Also working against ADT is the trend of residential security products becoming very DIY and simple to install. Even for cases where the homeowner does not want to do the installation (or is incapable), the products can be installed by dozens of local handymen, A/V guys, geeky neighbor kid, or the CEO's daughter.
That army of local trucks and people may shift from being a benefit to becoming a liability.
Remember the last time the Bell Telephone Man came to your house to install a brand new mint green Bakelite phone at your house? Me neither.
Telephones used to be wizardry that only a trained professional would touch, but times have changed. Home security is following the same route. I would not want to be banking my future on residential or small business security.
The bad blood is not new here, either. Earlier this year, settlement was made where ADT sued Ring. The case claimed Ring used intellectual property for their new intrusion system that ADT had paid $36 million to develop.
I may be wrong (it's happened before) but doesn't ADT have some astronomical figure of employee turnover? Like 70% every 60 days or something crazy like that (again - could be waaaay off). Constantly replacing, training and sending out new reps has got to be expensive.
I would imagine that a large portion of their "marketing" is spent on the continuous revolving door of door-knocking employees they employ. IF that is the case, then it would make sense that a product with lower cost, higher dependability and ease of purchase without a contract would make the ringer a smart purchase.
#4, turnover has certainly been a problem. Even googling for ADT employee turnover has many results over the years. I checked ADT's S1 filing from last year and while they make general references to reducing turnover as a priority, I did not find any stats. It's a good question / point. I just don't know enough to shed any light on how big an issue it remains (or is not).
The company that I left had over 60% turn-over in their sales force in 2017 and they are 300 or so employees in a half dozen states. ADT is who they wanna' be despite all their verbiage about being a great place to work and customers know better...
ADT seems to have upped their marketing campaign, lately...free camera, Family Locator service, etc. Just wonder how uninformed the average buyer is, or are the DIY set savvy enough to check out on-line comments?
All things being what they are, my mother-in-law has one of the "ring" devices at her house.....
It's totally useless....NOT because it's a bad product, but in her case, because it notifies the user that someone has rung the doorbell via smartphone app.....and guess what happens when you turn the ringer off on your smart phone.....(rolling eyes).
I believe the company that started the free alarms was Brinks. ADT acquired them after Brinks rebranded their alarm division to Broadview. Acquisition was $2B May 12, 2010.
Anyone know what the RMR and Annual Product Sales for Simplysafe? They DIY providers keep their cards close to their chest. I had heard their RMR was 5~10M. Selling 10K systems per month. 20% of their product sales are returned when the DIY realizes they can't install it. High attrition rate +12%