Amazon Marketing Pro Installs of Amazon Security Systems

By Dan Gelinas, Published Apr 25, 2019, 09:47am EDT

Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no.

Now, Amazon is advertising free in-home consultation plus security systems "professionally installed by Amazon Experts.'

We investigated the offering to see how Amazon's security threat level has been evolving. Inside this note, based on our own research, we look at the following:

  • How Amazon is getting past the "DIY" label and into the end user's home
  • How the free consultation went
  • Why in-home consultation is available in some areas, but not others
  • How installation is handled in areas without Amazon
  • Outlook

The **** ************ *********

****** ** *************** **** ************ *** professional ************:

*** ****** ******** ********* answered *** ***** **** simply **** "*****?" ** though *** **** **** into *** ******* *****. We **** *** ** were ******* ***** *** free ******** ************ *** she ****: "***** *** for ******* **** ********" and ***** *** *** address. [****:****** ******** **** ** 2018.]

*** ******** **** *** free **-**** ************ *** not ********* ** **** particular ****, *** **** a**** ***** ** *********** ** ** **** out *** ******* *** schedule ** *******.

* ******-** **** ** a ***** **** ** the *** ****** **** to ** **** ********* for ****** ***** **** Services ***** ***** ** to **** ***** ** were ***********.

**** ******** **** ** the ****** ********* ** different ******** ********* ** what *** ******:

** **** *** **** alarm. **'* ** ***** one ** *** ********. Some ** **** **** the ******** ** ****. It *** *** **** Dot. ** *** ********* packages *** *** *** decide **** *** ****. The ********* ******, ** well.

**** **** ********* **** the ******** **** ****** Ring *****:

** **** **** ***** companies **** ** **** with **** ***** ***** for ***** *********. *** basically, **'* ****.

***********, **** ********* **** the ********* ********** ************ ********** *** Rapid ********** *******:

** **** * ************ monitoring ******* ** **** if *** ****** ****. it's $** * ***** or $*** * ****, but ** **** ****** you ** ****-******* ** you ****. *** *** professional **********, ** **** with ***** ********. *** there's ** ********. ** at *** **** *** decide **'* *** *** you, *** *** ******.

** **** ***** *** confirmation **** *** ********* of *** ****** ***** be ** ****** ********:

** **** **** **** will ** * **********.

****** *** ******-** **** to ****** ***** **** Services, ** **** **** that ********** **** *** Amazon-certified, *** **** *** Amazon *********.

**** **** *** ** Amazon-certified. ** ****'** **** what ****'** *****. ****'** be ********** ******* *** licensed.

*********** * **** **** took ** ** * page**** *** **** ****** toward ***:

*******, ***** *** ** "Amazon **** ********" ****** to **** ** "*** professional ****." ***** ** brought ** ** * page ***** *** ***** pick ******* ******* ************:

***** *** ** *** to *** ******** ******** complex ** ***** ** a **** ******, **** 3 ********* ******** ** the **** ******** *** 3 ********* ******* ** Ring *******.

**** *** ***** **** doorbell *** ********, ** were ***** ** ******** the *******:

*******, *** ************ ** with * *** ***** service ********, *** ** Amazon ********.

***** **** * ****** of ******* *** ********** times:

How ****** **** **** *** "***" ***** *** **** *** *** ****'* ****

***** *** *** **** minimized ******'* *********** ** the ***** *** *** Ring (****** ******** ** ******'* purchase ** **** ********** ******** ** *** acquisition ** **** ****), *** *******, **** see ****** *** ******* its ******** ******** ****** DIY *** **** *** end ****'* ****, ** seen ***** ********* ***** **** their **** ************ ****

****** ***** ******** ************ by***** *** ******** ********** in ******* ** *** ********** with *** ************ *****.

In-Home ************ ** ****** ********* ** ****** *****

***** **-**** ************ *** installation ** ****** ********* is **** ********* ** select *****—*** ** *****, for *******—*** *** *** to ** ************* ******** when ****** *** ******** their ******** **** ************:

 

** ***** ** ******** an **-**** ************ ****** in ******* ********* *******:

*** **** ** *** basic **** ******** ************ by * ********** *** ~$67, ****** **** **** $92.50, ***** *** ***** on *** ******* ******* given ** *****:

** ***** ** ******* in *** ********* ***** the ******* *** *** available, *** ******* ** a *** ***** *** the **** ** *****:

  

** ***** ** ******* in *** **** ***** the **** ******* *** available:

*** **** ** *** professional ******* ** ** Amazon ******** *** * bit **** ** ~$*** than ***** **** **** by *********** ** ***** markets, ** **** *****:

Screen Shot 2019-04-24 at 1 02 32 PM (2)

** ***** ** ******* in ******** ****, ** where **** **-**** ******* was *** ********* *** 3rd ***** ************ *** the **** ** ******** locations:

Screen Shot 2019-04-24 at 12 46 49 PM (2) 

*** *******, ** ******* an ******* ** ******:

** **** *** ****, the ************ ******* ** an ****** ******** *** a ****** **** ** ~$100:

Screen Shot 2019-04-24 at 1 00 27 PM (2)

How ************ ** ******* ** ***** ******* ****** **** ******** ********

** ***** ******* ** Amazon ***** **** ******** office (**** *** **** and ******), ************ ** handled ** *** ***** contractors ******** ** ******, according ***** **** **** **** up **** ** ******* to ****** *** ******** *** *********:

******** *** "***** ****" link ****** *** ** a *********** ** ********** check ******** ***** ** Amazon, ** **** *****:

How ***** ******** ******* *** **

**** ***+ ******** ******* on ***** ****, **% of ***** *** ****-*-****:

**** ** *** ******* we **** ******* **** for ******-********* *** ***** service ********* ******** ***** **** ********,*******, ************ ***.

******* ******* ******* ******:

*-**** *******:

** ********, * *-**** Review:

*******

****** *** ********** ***** its **** ***** ** started ******* **** *** security ********. **** **** moved ********* *** ** the *** ***** *** into *** ** ** For *** ***** (****), coming ******* ** ****** ADT, *********** *** **** ******* in * ****** ** ads**** *** ******* ** messaging ** **** **** straight-laced ** **** ** the *** ****** ******** above.

*** **** ************** **** put ****** **** ******* to ** ****, *** just **** * **** after ********* ****, **** are ******* *********.

Comments (4)

This is excellent reporting, Dan! And I think Amazon will successfully recruit subs to handle their pro installs nationwide. Many alarm companies focus more on sub work than on building their own account bases. When I polled members of Burglar Alarms Online as to whether or not they would sub for Amazon, one response was, “As long as the check clears.”

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Thank you, Jake. They certainly have the reach and obviously the drive.

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Jake, no one reputable will sub for amazon with the prices they want to pay. I was contacted from Amazon wanting me to apply to be a subcontractor for them and the pay was low i would lose money on the installs. They kept telling me it gets your foot in the door to sell your other services and you can make up the money that way.

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Amazon seems to be focused on being the SSFE… single-source-for-everything. They are known for their deep research. They will fully understand the private security industry, like ADT, Rapid Response (their remote-monitoring), Allied Universal (guards & patrols), and of course product suppliers. We believe they will not buy ADT or Rapid Response, but will learn from their ageing weakness and re-start the next generation to meet the rapid growth of private security, globally.
Source: Lee Jones; Support Services Group

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Unhelpful: 1
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