Amazon Marketing Pro Installs of Amazon Security Systems
Is Amazon a threat to conventional providers like ADT, Vivint and Brinks Home Security? Many say no.
Now, Amazon is advertising free in-home consultation plus security systems "professionally installed by Amazon Experts.'
We investigated the offering to see how Amazon's security threat level has been evolving. Inside this note, based on our own research, we look at the following:
- How Amazon is getting past the "DIY" label and into the end user's home
- How the free consultation went
- Why in-home consultation is available in some areas, but not others
- How installation is handled in areas without Amazon
- Outlook
The **** ************ *********
****** ** *************** **** ************ *** ************ ************:
*** ****** ******** ********* ******** *** phone **** ****** **** "*****?" ** though *** **** **** **** *** private *****. ** **** *** ** were ******* ***** *** **** ******** consultation *** *** ****: "***** *** for ******* **** ********" *** ***** for *** *******. [****:****** ******** **** ** ****.]
*** ******** **** *** **** **-**** consultation *** *** ********* ** **** particular ****, *** **** ***** ***** ** *********** ** ** **** *** *** devices *** ******** ** *******.
* ******-** **** ** * ***** time ** *** *** ****** **** to ** **** ********* *** ****** Smart **** ******** ***** ***** ** to **** ***** ** **** ***********.
**** ******** **** ** *** ****** consisted ** ********* ******** ********* ** what *** ******:
** **** *** **** *****. **'* in ***** *** ** *** ********. Some ** **** **** *** ******** as ****. ** *** *** **** Dot. ** *** ********* ******** *** you *** ****** **** *** ****. The ********* ******, ** ****.
**** **** ********* **** *** ******** were ****** **** *****:
** **** **** ***** ********* **** we **** **** **** ***** ***** for ***** *********. *** *********, **'* ring.
***********, **** ********* **** *** ********* did******* ************ ********** *** ***** ********** *******:
** **** * ************ ********** ******* as **** ** *** ****** ****. it's $** * ***** ** $*** a ****, *** ** **** ****** you ** ****-******* ** *** ****. For *** ************ **********, ** **** with ***** ********. *** *****'* ** contract. ** ** *** **** *** decide **'* *** *** ***, *** can ******.
** **** ***** *** ************ **** the ********* ** *** ****** ***** be ** ****** ********:
** **** **** **** **** ** a **********.
****** *** ******-** **** ** ****** Smart **** ********, ** **** **** that ********** **** *** ******-*********, *** were *** ****** *********.
**** **** *** ** ******-*********. ** they'll **** **** ****'** *****. ****'** be ********** ******* *** ********.
*********** * **** **** **** ** to * ******** *** **** ****** ****** ***:
*******, ***** *** ** "****** **** Services" ****** ** **** ** "*** professional ****." ***** ** ******* ** to * **** ***** *** ***** pick ******* ******* ************:
***** *** ** *** ** *** together ******** ******* ** ***** ** a **** ******, **** * ********* versions ** *** **** ******** *** 3 ********* ******* ** **** *******.
**** *** ***** **** ******** *** selected, ** **** ***** ** ******** the *******:
*******, *** ************ ** **** * 3rd ***** ******* ********, *** ** Amazon ********.
***** **** * ****** ** ******* for ********** *****:
How ****** **** **** *** "***" ***** *** **** *** *** ****'* ****
***** *** *** **** ********* ******'* investments ** *** ***** *** *** Ring (****** ******** ** ******'* ******** ** Bink ********** ******** ** *** *********** ** Ring ****), *** *******, **** *** ****** now ******* *** ******** ******** ****** DIY *** **** *** *** ****'* home, ** **** ***** ********* ***** **** ***** **** consultation ****:
****** ***** ******** ************ ******* *** ******** ********** ** ******* ** *** ********** **** *** consultation *****.
In-Home ************ ** ****** ********* ** ****** *****
***** **-**** ************ *** ************ ** Amazon ********* ** **** ********* ** select *****—*** ** *****, *** *******—*** can *** ** ** ************* ******** when ****** *** ******** ***** ******** area ************:
** ***** ** ******** ** **-**** consultation ****** ** ******* ********* *******:
*** **** ** *** ***** **** doorbell ************ ** * ********** *** ~$67, ****** **** **** $**.**, ***** was ***** ** *** ******* ******* given ** *****:
** ***** ** ******* ** *** Francisco ***** *** ******* *** *** available, *** ******* ** * *** party *** *** **** ** *****:
** ***** ** ******* ** *** York ***** *** **** ******* *** available:
*** **** ** *** ************ ******* by ** ****** ******** *** * bit **** ** ~$*** **** ***** that **** ** *********** ** ***** markets, ** **** *****:
** ***** ** ******* ** ******** City, ** ***** **** **-**** ******* was *** ********* *** *** ***** installation *** *** **** ** ******** locations:
*** *******, ** ******* ** ******* in ******:
** **** *** ****, *** ************ install ** ** ****** ******** *** a ****** **** ** ~$***:
How ************ ** ******* ** ***** ******* ****** **** ******** ********
** ***** ******* ** ****** ***** Home ******** ****** (**** *** **** and ******), ************ ** ******* ** 3rd ***** *********** ******** ** ******, according ***** **** **** **** ** **** we ******* ** ****** *** ******** *** *********:
******** *** "***** ****" **** ****** you ** * *********** ** ********** check ******** ***** ** ******, ** seen *****:
How ***** ******** ******* *** **
**** ***+ ******** ******* ** ***** site, **% ** ***** *** ****-*-****:
**** ** *** ******* ** **** through **** *** ******-********* *** ***** service ********* ******** ***** **** ********,*******, ************ ***.
******* ******* ******* ******:
*-**** *******:
** ********, * *-**** ******:
*******
****** *** ********** ***** *** **** since ** ******* ******* **** *** security ********. **** **** ***** ********* out ** *** *** ***** *** into *** ** ** *** *** space (****), ****** ******* ** ****** ADT, *********** *** **** ******* ** * series ** ******* *** ******* ** ********* ** much **** ********-***** ** **** ** the *** ****** ******** *****.
*** **** ************** **** *** ****** this ******* ** ** ****, *** just **** * **** ***** ********* Ring, **** *** ******* *********.
****, ** *** ********* **** *** for ****** **** *** ****** **** want ** ***. * *** ********* from ****** ******* ** ** ***** to ** * ************* *** **** and *** *** *** *** * would **** ***** ** *** ********. They **** ******* ** ** **** your **** ** *** **** ** sell **** ***** ******** *** *** can **** ** *** ***** **** way.
****** ***** ** ** ******* ** being *** ****… ******-******-***-**********. **** *** known *** ***** **** ********. **** will ***** ********** *** ******* ******** industry, **** ***, ***** ******** (***** remote-monitoring), ****** ********* (****** & *******), and ** ****** ******* *********. ** believe **** **** *** *** *** or ***** ********, *** **** ***** from ***** ****** ******** *** **-***** the **** ********** ** **** *** rapid ****** ** ******* ********, ********.
******: *** *****; ******* ******** *****
**** ** ********* *********, ***! *** I ***** ****** **** ************ ******* subs ** ****** ***** *** ******** nationwide. **** ***** ********* ***** **** on *** **** **** ** ******** their *** ******* *****. **** * polled ******* ** ******* ****** ****** as ** ******* ** *** **** would *** *** ******, *** ******** was, “** **** ** *** ***** clears.”