AMAG Favorability Statistics 2021

By Brian Rhodes, Published Jan 20, 2021, 10:10am EST (Info+)

IPVM is starting its 2021 series of 40+ manufacturer favorability statistics with California-based AMAG.

IPVM Image

AMAG is a subsidiary of G4S, in process of being sold to Allied Universal for $5 billion. AMAG was voted one of the Worst Access Control Manufacturers of 2020.

Inside this report, we examine the key themes for integrators favoring and opposing AMAG.

Favorability *******

**** *** ******* ******** *** ******** (-7%) ****** ****** **** *** *** know ****** ** **** ** ******* and ****** * ***** **** *******.

IPVM Image

Executive ******* ** ******

*** **** ****** ** *********** ***** AMAG, ** ***** ** ******** *********, were:

  • ****, **** *******
  • **** ** *** *******
  • *** *** '**********'
  • *********** ******
  • ****'* **** *****
  • **** '*** ********' **** ***** ******* North *******

Poor *******

*** **** ****** ********* ***** *** company *** ***** *******:

  • "**** **** ******** ****. ***** **** support ** ** *******."
  • "**** ** *** ***** ****** ******* vendor * **** ***********. ***** **** support ** *** *****."
  • "*** ******* ****** ** ***** **** since **'** ******** *** ****** **** their **** *******. *** ******* ***** product ** ******* ****** *****. *** not ***** ********** *** ****** ** is * ******, ***** ***** *** company."
  • "*** ******* ********, ****** *** **** the ***** *******, ** *** ** a **** ** ****** *** ******** support ******* ** *** ******* *** can ******** ****. ***** ****** **** and ** ******** ** ****** *** outdated, ******* ****** **** ****. ***** new ******** *** **** ******* **** than * ******** ****. *** ***** after ** *** "********", **** *** still ******** ***** ** ******** *******, it ** ************ ******* ** ********* (requiring * ******** *** ******) *** from ********** *** ****** ******* ** work."
  • "**** *******. *** ******** ***** *** ability ** *********."
  • "******** ******* *** **** ********* *** lacking."
  • "********** **** *******, *** **** ******* could *******."
  • "* '** *** ****' *** *********** hardware *** *******, *** '****' **** it ** * ****** ******."
  • "**** **** * **** ******* ****, but **** *** ********* *** **** to ******* ** *****."
  • "***** ******** ** ****** *******, *** company **** *** ***** ****** *** products. ******** ** ***** *** **********."
  • "**** *** ****** **** **** ******* callbacks **** ****** *****."
  • "**** **'** ****** ******* **'* **** poor ** ****, *** ****** ****. Even ******* ******** ****** ***** * long ****."
  • "* ***** **** ***** *** *** rep ** ***** *** ******. **** my ******* ** *** ********, * am **** ** *** ***** ** never **** ** ** ******* ******* was *****."
  • "**** **** *** ******** **** **** system. ***** **** ** *** ******* on *** * **** ***** ****** on **********."
  • "******* ********, ********** ** **** ** patching."

System *** *******

********, *********** ***** ********** ** *****, installing, ** ******** ***** ** ****:

  • "*** ***** ***** ** **** ** very **** *** *** **** **** to **** * **** ********* ****** to **** **** ** *** *****."
  • "*** ******** ** ****** *** ************ interesting. ** *** ***** ****, *** software ** **** *** **** ********* to ****** ******* ******** *** ** integrate **** *** ********* *******. ***** update *** ******** ********* ** ********* and ***** ** **** ** **** it ** ** ******** ** *** support ***** **** ******* *****. *** software ************ ***** *** *** ********* for ** ******** ** ****** & manage. *** *** ****** ** *** really ***."
  • "*** ******* ************ ** **** ******** is ********* *********. *******, *** ******** such ** ******* *** *************, **** it ***** **. **** **** * very ***** ********* **** ***** ****** yet *** *** ** *** *** school *****. * **** ****** **** that ** **** ***** **** ***** installation *******, **** ***** **** *************."
  • "*** *********** *** ** ********* ***********."
  • "** ********** **** **** *** **** complicated *** * ******* ** ***** never *****."
  • "****'* ***** *** ****** *** ********* from ** *** ***********. ********* * 16-door ********** ** * **** ** parts ****** **** *** ******* ** sometimes * *******, ********** **** *** heavy ***** ****** *********** ******* ****** during ********. ****** * **** ** WIM ******* ******** **** ***** ********** kit ** * ***** **** ******* is ******** ** ****."
  • "** ** * ********** ******."
  • "**** ****** ****** ***** ** *****."

