ADT, Viral Videos and Scare Tactics

Author: John Honovich, Published on Oct 02, 2010

A recent ADT Chile ad campaign has become a viral video due to its controversial scare tactics. While some like it noting its 'clear message and clever execution", other people think it "sucks" calling them idiots and a****les. The tech blog Gizmodo has the fiercest debate/reactions. Take a look at the video below to see for yourself:

It's a fascinating case study for our industry (and not the first time fear videos have been used - see BroadView's mocked videos). Does fear really sell? And if it does, are the benefits of increased short term sales offset by the negative perception this creates for the advertiser or broader community?

Comments : PRO Members only. Login. or Join.

Most Recent Industry Reports

Startup Flock Declares Itself "The New Standard For Neighborhood Security" on Dec 15, 2017
Mega startup generator YCombinator has backed a startup targeting neighborhood video surveillance and security. Flock Safety is taking a...
Directory of VSaaS / Cloud Video Surveillance Providers on Dec 15, 2017
This directory provides a list of VSaaS / cloud video surveillance providers to help you see and research what options are available. 2018 State...
Integrator Managing Projects Statistics on Dec 14, 2017
Who actually manages projects for security integrators? Does the average security integrator have dedicated project managers, or are technicians,...
Hikvision NVR Load Testing on Dec 14, 2017
IPVM members recently debated Hikvision NVR's performance under load in Hikvision 30+ Cameras On NVR - Apps And Client Really Slow Down And CPU...
This Manufacturer Shuns IP Cameras on Dec 14, 2017
One manufacturer has chosen a bold strategy in avoiding getting caught up in the race to the bottom: shun IP solutions. We spoke with an executive...
Testing DMP XTLPlus / Virtual Keypad Vs Alarm.com & Honeywell on Dec 13, 2017
DMP has a strong presence in commercial intrusion alarms, but not in residential. However, the company's XTLPLus wireless combo panel and Virtual...
BBC Features Dahua on Dec 13, 2017
Hikvision is not the only mega-Chinese video surveillance manufacturer getting global attention. Last month, the WSJ investigated Hikvision and now...
Hiring Camera Calculator Product Manager on Dec 12, 2017
We are working on making the Camera Calculator even better and hoping you can help us find the right person to join our team. IPVM is hiring a...
Testing $20 WyzeCam, The Money Losing Amazon Vet Startup on Dec 12, 2017
This startup is perfecting the old adage: We lose money on every sale, but make it up on volume But it is no joke. The company, Wyze Labs, is...
Xiongmai New Critical Vulnerability - Same Manufacturer Whose Products Drove Mirai Botnet Attacks on Dec 12, 2017
The Chinese manufacturer whose products were primarily responsible for the 2016 Mirai botnet attack has a new critical vulnerability, confirmed by...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact