Startup Review: Sentri

By Brian Rhodes, Published Aug 26, 2014, 12:00am EDT (Info+)

This security startup smashed through their goal in 48 hours and have raised nearly $400,000 total. 

Inside, we analyze their competitive positioning and potential.

Product *******

****** ******* ******** ******* ********* ** many ****** (**: **** ********, *******, motion *********)******** * ****** *"**"**" ******** ******** ******** *******. 

***** * ******************** * **** ********* ******, ***, speaker, *********** ******, *** ****** ******** in * ******-**** ******* ***, *** main *** * **** ******** *** unit ** *** * ********** ***. 

  • *-**** ***:****** **** ***** ** *** **** ****** point *** ******* ******* *** **** ~900 *** ******** ********* **** *** home **********. ********* ******* **** ** connect *************** ******, ***** *******, *** **** locks. *** **** ******* ** **** by ********** '*****' ***** ******* ********** *****.
  • ********* *****: *** **** ****** ** "** designed ** ***** **** ******** ****** and *********** ** ***** *** ** the ****** **** ****** **** ** you, *** ******** *** ********** ** false ****** **** ***** ** *********** security *******."  *********** *** **** **** [link ** ****** *********] **** ******* devices *** ********* **, **** ******** is *******, *** **** *** ****** is ******** ***** *** **** ********* an ********* ***** **** ****** ***** outside '******' *********. 
  • **** ******* ****: ****** **** ********** *********,****** ******** ******* ** ***** ***** *** has ** ******* ******. *** ******* plans ** ******* *** ***** ** a******* *********** ****** 
  • *****: *** ******* *** ************** $*** ****, **** * ****** ******** ** $10 *** **** ***** **** ********* in *********. **** ****** ** ********** more ********* ********* ***** ****** ******* **********(** $*** ****) *******(** ~$*** - $*** [**** ** longer *********] ****). 

Multiples ******

*** ******* ******** ********** *** ***** ****** ** ***** needed ** ***** ******* *****. *** only ***** ********** ********* ** * single **** *** ***** ***** ********* dwellers ** ***** ******* ***** ********** a ****** ****.

*** ****, ************* ** ****** ** ***** **** door *** ***** **** ** *** house, ******* **** *** ******* ***** will **** ** ***** *** ** three ***** ** ******* ********* *****. This **** ***** ***** **** ** $750 ** **** *** **** *******, and ****** **** ******* ** **** room. 

All-in-One ********

***** **** ***-*** *** ********* ** *** ****** ************ ** * single **** ******* ****, ** ********** the *********** ** ********** * ***** number ** ****** **** *********** ********, glass ******, *** ****** ****** ***** systems *****. ***** *********** *** ******* *** **** *********** within ***** ** *** ****, **** a ***** ********* ***** **** ***** spots ** ***** ***** ****** **** windows *********.

Self-Monitoring ******** ** ********?

******* ***** ** ****** ************ **** ******* ** ****** ******* with * ******* ********** *******, ** relies ** ****-********** ** ***** ** respond ** ******. ******* ** ************* calling ****** **** ********, *** ****** notifies ***** ******* ****** ************* *** the **** ***.

******* ***-***** ***** ** *** ***** industry **** ******* **** ****-********** ** risky *** *********** *********** ** ***** do *** ******* ** ****** ** inadvertently ****** ***** **********, ********* ** losses, ******, ** **** ******* *****.

*******, *** *************** **** *******, ****** alarm ********** ** **** *** * motivation ** **** ********* **** ***** the **** **********. ******** *** **** of '****-**********', ***** *** **** *** zero-dollar ******* ****-********** **** ******** ********* ******** ** *********** *********** **** may **** ~$** ** ****.

Strong ********** & ********* *******

*** ********** ****************** **** ***** ******* ******* **** *********** ********** **** [**** ** ****** available]**** * ***** ****** ** ******** electronic ******* ** ******. **** ******** ranging **** ******, ******, *** ********** hardware ******, ** ******** ******* ********** experience ** * ***** *****, ********* ***** *** ****** ****, ********, and ****** ******** ********* ****** ** ***** startups.

** ** **** ***** **** ****-******** investors ************** * ******* ****, **** ** least $***,*** ****** **** ******* ******** $10,000 ** ****.

*** **** ******* ******** *********'* *****-** incubator Microsoft ******** [**** ** ****** *********], *** ***************** *** ** *** ************ ** is ************ ** ******* ** **** 2014.

Vote - *** *** **********?

Comments (1)

Looks cool, would I trust it as a home security system? No. If I was a consumer who was tired of alarm companies, their 1980's technology and poor customer service? Absolutely.

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