Old *** ********** ******

** ****** *******, ***** *********, *****-*****, and ****** *** *** ***************, **** trails *** ****.

  • "** ********** ** *** ********** *** needs * ******** *******, *** **** is **** ** **********."
  • "*** ******* ** *** & **********, but **** *** ********** **** ********** them, **** ***** & ********* *******"
  • "****'* ******** ** *** *** **********."
  • "*** ******** ************ ***** *** *** difficult *** ** ******** ** ****** & ******."
  • "****-***** ******** *** ****** * ****** web ****** *******. ***** ******** ** a **** ****** "****** ***** **" or *** *** ****** ***** ***'* really * *** ******."
  • "********** *** ******, ******** **********. *** forward-thinking."
  • "********** ***, *** ********* *** ****'* and/or ******** *****."
  • "*** ********* ***** *** *** ******."
  • "*** ******** * **** **** ***** confusing *** *****."

Proprietary ******

******* *********** ***** *** *********** ******** designs ** ****, *** *** ********** difficulty ******* ** ***** ********* ****.

  • "* *** **** ** **** ******, the ******* *** ****** *** ****** the ******* ** * *****. *** use ** *********** ******** ***** ******* their **********."
  • "*********** ****** *** *** ************ *** bad. ***** *******, *** ******** ***** to *** **** **** ****** ****."
  • "***** **** * *** ** ********* that *** *********** ********."
  • "*********** ******** *** **** ********* ****** over ******* ***** ******* *********** ** compete. ********* ******* *** ******** ********* can ** *********** ** **** **** at ***** *** **** **** ****** on *******."
  • "** ********** **** ** **** *** unapproachable, ***********."
  • "* ******* **** *** ****** *** proprietary. **** *** ***** ****** **** go *********** ** ******* ******** ** replacement ** *********."
  • "** **** ********** **** **** *** discussing **** * ********* ******** ***** planning ** ****** ** *** ** its *********** ****** *** ********* *****."

*******

**** ******* *****, **** ******* **** despite ******* ** ****** *** *****'* systems *********** *** *** **** ****** experience **** **** ** **** ******** or ********:

  • "**** *******, * ***'* **** ** advantages."
  • "** ** *** **** ****** ***** them ***."
  • "**'** **** ****, *** *** ****** experience ** ***."
  • "* ***'* **** ****** ********** **** it ** **** ** ****** *******. "
  • "*******, **** ******* **********."
  • "* ** ******* ** ****. "
  • "***** ** ****. *** ******** **** them"
  • "** ** *** **** *** ********** with **** ****** ***."
  • "*******. ******** *******."
  • "**** *** **** **, * **** heard **'* ****** ****."

AMAG **** *****

*** ******** *** **********, *******. ******* noted ***** ********** *** **** **** and ************ ********.

**** ***** **** ***** ***** ******** experiences **** **** ***, *** ******* has ******** *********** *** ** * good **** ** **** **** **** strengths.

  • "** *** *** *** ******* ****, I *** ** *********** **** ** AMAG. **** *** ******* **** ********. The *** ********** ****** *** ******** high-security **************. *** **** ** ****** good ** ********** ** ********* *** customer ****, ****** **** **** ******."
  • "*** ********** ******** **** ** *********** and ** **** ********* ******* **."
  • "* ***** **** *** **** ***** strides **** ******** **** *** *** typical ****** ******* **** ***** ******** Insights *** ******* ********. ******* ***** software ***** *** ******** *****, **'* a ** ******* ******* *** *** typical ****."
  • "*** ******* ** ****-******** *** ******, and **** *** ********* ** ***** to ******* ***** *******,"
  • "**** ******* ** *** *** ****** of ******** ** *** **** *** years *** ******* -***** ********** ****** and ** ** **** **** ******* Arabic -******** ********** ****** * ****** it ** **** ***** ****** ** be ***** ***** ***** *** **** validation - *** **** ******* ************ with **** *********** - *** **** Prysm **** ****** **** ****** **** integration **** ********"
  • "**** ********* ** ** * ****** enterprise ***** *******. ***** ** ** proprietary. ***** *** *****, *****-******** ********* with ******* ****** ***** & *********** with ***** ******** *******."
  • "***-***** ******* ** ******. ** ***'* my ******** ******, *** * ***'* have * *** ** *****-** ********** with **."

