Amazon Aims To Compete With ADI and Anixter

Author: Brian Rhodes, Published on Jun 01, 2015

The ambition of Amazon has no end.

Recently, we explained how Amazon has gotten into the security installation business which generated strong debate and concern.

At the same time, Amazon is also expanding into commercial distribution.

How much of a threat to traditional security distributors? In this note, we examine Amazon Business, based on multiple discussions with Amazon representatives, examining the details of the offering and how it compares to ADI and Anixter.

*** ******** ** ****** *** ** ***.

********, ** ********* ********* *** ****** **** *** ******** ************ ************* ********* ****** ****** *** *******.

** *** **** ****, ****** ** **** ********* **** ********** distribution.

*** **** ** * ****** ** *********** ******** ************? ** this ****, ** ******* ****** ********, ***** ** ******** *********** **** ****** ***************, ********* *** ******* of *** ******** *** *** ** ******** ** *** *** Anixter.

[***************]

Commercial *****

****** ** ******* ***** '********' ******* ** ******* ** ** a *** *** ********** ********* ** *** **** ***** **** ****** marketplace *** ********* ******* ** ****** ********.

****** ** ******** **** *********** **** *** **** ******** ** personal ********, *** ****** ******** ******* ** *********** ********** ************ and *** ******* **** ****** ****** ********:

  • ** ****** *******: ***** *** **** ** **** ********* **** ** ******* that ***** ** ******** ******** ** ******** ********** *******.
  • ***** *******: ******** ********* *** ******** ******** ********* ******* **** ******, requisitioners, ** ** ** *******. ***** ******* *** ********* ** .csv ******* *** ***** ********** **** ********** ** ********* ********** systems.
  • **** ********: *** ****** ** **** ******** ******** ** * *** site ** ********* ******* ***** **** *** ******* ******* ** file. 
  • *** *********: *** ********** ********* **** ********, ***-*******, *** ***********, ****** offers '****-****' *********** ** ***** *****.

********** **** ****** ******** *** ** ******, *** ********* *** ***** *********** ******* ** ********* **** private *******. 

Free ***-*** ********

****** **** ***** ** ****** ********** ** ******** **** ***-*** shipping *** ********* **** $**, ******* ** *** *** ****** Prime ***** *** ******** *********.  

** ********* ** **** *** ******* ** *********, ****** ********** orders ********* ***** *** ****** *** ********* ****** *** ***.  If *********, **** ******** ****** ******* ** *** ** ****** 'best ******' ****** ******** *******. ** '********' ********* *** **** 'Prime' ******* (** ********** $** *** ****), *** $** ***** minimum **** ****. 

** ******** ** *********** ******** ************ **** ********* **** ******* on **** ***** **** ********* ***** **** *** ***** ******, this ******* ****** ** **** ** *** ******* ** *** minimum ** ***.

Security *********

*********** *** **** ******** **** *** ** ********* **** ** 'Amazon ********' ******* *** ********* ********* ** ******. *** *******, a **** ***** ** **** ********** ******** ****** ***** ******* ********* **** multiple *******:

*******, ******'* ************ ** ************ ******** *** *** **** ******* and ********* **** *********** ************.

Discounts *******

******* ******* ****** ** ********* ******* ** ***** ******** ****** from *********** ************. *******, ****** ******* ****** **** *** ******* ********** prices, ******* *********, ******* *******, ** ***** ****** *********.

************, ** * ************ ******** ******* ********* ** ******** ** purchase ********, ** ** ****** **** *** ** ******* ****** lines, ** **** *** ****** ** ********* ******* *** ****** Business *********.

****** **** **** ** ***** **** *********, ******* ** ***** ** examples ** ********** ** ********** ********* ** ******** ********.

****** ********* *** ******* ******* ******** ** **:

"******** ******* ** ******* ** *** ****** ** ******'* ********** and '*****' *** ********* **** *** ******* *****, ****, *****, or **** *******. ******** ******* ** * ****** *** *******, ** ** *** still ******* ** ******** **** ***** **** **** ******* ******* system. "

***********, *** ***** ****** *** ***** *** * ******* **** and ** *** ********'* ******. ** ********* *** ****** ********** are *******.

Credit *****

******* ***** **** ************** ******** **** ********** ********** ** **** favorable ****** ***** **** ******* ****** ******* ******* ** *****/******** rates **** * ****** ** ****.

****** ** ******** ****** ** '********' ********* ******* * ******** credit ******** ****** '********* ******'. ** ******* **** ******** ******** **** ** ******* *** 55 ***** **** ** ******** ******** **** ******* ** *********. APR ** **.**% ******* ** *** *** ********.

Phone *******

*** **********, ****** ****** * ****** ** ******* *** ******* support.  *** ******* ****** ** ***** *******, ***** ** **** to * ******** '******* *******' *** **** ******** *******.  

