#1, Ambarella lists the companies in their financials they see as their main competitors:
In the IP security camera market, our primary competitors include Fullhan Microelectronics Co., Ltd., Geo Semiconductor, Inc., Grain Media, Inc., which was recently acquired by Novatek Microelectronics Corp., or Novatek, HiSilicon, Intel Corporation, or Intel, Movidius Ltd., which was recently acquired by Intel, OmniVision Technologies, Inc., or OmniVision, Qualcomm Incorporated, or Qualcomm, Realtek Semiconductor Corp., Socionext, and Texas Instruments Incorporated, or Texas Instruments, as well as vertically integrated divisions of IP Security camera device OEMs, including Axis Communications AB and Sony.
Fullhan is notable since Hikvision's initial investor and Board member Gong Hongjia is also a director at Fullhan.
Last year, Hikvision spent ~$32 million USD double what they did in 2016, references:
Any idea what % of Hikua’s cameras are Ambarella powered?
Good question. I don't know but I did some looking around. So last year, Hikvision said:
In 2016 Hikvision manufactured more than 55M cameras, while in 2017 H1 the company produced in excess of 30M camera units.
Let's say they made 70 - 75 million cameras last year, assuming growth in H2, especially since H1 includes Chinese New Year.
Hikvision 2017 financials says front-end equipment (i.e., cameras) generated 21,090,230,299.49 in sales in 2017, which is ~$3.1 billion.
Combined that means the average sales price per camera is ~$43 (i.e., 3.1 billion revenue / 72.5 million cameras).
~$43 per camera is quite low, certainly by Western standards but could be accurate depending on how low they sell to OEMs, OECD world distributors, etc.
However, if that is anywhere near true, this would imply they do not use a lot of Ambarella SoCs as they are at the high of the market and would be hard to fit when selling cameras at sub $50 level.
Anyone see any issues with math or assumptions, let me know. Curious to hear others thoughts here.