Many '*** ********' ******* ***** *******

**** *** ********* ****** ***** *******, and *** **** ****** ******** ******* were ****** '*** ********' *** ** lack ** ******** *** ********* **********:

  • "**'** ***** **** **** ** *** market"
  • "****’* *** * ****** ** **** with **** ******** ** ** *** specified ** ***** ****** **** ******* specification *** ****** ****"
  • "* ***'* **** ***** ******* **** in ****** ******"
  • "*****'* **** **** **** ** *** market."
  • "***'* **** ** ******."
  • "*****´* ***** *** ********* ** **** manufacturer ** ** *******/*** *********."
  • "***** ***** ** ** ** *********"
  • "**** ***** ** ****** ******* *** CCTV ******** *** ****** *** *** used ** *********"

*******

****'* **** ******** ** *****. **** loyal *******, **** **** ******** ** sell *** ******* *** **** *** existing ************* ******* *********. *******, *** access ******* *** ******** ********* ******* 'touchless' *** '******' ****** ******** **** meet *********** ***** ** **** **** does ***.

********** ***************** *********'* ****** ***, *** ******** ** ******* ******* will ** ********* ** ******* **** support *** *&* ** ****** ** aging ********* *** ******* *** ********.

Comments (8)

With loyal dealers, AMAG will continue to sell and support the line and existing installations provide stability.

Not just that, but it seems they're deeply embedded in a lot of enterprise and government installations. That's not an easy rip and replace.

Agree: 1
Disagree
Informative
Unhelpful
Funny

I was an Amag integrator for three years in a past life and we had nothing but great responses and hardware that rarely broke. You do need to make internal connections inside the AMAG support system to get big issues resolved, but once made, you can navigate with friendly, competent people.

With my new company, we just became an Amag integrator and like the narrow dealer base, and heavy requirement for training. I do agree that proprietary panels seem old school, but with instant interchangeability of head-end software via Mercury, is that an asset or a liability? An asset when selling to new clients, but a liability when defending our client base from predators. Luckily, we service our clients well, so the asset offsets the liability.

Having been on both sides of the manufacturer versus integrator debate, and suffering on both sides, I lean slightly towards manufacturers being manufacturers and not having a sister business selling systems. But oh well, the world is not clean, and the Johnson Controls, Siemens, G4S, Carrier, and other big players model with a foot in both camps are certainly surviving.

Let's wait and see what Allied does. They may be able to freshen up Amag.

Agree
Disagree
Informative: 3
Unhelpful
Funny

Thank Dennis. I am curious - how frequently do you see 'package deals' with both Symmetry and CompleteView on the VMS side happen?

Do AMAG integrators pitch CompleteView by itself on video-only projects?

Agree
Disagree
Informative
Unhelpful
Funny

Nope. AMAG makes a hard push to include CV, but it doesn't keep up with top tier VMS providers from a functionality standpoint. CV2020 is a generation behind other platforms. I appreciate they needed the rewrite to be able to deploy other features to get them to parity with other VMS solutions but the effort has taken way too long. We never bring up CV as a stand alone VMS.

Agree: 1
Disagree
Informative: 2
Unhelpful
Funny

I am not surprised that AMAG is barely known outside the US.Its approach to the LATAM market in 2011-2015 was just a disguised attempt to take advantage of G4S manned security customers and bring projects from other integrators to its parent company. The integrators who decided to bet, suddenly found themselves having to buy from a competitor.But eventually even G4S gave up on promoting AMAG.The products are not bad, but support and strategy were proven very poor.

Agree
Disagree
Informative
Unhelpful
Funny

I really hope that Allied either spins out AMAG into it's own entity or invests more into the product development than G4S did. I like AMAG and their products but their R&D in both hardware and software lags behind others in the market. I think some of that is caused by some of the distractions in the enterprise market where they will create custom builds for their largest customers and slow the R&D efforts of the core product.

Agree
Disagree
Informative: 1
Unhelpful
Funny

I am genuinely curious what, if any, impact any Allied acquisition will have on AMAG. AMAG is a tiny part of G4S and would become even a tinier part of Allied / G4S.

Would Allied view AMAG as an asset to sell to more US guard customers or a distraction? Anyone with ideas?

Agree
Disagree
Informative
Unhelpful
Funny

I think they would view it as a distraction and would value the cash that a sale or spin off of AMAG would bring. We've seen enough problems over the years integrating large companies, I'd think they would sell given the right offer.

Agree: 1
Disagree
Informative
Unhelpful
Funny
Login to read this IPVM report.
Why do I need to log in?
IPVM conducts reporting, tutorials and software funded by subscriber's payments enabling us to offer the most independent, accurate and in-depth information.
Loading Related Reports