*******, ****** * *********** ******** ***********, *** *** *** ** specific ********* ***** ******** ******** ** *** ******** ** *******.  We ***** *** *** *** ********* ******* *******, *** *** our ******* **** ** ********* *** ******** ** **** ***** sale ****** ** * ********** ********.  

Manufacturer **** ** ******

** ****** ******** ***** ***, ** ***** ******** ************* ** smaller ********* ** **** ******** ** ******. ************, ****** *** been * ******** ******* ********, ************ ******* ******* ***** ********** to **-******* **** ***********. **** ***** *** ***************, ******'* ***** of ******* ******** ******* ************ ***** ** ******** ** ********* view ****** ** * **** ********** ************ ******.

Comparison *** / ******* ** ******

*** **** ********** ****** *** **** *********** ******** ************ ***:

  • *********** ****: **'* *** **** ******** - **'* **********.  ****** ******** distributors *** **** * ******** ****** ***** *********, ****** **** not. *** **** ***** **** *** ****, **** *****, *** mop ******* **** ** **** ** **** *** ******* *** wire.  **** ***** ********** *** ** **** **** ********* ******* instead ** ******** *******, *** **** ***** ****** **** ***.
  • *******/********* *******: ** **** ****** * ***** ** ****** ***? ***** ** rating ****** ** ********** ** ******* ****, ******'* ********-***** '****' rating ****** ** ****** **** *** ******* *** ********* *** searching *********** ********.
  • *********** *******:***** *** *** ***** ******** ** ********* **** ** *********** itself ** ******'* ***********: *** ***** *** '****' ******. *** heavy **** **** ***-******* ***** ** ********* ****** ****** ******** almost ****** ********** ******* ** *** ****** ******. ***** ************ is ******* * ***-****** ********, ****** ******** ** **** **** by *********** *** ****** ******* ** **** ** *****.

*******, ***** *** **** ********* ** ******'* ********:

  • ******* *********:****** *********** ******** ************, ****** *** **'* ********** *** ** '**** ******' ******* *** **** *****. ** * *********** ****** **** not **** * ********** ****, **** ***** *** **** ** order **.  *******, ** ** **** *** **** ** ** an ****** ******, ** ****** ** *** *********. ***** ****** as * **** ****** *** ******** ***** ** *****, ******* there ** ** ********* *** ********* ********** *** **** ***** will ********.
  • ** ********* *******:** *** **** *********, ***'** ****** *** ** ****.  ******* affiliates ** ******* **** ********* ** *** *** ** *** question, *** ** ** * *** ******* *** **** **** buying.
  • ****** *** ****: ****** *********** ******** ************ **** *** ***** ********* ********* to ********* ** *** *****, *** ********* **** ******* **** than * *** ** ****** *** * ****** **** ** buy. ***** **** ****** *** ****** **** ********* ** ******* accounts, *** ****** ** ******** ********** *** ******* ********* ******* that **** ****.

End ***** ********

****** ******** *** ******** ********** **** ******* ******* *** ***** looking *** * **-******** ******** *** ******** ****.  **** ** reseller ******* ** **** ***** *** ***-******* ***** ****, *** 'internet *********** ***' ********* ** ****** *********** ************. *********** ********* line-item ****** **** ******** ******* ******** ** **** ** ***** a ****** ****** *** * ************ ******* ** *** ******** market.

Reseller ********

*******, ***** *** ** ********* ***** *** *********** ********* ***:

  • ********* **********: **** *** ***** ******** ** ***-*****, ******* ******** ****** and ****** *** ****** ** ****** ** ************* *******. ******** around *** **** ******* *** ************ ** **** ****** ******* ******.
  • ****** ****** ********: ***** ****** ******** **** *** ****** ******* ***, *******, or ********* ******** ************ ********, ** *** **** **** ****** the '****** ****' *** **** ***** ***** *** ***** ******** offers. *** ******** ****** ********** ****** **** ***** ******** ******** distributors ** *** ********** ************ ** **** *****.  **** ***********, big ** *****, **** **** ****** ** ******** ** **** distributor ******* *** ************ ** *****.

Comments (12)

Scott Sheldrake

06/01/15 03:23pm

**** *** ****** *****, ****** ** ***** ** *** **** exactly **** *** ****, *** ***** *********** *********** **** *** advantage ** ***** ************ ***** *****. **, * **** *** sarcasistic **** ******, *** ***** ** ****** **** *** ****** at *** *** ***** *** ** ***-** *** **** ****** their **** ****** ** ***** ******. ******* ******* (********?) ****** and ****** **** ****** *** **** ** ***** *** ** power * ****** *** ****** **** **** ****? ** ****** what *********** *** ********** **** * ******** ****** ******* ****.

*** ** ****** ******* * "******* *****" **** *** ****** the ***** *** ****** ***** ********* *** ******* ** ** long-term, **** ***** ****** **** *********** ************.

