Profiting from School Shootings

By: John Honovich, Published on Dec 27, 2012

Security sales people often find it hard to resist seizing on headlines to spur equipment sales. Nothing motivates budget conscious end users to increase their spending like combining scare tactics and magical solutions. To that end, a US integrator has an amazing video showing how a Genetec system can avert school shooters. It needs to be seen to be believed:

The video was posted on YouTube in November (before the Newtown shooting) and then endorsed by Genetec nearly two weeks after it:

genetec endorse

So in fairness the integrator was not trying to profit on the deaths of six-year olds in Connecticut, just all the other children and teens shot in the past decade. As for Genetec, what excuse do they have?

[NOTE: After public criticisms by Genetec followers, Genetec deleted the tweet.]

[UPDATE: A Genetec executive has replied in the comments below.]

It would be more understandable if the solution was viable to avert school shootings but it is not:

  • Detection of the shooter comes from a teacher who happens to be looking at the window as the shooter (with comic book mask and rifle in hand) walks towards the school. The likelihood of such a detection is very slim as most teachers focus on the classroom.
  • The armed gunmen strangely chooses not to shoot in the locked door, which is an optimistic assumption and one that did not hold true in Newtown. If they have a gun and are planning to shoot dozens of people, why not shoot the door?
  • The gunman takes his time while the police arrive in record fashion. While average law enforcement response time is 18 minutes in such cases, this video implies that it is within three.

While a few nice system features are demonstrated - automatic lockdown of doors, mobile monitoring and integration with the police - these are highly unlike to 'avert' a school shooting. Even from the perspective of the integrator and Genetec, prudence would dictate not setting such unrealistic expectations especially given the potential liability and blame they would shoulder in an actual incident.

Comments : PRO Members only. Login. or Join.

Related Reports on Criticism

Critical Vulnerability Across 18+ Network Switch Vendors: Cisco, Netgear, More on Aug 26, 2019
Cisco, Netgear and more than a dozen other brands, including small Asian ones, have been found to share the same critical vulnerability, discovered...
Dahua Wiretapping Vulnerability on Aug 02, 2019
IPVM has validated, with testing, and from Dahua, that many Dahua cameras have a wiretapping vulnerability. Even if the camera's audio has been...
"Stats Don't Lie" Says Deceptive IFSEC on Jul 30, 2019
While IFSEC has declared #statsdontlie and trumpeted seemingly skyrocketing visitor numbers, they are decieving about their show's problems. On...
Hikvision: In China, We Obey PRC Human Rights Law on May 28, 2019
Hikvision defended its activities in Xinjiang, where the PRC is accused of mass human rights abuses, by stating that human rights have a “varied...
LifeSafety Power NetLink Vulnerabilities And Problematic Response on May 20, 2019
'Power supplies' are not devices that many think about when considering vulnerabilities but as more and more devices go 'online', the risks for...
Inside Look Into Scam Market Research on May 17, 2019
Scam market research has exploded over the last few years becoming the most commonly cited 'statistics' for most industries, despite there clearly...
Verkada False Allegations Against Avigilon Exposed on May 08, 2019
Verkada has leveled false allegations against Avigilon, as part of their aggressive marketing tactics against the 'dinosaurs' in the 'ancient'...
Verkada Salesman: IPVM "Stuck In A The Stone Age" on Apr 25, 2019
Verkada is 'tackling dinosaurs' and battling those, like IPVM, who are 'stuck in a the stone age'. Verkada's recent sales recruiting promotion...
The Embarrassing Story of ISC West's Best New IP Camera on Apr 24, 2019
A sad but simple situation: Only 2 companies paid SIA the thousands of dollars required to compete for the best new 'cameras IP' The judges...
Securadyne CEO: IPVM 'Entertaining For An Ignorant Few' on Apr 16, 2019
Securadyne's CEO Carey Boethel is unhappy with IPVM's report - Failed Integrator Rollup, Securadyne Sells to Guard Giant Allied. Indeed, he...

Most Recent Industry Reports

The Cowardly, Greedy "Leaders" of Video Surveillance - SIA on Nov 19, 2019
The video surveillance industry suffers from cowardly, greedy 'leaders' who are focused on maximizing easy money while undermining trust with the...
Hikvision Dual Lens Face Recognition Camera Tested on Nov 19, 2019
Hikvision's Dual Lens Facial Recognition camera, claims that it "adopts advanced deep learning algorithm and powerful GPU to realize instant face...
Top Manufacturers Gaining and Losing 2019 on Nov 18, 2019
2019 has been an explosive year for video surveillance, with the world's two largest manufacturers, Dahua and Hikvision, being sanctioned for human...
Hidden Camera Detectors Tested on Nov 18, 2019
Hidden cameras are a growing problem as cameras become smaller, cheaper and easier to access. However, some companies claim to be able to detect...
Wyze Fires Back at JCI - Your Patents Are Invalid, Pay All Of Our Costs on Nov 18, 2019
Goliath JCI targeted startup Wyze this summer alleging the fast-growing consumer startup was violating a slew of JCI's patents. Now, Wyze has...
ADT Stock Surges - "Leading The Commercial Space" on Nov 15, 2019
Don't call it comeback... but maybe call it a commercial provider. ADT, whose stock dropped by as much as 2/3rds since IPOing in 2018, has now...
Gatekeeper Security Company Profile - Detecting Faces Inside Vehicles on Nov 14, 2019
Border security is a common discussion in mainstream US news and politics, as is the use of banned Chinese equipment by US Government agencies....
Hikvision CEO And Vice-Chair Under PRC Government Investigation on Nov 14, 2019
In a surprising and globally covered move, Hikvision CEO Hu Yangzhong and Vice-Chairman Gong Hongjia are being investigated by China's securities...
Camera Field of View (FoV) Guide on Nov 13, 2019
Field of View (FoV) and Angle of View (AoV), are deceptively complex. At their most basic, they simply describe what the camera can "see" and seem...
UK Big Brother Watch: Hikvision Is 'Morally Bankrupt' on Nov 13, 2019
UK civil liberties advocate Big Brother Watch has condemned Hikvision as being 'morally bankrupt' following IPVM exposing Hikvision marketing...