Amazon Marketing Pro Installs of Amazon Security Systems

By: Dan Gelinas, Published on Apr 25, 2019

Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no.

Now, Amazon is advertising free in-home consultation plus security systems "professionally installed by Amazon Experts.'

We investigated the offering to see how Amazon's security threat level has been evolving. Inside this note, based on our own research, we look at the following:

  • How Amazon is getting past the "DIY" label and into the end user's home
  • How the free consultation went
  • Why in-home consultation is available in some areas, but not others
  • How installation is handled in areas without Amazon
  • Outlook

** ****** * ****** to ************ ********* **** ADT, ****** *** ****** Home ********? **** *** no.

***, ****** ** *********** free **-**** ************ **** security ******* "************** ********* by ****** *******.'

** ************ *** ******** to *** *** ******'* security ****** ***** *** been ********. ****** **** note, ***** ** *** own ********, ** **** at *** *********:

  • *** ****** ** ******* past *** "***" ***** and **** *** *** user's ****
  • *** *** **** ************ went
  • *** **-**** ************ ** available ** **** *****, but *** ******
  • *** ************ ** ******* in ***** ******* ******
  • *******

[***************]

The **** ************ *********

****** ** *************** **** ************ *** professional ************:

*** ****** ******** ********* answered *** ***** **** simply **** "*****?" ** though *** **** **** into *** ******* *****. We **** *** ** were ******* ***** *** free ******** ************ *** she ****: "***** *** for ******* **** ********" and ***** *** *** address. [****:****** ******** **** ** 2018.]

*** ******** **** *** free **-**** ************ *** not ********* ** **** particular ****, *** **** a**** ***** ** *********** ** ** **** out *** ******* *** schedule ** *******.

* ******-** **** ** a ***** **** ** the *** ****** **** to ** **** ********* for ****** ***** **** Services ***** ***** ** to **** ***** ** were ***********.

**** ******** **** ** the ****** ********* ** different ******** ********* ** what *** ******:

** **** *** **** alarm. **'* ** ***** one ** *** ********. Some ** **** **** the ******** ** ****. It *** *** **** Dot. ** *** ********* packages *** *** *** decide **** *** ****. The ********* ******, ** well.

**** **** ********* **** the ******** **** ****** Ring *****:

** **** **** ***** companies **** ** **** with **** ***** ***** for ***** *********. *** basically, **'* ****.

***********, **** ********* **** the ********* ********** ************ ********** *** Rapid ********** *******:

** **** * ************ monitoring ******* ** **** if *** ****** ****. it's $** * ***** or $*** * ****, but ** **** ****** you ** ****-******* ** you ****. *** *** professional **********, ** **** with ***** ********. *** there's ** ********. ** at *** **** *** decide **'* *** *** you, *** *** ******.

** **** ***** *** confirmation **** *** ********* of *** ****** ***** be ** ****** ********:

** **** **** **** will ** * **********.

****** *** ******-** **** to ****** ***** **** Services, ** **** **** that ********** **** *** Amazon-certified, *** **** *** Amazon *********.

**** **** *** ** Amazon-certified. ** ****'** **** what ****'** *****. ****'** be ********** ******* *** licensed.

*********** * **** **** took ** ** * page**** *** **** ****** toward ***:

*******, ***** *** ** "Amazon **** ********" ****** to **** ** "*** professional ****." ***** ** brought ** ** * page ***** *** ***** pick ******* ******* ************:

***** *** ** *** to *** ******** ******** complex ** ***** ** a **** ******, **** 3 ********* ******** ** the **** ******** *** 3 ********* ******* ** Ring *******.

