Aimetis Co-Founder Explains Why He Left The Security Industry

The guy is pretty much dead on. The turn over on security installations is really long compared to most other product industries, thus even if a new entrant comes into market and is the leading product they are unlikely to get a large percentage of the overall pie even if they were to win 100% of new installations that year. It's way easier to build software and get traction for things that people switch more often like their service ticketing system than moving customers off their vms after it has been deployed and people are trained. The other side of it too is that until after the fact is that budgets normally don't allow for switching out the entire system, but they do allow staying with the incumbent and adding to the existing system versus a wholesale rip out. I think the adage that no one was ever fired for buying IBM is accurate here.

Thank for all the comments. I just want to clarify some things:

• The security industry is conservative in nature since acceptance of rapid change is not careful/secure. I don't view this as a problem that needs to be solved. It is something to be accepted and viewed as an opportunity.
• Therefore the technology used in the security space is almost always used in another industry first (one that accepted more rapid change). This gives an advantage to alert incumbents since they can apply synergistic technology from other industries to their products and move them through their well oiled channels.
• The two points above contribute to the "old boys club" advantage. However, I agree with John Honovich that an even bigger issue at Aimetis was lack of domain knowledge.
• The delay between tech popping up in one place and it being applied somewhere else is diminishing, therefore the rate of change in security will increase (but it will still lag other industries).
• What I learnt while at Aimetis: (1) Just because some tech seems cool (computer vision) doesn't mean a business can be built on it, (2) have people on-board with domain knowledge/experience, (3) pick a large or growing market, (4) usability matters, (5) fire fast, (6) patent or you'll get screwed, (7) it'll take longer and cost more than you think, (8) know when to hold and when to fold, (9) it is usually best to own the relationship with the customer.
• I'm not necessarily done with the security industry, but my next phase is in fintech.
• I did not go looking for another opportunity - an opportunity found me. I turned down the opportunity initially, but they were very persistent ("they" included a long standing friend from university). I view fintech as an opportunity to stretch myself in a new direction.
• I'm not trying to retire. That is no way to live. The security industry has taught me a lot. I'm very grateful.