Startup Review: Sentri

By: Brian Rhodes, Published on Aug 26, 2014

This security startup smashed through their goal in 48 hours and have raised nearly $400,000 total. 

Inside, we analyze their competitive positioning and potential.

**** ******** ******* ******* through ***** **** ** 48 ***** *** **** raised ****** $***,*** *****. 

******, ** ******* ***** competitive *********** *** *********.

[***************]

Product *******

****** ******* ******** ******* comprised ** **** ****** (ie: **** ********, *******, motion *********)******** * ****** *"**"**" unit**** ******** ******** *******. 

***** * ******************** * **** ********* camera, ***, *******, *********** sensor, *** ****** ******** in * ******-**** ******* box, *** **** *** a **** ******** *** unit ** *** * smartphone ***. 

  • *-**** ***:****** **** ***** ** *** main ****** ***** *** devices ******* *** **** ~900 *** ******** ********* used *** **** **********. Potential ******* **** ** connect *************** ******, ***** *******, and **** *****. *** same ******* ** **** by ********** '*****' ***** systems ********** *****.
  • ********* *****: *** **** ****** it "** ******** ** learn **** ******** ****** and *********** ** ***** you ** *** ****** that ****** **** ** you, *** ******** *** challenges ** ***** ****** that ***** ** *********** security *******."  *********** *** unit **** [**** ** longer *********] **** ******* devices *** ********* **, when ******** ** *******, and **** *** ****** is ******** ***** *** then ********* ** ********* alert **** ****** ***** outside '******' *********. 
  • **** ******* ****: ****** **** ********** offerings,****** ******** ******* ** ***** power *** *** ** battery ******. *** ******* plans ** ******* *** issue ** ******** *********** ****** 
  • *****: *** ******* *** priced******** $*** ****, **** * ****** discount ** $** *** each ***** **** ********* in *********. **** ****** it ********** **** ********* than***** ***** ****** ******* like******(** $*** ****) *******(** ~$*** - $*** [link ** ****** *********] each). 

Multiples ******

*** ******* ******** ********** *** ***** ****** of ***** ****** ** cover ******* *****. *** only ***** ********** ********* by * ****** **** are ***** ***** ********* dwellers ** ***** ******* about ********** * ****** door.

*** ****, ************* ** ****** ** cover **** **** *** large **** ** *** house, ******* **** *** typical ***** **** **** at ***** *** ** three ***** ** ******* important *****. **** **** drive ***** **** ** $750 ** **** *** many *******, *** ****** wall ******* ** **** room. 

All-in-One ********

***** **** ***-*** *** attracted ** *** ****** ************ of * ****** **** mounted ****, ** ********** the *********** ** ********** a ***** ****** ** points **** *********** ********, glass ******, *** ****** sensor ***** ******* *****. While *********** *** ******* *** area *********** ****** ***** of *** ****, **** a ***** ********* ***** have ***** ***** ** leave ***** ****** **** windows *********.

Self-Monitoring ******** ** ********?

******* ***** ** ****** with******** **** ******* ** cannot ******* **** * central ********** *******, ** relies ** ****-********** ** users ** ******* ** alarms. ******* ** ************* calling ****** **** ********, the ****** ******** ***** through ****** ************* *** the **** ***.

******* ***-***** ***** ** the ***** ******** **** claimed **** ****-********** ** risky *** *********** *********** if ***** ** *** respond ** ****** ** inadvertently ****** ***** **********, resulting ** ******, ******, or **** ******* *****.

*******, *** *************** **** lengthy, ****** ***** ********** is **** *** * motivation ** **** ********* that ***** *** **** altogether. ******** *** **** of '****-**********', ***** *** find *** ****-****** ******* self-monitoring **** ******** ********* ******** ** *********** alternative **** *** **** ~$30 ** ****.