**** *** ***** **** doorbell *** ********, ** were ***** ** ******** the *******:

*******, *** ************ ** with * *** ***** service ********, *** ** Amazon ********.

***** **** * ****** of ******* *** ********** times:

How ****** **** **** *** "***" ***** *** **** *** *** ****'* ****

***** *** *** **** minimized ******'* *********** ** the ***** *** *** Ring (****** ******** ** ******'* purchase ** **** ********** ******** ** *** acquisition ** **** ****), *** *******, **** see ****** *** ******* its ******** ******** ****** DIY *** **** *** end ****'* ****, ** seen ***** ********* ***** **** their **** ************ ****:

****** ***** ******** ************ by***** *** ******** ********** in ******* ** *** ********** with *** ************ *****.

In-Home ************ ** ****** ********* ** ****** *****

***** **-**** ************ *** installation ** ****** ********* is **** ********* ** select *****—*** ** *****, for *******—*** *** *** to ** ************* ******** when ****** *** ******** their ******** **** ************:

** ***** ** ******** an **-**** ************ ****** in ******* ********* *******:

*** **** ** *** basic **** ******** ************ by * ********** *** ~$67, ****** **** **** $92.50, ***** *** ***** on *** ******* ******* given ** *****:

** ***** ** ******* in *** ********* ***** the ******* *** *** available, *** ******* ** a *** ***** *** the **** ** *****:

** ***** ** ******* in *** **** ***** the **** ******* *** available:

*** **** ** *** professional ******* ** ** Amazon ******** *** * bit **** ** ~$*** than ***** **** **** by *********** ** ***** markets, ** **** *****:

Screen Shot 2019-04-24 at 1 02 32 PM (2)

** ***** ** ******* in ******** ****, ** where **** **-**** ******* was *** ********* *** 3rd ***** ************ *** the **** ** ******** locations:

Screen Shot 2019-04-24 at 12 46 49 PM (2)

*** *******, ** ******* an ******* ** ******:

** **** *** ****, the ************ ******* ** an ****** ******** *** a ****** **** ** ~$100:

Screen Shot 2019-04-24 at 1 00 27 PM (2)

How ************ ** ******* ** ***** ******* ****** **** ******** ********

** ***** ******* ** Amazon ***** **** ******** office (**** *** **** and ******), ************ ** handled ** *** ***** contractors ******** ** ******, according ***** **** **** **** up **** ** ******* to ****** *** ******** *** *********:

******** *** "***** ****" link ****** *** ** a *********** ** ********** check ******** ***** ** Amazon, ** **** *****:

How ***** ******** ******* *** **

**** ***+ ******** ******* on ***** ****, **% of ***** *** ****-*-****:

**** ** *** ******* we **** ******* **** for ******-********* *** ***** service ********* ******** ***** **** ********,*******, ************ ***.

******* ******* ******* ******:

*-**** *******:

** ********, * *-**** Review:

*******

****** *** ********** ***** its **** ***** ** started ******* **** *** security ********. **** **** moved ********* *** ** the *** ***** *** into *** ** ** For *** ***** (****), coming ******* ** ****** ADT, *********** *** **** ******* in * ****** ** ads**** *** ******* ** messaging ** **** **** straight-laced ** **** ** the *** ****** ******** above.

*** **** ************** **** put ****** **** ******* to ** ****, *** just **** * **** after ********* ****, **** are ******* *********.

Comments (3)

**** ** ********* *********, Dan! *** * ***** Amazon **** ************ ******* subs ** ****** ***** pro ******** **********. **** alarm ********* ***** **** on *** **** **** on ******** ***** *** account *****. **** * polled ******* ** ******* Alarms ****** ** ** whether ** *** **** would *** *** ******, one ******** ***, “** long ** *** ***** clears.”

***** ***, ****. **** certainly **** *** ***** and ********* *** *****.

****** ***** ** ** focused ** ***** *** SSFE… ******-******-***-**********. **** *** known *** ***** **** research. **** **** ***** understand *** ******* ******** industry, **** ***, ***** Response (***** ******-**********), ****** Universal (****** & *******), and ** ****** ******* suppliers. ** ******* **** will *** *** *** or ***** ********, *** will ***** **** ***** ageing ******** *** **-***** the **** ********** ** meet *** ***** ****** of ******* ********, ********.
******: *** *****; ******* Services *****

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