American Dynamics vs Dedicated Micros Lawsuit

Author: John Honovich, Published on Apr 09, 2011

Sensormatic Electronics, the parent company of American Dynamics, has filed a lawsuit against Dedicated Micros for trademark infringement. Specifically, Sensormatic is objecting to Dedicated Micros's use of the 'AD Network Video' brand.

Let's examine the particulars of the 14 page claim submitted by Sensormatic Electronics:

  • Sensormatic cites 2 Trademarks that cover the use of the terms 'AD' and 'American Dynamics' in video surveillance applications - 3365472 and 3365452
  • Sensormatic cites use of these terms since 1986
  • Sensormatic cites our reporting as evidence that the term 'AD' is commonly used to refer to American Dynamics; In January 2010, we commented on DM's new brand, saying, "selecting the name AD in America will undoubtedly cause confusion. American Dynamics, a similarly large video surveillance manufacturer, is broadly known in the US market under the acronym AD." That noted, we are speaking practically and not on the legal implications or issues.
  • Sensormatic cites an IMS 2009 report on the size and prominence of AD in the surveillance market. Specifically, the Exhibit cites 2008 DVR market statistics, claiming Tyco/AD has the largest DVR share in America with 7.1% of the $1.1 Billion market (approximately $78 Million) while Dedicated Micros was 6th in American DVR sales with 4.2% share (approximately $46 Million). Note: since 2008, UK public statistics show overall DM revenue is down about 30%. We suspect American Dynamics has suffered similar declines in DVR sales as we hear reports frequently of major accounts switching away from Intellex.

Ultimately, even if Dedicated Micros is allowed to continue to use the AD brand in America, we doubt it will help. First, their major challenge remains evolving into a modern IP video company. Secondly, despite Dedicated Micros having a poor reputation, choosing AD as a brand will simply associate themselves with another company with a declining reputation (i.e., American Dynamics).

[Update: the lawsuit has been resolved and, to the best of our knowledge, DM has stopped using the term AD Network Video.

Comments : PRO Members only. Login. or Join.

Related Reports

4 Most Difficult Camera Installs (Statistics) on Jul 12, 2018
Heavy housings, cumbersome brackets, heavy ladders required, and tricky field of view requirements will cause difficulties no matter the camera...
UK VSaaS Startup Ocucon on Jul 03, 2018
Decreasing exposure to fraudulent slip-and-fall insurance claims and lawsuits is one of the oldest selling points of video surveillance for retail....
Most Wanted Improvements In Manufacturer Technical Support (Statistics) on Jun 21, 2018
5 key areas of improvement and 1 clear wanted support feature were voiced by 140+ integrator responses to: What improvement in manufacturer...
Worst Features for Camera Installation (Statistics) on Jun 07, 2018
4 clear worst features for installing were identified by 140+ integrator respondents to: What feature(s) make a camera hard to install? The...
Top Features For Easy Camera Installation (Statistics) on Jun 05, 2018
Camera installation is the most fundamental and common task for video security technicians. Because of this, camera manufacturers market their...
Stats: IP Camera Dead On Arrival (DOA) Decline, Near Zero on Jun 01, 2018
New IPVM integrator statistics show that IP camera DoA rates have declined with zero dead on arrival units for many integrators and effectively...
Stats: Upgrading Cameras Far More Common Than Replacing Failed Cameras on May 30, 2018
The old saying "If It Ain't Broke, Don't Fix It" does not apply here. New IPVM statistics show that 60% of cameras that are replaced still work but...
Best Manufacturer Technical Support 2018 on May 21, 2018
While 5 manufacturers made the worst technical support 2018 list, only 3 stood out as providing the best technical support to 190+ integrators in...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
Top Benefits Of Attending Trade Shows (Statistics) on May 15, 2018
150 integrators told IPVM: What are the top benefits of going to trade shows? The clear top 2 responses in order: (1) Networking (2) New...

Most Recent Industry Reports

Axis ~$100 Camera Tested on Jul 17, 2018
Axis has released their lowest cost camera ever, the Companion Eye Mini L, setting their sights on a market dominated by Hikvision and Dahua. Can...
Amazon Ring Alarm System Tested on Jul 16, 2018
Amazon Ring is going to hurt traditional dealers, and especially ADT, new IPVM test results of Ring's Alarm system underscore. IPVM found that...
Hikvision Wins Chinese Government Forced Facial Recognition Project Across 967 Mosques on Jul 16, 2018
Hikvision has won a Chinese government tender which requires that facial recognition cameras be set up at the entrance of every single mosque...
Installing Dome Cameras Indoors Guide on Jul 16, 2018
IPVM is producing the definitive series on installing surveillance cameras. This entry covers one of the most common scenarios - installing dome...
Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
US Tariffs Hit China Video Surveillance on Jul 13, 2018
Chinese video surveillance products avoided tariffs for the first two rounds. Now, in the third round, many video surveillance products will be...
Last Chance - July 2018 IP Networking Course on Jul 12, 2018
Registration ends today, Thursday. Register now. This is the only networking course designed specifically for video surveillance...
4 Most Difficult Camera Installs (Statistics) on Jul 12, 2018
Heavy housings, cumbersome brackets, heavy ladders required, and tricky field of view requirements will cause difficulties no matter the camera...
Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact