Amazon Aims To Compete With ADI and Anixter

Author: Brian Rhodes, Published on Jun 01, 2015

The ambition of Amazon has no end.

Recently, we explained how Amazon has gotten into the security installation business which generated strong debate and concern.

At the same time, Amazon is also expanding into commercial distribution.

How much of a threat to traditional security distributors? In this note, we examine Amazon Business, based on multiple discussions with Amazon representatives, examining the details of the offering and how it compares to ADI and Anixter.

*** ******** ** ****** *** ** ***.

********, ** ********* ********* *** ****** **** *** ******** ************ ************* ********* ****** ****** *** *******.

** *** **** ****, ****** ** **** ********* **** ********** distribution.

*** **** ** * ****** ** *********** ******** ************? ** this ****, ** ************* ********, ***** ** ******** *********** **** ****** ***************, ********* *** details ** *** ******** *** *** ** ******** ** *** and *******.

[***************]

Commercial *****

****** ** ******* ***** '********' ******* ** ******* ** ** a *** *** ********** ********* ** *** **** ***** **** online *********** *** ********* ******* ** ****** ********.

****** ** ******** **** *********** **** *** **** ******** ** personal ********, *** ****** ******** ******* ** *********** ********** ************ and *** ******* **** ****** ****** ********:

  • ** ****** *******: ***** *** **** ** **** ********* **** ** ******* that ***** ** ******** ******** ** ******** ********** *******.
  • ***** *******: ******** ********* *** ******** ******** ********* ******* **** ******, requisitioners, ** ** ** *******. ***** ******* *** ********* ** .csv ******* *** ***** ********** **** ********** ** ********* ********** systems.
  • **** ********: *** ****** ** **** ******** ******** ** * *** site ** ********* ******* ***** **** *** ******* ******* ** file.
  • *** *********: *** ********** ********* **** ********, ***-*******, *** ***********, ****** offers '****-****' *********** ** ***** *****.

********** **** ****** ******** *** ** ******, *** ********* *** ***** *********** ******* ** ********* **** private *******.

Free ***-*** ********

****** **** ***** ** ****** ********** ** ******** **** ***-*** shipping *** ********* **** $**, ******* ** *** *** ****** Prime ***** *** ******** *********.

** ********* ** **** *** ******* ** *********, ****** ********** orders ********* ***** *** ****** *** ********* ****** *** ***. If *********, **** ******** ****** ******* ** *** ** ****** 'best ******' ****** ******** *******. ** '********' ********* *** **** 'Prime' ******* (** ********** $** *** ****), *** $** ***** minimum **** ****.

** ******** ** *********** ******** ************ **** ********* **** ******* on **** ***** **** ********* ***** **** *** ***** ******, this ******* ****** ** **** ** *** ******* ** *** minimum ** ***.

Security *********

*********** *** **** ******** **** *** ** ********* **** ** 'Amazon ********' ******* *** ********* ********* ** ******. *** *******, a **** ***** ** **** ********** ******** ****** ***** ******* available **** ******** *******:

*******, ******'* ************ ** ************ ******** *** *** **** ******* and ********* **** *********** ************.

Discounts *******

******* ******* ****** ** ********* ******* ** ***** ******** ****** from *********** ************. *******, ****** ******* ****** **** *** ******* negotiated ******, ******* *********, ******* *******, ** ***** ****** *********.

************, ** * ************ ******** ******* ********* ** ******** ** purchase ********, ** ** ****** **** *** ** ******* ****** lines, ** **** *** ****** ** ********* ******* *** ****** Business *********.

****** **** **** ** ***** **** *********, ******* ** ***** no ******** ** ********** ** ********** ********* ** ******** ********.

****** ********* *** ******* ******* ******** ** **:

"******** ******* ** ******* ** *** ****** ** ******'* ********** and '*****' *** ********* **** *** ******* *****, ****, *****, or **** *******.******** ******* ** * ****** *** *******, ** ** *** still ******* ** ******** **** ***** **** **** ******* ******* system. "

***********, *** ***** ****** *** ***** *** * ******* **** and ** *** ********'* ******. ** ********* *** ****** ********** are *******.

Credit *****

******* ***** **** ************** ******** **** ********** ********** ** **** favorable ****** ***** **** ******* ****** ******* ******* ** *****/******** rates **** * ****** ** ****.

