Amazon Aims To Compete With ADI and Anixter

Author: Brian Rhodes, Published on Jun 01, 2015

The ambition of Amazon has no end.

Recently, we explained how Amazon has gotten into the security installation business which generated strong debate and concern.

At the same time, Amazon is also expanding into commercial distribution.

How much of a threat to traditional security distributors? In this note, we examine Amazon Business, based on multiple discussions with Amazon representatives, examining the details of the offering and how it compares to ADI and Anixter.

*** ******** ** ****** *** ** ***.

********, ** ********* ********* *** ****** **** *** ******** ************ ************* ********* ****** ****** *** *******.

** *** **** ****, ****** ** **** ********* **** ********** distribution.

*** **** ** * ****** ** *********** ******** ************? ** this ****, ** ******* ****** ********, ***** ** ******** *********** **** ****** ***************, ********* *** ******* of *** ******** *** *** ** ******** ** *** *** Anixter.

[***************]

Commercial *****

****** ** ******* ***** '********' ******* ** ******* ** ** a *** *** ********** ********* ** *** **** ***** **** ****** marketplace *** ********* ******* ** ****** ********.

****** ** ******** **** *********** **** *** **** ******** ** personal ********, *** ****** ******** ******* ** *********** ********** ************ and *** ******* **** ****** ****** ********:

  • ** ****** *******: ***** *** **** ** **** ********* **** ** ******* that ***** ** ******** ******** ** ******** ********** *******.
  • ***** *******: ******** ********* *** ******** ******** ********* ******* **** ******, requisitioners, ** ** ** *******. ***** ******* *** ********* ** .csv ******* *** ***** ********** **** ********** ** ********* ********** systems.
  • **** ********: *** ****** ** **** ******** ******** ** * *** site ** ********* ******* ***** **** *** ******* ******* ** file. 
  • *** *********: *** ********** ********* **** ********, ***-*******, *** ***********, ****** offers '****-****' *********** ** ***** *****.

********** **** ****** ******** *** ** ******, *** ********* *** ***** *********** ******* ** ********* **** private *******. 

Free ***-*** ********

****** **** ***** ** ****** ********** ** ******** **** ***-*** shipping *** ********* **** $**, ******* ** *** *** ****** Prime ***** *** ******** *********.  

** ********* ** **** *** ******* ** *********, ****** ********** orders ********* ***** *** ****** *** ********* ****** *** ***.  If *********, **** ******** ****** ******* ** *** ** ****** 'best ******' ****** ******** *******. ** '********' ********* *** **** 'Prime' ******* (** ********** $** *** ****), *** $** ***** minimum **** ****. 

** ******** ** *********** ******** ************ **** ********* **** ******* on **** ***** **** ********* ***** **** *** ***** ******, this ******* ****** ** **** ** *** ******* ** *** minimum ** ***.

Security *********

*********** *** **** ******** **** *** ** ********* **** ** 'Amazon ********' ******* *** ********* ********* ** ******. *** *******, a **** ***** ** **** ********** ******** ****** ***** ******* ********* **** multiple *******:

*******, ******'* ************ ** ************ ******** *** *** **** ******* and ********* **** *********** ************.

Discounts *******

******* ******* ****** ** ********* ******* ** ***** ******** ****** from *********** ************. *******, ****** ******* ****** **** *** ******* ********** prices, ******* *********, ******* *******, ** ***** ****** *********.

************, ** * ************ ******** ******* ********* ** ******** ** purchase ********, ** ** ****** **** *** ** ******* ****** lines, ** **** *** ****** ** ********* ******* *** ****** Business *********.

****** **** **** ** ***** **** *********, ******* ** ***** ** examples ** ********** ** ********** ********* ** ******** ********.

****** ********* *** ******* ******* ******** ** **:

"******** ******* ** ******* ** *** ****** ** ******'* ********** and '*****' *** ********* **** *** ******* *****, ****, *****, or **** *******. ******** ******* ** * ****** *** *******, ** ** *** still ******* ** ******** **** ***** **** **** ******* ******* system. "

***********, *** ***** ****** *** ***** *** * ******* **** and ** *** ********'* ******. ** ********* *** ****** ********** are *******.

Credit *****

******* ***** **** ************** ******** **** ********** ********** ** **** favorable ****** ***** **** ******* ****** ******* ******* ** *****/******** rates **** * ****** ** ****.

****** ** ******** ****** ** '********' ********* ******* * ******** credit ******** ****** '********* ******'. ** ******* **** ******** ******** **** ** ******* *** 55 ***** **** ** ******** ******** **** ******* ** *********. APR ** **.**% ******* ** *** *** ********.

Phone *******

*** **********, ****** ****** * ****** ** ******* *** ******* support.  *** ******* ****** ** ***** *******, ***** ** **** to * ******** '******* *******' *** **** ******** *******.  

*******, ****** * *********** ******** ***********, *** *** *** ** specific ********* ***** ******** ******** ** *** ******** ** *******.  We ***** *** *** *** ********* ******* *******, *** *** our ******* **** ** ********* *** ******** ** **** ***** sale ****** ** * ********** ********.  

