Ambarella Pushing These IP Camera Trends

By: John Honovich, Published on Apr 13, 2016

Will the market soon be ruled by H.265 and 4K Multi-sensor cameras?

Ambarella is the largest supplier of IP camera chipsets to high-end manufacturers like Avigilon, Axis, Bosch, Samsung / Hanwha, Nest and many others. What Ambarella develops and advocates often has a major impact on the future of IP cameras as manufacturers adopt Ambarella's chips and use those new features.

We met with them during ISC West 2016 to discuss their new chipsets (the S5) and what they are focusing on, including:

  • 4K Growth
  • H.265 Development
  • Greater Super Low Light
  • Multi-Imager Expansion
  • IoT Growth
  • 8K Cameras

**** *** ****** **** ** ruled ** *.*** *** 4K *****-****** *******?

********* ** *** ******* ******** **** ****** ********** ****-*** ************* **** Avigilon, ****, *****, ******* / ******, **** *** **** others. **** ********* ******** and ********* ***** *** * major ****** ** *** future ** ** ******* as ************* ***** *********'* chips *** *** ***** new ********.

** *** **** **** during *** **** **** to ******* ***** *** ******** (the **) *** **** they *** ******** **, including:

  • ** ******
  • *.*** ***********
  • ******* ***** *** *****
  • *****-****** *********
  • *** ******
  • ** *******

[***************]

4K Favored **** ***

********* ** ********** *** manufacturers ** *** ** chipsets *** ******* **** *** cameras. 

**** *** *** ** * security-specific ********** *** *** something *** **** **** in ********** ******** *******, unlike **, ***** ******* is.

****** ** * ******* factor *** ***** ***** in ******* *************, *** volume ** **-***** ******** outside ** *** ******** industry ** ******. * or *** ******* *** lose any **** ******* ******* over ****** ********** ** cameras, ******* ************* ** drop **** **** ******* lineups.

H.265 ********

********* ****** ******* *** *********** **** ******* *.*** encoding.

**** ********** ********* **** Ambarella ** *** ****** with *.*** *****.  ** tested ***** ******* ***** on ********* ***** (*.*** ** *.*** *******) *** ***** ***** *.*** cameras did *** ******* ********** bandwidth *********.

***, ********* ** ****** theirs **** ******* ***** bandwidth *******.

********* ** ******** ****, with ***** ***** ********, that ***** '*****' *.*** will ******* **% ********* reduction **** ******* ********** H.265. **** *** * demo ********** ****.

Low ***** ********** ************

** ******** ** ********* savings, ********* *** ******* ******** encoding ************ ** ***** of ***-***** ***********, ***** accuracy, *** ***** ******.

** ***** ** *********'* comparison *****, **** ***** their *** *** **** **** empower */*" ******* ** deliver ****** *** ***** performance **** ******* */*" imager *******. ** ****, this ***** ** *********** because ***** *** **** recent */*" ******* **** tested ***** **** ** low ***** *********** (*.*., ********* *********** */*" ****** Camera ************* ****' */*" ***** Camera, ***.) **** **** **** quite ********* ******* ** the ****** ****** *** lens.

 

******* ******* ****** ****** size *** ****, ************ when ** ***** ** lenses.

IoT ****** ******* *******

** ******** ** ********* chipsets, ********* **** ******** "reference *******", ** ****** hardware ******* **** *** chip ****** ******* ** show ********* *** ** build * **** ******* with ***** *****. ************* then ***** *** ********* designs, ****** ** ******** features **** ******* */*'* or **-**** *****.

*** ***** ** ****** reference ******* **** *****, a ***** ********, *** a ******-********* ****** ******* to ** ******** ********* concept.

********

*** ******** *** ******** on-board ********* **** ** part ** *** ** and ** ******* ********.

**** **** ********* **** it ****** *** ******* competitors ** *****, **** may ** **** *** Ring ***********.

Motion ********* / ******* ******

** *** ******-********* ******, a *** ****** ******* motion, *** *** ********* chip **** ********** ****** filtering ** ****** ***** alarms. *** ****** ******* can ***** ** * very *** ***** ****, and **** ** ** instant **** **** *** PIR **** *********.

******* **** ** ~*** days *** ******* *** the ********** ** * 4 **-**** ******, **** 5 ******* *** *** worth ** *********.

** **** *****, **** and ***** **** ******* gained *********** *********. *********'* reference ****** **** ***** help ******** ***********.

