AMAG 8 Aims to Make Takeovers Easier

By: Brian Rhodes, Published on Nov 03, 2014

In this note, we examine AMAG 8's new additions, breaking down how it impacts their competitive positioning.

** **** ****, ** examine **** *'* *** additions, breaking **** *** ** impacts ***** *********** ***********.

[***************]

Market ******

****** ****** **** ***************** ***** * ********** ***** ********** ******** and **** *** ***-**** **********, *** ***** **** to **** ******* ***** when ***** **** ****** over ******** ******* ** adding ****** ** *****.

*******, ******* ******* ** unique ** *************, *** it *** **** **** dealers ** **** *********** especially *** ****** **** existing ******* **** ******* have ******** *** ***** deployed.

** ********** ***** *, taking **** ***** ******** video ************ ******* *** be ********, ***** ****** it ****** ***** **** required *** ******* ** just **** **** ********** existing *******. ********, ****** than ********* ***** ******* limited **** ** * few ******** ********* *******, the **** ****** ** ONVIF * ******* *** now ** ****.

**** * ***-**** ******* controller, **** ******* *** potentially *** ******** *** or *** ************** *** access ******* ******* *** avoid ***** ******* *****. Likewise, ** * *** access **** ** ******* to *** **** *** connected ***********, **** ******* can *** ***** ***** *** line *** ***** **** spec.

Symmetry **

********** *********** ** ******* 8.0** ***** ********** ******* for ***** ******* *, where ***-***** ****** ******* in ******** ******** *** limited ******, ****, *****, *** Panasonic. ** *********** ******** over**** *******, ***** ** ********* a *** ******* **** specific *******.

****'* ******** ** *** primary ********** ******** *** **** access *** ***** *******, Symmetry ** ****** **** six ***** ******** **** the ***** (** ******) 'Business' *******, ** ** the ***** ('*********' ******), multisite '******' *******, *** core ******** ** ***** version *******:

********** **********, *********, *** Live **** ********: ******** ******** *** fundamental ******** ****** ** most ****** ********** ********, with ******* *********** ******* depending *********.
***** ************ **********: ******** **** ******** VMS ******** *** ********** video **** * ****** application **** **** ******* access. ******** **** ********** verification, *******, *** ***** playback/bookmarking *** ********.
******* ********** *** ***** Printing: *** **** ******* also ******** ** ********** temporary **********/******* **************** *** * ****** tool *** ******** *** directly ******** ** ******.

*** ************'* *****/**** ***** video *** ******** ** embedded *****:

**** ******* *** ******** V8 ****** **** ~$*** for '********' ** ** **** of ********* *** ***** scale '******' *******. ***********, cameras, *** ***** ****** devices **** ********* *** alarm ****** *** ************ licensed.

Two **** *** **********

**** **** ********* * controller **** ******* *** EN ****** **** **** into * ***-**** ******. However, ****** *** ****** door ****, *** **-************** **** **** ******** V8.

*** ******** ********* ********** can ** ******* **** PoE ** ***+, ******* through * *** ** 3A @ ** ***, meaning **** *******, *******, and ***** **** *********** can ** ******* ******** from *** **********.

**** *** *** ********** is ~$***, ***** **% more **** *** ****** door **-**** ******* ** ~$480.

Controller **********

*** **-**** ** **** similar ****** ******* ***** ** ******** and ************. **** ***** are *** **** ***********, PoE *******, *** ************* control * **** ** knocked ******* **** *** main ********** ******.

*******, *********** ** *********** different ******* *** ***. AMAG's **** **** ***** with ********, ***** *** Axis **** *** **** with * ***** ** management ******* ** **** stands ***** ***** *** free ************ ***** ******* ********.***** ******** ******** **** Axis *******, *** ******** does *** ******* *** A1001.

*****-****, *** ***** *** essentially *****. ***** *** A1001 ** ****** ********* from ******** ********* *** $580, *** **-**** ** available **** **** **** dealers. *******, **** ******** discounts, ******* ****** **** run ~$*** - $***.

Comments (3)

EJ Nemec

11/03/14 06:55pm

Anyone have any positve or negative feedback on Amag?

Brian Rhodes

IPVMU Certified | In reply to EJ Nemec | 11/03/14 07:09pm

In our Favorite Access Control 2014 survey, AMAG finished well outside of the top 10.

While many might see this as a negative, it likely has more to do with our readership demographics than strong brand sentiment. AMAG is a dealer line for both access and video, and the typical AMAG dealer leads with access offerings with video as a 'me too' offering. In contrast, many IPVMers consider independent video a core offering.

In the past, we have gotten feedback from several AMAG dealer members that paint the access management side as solid and competitive with big incumbents, but video management as unstable and shaky for large camera systems. This matches my SI experience as well.

Paul Kozonasky

IPVMU Certified | 11/10/14 07:23am

Amag is about the most proprietary system I have run into.

Thats not a good thing except for the dealer.

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