****** ** ******** ****** ** '********' ********* ******* * ******** credit ******** ****** '********* ******'. ** ******* **** ******** ******** **** ** ******* *** 55 ***** **** ** ******** ******** **** ******* ** *********. APR ** **.**% ******* ** *** *** ********.

Phone *******

*** **********, ****** ****** * ****** ** ******* *** ******* support. *** ******* ****** ** ***** *******, ***** ** **** to * ******** '******* *******' *** **** ******** *******.

*******, ****** * *********** ******** ***********, *** *** *** ** specific ********* ***** ******** ******** ** *** ******** ** *******. We ***** *** *** *** ********* ******* *******, *** *** our ******* **** ** ********* *** ******** ** **** ***** sale ****** ** * ********** ********.

Manufacturer **** ** ******

** ****** ******** ***** ***, ** ***** ******** ************* ** smaller ********* ** **** ******** ** ******. ************, ****** *** been * ******** ******* ********, ************ ******* ******* ***** ********** to **-******* **** ***********. **** ***** *** ***************, ******'* ***** of ******* ******** ******* ************ ***** ** ******** ** ********* view ****** ** * **** ********** ************ ******.

Comparison *** / ******* ** ******

*** **** ********** ****** *** **** *********** ******** ************ ***:

  • *********** ****: **'* *** **** ******** - **'* **********. ****** ******** distributors *** **** * ******** ****** ***** *********, ****** **** not. *** **** ***** **** *** ****, **** *****, *** mop ******* **** ** **** ** **** *** ******* *** wire. **** ***** ********** *** ** **** **** ********* ******* instead ** ******** *******, *** **** ***** ****** **** ***.
  • *******/********* *******:** **** ****** * ***** ** ****** ***? ***** ** rating ****** ** ********** ** ******* ****, ******'* ********-***** '****' rating ****** ** ****** **** *** ******* *** ********* *** searching *********** ********.
  • *********** *******:***** *** *** ***** ******** ** ********* **** ** *********** itself ** ******'* ***********: *** ***** *** '****' ******. *** heavy **** **** ***-******* ***** ** ********* ****** ****** ******** almost ****** ********** ******* ** *** ****** ******. ***** ************ is ******* * ***-****** ********, ****** ******** ** **** **** by *********** *** ****** ******* ** **** ** *****.

*******, ***** *** **** ********* ** ******'* ********:

  • ******* *********:****** *********** ******** ************, ****** *** **'* ********** *** ** '**** ******' ******* *** **** *****. ** * *********** ****** **** not **** * ********** ****, **** ***** *** **** ** order **. *******, ** ** **** *** **** ** ** an ****** ******, ** ****** ** *** *********. ***** ****** as * **** ****** *** ******** ***** ** *****, ******* there ** ** ********* *** ********* ********** *** **** ***** will ********.
  • ** ********* *******:** *** **** *********, ***'** ****** *** ** ****. ******* affiliates ** ******* **** ********* ** *** *** ** *** question, *** ** ** * *** ******* *** **** **** buying.
  • ****** *** ****: ****** *********** ******** ************ **** *** ***** ********* ********* to ********* ** *** *****, *** ********* **** ******* **** than * *** ** ****** *** * ****** **** ** buy. ***** **** ****** *** ****** **** ********* ** ******* accounts, *** ****** ** ******** ********** *** ******* ********* ******* that **** ****.

End ***** ********

****** ******** *** ******** ********** **** ******* ******* *** ***** looking *** * **-******** ******** *** ******** ****. **** ** reseller ******* ** **** ***** *** ***-******* ***** ****, *** 'internet *********** ***' ********* ** ****** *********** ************. *********** ********* line-item ****** **** ******** ******* ******** ** **** ** ***** a ****** ****** *** * ************ ******* ** *** ******** market.

Reseller ********

*******, ***** *** ** ********* ***** *** *********** ********* ***:

  • ********* **********: **** *** ***** ******** ** ***-*****, ******* ******** ****** and ****** *** ****** ** ****** ** ************* *******. ******** around *** **** ******* *** ************ ** **** ****** ******* Amazon.
  • ****** ****** ********: ***** ****** ******** **** *** ****** ******* ***, *******, or ********* ******** ************ ********, ** *** **** **** ****** the '****** ****' *** **** ***** ***** *** ***** ******** offers. *** ******** ****** ********** ****** **** ***** ******** ******** distributors ** *** ********** ************ ** **** *****. **** ***********, big ** *****, **** **** ****** ** ******** ** **** distributor ******* *** ************ ** *****.

