American Dynamics vs Dedicated Micros Lawsuit

By: John Honovich, Published on Apr 09, 2011

Sensormatic Electronics, the parent company of American Dynamics, has filed a lawsuit against Dedicated Micros for trademark infringement. Specifically, Sensormatic is objecting to Dedicated Micros's use of the 'AD Network Video [link no longer available]' brand.

Let's examine the particulars of the 14 page claim submitted by Sensormatic Electronics [link no longer available]:

  • Sensormatic cites 2 Trademarks that cover the use of the terms 'AD' and 'American Dynamics' in video surveillance applications - 3365472 and 3365452
  • Sensormatic cites use of these terms since 1986
  • Sensormatic cites our reporting as evidence that the term 'AD' is commonly used to refer to American Dynamics; In January 2010, we commented on DM's new brand, saying, "selecting the name AD in America will undoubtedly cause confusion. American Dynamics, a similarly large video surveillance manufacturer, is broadly known in the US market under the acronym AD." That noted, we are speaking practically and not on the legal implications or issues.
  • Sensormatic cites an IMS 2009 report on the size and prominence of AD in the surveillance market. Specifically, the Exhibit cites 2008 DVR market statistics [link no longer available], claiming Tyco/AD has the largest DVR share in America with 7.1% of the $1.1 Billion market (approximately $78 Million) while Dedicated Micros was 6th in American DVR sales with 4.2% share (approximately $46 Million). Note: since 2008, UK public statistics show overall DM revenue is down about 30%. We suspect American Dynamics has suffered similar declines in DVR sales as we hear reports frequently of major accounts switching away from Intellex.

Ultimately, even if Dedicated Micros is allowed to continue to use the AD brand in America, we doubt it will help. First, their major challenge remains evolving into a modern IP video company. Secondly, despite Dedicated Micros having a poor reputation, choosing AD as a brand will simply associate themselves with another company with a declining reputation (i.e., American Dynamics).

[Update: the lawsuit has been resolved and, to the best of our knowledge, DM has stopped using the term AD Network Video.

Comments : Members only. Login. or Join.

Related Reports

JCI Sues Genetec For Patent Infringement on Jul 13, 2020
Surprisingly, security giant JCI has sued their partner, security software...
Vape Detection Legal Battle: Soter Sues IPVideo Corp on Jul 22, 2020
The crosstown vape detection rivals are now in a legal battle. While IPVideo...
Convergint Refuses To Fix Faked Fever Marketing, FTC Complaint Filed on Jun 19, 2020
Since Convergint has refused to fix their faked fever camera marketing, IPVM...
"ONVIF Has Chosen Not To Enforce Their Copyright." on Mar 11, 2020
ONVIF has taken a bold and highly unconventional approach, telling IPVM,...
Wrong Dahua Australia Medical Device Approved on Jul 20, 2020
Dahua's body temperature system is now in Australia's medical device...
FLIR Suspends Agreement With Feevr on May 07, 2020
Thermal manufacturer FLIR has suspended its agreement with Feevr (aka...
Verkada Falsely Claims "First Native Cloud-based Access Control and Video Security Solution" on Jun 18, 2020
Verkada's false claims continue, this time to be the first native cloud-based...
UK ICO Approves Unconsented Facial Recognition At Security Conferences on Feb 05, 2020
The UK's data protection agency has declined IPVM's GDPR complaint against...
White House Proposes Blacklist of Dahua, Hikvision Users on Feb 04, 2020
The White House is proposing to blacklist Hikvision and Dahua users from...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
BluB0X Alleges Lenel, S2, Software House Are Dinosaurs on Feb 13, 2020
BluB0X is running an ad campaign labeling Lenel, S2, Software House,...
ISC News Fakes Fever Screening, Falsely Quotes FDA on Jun 18, 2020
ISC News, the Reed publication behind the ISC East and West trade shows, has...
ADT: 'Fever' Cameras Are Medical Devices on Jun 15, 2020
While many manufacturers are avoiding admitting their 'fever' cameras are...
Motorola Solutions Sells Avigilon Products To North Carolina Utility on Jul 16, 2020
Just 2 years after Motorola acquired Avigilon, concerns are growing among...
Australia Dahua Faked Advertisement, Government Warns of 'Criminal Offense' for Not Registering As Medical Device on Jun 25, 2020
A full-page advertisement in a national Australia newspaper for Dahua's...

Recent Reports

Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all of the...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Indian Government Restricts PRC Manufacturers From Public Projects on Aug 04, 2020
In a move that mirrors the U.S. government’s ban on Dahua and Hikvision...
Directory of 201 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...