **** ***** ******* options **** *********** ********** ******** * ***** ****** of ******** ********** ******* to ******. **** ******** ranging **** ******, ******, and ********** ******** ******, to ******** ******* ********** experience ** * ***** scale, ********* ***** *** ****** flaw, ********, *** ****** ******** deadlines ****** ** ***** startups.

** ** **** ***** that ****-******** ********* ************** * ******* ****, with ** ***** $***,*** coming **** ******* ******** $10,000 ** ****.

*** **** ******* ******** Microsoft's *****-** ********* ********* ********, *** ***************** *** ** *** developments ** ** ************ in ******* ** **** 2014.

Vote - *** *** **********?

Comments (1)

Looks cool, would I trust it as a home security system? No. If I was a consumer who was tired of alarm companies, their 1980's technology and poor customer service? Absolutely.

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