Comments (12)

**** *** ****** *****, ****** ** ***** ** *** **** exactly **** *** ****, *** ***** *********** *********** **** *** advantage ** ***** ************ ***** *****. **, * **** *** sarcasistic **** ******, *** ***** ** ****** **** *** ****** at *** *** ***** *** ** ***-** *** **** ****** their **** ****** ** ***** ******. ******* ******* (********?) ****** and ****** **** ****** *** **** ** ***** *** ** power * ****** *** ****** **** **** ****? ** ****** what *********** *** ********** **** * ******** ****** ******* ****.

*** ** ****** ******* * "******* *****" **** *** ****** the ***** *** ****** ***** ********* *** ******* ** ** long-term, **** ***** ****** **** *********** ************.

** **** *******, *** ** ***-** ** *** **** *** then *** ** ******? * ** ******** **** ** **** will ****** ** *** ****** *** ***** ** ******.

*'** ***** ******** ***. *** ********. * **** ** **** answer ***** ***** *** **** ******?

******, ***'* *** ***** ** ***? ***'* ****** ***.

* **** ** *** *** **** *** ***** ** ***** office *** ****** *** *******
**** ****** ***** **** ** ***** ** *** ** ** account. * ** ******* ****
******** ***** **** ******* **** ** ** **** ****** ** the ******. *
**** ******* **** *** **** ****** ********** ** ****** *** of ***** ***
********** ************ ******* *** ** **** ** ** ** ***'* happen.

* ******* *** ****** *** ***** *** *** ***** ** items ***** ************ **** ***** *** *** ****. * *** get ********** ******* *****, ******** ****, *** ***** ******* ** Amazon **** ****** **** *** ***** ***********. ****** ***** ** nearly ** ****, *** ******** *** ***'* ****** *** ************* of ******** **** ***** * *** ** ** *******. ***** is * *** ** ******** ** **** ***** ** ** done ** ******* ** *** ******** *** ** ***** ***. The *** ******* **** ****** ** **** ****** ** ****. No **** ** **** * **** *** ** ***, **** request ** ******. ** ****** ** *** *******, *** ******** is **** ***** ** ** **** ******** ******* ** ******... They ***** **** **** ***** *** *** ****. ** *** know ******* **** *** **** ** ** *** *** *** of ****, ** **** ** ** ** ******* **** ****** or "********* ** ******" ******.

*** *** ************ **** ******- * **** * ********** *********** who ***** ** **** * ****, *** ***** ***** *** to "*****" ** *** ** ********* **. * **** *** relationship ******* ** ***** ***** ******** ******, *** *** ******* knowledge ****** *****...* ** ******* ***** **** * ****** *** a ******* ***** *********** ** ********* ******* **** **** ******** or ***** ** ********** ***** ******* ** ** ***********. * have **** **** ******* ****** ************ ** ** *********** **** I ***** *****, ******* ** ** ** ***** ** *******.

** **** ****** ** ** ********** ******** ******* ****** ******** with *** ******* ***** (***** ***). ********* *** ********* ******* issue, ** ********* **** ********* ** **** **** **** ***** find *** ****** *******, **** **, *** ********* *** **** place *** ***** ******** ** ******.

**** *** ********'* ********* **** *** ***** ** ******** **** Amazon ******** ** **** *** ******* ***** **** *****, ********** arrival ****, ******** *** ******** **** ******* *** **-********* ***** return ******.

****, **** ********.

*** ** *** **** / ****** ****** *********? ***'* *** someone ***** ** *** *** ******* ** *** ****** **** cameras ** *** **** ****, *** ** **** *** ***** prices?

****,

*** *** ** **** *** ** ** ***** *** ** that ******** ********* *** * ********* (*****) ***** **** ******* customers. ********* *** *** ** * **** ***** ** ****** 15-20% *** *** ******* ****** ********* ** *** ***.