S5 *** Chipset ******* ** *****-*******

** *** ****, ********* announced * *** ***-*** chip, **. *** ** *** support (*) ** *******, and ** ********* ** image ********* ** *** chipset.  

**** **** ******** *.*** ******** and ***** ******** **** the ******* ** ******* on-board ********* *** ****-*******.

*** *****-****** ****** *** been ***** ** ******* until ********.  ** **** seen **** (**** ******* *****-****** ******), ******** (******** ** *********** ****** Tested), ** (*** *****-****** ********* ********** to *******) *** ***** (***** ****** **** *****-****** Tested) ******* *****-****** ******, though **** **** ******* in *** *-*** *****.

*** *****-****** ****** *** seen ****** ** ******* product ************, *** *** in ******** **** **-***** analytics.  

* ** *****-****** **** did **+***, **** *** ability ** *** **** analytics ***** ** * more *********** *********** ** the *****-****** *****.

8K ***** ** ****?

*** ** ******* *** also ** ** ********** *** a ****** ******.  ** *********, 8K ******** * **** image.  ******* ***** ** expensive, ** ***** ******* for ** ***** ****** that *****, ******* ******** has ***** ***** ** at ***** **** ******* of *** ****** ******* to **** ***** *****.  

********* **** ******* ******* Avigilon ** ***** *  closed ****** **** ***** high-resolution *******, ********* ** now *********** ******** *********** to ****** ** ****-****** super **** ********** ******.

*******

********* **** **** * track ****** ** ******* IP ****** *** ******** (e.g., **, ***** ******, super low ***** ***********, *******'*, etc.). ** **** ***, they **** * ****** chance ** ** ********* for *.***, ***, *****-*******, 8K, ***.

*** **** ******** ** time. **** ******* ********* releases * **** **** not ********* **** *** cost, *** ******* *******. It ***** **** *** manufacturers ** ***** / integrate / ******** / release, ***. **** ** will **** ******* **** for ************* ** ***** a ******** **** ** offerings **** **** **** the ***** / *********** optimized *** *** **** market.

Comments (13)

Wow, this chip still hasn't made it in a production camera yet?

H.265 IP Camera Chip Announced (Ambarella S3)

Did they give any indication what model or manufacturer might get them first and when?

Ambarella couldn't comment on deployments of the S3 chip. Given that it was just announced 18 months ago, when you factor in time to production and time for manufacturers to develop, test, and ship product based around a new chipset it's not surprising that it may not be incorporated into many (or any) products yet.

They are recommending the S5 chip for all new designs, though we do not know price delta between the two chips and if manufacturers would decide to leap to the S5, or if S3 will start showing up in more products soon.

...it's not surprising that it may not be incorporated into many (or any) products yet.

IMHO, 18 months is long enough that Ambarella should be shipping some chips even if the cameras themselves have not.

Though as you would be quick to point out, they may not wish, or be able to disclose this info.

Were all the 'demo' cameras just breadboarded, with no finished goods displayed?

long enough that Ambarella should be shipping some chips even if the cameras themselves have not.

Sure, that is reasonable.

but you asked originally:

this chip still hasn't made it in a production camera yet?

So that's what we were addressing. I assumed Ambarella has shipped chips to a number of manufacturers but I also assume that not a lot are shipping right now. That said, based on historical patterns, I suspect this would ramp up in the next year.

Cool article, Brian. But you have to work on your subject titles. Next time try...

Ambarella Aiming to Mercilessly Crush Competition!

Chips that can auto stitch multiple imagers would be a welcome development and offering.

Thanks. If I'm stuck for a headline in the future I'll make sure to reach out to you :)

Heyell yeah. Each of the categories they crush... alone! Including the "Apparently Vapor-Ware" category. 

Where........ are they?   :-o  Me wants

Customers have rightly accused Avigilon of being a closed system with their high-resolution cameras, Ambarella is now potentially allowing competitors to create an open-format super high resolution camera.

Is the image processing chip on the Avigilon HD Pro cameras today something that can't be procured by others? Is it designed by Avigilon?

Have no idea, but I always assumed it was a chipset for pro photography...

A rival just popped into the news today.

Their self written TechCrunch Article

Movidius Website

I'm not sure Movidius is a direct rival to Ambarella.

Ambarella chips handle things like encoding the data from the image sensor into a video stream.

