*** *** ************ ******** for ***, ******** ** Amazon ** ******, ***., is **** *** *** a ******* ******* ** trucks *** ***** ****** who *** ** ** a ********'* ****. **** is ** ***** ** terms ** ***** *** fixing ***** ** **** as ********* ****-**-****-*******. ** the ****** **** *** can ***** **** *****, in ***** ** ****** quality *** **** *********** for *********, *** **** companies **** ** ** a ************.
Risks *** *** - ***** ********* *** ********** ****** *******
***** *** ***** *** ADT. *** *******, *** did *** *** *** nicknames ********* '****** **** Twice' *** '******* **** Technician' *** *******. ** fairness, **** ** * 'new' *** *** *** has ****** ******** ********** in *** **** *** focused ** ********* *********.
*** ***** ***** ** how **** ******* *** ** done ********. *** **** 'DIY' ****** *** **** home ******** **** ****** online ******* *** *** rest, *** **** ********** they ***** **.
Amazon *******?
****** *** **** ******* up ***** *** ************ services ******* *** *******, ** ******* ****** is *** *** **** from ***** **** ** run ***** *** ************ services *** ******** *******. Amazon ***** ** '********' but ** ** *** clear ******* **** **** to ***** ** **** time *** ****** ** have ***** *** (** extensive *************) ***** ******** for ****.
ADT ***** **** ** ******** ******** ** **** *********
** ********** ** *** tech *********, *** ******* weakness ** ****** ***'* ***** and ********* *****. ***, like ****** *** *********** security ******* *********, ***** a **** *********** ********** of ***** ***** ** sales *** ********* (*.*., see *** ******** *********** **** Economics). *** *******, ** a ******** ** ****** $40 *** *****, $** - $** ** ****** going ** ***** *** marketing ********.
**** ** ***** *** tech ********* ***** ** able ** ** **** better. ******, *** *******, already *** *** ******* Prime *******, **** ************* with * **** ****** of *********. **** ***** ****** in **** ***** ***** costs *** ******** **** ADT, ******** ** ***** much ***** *******.
Will ******?
******** ****** *** ******** on **** ********** ******** systems *** ******* ** that *********. *******, **** Amazon ****** ****** ** being * **** ******** provider? *** **** ****, along **** ******'* ************** in ** **** ***** result ** ****-***** ****** against ****? ** ******* to ** ****.
** *** ********, *** pressure ********* ** ***** on *** ******* ***.
**** ** *** ***** the ****** ***** *** ADT?
Comments (24)
Undisclosed #1
Also working against ADT is the trend of residential security products becoming very DIY and simple to install. Even for cases where the homeowner does not want to do the installation (or is incapable), the products can be installed by dozens of local handymen, A/V guys, geeky neighbor kid, or the CEO's daughter.
That army of local trucks and people may shift from being a benefit to becoming a liability.
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Undisclosed Manufacturer #2
Remember the last time the Bell Telephone Man came to your house to install a brand new mint green Bakelite phone at your house? Me neither.
Telephones used to be wizardry that only a trained professional would touch, but times have changed. Home security is following the same route. I would not want to be banking my future on residential or small business security.
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Brian Rhodes
The bad blood is not new here, either. Earlier this year, settlement was made where ADT sued Ring. The case claimed Ring used intellectual property for their new intrusion system that ADT had paid $36 million to develop.
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Tom Sharples
Try getting paid on time by ADT. I no longer sell anything to them but back when I did I'd always add a 10% surcharge to cover the hassle of collecting.
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Undisclosed Manufacturer #4
I may be wrong (it's happened before) but doesn't ADT have some astronomical figure of employee turnover? Like 70% every 60 days or something crazy like that (again - could be waaaay off). Constantly replacing, training and sending out new reps has got to be expensive.
I would imagine that a large portion of their "marketing" is spent on the continuous revolving door of door-knocking employees they employ. IF that is the case, then it would make sense that a product with lower cost, higher dependability and ease of purchase without a contract would make the ringer a smart purchase.
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Undisclosed
This all seems to be about residential stuff. What about the larger customers... Not the same thing, is it?
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Undisclosed Manufacturer #5
ADT seems to have upped their marketing campaign, lately...free camera, Family Locator service, etc. Just wonder how uninformed the average buyer is, or are the DIY set savvy enough to check out on-line comments?
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Sean Nelson
03/05/18 03:07pm
Ring doesn't use central station monitoring does it?
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Undisclosed Manufacturer #4
All things being what they are, my mother-in-law has one of the "ring" devices at her house.....
It's totally useless....NOT because it's a bad product, but in her case, because it notifies the user that someone has rung the doorbell via smartphone app.....and guess what happens when you turn the ringer off on your smart phone.....(rolling eyes).
No technology is idiot-proof.
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Undisclosed End User #7
Wasn't ADT the beginning of "Race to the Bottom"?
I recall in the late 80's early 90's they were the ones that offered "Free" Systems.
I also recall that they lobbied Virginia State Legislature for over burdening State imposed regulations (DCJS) to squash the small guys.
Took this long for Karma reaction I guess....
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Robert Baxter
I believe the company that started the free alarms was Brinks. ADT acquired them after Brinks rebranded their alarm division to Broadview. Acquisition was $2B May 12, 2010.
Anyone know what the RMR and Annual Product Sales for Simplysafe? They DIY providers keep their cards close to their chest. I had heard their RMR was 5~10M. Selling 10K systems per month. 20% of their product sales are returned when the DIY realizes they can't install it. High attrition rate +12%
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Robert Baxter
This year there was a lot more DIY and Telco analysis. I will locate and upload a sheet from the presentation. However, it was consolidated for that sector.
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Robert Baxter
Yes I have it but can't seem to figure out how to upload documents, pictures, or videos to this site.
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Brian Rhodes
Robert Baxter forwarded these slides to me from this year's Barnes Buchanon conference:
Barnes Buchanon Slides - MSO and DIY Threats
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