Manufacturer **** ** ******

** ****** ******** ***** ***, ** ***** ******** ************* ** smaller ********* ** **** ******** ** ******. ************, ****** *** been * ******** ******* ********, ************ ******* ******* ***** ********** to **-******* **** ***********. **** ***** *** ***************, ******'* ***** of ******* ******** ******* ************ ***** ** ******** ** ********* view ****** ** * **** ********** ************ ******.

Comparison *** / ******* ** ******

*** **** ********** ****** *** **** *********** ******** ************ ***:

  • *********** ****: **'* *** **** ******** - **'* **********.  ****** ******** distributors *** **** * ******** ****** ***** *********, ****** **** not. *** **** ***** **** *** ****, **** *****, *** mop ******* **** ** **** ** **** *** ******* *** wire.  **** ***** ********** *** ** **** **** ********* ******* instead ** ******** *******, *** **** ***** ****** **** ***.
  • *******/********* *******: ** **** ****** * ***** ** ****** ***? ***** ** rating ****** ** ********** ** ******* ****, ******'* ********-***** '****' rating ****** ** ****** **** *** ******* *** ********* *** searching *********** ********.
  • *********** *******:***** *** *** ***** ******** ** ********* **** ** *********** itself ** ******'* ***********: *** ***** *** '****' ******. *** heavy **** **** ***-******* ***** ** ********* ****** ****** ******** almost ****** ********** ******* ** *** ****** ******. ***** ************ is ******* * ***-****** ********, ****** ******** ** **** **** by *********** *** ****** ******* ** **** ** *****.

*******, ***** *** **** ********* ** ******'* ********:

  • ******* *********:****** *********** ******** ************, ****** *** **'* ********** *** ** '**** ******' ******* *** **** *****. ** * *********** ****** **** not **** * ********** ****, **** ***** *** **** ** order **.  *******, ** ** **** *** **** ** ** an ****** ******, ** ****** ** *** *********. ***** ****** as * **** ****** *** ******** ***** ** *****, ******* there ** ** ********* *** ********* ********** *** **** ***** will ********.
  • ** ********* *******:** *** **** *********, ***'** ****** *** ** ****.  ******* affiliates ** ******* **** ********* ** *** *** ** *** question, *** ** ** * *** ******* *** **** **** buying.
  • ****** *** ****: ****** *********** ******** ************ **** *** ***** ********* ********* to ********* ** *** *****, *** ********* **** ******* **** than * *** ** ****** *** * ****** **** ** buy. ***** **** ****** *** ****** **** ********* ** ******* accounts, *** ****** ** ******** ********** *** ******* ********* ******* that **** ****.

End ***** ********

****** ******** *** ******** ********** **** ******* ******* *** ***** looking *** * **-******** ******** *** ******** ****.  **** ** reseller ******* ** **** ***** *** ***-******* ***** ****, *** 'internet *********** ***' ********* ** ****** *********** ************. *********** ********* line-item ****** **** ******** ******* ******** ** **** ** ***** a ****** ****** *** * ************ ******* ** *** ******** market.

Reseller ********

*******, ***** *** ** ********* ***** *** *********** ********* ***:

  • ********* **********: **** *** ***** ******** ** ***-*****, ******* ******** ****** and ****** *** ****** ** ****** ** ************* *******. ******** around *** **** ******* *** ************ ** **** ****** ******* ******.
  • ****** ****** ********: ***** ****** ******** **** *** ****** ******* ***, *******, or ********* ******** ************ ********, ** *** **** **** ****** the '****** ****' *** **** ***** ***** *** ***** ******** offers. *** ******** ****** ********** ****** **** ***** ******** ******** distributors ** *** ********** ************ ** **** *****.  **** ***********, big ** *****, **** **** ****** ** ******** ** **** distributor ******* *** ************ ** *****.

Comments (12)

Like any online store, Amazon is great if you know exactly what you want, but where traditional wholesalers have the advantage is their knowledgable sales staff. OK, I know how sarcasistic that sounds, but there is always that one person at ADI and maybe two at Tri-Ed who have worked their long enough to offer advice. Imagine calling (emailing?) Amazon and asking what device you need to allow you to power a 30watt PTZ camera over 400m away? Or asking what credentials are compatible with a specific access control unit.

Now if Amazon creates a "systems group" that can answer the phone and answer these questions and commits to it long-term, they could really hurt traditional distributors.

So call Anixter, ADI or Tri-Ed to get info and then buy on Amazon? I am thinking that is what will happen if the prices are lower on Amazon.

I've tried emailing ADI. Got crickets. I take it they answer their email for some people?

Rodney, who'd you email at ADI? ADI's pretty big.

I went to the web site and found my local office and called and emailed
them asking about what it takes to set up an account. I go through this
exercise every time someone asks me to find things on the street. I
keep finding more and more online operations so unless one of these old
smokestack distributors figures out to talk to me it don't happen.