Movidius looks more like an alternative to a DSP, that is usually downstream of the encoder chip (Ambarellas product) in the video pipeline, analyzing the image stream produced by the camera.

Ambarellas newer chips have the ability to perform some level of analytics/analysis on the encoder chip itself, eliminating the need for an external DSP (which has commonly been a Texas Instruments chip). So in some sense they could be competitors.

Hi Brian,

Being heavily in the mix of both those companies right now, I can tell you that they ABSOLUTELY consider each other as competitors. Ambarella even lists Movidius in the quarterly shareholder conference calls under the "threats" category. Movidius is a new software designed SoC/Image Pipeline with a ton of processing power on chip. It is going directly after Ambarella in the drone and surveillance camera space.

Thanks for the additional detail. We will continue to watch Movidius, do you know of anyone using their chips in security cameras yet?

Amba S3L (4K) and S3Lm (upto 5MP) still have juice in them and I still don't see too many main stream CCTV products using S3L out there right now. Most companies using AMBA are still on S2L (correct me if I'm wrong?). I wonder whether one should skip S3 and move straight to S5 generation?

@Brian - is the H.265 HEVC implementation (achieving 128 Kbps bit rates on 1080p) for S5 significantly different than the H.265 implementation for S3? If not, will AMBA port the CODEC efficiency for S3 as well?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Startup Spectral Edge RGB+IR Claims "Unique Low Light Performance Tech" on Apr 03, 2019
This UK startup, born out of university research, is boldly proclaiming that they deliver "Unique low light performance tech for video surveillance...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...
Axis ARTPEC-7 Chip Release Examined on Apr 08, 2019
For years, Axis essentially de-promoted their own chips. Now, they are reversing course. Axis has announced ARTPEC-7, their latest chip, which...
Covert Facial Recognition Using Axis and Amazon By NYTimes on May 20, 2019
What if you took a 33MP Axis camera covering one of the busiest parks in the US and ran Amazon Facial Recognition against it? That is what the...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
How To See If Your Camera Uses Huawei Hisilicon Chips on Aug 30, 2019
Rarely do manufacturers disclose what SoCs (System on a Chip) they use, even though it is the core of IoT devices. Interest in this has increased...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
IPVM Opens 12,000 Sqft Testing Facility on Dec 16, 2019
IPVM is proud to announce the opening of the world's first video surveillance testing facility that will allow us to significantly expand our...
2020 Video Surveillance Cameras State Of The Market on Jan 03, 2020
Each year, IPVM explains the main advances and changes for video surveillance cameras, based on our industry-leading testing and reporting. This...

Most Recent Industry Reports

Video Surveillance 101 Course - Last Chance on Feb 20, 2020
This is the last chance to join IPVM's first Video Surveillance 101 course, designed to help those new to the industry to quickly understand the...
Vulnerability Directory For Access Credentials on Feb 20, 2020
Knowing which access credentials are insecure can be difficult to see, especially because most look and feel the same. Even insecure 125 kHz...
AI/Smart Camera Tutorial on Feb 20, 2020
Cameras with video analytics, sometimes called 'Smart' camera or 'AI' cameras, etc. are one of the most promising growth areas of video...
China Manufacturer Suffers Coronavirus Scare on Feb 20, 2020
Uniview suffered a significant health scare last week after one of its employees reported a fever and initially tested positive for coronavirus....
Cheap Camera Problems at Night on Feb 19, 2020
Cheap cameras generally have problems at night, despite the common perception that integrated IR makes cameras mostly the same, according to new...
Milestone Launches Multiple Cloud Solutions on Feb 18, 2020
Milestone is going to the cloud, becoming one of the last prominent VMSes to do so. Milestone is clearly late but how competitive do these new...
Video Surveillance Architecture 101 on Feb 18, 2020
Video surveillance can be designed and deployed in a number of ways. This 101 examines the most common options and architectures used in...
UK Stands Behind Hikvision But Controversy Continues on Feb 18, 2020
Hikvision is exhibiting at a UK government conference for law enforcement, provoking controversy from the press, politicians, and activists due to...
IronYun AI Analytics Tested on Feb 17, 2020
Taiwan startup IronYun has raised tens of millions for its "mission to be the leading Artificial Intelligence, big data video software as a service...
Access Control ADA and Disability Laws Tutorial on Feb 17, 2020
Safe access control is paramount, especially for those with disabilities. Most countries have codes to mandate safe building access for those...