Profiting from School Shootings

By John Honovich, Published on Dec 27, 2012

Security sales people often find it hard to resist seizing on headlines to spur equipment sales. Nothing motivates budget conscious end users to increase their spending like combining scare tactics and magical solutions. To that end, a US integrator has an amazing video showing how a Genetec system can avert school shooters. It needs to be seen to be believed:

The video was posted on YouTube in November (before the Newtown shooting) and then endorsed by Genetec nearly two weeks after it:

genetec endorse

So in fairness the integrator was not trying to profit on the deaths of six-year olds in Connecticut, just all the other children and teens shot in the past decade. As for Genetec, what excuse do they have?

[NOTE: After public criticisms by Genetec followers, Genetec deleted the tweet.]

[UPDATE: A Genetec executive has replied in the comments below.]

It would be more understandable if the solution was viable to avert school shootings but it is not:

  • Detection of the shooter comes from a teacher who happens to be looking at the window as the shooter (with comic book mask and rifle in hand) walks towards the school. The likelihood of such a detection is very slim as most teachers focus on the classroom.
  • The armed gunmen strangely chooses not to shoot in the locked door, which is an optimistic assumption and one that did not hold true in Newtown. If they have a gun and are planning to shoot dozens of people, why not shoot the door?
  • The gunman takes his time while the police arrive in record fashion. While average law enforcement response time is 18 minutes in such cases, this video implies that it is within three.

While a few nice system features are demonstrated - automatic lockdown of doors, mobile monitoring and integration with the police - these are highly unlike to 'avert' a school shooting. Even from the perspective of the integrator and Genetec, prudence would dictate not setting such unrealistic expectations especially given the potential liability and blame they would shoulder in an actual incident.

Comments : Members only. Login. or Join.

Related Reports

Low Voltage Nation Wants to "Help You Carve Out A Fulfilling Career" Interviewed on Jul 06, 2020
It is difficult to make your way in this industry as there is little formal...
Avigilon Social Distancing Analytics Tested on Aug 26, 2020
Avigilon released its social distancing analytics in response to the...
Uniview Deep Learning Camera Tested on Jul 14, 2020
Uniview's intrusion analytics have performed poorly in our shootouts. Now,...
Use Access Control Logs To Constrain Coronavirus on Apr 09, 2020
Access control users have included capabilities that are not commonly used...
Startup Solink $17 Million USD Fund Raise Expands To Mass Market on Jun 24, 2020
Solink has raised ~$17 million USD, a sizeable round for the company that...
Train Your Team With IPVM Courses From Experts on Mar 01, 2020
You trust and use IPVM for reporting and research and you can also have your...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
YOLOv5 Released Amidst Controversy on Jul 27, 2020
YOLO has gained significant attention within video surveillance for its...
Add Door Operators To Fight Coronavirus on Mar 31, 2020
IPVM recommends that integrators advocate and end-users consider adding door...
Camio Presents Coronavirus Social Distancing Analytics on Apr 20, 2020
Camio presented its social distancing analytics for responding to coronavirus...
Security Sales Course January 2020 - Last Chance on Jan 02, 2020
Notice: This is the last chance to register for the course. This sales...
ProCam Low-Cost Open Thermal Temperature Project on May 12, 2020
An engineering professor in Switzerland is building what he hopes will be the...
Camera Course Summer 2020 - Last Chance on Jul 18, 2020
This is your last chance to register for the Summer 2020 Camera Course. This...
Wyze Smart Door Lock Test on Jan 14, 2020
Wyze's inexpensive cameras have grabbed the attention of many in the consumer...
Cisco Video Surveillance Is Dead, Long Live Cisco Meraki Video Surveillance on Feb 11, 2020
A dozen years ago much of the industry thought that Cisco was destined to...

Recent Reports

ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Deceptive Meridian Temperature Tablets Endanger Public Safety on Oct 21, 2020
IPVM's testing of and investigation into Meridian Kiosk's temperature...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...
Ubiquiti Access Control Tested on Oct 21, 2020
Ubiquiti has become one of the most widely used wireless and switch providers...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...
Dahua Revenue Grows But Profits Down, Cause Unclear on Oct 20, 2020
While Dahua's overall revenue was up more than 12% in Q3 2020, a significant...
Illegal Hikvision Fever Screening Touted In Australia, Government Investigating, Temperature References Deleted on Oct 20, 2020
The Australian government told IPVM that they are investigating a Hikvision...
Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic i-PRO presented its X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...