Ross Vanderklok

IPVMU Certified | In reply to Scott Sheldrake | 06/01/15 04:10pm

** **** *******, *** ** ***-** ** *** **** *** then *** ** ******? * ** ******** **** ** **** will ****** ** *** ****** *** ***** ** ******.

Rodney Thayer

In reply to Scott Sheldrake | 06/12/15 04:23pm

*'** ***** ******** ***. *** ********. * **** ** **** answer ***** ***** *** **** ******?

John Honovich

IPVM | In reply to Rodney Thayer | 06/12/15 06:33pm

******, ***'* *** ***** ** ***? ***'* ****** ***.

Rodney Thayer

In reply to John Honovich | 06/12/15 07:58pm

* **** ** *** *** **** *** ***** ** ***** office *** ****** *** *******
**** ****** ***** **** ** ***** ** *** ** ** account. * ** ******* ****
******** ***** **** ******* **** ** ** **** ****** ** the ******. *
**** ******* **** *** **** ****** ********** ** ****** *** of ***** ***
********** ************ ******* *** ** **** ** ** ** ***'* happen.

Undisclosed Integrator #1

06/02/15 12:25am
* ******* *** ****** *** ***** *** *** ***** ** items ***** ************ **** ***** *** *** ****. * *** get ********** ******* *****, ******** ****, *** ***** ******* ** Amazon **** ****** **** *** ***** ***********. ****** ***** ** nearly ** ****, *** ******** *** ***'* ****** *** ************* of ******** **** ***** * *** ** ** *******. ***** is * *** ** ******** ** **** ***** ** ** done ** ******* ** *** ******** *** ** ***** ***. The *** ******* **** ****** ** **** ****** ** ****. No **** ** **** * **** *** ** ***, **** request ** ******. ** ****** ** *** *******, *** ******** is **** ***** ** ** **** ******** ******* ** ******... They ***** **** **** ***** *** *** ****. ** *** know ******* **** *** **** ** ** *** *** *** of ****, ** **** ** ** ** ******* **** ****** or "********* ** ******" ******.

Undisclosed Integrator #2

06/02/15 02:16am

*** *** ************ **** ******- * **** * ********** *********** who ***** ** **** * ****, *** ***** ***** *** to "*****" ** *** ** ********* **. * **** *** relationship ******* ** ***** ***** ******** ******, *** *** ******* knowledge ****** *****...* ** ******* ***** **** * ****** *** a ******* ***** *********** ** ********* ******* **** **** ******** or ***** ** ********** ***** ******* ** ** ***********. * have **** **** ******* ****** ************ ** ** *********** **** I ***** *****, ******* ** ** ** ***** ** *******.

Adam Ravat

06/02/15 02:13pm

** **** ****** ** ** ********** ******** ******* ****** ******** with *** ******* ***** (***** ***). ********* *** ********* ******* issue, ** ********* **** ********* ** **** **** **** ***** find *** ****** *******, **** **, *** ********* *** **** place *** ***** ******** ** ******.

**** *** ********'* ********* **** *** ***** ** ******** **** Amazon ******** ** **** *** ******* ***** **** *****, ********** arrival ****, ******** *** ******** **** ******* *** **-********* ***** return ******.

John Honovich

IPVM | In reply to Adam Ravat | 06/02/15 02:22pm

****, **** ********.

*** ** *** **** / ****** ****** *********? ***'* *** someone ***** ** *** *** ******* ** *** ****** **** cameras ** *** **** ****, *** ** **** *** ***** prices?

Adam Ravat

In reply to John Honovich | 06/02/15 02:33pm

****,

*** *** ** **** *** ** ** ***** *** ** that ******** ********* *** * ********* (*****) ***** **** ******* customers. ********* *** *** ** * **** ***** ** ****** 15-20% *** *** ******* ****** ********* ** *** ***.

** * ******** ***** ** ***** * **** ****** ***** such ** *** ** ******* *** ***** * ******* ********, they ***** ******* **** ** ******** ** ***** *** ***** and ******* *** ********. ** **** **** ** ***** ****** to **** ** **** ******** ****** **** ******* ****** ** order ** **** ****** ******* **** ** **** * ***** order.

*******, ** *** ******** ******** ** ******** ******* ******, ** would *********** ***** * ******** **** *** *** ******** ***** would ******* *** ********** ***** *** *** ***** ******** *****.

**** **** ** *** ********* (**** **** **** ***** * weeks), ********* *** *** ********** ******** ** ******* ** ******* directly ** ******. ***** **** ** ********* **** ******* **** us ******** ** ******* ***** ********** *********.

Rodney Thayer

06/12/15 04:22pm

******? ****** ** ***** ****** ** ************** *********** ** *********** ** */**/****.

John Honovich

IPVM | In reply to Rodney Thayer | 06/12/15 06:34pm

***, ** ******* **** ***** *** * *** ** **-******* buying ********* ******* **** ***** ******* **** ** ******. **** creates **** ****** *** ********* ***, **** ** *** ******* and ******* ****.

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