Strong ********** & ********* *******

*** ********** ****************** **** ***** ******* options **** *********** ********** **** [**** no ****** *********]**** * ***** ****** of ******** ********** ******* to ******. **** ******** ranging **** ******, ******, and ********** ******** ******, to ******** ******* ********** experience ** * ***** scale, ********* ***** *** ****** flaw, ********, *** ****** ******** deadlines ****** ** ***** startups.

** ** **** ***** that ****-******** ********* ************** * ******* ****, with ** ***** $***,*** coming **** ******* ******** $10,000 ** ****.

*** **** ******* ******** Microsoft's *****-** ********* ********* ******** [link ** ****** *********], *** ***************** *** ** *** developments ** ** ************ in ******* ** **** 2014.

Vote - *** *** **********?

Comments (1)

Looks cool, would I trust it as a home security system? No. If I was a consumer who was tired of alarm companies, their 1980's technology and poor customer service? Absolutely.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

European Startup Ajax Profile - They "Stand Against Evil" on Jan 03, 2019
European intrusion detection startup Ajax Systems proclaims: How are they standing against evil? And what are the differentiators and potential...
CES 2019 Show Report on Jan 10, 2019
IPVM was at CES 2019 for the second year (see our CES 2018 Show Final Report) and is reporting on announcements and interesting news from the show...
Mobile Surveillance Trailers Guide on Jan 17, 2019
Putting cameras in a place for temporary surveillance where power and communications are not readily available can be complicated and expensive....
Start Up Safe Zone $150 Gunfire Detector Profile on Mar 06, 2019
While gunfire detectors have been around for years, typically they are limited to enterprise level or municipal deployments. Startup AVidea, makers...
Camera Disruptor Wyze Enters Sensor / Security Market on Mar 28, 2019
Wyze, the company that has disrupted consumer IP cameras, combining American marketing and Chinese manufacturer, has just announced its expansion...
Amazon Marketing Pro Installs of Amazon Security Systems on Apr 25, 2019
Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no. Now, Amazon is advertising free in-home...
Risk of Amazon Alexa Guard: No Battery Or Cell Backup on Jun 20, 2019
Amazon positions its Alexa Guard Service as a "smart home security system" and says it can help you "keep your home safe". However, the...
Alarm.com Suffers Outage on Jul 26, 2019
Alarm.com suffered a major outage this week, impacting its 5+ million customers. Inside, we examine what happened, what Alarm.com told IPVM and...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
ADT CEO Not Worried About DIY: "2 Discrete Markets" on Dec 13, 2019
ADT's CEO is not worried about DIY, characterizing DIY and ADT's DIFY as "2 discrete markets" at the Imperial Capital Security Investor's...

Most Recent Industry Reports

'Severe Impact' Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...
PRC Government Entity Now Controlling Shareholder of Infinova / March Networks on Jan 16, 2020
A PRC government entity is now the controlling shareholder of US security manufacturer Infinova as well as its wholly-owned subsidiary March...
Network Cabling for Video Surveillance on Jan 15, 2020
In this guide, we explain the fundamentals of network cabling for video surveillance networks, how they should be installed, and the differences in...
ONVIF Trashed Statement, Confirms Dahua and Hikvision Still Suspended on Jan 15, 2020
ONVIF has 'trashed' the suspension statement for Dahua, Hikvision, Huawei, etc. but confirms to IPVM that those companies are all still...
Wyze Smart Door Lock Test on Jan 14, 2020
Wyze's inexpensive cameras have grabbed the attention of many in the consumer market, but can the company's new smart lock get similar...
Wesco Wins Anixter on Jan 13, 2020
Despite Anixter earlier arguing that Wesco's bid was inferior to CD&R's by nearly 10%, Anixter confirmed that they are taking Wesco's 3.1%...
Anixter Resisting Takeover From Competitor, Bidding War Emerges, Wesco Wins on Jan 13, 2020
Mega distributor Anixter is going to be acquired but by whom? Initially, Anixter planned to go private, being bought by a private equity firm....