** * ******** ***** ** ***** * **** ****** ***** such ** *** ** ******* *** ***** * ******* ********, they ***** ******* **** ** ******** ** ***** *** ***** and ******* *** ********. ** **** **** ** ***** ****** to **** ** **** ******** ****** **** ******* ****** ** order ** **** ****** ******* **** ** **** * ***** order.

*******, ** *** ******** ******** ** ******** ******* ******, ** would *********** ***** * ******** **** *** *** ******** ***** would ******* *** ********** ***** *** *** ***** ******** *****.

**** **** ** *** ********* (**** **** **** ***** * weeks), ********* *** *** ********** ******** ** ******* ** ******* directly ** ******. ***** **** ** ********* **** ******* **** us ******** ** ******* ***** ********** *********.

******? ****** ** ***** ****** ** ************** *********** ** *********** ** */**/****.

***, ** ******* **** ***** *** * *** ** **-******* buying ********* ******* **** ***** ******* **** ** ******. **** creates **** ****** *** ********* ***, **** ** *** ******* and ******* ****.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
Integrators Vs Manufacturers Direct To End Users on Aug 31, 2016
Many manufacturers have increasingly large and hungry sales forces that call on more and more end users. One recent example is Axis ~$20 Billion...
Axis Hosted Video Decade of Failure on Aug 29, 2016
Do you want to 'head up' Axis hosted video offerings? Axis almost never publicly promotes senior positions, but for such an unattractive job they...
FLIR Expands Enterprise Distribution Through ADI on Aug 22, 2016
FLIR and Hikvision have been the two top-stocked video brands at ADI, according IPVM analysis and ADI Awarded FLIR "Vendor Of The Year" in January...
Integrators, Replace Electricians With PoE Lighting on Aug 19, 2016
Electricians often steal security business, causing problems for themselves, users and security integrators. Now, an emerging technology...
Service / Maintenance Contracts Guide And Downloadable Sample Agreement on Aug 18, 2016
This guide provides in-depth recommendations for service / maintenance and a sample service agreement that integrators can edit and customize for...
D-Link ONVIF-Enabled Security Switch Examined on Aug 05, 2016
D-Link has embedded ONVIF discovery software into a network switch, and are targeting security integrators with what they claim is a unique...
Integrated IR Camera Use Dominates - 2016 Statistics on Aug 03, 2016
In 2014, IPVM statistics showed integrated IR camera use was surging. Now, new IPVM statistics show that the surge continues, with integrated IR...
Hikvision's Most Innovative Competitor - LTS on Aug 01, 2016
It should sound surprising. After all, as our recent LTS test shows, LTS products are Hikvision with very little changes. But LTS has an...

Most Recent Industry Reports

Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
VLANs for Video Surveillance on Sep 26, 2016
Many people confidently say to 'use VLANs' as an answer to IP video networking problems and as a way to signal expertise. But how should VLANs be...
Ambarella CEO Admits H.265 and 4K Not Popular on Sep 26, 2016
Ambarella is the main chip provider for high-end surveillance cameras driving higher resolution and new CODECs. While Ambarella has been pushing...
Nest Cam Outdoor Tested on Sep 23, 2016
After years of claiming an outdoor model was "coming", addressing their biggest user demand, Nest has finally released their Outdoor Camera, an...
ACTi Refuses Race To The Bottom, Shifts To Solutions on Sep 23, 2016
The original low cost IP camera disruptor was ACTi. Back in the 2008 - 2010 time frame, Taiwanese manufacturer ACTi challenged the Western and...
You Get Robbed, Canary Will Pay You Up To $1,000 on Sep 22, 2016
Canary is trying to break the status quo in DIY security, first by raising over $40 million, and now a revamp of their monthly services package...
Milestone Ends Development of "Enterprise" VMS on Sep 22, 2016
Milestone 'Enterprise' was one of the first enterprise video management software offerings, selected by many early adopters of IP video. However,...
History of Video Surveillance on Sep 22, 2016
This is a concise history of video surveillance covering the past decade.  The goal is to help professionals newer to the industry understand...
Access Control Course Fall 2016 on Sep 22, 2016
IPVM offers the most comprehensive access control course in the industry. Unlike manufacturer training that focuses only on a small part of the...
Totally Wireless IP Camera (IPVideo Corp NomadHD) on Sep 21, 2016
Wireless battery powered cameras have been a surveillance pipe dream for years, limited by camera power consumption, battery technology, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact