Failing at Marketing, "ALL HIKVISION PRODUCTS" On Sale
The ballerinas are out.
The price cuts are back.
Hikvision is struggling to build a premium brand (i.e., 'The Art of Video Surveillance') so they have reverted to what has worked best - putting "ALL HIKVISION PRODUCTS" on sale.
In this note, we contrast Hikvision's failing marketing campaign vs the tactic of further across the board price cuts.
Sale *** ********
** ****, ********* *** ******** ****** the ***** ***** ****, * *** sampled *****:
*** **** *** ********* ** **** was ************* *** *** ***** ************ industry. ******* *** *** ** ****, Hikvision ******* **** *** ** *** past *** ******, ********* ****** ** again *** ***** **********'* ******* ********, started ** ***** (*.*.,*,*).
***, **** **** * ***** ***** their *** *** **** ****** *** marketing, ********* ** ****, ***** **** time, **** ** ****** *** ***** sale:
Double *******For *******
**** ****, *** ***** **** **** are ********* ****** ** ****** *** sales ** ** ******** ** ******** dealer *********. ** ** *** *** a ********* ****** ******* ******* **% or **% *** ****, ***., *** get ** ********** **% ****** ****.
Great *** ********* *******
** *** *** * *****, ***** Hikvision ******, **** ** *****. ** is **** ***** *********** ***** ******* are ***** ** ** ****** **** or ******* ***** *********. **** ** effectively * **** ******** **** *** Chinese ********** ** ******** ******** ***********.
*** ** *** *** *** * happy ********* ****** (*** ** *********** ** *** ****** *********** ***** ***** ************* ** ********** ownership), ** ***** **% **** * long *** ** **** ** **** tolerable.
Failing ** *********
********* *** **** ****** ****** **** to ******* ***** ***** **********, ************* unsuccessfully. **** **** ** '*** *** of ***** ************', **** ****** **** it ****** ** *** ******* / ballerinas ***:
** **** **** ** ******* *** reputation ** ********, ***** ******** **** authoritarian ********** ***** ******* **** *** sophistication ** ***** *** ***.
**** ***** **** ** ********* *********** in ****** *** ** *** ***** magazines, **** **** ******* ***** **** / ******* ***:
**** ** ********* **** ** * big ****** ** *** ****:
******** ** ********* ** ******* *** a *** ***** ** *** ***** club:
*** ******* ** **** ** ** hard ** ****** ********** ** *************, especially ** *******. *** *******, **** 18% ** ***+ *********** ***** *** dancer ********, *** *** ********** ******* percentage *** ***** ***** ** **%.
Price **** ** ******* ******
******* ****** *** ********* ** ******** the ***** ** ***** ******** *** justify ****** ******. ********, ******* ****** rarely, ** ****, ** ****** *** board ***** ****.
**** ** *** **** **** **** ran ** ****** *** ***** **** on *** ********? *****?
**** ** *** **** **** ******** ran ** ****** *** ***** **** on *** ****? *****?
**** ** *** **** **** ****** Marcus *** ** ****** *** ***** sale ** *** *******? *****?
******, **** ***** **** **** ********* does, *** ******** ***** ********, ** they ****** * **** ** ******* or ****** *** *** ******** ***** slashed.
Hikvision's ******* / ******
*** ******* ** *** *******. ******** more **** ****** ** ********* *** then ******** ****** ***** ** ****** for *** ***** ******* *********** *** Hikvision, **** ***** ********** *******, **** not **** **** **********.
*** ******* ** ******** * ******* brand. ** ** ********* ************** **** they **** * ******* ***** (*** their**** **** ** ***** *** #* brand) *** ******** ** ********* (**** dancer ***) ***** *** *****. *** immediate ****** *** ***** ***** **** sends *********** ******** *** ******* **** of ********** / *******.
*** ****** ***** *******. **** ** Hikvision ****** ******* * ******* *****, their ******* ********** ********* ****** **** to ***** ***** **** **** ****** in *************** ****** **** **** *** ***** competitor, ********* **** * ****** *** potentially ********** *** ** ******** **** of ***** *********** ***.