Anixter, Citing Axis, Sets Industry Back Years

By John Honovich, Published Mar 19, 2013, 08:00pm EDT (Info+)

Anixter declares, "The biggest business driver is that an IP based solution is less expensive than an analog solution." Not only is this factually wrong, it is terrible advice that would hurt both buyers and sellers of IP systems. Alas, this is central to Anixter's mega marketing campaign for ISC West. Watch this one minute video as they pull Axis into this:

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Emphasizing ****?

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**********, ** **** *** * ********** on ******* ** ***** *** ***** TCO ********* ********* ******* ** *** ***********.

You ***'* *** ** ****

*********, ** ** *** ******** *** IP ***** ** *** ** **** in * **** ***********. *****'* **** so **** *** **** ****** ******* and **** **** ** ** ******* impossible. *** **** ** ****** ** tricks, ****** ** *** *** ** date *********** ** ******.

*** **** ** *** **** ***** enough ** **** **** '**** *********', Anixter's ******** ******* ** **** *** savings - *******, *******, ***********. ***** we ***** *** *******/******** ****** ** MP ********* ****** ** ******* ** comical, ** ********* *** **** ****** and ********* **** **** ******* *******.

Minimize ****, ***** ** ********

**** ** *** ****** ** *** poor ***** ******. ******, * ********* I ********* **** ** *********** ********, "It's *******. **** ** *** ******? They're *** *******."

*** ****** *** **** ** ** claiming *** **** *********, **** **** you ****** **** *********** **** **** phones ***** ** ****.

***** ********** *** **** *** ** important, *** **** ***** ***** **** advocating *** ******* ********** **** ** delivers - **** ***********, ** ****** much ******** ****** (****** *** *******) is ****** **********, *** **** **** changer ** *****'* ******.

Comments (4)

I wouldn't give much credence to anything Anixter pushes, especially in the surveillance arena. I've had to teach a few Anixter salespeople basic concepts about surveillance equipment over the years since they were generally clueless.

From Anixter's Q4 2012 management call transcript, "We also achieved a significant milestone in our Security business, exceeding $1 billion in annual sales for the first time."

And to whom do they primarily sell? IT people.

Not to say there aren't IT people who know surveillance, just that there are a lot more who don't have in-depth knowledge in both categories.

Anixter doesn't seem have a problem when we buy analog cameras from them ;) They did recommended IP centric lines and recommend we have a third party VMS to sell but I don't hear any complains when we install Axis Camera Compaion or when we purchase analog cameras from them.

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