I already use Amazon for quick one off items or items where distribution lead times are too long. I can get guaranteed arrival dates, tracking info, and quick pricing on Amazon much easier than any other distributor. Ingram Micro is nearly as good, but eAnixter and ADI's portal and communication of tracking info leave a lot to be desired. There is a lot of catching up that needs to be done to compete in the Internet era by these two. The RMA process with Amazon is very simple as well. No need to wait a week for an RMA, just request it online. As stated in the article, the downside is that there is no real customer service at Amazon... They truly just push boxes out the door. If you know exactly what you want it is not too bad of deal, as long as it is ordered from Amazon or "fulfilled by Amazon" stores.

Its the relationship that counts- I have a particular distributor who knows me like a book, and knows where not to "tread" as not to aggravate me. I like the relationship because it makes doing business easier, and the product knowledge really helps...I am talking about when a camera has a certain power requirement or something special that only training or hands on experience would provide to my distributor. I have also been offered better alternatives by my distributor when I order stuff, whether it be in price or quality.

We have signed up to distribute products through Amazon Business with our Amcrest brand (Dahua OEM). Regarding the technical support issue, if customers have questions we find they will often find our direct website, call us, ask questions and then place the order directly on Amazon.

From the customer's viewpoint they are eager to purchase from Amazon directly as they are assured short lead times, guaranteed arrival info, tracking and ofcourse best pricing and no-questions asked return policy.

Adam, good feedback.

How do you deal / handle volume discounts? Let's say someone wants to buy 100 cameras or has bought 1000 cameras so far this year, how do they get lower prices?

John,

The way we have set it up right now is that business customers get a different (lower) price than regular customers. Currently its set at a flat price of around 15-20% off the current retail depending on the SKU.

If a customer wants to place a much larger order such as 100 or 1000pcs and needs a further discount, they would usually call us directly to place the order and request the discount. In such case we would prefer to sell to them directly rather than through Amazon in order to save Amazon selling fees on such a large order.

However, if the customer insisted to purchase through Amazon, we would essentially setup a discount code for the customer which would provide the additional funds off the final purchase price.

From what we see currently (only been live about 2 weeks), customers are not purchasing hundreds of systems or cameras directly on Amazon. Those type of customers will usually call us directly to discuss their particular situation.

Really? Amazon is still listed as an unauthorized distributor by Hikvision as of 6/12/2015.

Yes, it appears that there are a lot of re-sellers buying Hikvision cameras from China selling them on Amazon. This creates many issues for Hikvision USA, both on the channel and support side.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
City Physical Security Manager Interview on Mar 14, 2019
This physical security pro is the Physical Security Manager for the City of Calgary. He is a criminologist by training with an ASIS CPP credential....
Integrator Profitability Bonuses - Statistics on Mar 13, 2019
While winning projects typically gets the most attention, how profitable those jobs turn out to be is key to the long-term success of integrators....
Network Optix Favorability Results 2019 on Mar 11, 2019
Network Optix is arguably the last new VMS. Founded in 2010, more than a decade after most client/server VMS offerings, the company has become a...
BCDVideo Expansion And Switch From HP To Dell Examined on Mar 11, 2019
BCDVideo says they have more than tripled revenue in the past 5 years and are continuing to grow, powered most recently by switching their lead...
Arcules Favorability Results 2019 on Mar 08, 2019
Arcules has amazing advantages. Tens of millions of funding from Canon. Unlimited access to Milestone's source code (see our test results). But...
Church Technology Director Security Interview on Mar 07, 2019
With 40+ years of experience in IT from a wide array of verticals, including US and foreign military, and large corporate and industrial settings,...

Most Recent Industry Reports

Retired Mercury President Returns As Open Options President on Mar 18, 2019
Open Options experienced major changes in 2018, including being acquired by ACRE and losing its President and General Manager, John Berman who...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
Hanwha Aerospace / Techwin Korean Tax Evasion Raid on Mar 15, 2019
A Hanwha group subsidiary was raided as part of a tax evasion probe. While a Korean news media report listed the raided entity as 'Hanwha...
Installation Course - Last Chance on Mar 14, 2019
This is the last chance to register for the March Installation course. This is a unique installation course in a market where little practical...
City Physical Security Manager Interview on Mar 14, 2019
This physical security pro is the Physical Security Manager for the City of Calgary. He is a criminologist by training with an ASIS CPP credential....
US Drafting Separate Rule for NDAA Dahua/Hikvision 'Blacklist' on Mar 14, 2019
The most debated provision of the NDAA ban of Dahua, Hikvision, Huawei, et al. is the so-called 'blacklist' provision which would ban any company...
OpenALPR Acquired By Mysterious Novume on Mar 13, 2019
Startup OpenALPR has been acquired by Novume, a company virtually unknown in the industry. While there are many LPR providers (see our directory),...
Milestone Machine Learning Camera Auto-Setting Examined on Mar 13, 2019
Milestone wants to improve image quality using Machine Learning to solve the problem of "a camera doesn't know what it is being used for",...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact