Startup Review: Sentri

Author: Brian Rhodes, Published on Aug 26, 2014

This security startup smashed through their goal in 48 hours and have raised nearly $400,000 total. 

Inside, we analyze their competitive positioning and potential.

**** ******** ******* ******* ******* ***** **** ** ** ***** and **** ****** ****** $***,*** *****. 

******, ** ******* ***** *********** *********** *** *********.

[***************]

Product *******

****** ******* ******** ******* ********* ** **** ****** (**: **** contacts, *******, ****** *********)******** * ****** *"**"**" ******** ******** ******** *******. 

***** * ******************** * **** ********* ******, ***, *******, *********** ******, *** motion ******** ** * ******-**** ******* ***, *** **** *** a **** ******** *** **** ** *** * ********** ***. 

  • *-**** ***:****** **** ***** ** *** **** ****** ***** *** ******* ******* the **** ~*** *** ******** ********* **** *** **** **********. Potential ******* **** ** ******* *************** ******, ***** *******, *** **** *****. *** **** ******* is **** ** ********** '*****' ***** ******* ********** *****.
  • ********* *****: *** **** ****** ** "** ******** ** ***** **** personal ****** *** *********** ** ***** *** ** *** ****** that ****** **** ** ***, *** ******** *** ********** ** false ****** **** ***** ** *********** ******** *******."  ************** **** ******** ******* ******* *** ********* **, **** ******** ** *******, and **** *** ****** ** ******** ***** *** **** ********* an ********* ***** **** ****** ***** ******* '******' *********. 
  • **** ******* ****: ****** **** ********** *********,****** ******** ******* ** ***** ***** *** *** ** ******* ******. The ******* ***** ** ******* *** ***** ** ******** *********** ****** 
  • *****: *** ******* *** ************** $*** ****, **** * ****** ******** ** $** *** **** ***** when ********* ** *********. **** ****** ** ********** **** ********* than***** ***** ****** ******* **********(** $*** ****) *******(**~$*** - $*******). 

Multiples ******

*** ******* ******** ********** *** ***** ****** ** ***** ****** ** ***** ******* rooms. *** **** ***** ********** ********* ** * ****** **** are ***** ***** ********* ******** ** ***** ******* ***** ********** a ****** ****.

*** ****, ************* ** ****** ** ***** **** **** *** ***** **** in *** *****, ******* **** *** ******* ***** **** **** at ***** *** ** ***** ***** ** ******* ********* *****. This **** ***** ***** **** ** $*** ** **** *** many *******, *** ****** **** ******* ** **** ****. 

All-in-One ********

***** **** ***-*** *** ********* ** *** ****** ************ ** * ****** **** ******* ****, it ********** *** *********** ** ********** * ***** ****** ** points **** *********** ********, ***** ******, *** ****** ****** ***** systems *****. ***** *********** *** ******* *** **** *********** ****** ***** ** *** unit, **** * ***** ********* ***** **** ***** ***** ** leave ***** ****** **** ******* *********.

Self-Monitoring ******** ** ********?

******* ***** ** ****** ************ **** ******* ** ****** ******* **** * ******* ********** station, ** ****** ** ****-********** ** ***** ** ******* ** alarms. ******* ** ************* ******* ****** **** ********, *** ****** notifies ***** ******* ****** ************* *** *** **** ***.

******* ***-***** ***** ** *** ***** ******** **** ******* **** self-monitoring ** ***** *** *********** *********** ** ***** ** *** respond ** ****** ** ************* ****** ***** **********, ********* ** losses, ******, ** **** ******* *****.

*******, *** *************** **** *******, ****** ***** ********** ** **** and * ********** ** **** ********* **** ***** *** **** altogether. ******** *** **** ** '****-**********', ***** *** **** *** zero-dollar ******* ****-********** **** ******** ********* ******** ** *********** *********** **** *** **** ~$** ** more.

Strong ********** & ********* *******

*** ********** ****************** **** ***** ******* ******* **** *********** ********** ******** * ***** ****** ** ******** ********** ******* ** ******. With ******** ******* **** ******, ******, *** ********** ******** ******, to ******** ******* ********** ********** ** * ***** *****, ********* ***** *** ****** ****, ********, *** ****** ******** ********* ****** to ***** ********.

** ** **** ***** **** ****-******** ********* ************** * ******* ****, **** ** ***** $***,*** ****** **** backers ******** $**,*** ** ****.

*** **** ******* ******** *********'* *****-** ********* ********* ********, *** ***************** *** ** *** ************ ** ** ************ ** ******* in **** ****.

Vote - *** *** **********?

Comments (1)

***** ****, ***** * ***** ** ** * **** ******** system? **. ** * *** * ******** *** *** ***** of ***** *********, ***** ****'* ********** *** **** ******** *******? Absolutely.

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